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Players of herts
- 2. A QUICK OVERVIEW •What? A new football magazine that investigates the pro players from Hertfordshire. •Why? We have been able to see that there is a gap in the market for this style of magazine. •Who? Many people will be involved in the production of the magazine some of these include football stars Dele Alli, Harry Winks and Gareth Southgate. •When? We aim to release an edition of the magazine every fortnight.
- 3. PURPOSE •The aim of my magazine will be: •To educate •To entertain •To inform •To stand-out as a one-of-a-kind original idea
- 4. COMPETITION: •We will strive to improve and impress to stay on top of our competitors in the market •This will need to be done in order to beat similar competition in the market such as 'Hertfordshire life' who are a large magazine brand with many aspects, one of these including football. •When we progress and expand the brand, we will need to look at competition we face across the country
- 5. TARGET AUDIENCE: •The main audience I will be aiming my product at will be younger football fans. These viewers will most likely be male and aged from around 10-18. •Any job/lifestyle •Any race or religion as we welcome anyone and everyone.
- 6. TARGET AUDIENCE: •We will also include a secondary audience based upon the 'middle-aged men' category. This is because these people are the main audience for football. •We will not define this audience by lifestyle, job, race, religion, etc. Either.
- 7. CONTENT: • In the magazine we will include many conventions such as: • Masthead – this will be positioned at the top in a clear, bold, bright font. Its name will be 'players of herts' and use a font such as arial narrow. • Tagline - will be used to introduce each player included on each magazine. It will be shown in a large font to stand out. A one-word line will also be used e.G. 'Untouchable'. • Cover line -included to show what's inside the magazine. Will be in a smaller font to ensure focus is not taken away from the other aspects. • Main image - the most important part of the front cover, will cover majority of page to stand out. • Quotes - pulled from interviews inside magazine to intrigue customer.
- 8. CONTENT/COLOUR SCHEME: • How will it look? • Front page – will have one main cover image with text surrounding it. The text will be in a gold text to stand out and smaller texts in either white, red or black. • Double page - there will include advertisements from relevant companies and many images with text of interviews, q&a's, news etc. • Main colours used - Gold, Red, White, Black, Green
- 10. RESOURCES AND PERSONNEL: •I will need money to make this magazine one of the world's best: •Hardware – cameras, computers and a tablet •Software – adobe photoshop, adobe illustrator and quark (DTP software) •Props •People – photographer, image editor, writer, social media manager and a graphics designer
- 11. DISTRIBUTION AND MARKETING: •We have no intention of joining companies with another magazine brand. •Our magazines will be sold on shop shelves, websites and promoted over social media. This focus will be twitter as it is the most used social media platform.
- 12. CONCLUSION: •Released every fortnight •Cost is £5.00 •Will have 20-25 pages •Simple but effective design
- 13. QUESTIONS?
Editor's Notes
- Hello, and welcome to my magazine pitch of the ‘Players of Herts’, the newest sports magazine set to fly off the shelves.
- Introducing the new football magazine where we will provide exclusive content and never heard before news from the top stars in the game. There will be in-depth analysis, stats and fun activities to interest viewers, in which can help to attract more and more pros to contact us and get involved. As a team, we have been able to identify a gap in the market for the magazine to glide in to. This strategy allows us to grab attention of the public very quickly as there is a clear need for this type of product to develop. Many important people will become a part of the brand including famous footballers of the past present. A couple names that may ring a bell includes Dele Alli, Harry Winks and Gareth Southgate. Finally, we aim to release an edition every fortnight in order to stay up to date and current in the market.
- Our purpose is to educate, entertain and inform. The special releases will hope to positively influence and inspire the audience to gain attraction and a growth in the brand. We hope to educate by connecting with our younger audience, with ambitions of being successful footballers, and show them how to stay positive and to never give up. The magazine will also entertain the readers by including special interviews filled with Q&A's, fun activities and exclusive content never seen before. Finally we will always inform our readers on news, updates and the latest on each star involved. This may include transfers, contracts etc. The originality of what we are proceeding with is what will drive the growth of our magazine, as has been asked by Herts Magazine. Furthermore, there is a gap in the market for this type of product resulting in our magazines flying off the shelves.
- We will face a large amount of pressure, which is why 'The Players of Herts' will strive to improve and impress to stay on top of its competitors. We will include more content, more interviews and use the most advanced techniques to ensure the increasing popularity of the magazine. This will need to be done in order to beat similar competition in the market such as 'Hertfordshire Life' who are a large magazine brand with many aspects, one of these including football. In order to be more successful than them we are solely focusing on football, and aim it towards the large range of people intrigued in the information of the sport they love.
- My audience I will be looking into selling the product to will be fans of the sport. The most common viewers of magazines are of the younger audience aging from around 10-18, and so therefore we will include the hottest upcoming stars in the game. These viewers will most likely be males as they are clearly shown in the table, that they more frequently watch football than women. When looking at other aspects such as spending power, the audience will be anyone of all wealth as our magazine is easily affordable in order to attract the most attention and customers as possible. Any race, religion or people with religious beliefs will be welcomed into being part of the history of the magazine and the company will ensure no controversy surrounds the name.
- A secondary audience has been envisioned and focuses on males again but for those placed in the 'middle-aged' category. This is because this group of people are the main audience of going to and watching football games. This group will also not be defined on lifestyle, job, race, religion, etc.
- In my magazine, I will include many different conventions in order to intrigue customers just by looking at the front cover. When beginning a front cover, the first thing that customers read is the masthead, and so we are going to begin by focusing on it. The name of the magazine will be positioned at the top in a clear, bold font to stand out and grab the readers attention. a modern, bright font will be used. This can help attract passers by as they will notice the bright font at the top. The name of the title will be "Players of Herts" and will use a font such as Arial Narrow. Another convention that will be included is a tagline, which has a purpose to show who or what the magazine is going to be about. It can also show what type of audience the magazine is aimed towards. We are going to use a tagline to introduce each professional player we have on each magazine and this will be shown in a large font that stands out just below the masthead. Included with the name of each player will be a catchy one-word line to describe each them. An example of this is 'untouchable' which shows the player is superior and also links to aspects of football. A cover line we will include will show all of the different activities and aspects included in the magazine. These may include 'Q&As' and special 'insider information'. The cover line will be easy to read to catch the eye of readers. It will be in a smaller font to ensure focus is not taken away from the other aspects. The main image will be covering the majority of the page as it shows customers who the magazine is focused on in this edition. Close ups will be used as photos in order to draw the reader in, but also body shots to vary the images. Furthermore, we will include small quotes that have been pulled from content inside the magazine. These quotes will include interesting facts about the players and also never heard before news to intrigue viewers. When looking at content that will be inside of the magazine, we will include interviews, Q&As and more. These will be looking to interest customers into buying more editions of the magazine so we will am to make them interesting to read.
- In regards to how the magazine will look, the front page will always aim to have one, main cover image which covers the entire page with text surrounding it. The text will run below the image in a gold text to stand out, as will the headings and titles on the page. Smaller text will either be white, red or black depending on the background so that it can contrast against it. Gold is a very prestigious colour which shouts wealth and authority that can help to attract customers. On the double page there will be adverts from companies aiming to promote their business in exchange for money, which can help us with production. This will comply with advertising restrictions and will 100% not include rival competitor businesses. Many images and text of relevant news and updates will be featured on the double spread as there will always be a topic we focus on depending on news of sport around the county.
- These are a few sketches made of what this will look like.
- I am going to need money in order to create this magazine to become one of the world’s best. Hardware resources such as cameras, computers and a tablet are going to be needed in order to create backgrounds and images. Software equipment on the computer and tablet will need to be installed varying from Adobe Photoshop to Adobe illustrator to Quark (a DTP software). Lastly, props must be involved in production of the magazine. This is to create the most creative and exciting backgrounds in the industry. In addition, I will need multiple people with specific skills to help in our journey into the world. To begin with I will need a photographer to take photos of the footballers that follow my design featured at the end of this proposal. I will also need an image editor, writer, social media manager and a graphics designer. An image editor will be needed to create the best look for every image we create from the photographer. The writer will ensure the magazine is read professionally and factually, without mistakes. A social media manager will be able to get us the best exposure in the market, which will help to increase sales. Finally, a graphics designer will conclude the magazine team and will put all aspects together, these include text, images, colours etc.
- The Players of Herts magazine has no intention of combining with another company as we have not even started and have not had any form of income yet. Therefore, to cross merge companies this early on is unfair to us. However, the idea is always going to be in the back of our minds for the future. Magazines such as ‘Match!’ could help promote our magazine as we have similar target audiences and content. Our magazines will be sold on shop shelves, websites and also promoted all over social media. A small team will not be with us when we start our business will be creating a website. They are an independent team who work on creating websites for businesses. On top of the website, our social media team will be in charge of controlling our platforms on apps such as Instagram and twitter. Twitter will be the focus as twitter is the most used social media platform.
- Our magazine, Players of Herts will be released every fortnight and will consist of everything to do with sport. The magazine will cost £5.00 and will have 20-25 pages. Our magazine aims to have a simple but effective design with many images to grab the viewers’ attention. Our main target audience will be teenagers but could also look at the middle-aged males category.
- Colour Scheme: Red – It is a bold colour that stands out and is more aggressive than a lighter colour which is good to intrigue customers. Also contrasts well against black and white Black – It is associated with power and is a prestigious colour White – Symbolises elegance and contrasts against black Gold – A very prestigious colour that stands out and shows our creative style Green – Relates to the colour of a football pitch and things football related