The document discusses the key elements of business experimentation, highlighting the importance of having a clear purpose, commitment, and feasibility. It emphasizes the need to ensure reliable results and the value derived from effective experimentation. Overall, it underscores the significance of a structured approach in business testing.

1. The Discipline of Business
Experimentation

2. Clear Purpose ???

3. Commitment ???

4. Doable ???

5. Ensure Reliable Results ???

6. Value We Got ???