The document provides guidance on developing a pitch for a music magazine, including creating a moodboard to visualize the concept, identifying the target audience through profiling factors like demographics and psychographics, and researching potential publishing institutions. It discusses considering people, bands, colors, fonts and other elements for the moodboard, and profiling the audience's age, income, interests and other traits. Demographics and psychographics are explained as methods to understand the audience. Developing an audience profile for the proposed magazine is recommended. Potential publishing institutions are advised to be researched, considering if they are national/global, their existing publications, and why they may publish the new magazine.

1. Guess the word
_ I T_ _
P
C
H
It happens
here…
And here….
https://www.youtube.com/watch?v=y9LS
YV0b6bI
Purpose function of….?

2. Today
Develop music magazine idea:
• Create moodboard
• Identify target audience
• Research potential institutions who will
publish your magazine
• Complete pitch.

3. Contents of Pitch
• What’s included….?

4. Moodboard
• Moodboards are used to show and develop ideas and are a visual aid for
planning your music magazine.
• Your moodboard will give you many ideas to do with your magazine that
you can look back at when looking for inspiration towards the look and
design of the magazine you are going to create.
Making our own…things to consider:
People
Bands / artists
Iconic props
Locations / Backgrounds
Colour / light
Fonts
And, anything else that shows the ‘mood’ of magazine that you are trying to
create. Consider Genre and Audience for this!

5. Identify the target
audience???

6. Audience Profiling is a task all media institutions need to perform
when creating a new product to launch onto the market be it a magazine,
film, album, website etc.
When defining an audience, factors that must be considered include:
Age, Gender, Race and Sexuality
Education
Occupation
Annual Income
Disposable Income
Current Lifestyle/ Aspirational or Desired Lifestyle
Culture
Media Interests
Buying Habits
Loyalty to Brands
WHY DO YOU THINK MEDIA COMPANIES NEED TO KNOW THIS
INFORMATION?
Audience Profiling

7. A common and traditional
method of audience profiling
is known as demographics.
This defines the adult
population largely by the work
that they do. It breaks the
population down into 6
groups, and labels them by
using a letter code to describe
the income and status of the
members of each group.
Demographics

8. This is a way of describing an audience by looking at
their behaviour and personality traits. Psychographics
labels a particular type of person and makes an
assessment about their viewing and spending habits.
The advertising agency Young and Rubican invented a
successful psychographic profile known as their 4C’s
Marketing Model stand
Cross Cultural Consumer Characterisation.
They put the audience into groups with labels that
suggest their position in society.
WHO ARE YOU?
Psychographics

9. NME
Consumer
Profile
Here is a reader profile for NME.
This document is updated every
quarter following market
audience research, and is
produced for advertisers in
order for them to appropriately
place their brand in a magazine
that is going to align itself with
their target audience.
Look at this profile – what
statistics/info would be of
interest to potential
advertisers?

10. Audience Profiling
• Construct an audience profile for your music
magazine.
Good starting point
=
Mainstream / mass audience
V
Niche / alternative audience

11. A bit more on audiences……
• Tribes:
http://www.uktribes.com/
http://tribes.channel4.com/
http://www.findyourtribe.co.uk

12. Institution
=
who produced the
magazine
/
the publishing company

13. Institutions
• What type of company is it? Global /national?
• Is the publisher part of a larger organisation
(does it have a parent company)?
• Do they publish any other magazines?
• Does the company or the parent company
produce anything else besides magazines?
• Why would they publish your magazine?