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Pitch and treatment
   By Zoe, Lauren and Abby
What does our music video
                contain?
•There is a relationship between visuals that is illustrating as well
as contradicting the lyrics (Goodwin)
•We’ve ignored common narrative and gone for something
completely different – i.e using dolls instead of people to twist
the narrative a bit
•Target Audience- Mainly aimed at teenagers due to the popular
Indie genre which is seen most favoured by them. This could be
seen as ironic as the video contains the use of Barbies, giving it a
childish, carefree feel, like in Matt the Electrician – All I know.
http://www.youtube.com/watch?v=GnBlCkAzbiU
•Our song is called ‘She’s All Angles’ by The Sleepless.
•Decided to use stop-motion and live action (possibly) – makes
the video come to life, effective, different.
•Abstract/narrative
•Indie genre
•Narrative- Perhaps have a girl playing with the
barbies, dreaming about her ‘dream man’ and the barbies come
to life and creates a narrative which matches the lyrics. The
barbie is going through her daily routine, see’s the man she has a
‘crush’ on – all using stop motion, hand-made backgrounds and
cut-outs that will move along with the doll as her day progresses.
Conventions we’re going to use are:
•Bright and happy tone, matching the tone of ‘She’s All
Angles’.
•Extreme close ups and long shots
•Fast paced
•Colourful costumes (for the dolls), if we decide to use
live action, their costumes will be colourful too.
•Lighting – artificial use of key and back lighting in close
up shots to provide a ‘halo’ like effect on the
performer/actor
•Influences -
http://www.youtube.com/watch?v=10YmixzFSDw –
influenced us because of the use of barbies and stop
motion.
•An upbeat, catchy indie song, with a catchy and
fun chorus"
•Our idea - very out of the box, fun and
lighthearted.
•Appealing to indie lovers, teens and a younger
audience, barbies are symbolic of femininity and
girliness, also childish. Hopefully amusing and
Ironic.
• A mix of stopmotion and live action.
•She's all angles will be shown on the screen
•Cardboard cut outs will be used
•We’ve decided to have live action, and our idea has
not completely changed, but changed quite a bit.
These are the allocated roles:


• Abigail- Actress within the
  video, filming, editing, help with setting up, idea
  maker
• Zoe - Actress within the
  video, filming, editing, help with setting up, idea
  maker
• Lauren- Filming, editing, involvement with
  lighting (e.g setting up), idea maker

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Pitch and treatment final final

  • 1. Pitch and treatment By Zoe, Lauren and Abby
  • 2. What does our music video contain? •There is a relationship between visuals that is illustrating as well as contradicting the lyrics (Goodwin) •We’ve ignored common narrative and gone for something completely different – i.e using dolls instead of people to twist the narrative a bit •Target Audience- Mainly aimed at teenagers due to the popular Indie genre which is seen most favoured by them. This could be seen as ironic as the video contains the use of Barbies, giving it a childish, carefree feel, like in Matt the Electrician – All I know. http://www.youtube.com/watch?v=GnBlCkAzbiU •Our song is called ‘She’s All Angles’ by The Sleepless.
  • 3. •Decided to use stop-motion and live action (possibly) – makes the video come to life, effective, different. •Abstract/narrative •Indie genre •Narrative- Perhaps have a girl playing with the barbies, dreaming about her ‘dream man’ and the barbies come to life and creates a narrative which matches the lyrics. The barbie is going through her daily routine, see’s the man she has a ‘crush’ on – all using stop motion, hand-made backgrounds and cut-outs that will move along with the doll as her day progresses.
  • 4. Conventions we’re going to use are: •Bright and happy tone, matching the tone of ‘She’s All Angles’. •Extreme close ups and long shots •Fast paced •Colourful costumes (for the dolls), if we decide to use live action, their costumes will be colourful too. •Lighting – artificial use of key and back lighting in close up shots to provide a ‘halo’ like effect on the performer/actor •Influences - http://www.youtube.com/watch?v=10YmixzFSDw – influenced us because of the use of barbies and stop motion.
  • 5. •An upbeat, catchy indie song, with a catchy and fun chorus" •Our idea - very out of the box, fun and lighthearted. •Appealing to indie lovers, teens and a younger audience, barbies are symbolic of femininity and girliness, also childish. Hopefully amusing and Ironic. • A mix of stopmotion and live action. •She's all angles will be shown on the screen •Cardboard cut outs will be used •We’ve decided to have live action, and our idea has not completely changed, but changed quite a bit.
  • 6. These are the allocated roles: • Abigail- Actress within the video, filming, editing, help with setting up, idea maker • Zoe - Actress within the video, filming, editing, help with setting up, idea maker • Lauren- Filming, editing, involvement with lighting (e.g setting up), idea maker