The document outlines an agenda for InoVet.it with 6 sessions from July to August covering value proposition, jobs to be done, customer journey, revenue model, capability statement, and a final pitch demo day. It also includes information on lean canvas and business model canvas with key elements that people buy products and services to fulfill jobs, products that help customers better or more cheaply win in the market, jobs remain stable over time making them a good unit of analysis, jobs are processes to make progress and have emotional and social aspects, and understanding the job provides insight into needs.

2. • July 21 - InoVet It/ Value Proposition
• July 28 - Jobs To Be Done/ Lean Canvas
• August 4 - Customer Journey & Marketing
• August 11 - Revenue Model & Market Fit
• August 18 - Capability Statement & Pitch Deck
• August 25 - Pitch/Demo Day
AGENDA

3. InoVet.it
Canvas

5. People buy
products and
services to get a
"job" done.
1.
Products that win
in the market help
customers get a
job done better
and/or more
cheaply.
2.
A job-to-be-done
is stable over
time, making it an
attractive unit of
analysis.
3.
A job-to-be-done
is always a
process (to make
progress).
4.
A job-to-be-done
is functional and
has emotional and
social jobs
associated with it.
5.
Understanding
the job-to-be-
done provides a
new avenue for
understanding
"needs".
6.

9. LEAN CANVAS
BUSINESS
MODEL CANVAS

10. Business
Model
Canvas

12. AMAZON
Book
readers
Buy books using
a PC form
home/office
(without visiting
several stores to
find a unique
book
1994
Earth's
biggest
bookstore
(original
tagline)

13. Original Business Model Canvas by Alexander Osterwalder
WHAT 3
ELEMENTS
WOULD
YOU USE
TO PITCH?

14. HELPFUL
RESOURCES
• Sign-up and register new account
• Learning modules
• Expert coaching
• Peer networking