Pitch
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Alice meets a stranger while walking and is intrigued by him. She considers introducing herself but worries about the risks of starting a relationship. Her short film will explore the possibilities of their connection and whether pursuing a romance will be worth it. They plan to produce a romance film appealing to females aged 12-24, then screen it for classmates and share it on YouTube and social media to promote it.
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The document outlines a proposed hybrid genre film called "Covered" that will incorporate elements of romance, tragedy, mystery, drama, violence, sex, and dance. The film will follow a boy who uses dance to cope with a recent tragedy and find his voice again. It will be directed by Anne Fletcher and star popular young actors like Channing Tatum and Shia Labeouf. The film is targeting a 15-25 year old audience and has a $19 million budget to produce through Universal Pictures.
Textual analysis
The video for Katy Perry's "Last Friday Night" uses a combination of narrative and performance to tell a story that relates to the song. It follows Torodov's theory of having an equilibrium, dis-equilibrium, and new equilibrium stage. The video employs several techniques common to pop music videos, including vivid colors, high key lighting, party atmosphere, and fashion that fits the genre. It also includes intertextual references through cameo appearances from celebrities in music, film, and television to promote other artists and attract more viewers.
Mix up pitch
This pitch is for a short film about an Asian girl named Saira who wants to go on holiday with her friends. The film will show Saira role playing with her pretend Jamaican boyfriend, wearing fake dreadlocks and a vest. At the end, the boyfriend takes off his disguise, revealing his real identity. The film is aimed at audiences ages 16-21 and will be promoted on social media sites like Facebook, Twitter, and YouTube popular with that demographic. The protagonist will be costumed in dreadlocks and a vest to portray being Jamaican for the role play scene.
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The document discusses a proposed hybrid genre film called "Covered" that would explore various genres including romance, tragedy, mystery, drama, violence, sex, and dance. The film would be set in a deprived area of America and follow a boy who uses dance to cope with a recent tragedy and find his voice again. It is aimed at an audience aged 15-25 and would have a budget of $19 million produced by Universal Pictures.
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The document discusses a proposed hybrid genre film called "Covered" that would explore various genres including romance, tragedy, mystery, drama, violence, sex, and dance. The film would be set in a deprived area of America and follow a boy who uses dance to cope with a recent tragedy and find his voice again. It is aimed at an audience aged 15-25 and would have a budget of $19 million produced by Universal Pictures.
Demogrpahics
This document discusses the target demographics for an action movie including an age range of 15-24 due to graphic violence, a mainly male gender audience as action movies appeal more to males, class does not affect the audience as both rich and working class people see movies, and race and ethnicity do not target any particular audience.
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The document discusses the target audience for a thriller/romance film called "The Last Rose". The target audience would be 15-30 year olds, as the film contains scary and romantic elements. Similar successful films that serve as comparisons are Silence of the Lambs, Se7en, Rear Window, The Prestige, Shutter Island, and Black Swan. For the film to be successful, it needs to appeal to and be enjoyed by a specific target audience that can relate to the storyline, characters, and setting.
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Covered Film Idea 1
The document outlines a proposed hybrid genre film called "Covered" that will incorporate elements of romance, tragedy, mystery, drama, violence, sex, and dance. The film will follow a boy who uses dance to cope with a recent tragedy and find his voice again. It will be directed by Anne Fletcher and star popular young actors like Channing Tatum and Shia Labeouf. The film is targeting a 15-25 year old audience and has a $19 million budget to produce through Universal Pictures.
Textual analysis
The video for Katy Perry's "Last Friday Night" uses a combination of narrative and performance to tell a story that relates to the song. It follows Torodov's theory of having an equilibrium, dis-equilibrium, and new equilibrium stage. The video employs several techniques common to pop music videos, including vivid colors, high key lighting, party atmosphere, and fashion that fits the genre. It also includes intertextual references through cameo appearances from celebrities in music, film, and television to promote other artists and attract more viewers.
Mix up pitch
This pitch is for a short film about an Asian girl named Saira who wants to go on holiday with her friends. The film will show Saira role playing with her pretend Jamaican boyfriend, wearing fake dreadlocks and a vest. At the end, the boyfriend takes off his disguise, revealing his real identity. The film is aimed at audiences ages 16-21 and will be promoted on social media sites like Facebook, Twitter, and YouTube popular with that demographic. The protagonist will be costumed in dreadlocks and a vest to portray being Jamaican for the role play scene.
Covered
The document discusses a proposed hybrid genre film called "Covered" that would explore various genres including romance, tragedy, mystery, drama, violence, sex, and dance. The film would be set in a deprived area of America and follow a boy who uses dance to cope with a recent tragedy and find his voice again. It is aimed at an audience aged 15-25 and would have a budget of $19 million produced by Universal Pictures.
Covered
The document discusses a proposed hybrid genre film called "Covered" that would explore various genres including romance, tragedy, mystery, drama, violence, sex, and dance. The film would be set in a deprived area of America and follow a boy who uses dance to cope with a recent tragedy and find his voice again. It is aimed at an audience aged 15-25 and would have a budget of $19 million produced by Universal Pictures.
Demogrpahics
This document discusses the target demographics for an action movie including an age range of 15-24 due to graphic violence, a mainly male gender audience as action movies appeal more to males, class does not affect the audience as both rich and working class people see movies, and race and ethnicity do not target any particular audience.
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The document discusses the target audience for a thriller/romance film called "The Last Rose". The target audience would be 15-30 year olds, as the film contains scary and romantic elements. Similar successful films that serve as comparisons are Silence of the Lambs, Se7en, Rear Window, The Prestige, Shutter Island, and Black Swan. For the film to be successful, it needs to appeal to and be enjoyed by a specific target audience that can relate to the storyline, characters, and setting.
Question 5) 5) How did you attract/address your audience?
The document discusses the creative choices made in developing a film targeted at audiences aged 12-25. It describes establishing realism by having the main character Limbo transported into his own video game. It highlights including strong father-son relationships and values to appeal to family audiences. Props like a TV, game console, and comics were included to depict a realistic teenage bedroom environment. Casting a black lead actor and Chinese supporting actor helps increase diversity and appeal compared to predominantly white superhero films.
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- The target audience is 15-25 year old males, from socioeconomic groups C2, D, and E. The film will be distributed online.
- The plot involves a protagonist who wakes up late and must deliver a briefcase, while being pursued. The chase will include comic violence between the protagonist and antagonist.
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Evaluation Task 2
The document discusses the effectiveness of combining a short film with ancillary texts like a film poster and review. It analyzes the film poster and review created for a 5-minute drama film. The poster uses color schemes, fonts, and character expressions to represent the film's genre and themes. The review also uses font styles and selective images to highlight key details while avoiding plot spoilers. Both ancillary texts effectively tie into and promote the drama film through their consistent design and use of visual elements and insights that build audience interest in the film's story and characters.
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The document is a Kickstarter pitch for an animated film called "The Shaolin Sasquatch" that aims to emulate the style of 1970s martial arts and drive-in cinema films. It provides details about the film production company based in St. Louis and their goal to create a retro-style animated homage to 1970s kung fu films, while also pledging to donate to a critically ill child's wish if their fundraising goal is met.
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Disney movies can influence children with messages of sexism and racism. Many Disney films portray stereotypical gender roles that show princesses needing to be rescued and focusing on their appearance, while male characters are often strong, handsome heroes who battle to win the affection of females. These portrayals can influence both young girls and boys by teaching them stereotypes about appropriate roles and behaviors based on gender. While entertaining, parents should watch Disney movies with their children and discuss how the characters and stories don't have to define one's identity or relationships.
Film
This distributor, Pathé, typically distributes drama films based on true stories with older target audiences and age-appropriate content. Their films include Mandela, The Queen, and The Duchess. While they work on low-budget British films, their focus on drama does not align well with the thriller genre being proposed. Their target audience would also differ from the younger audience envisioned for this film.
Distributors
Studio Canal primarily targets older audiences with thrillers and action films like Non-Stop and RoboCop. They have some comedic films like Paddington to reach different audiences. Their genres include action thrillers and comedy. Studio Canal has won many awards since 1986 for films like The Graduate and The Deer Hunter. While they distribute high-quality, award-winning films across genres, they may not be the best fit for a thriller-genre film since they have not widely distributed thrillers in the past.
Analysis of competitor research
This document summarizes and analyzes several anti-piracy advertisements and campaigns. It describes the key messages and visual elements of ads from California, The Industry Trust, and one called "Knock Off Nigel." Criticisms are outlined for some ads, such as relying too heavily on celebrities, not translating well without audio, and using unrealistic or repetitive audience reactions.
repositioning sholay movie
Sholay is considered a classic 1975 Hindi action-adventure film directed by Ramesh Sippy. It was initially a box office flop but received positive word of mouth leading viewership to pick up from the third week. It went on to become the highest grossing film of 1975 and earn 60 golden jubilees across India. While still popular, the document discusses potential strategies for repositioning Sholay to target today's youth such as a Hollywood remake with stars like Brad Pitt and Jennifer Lawrence or promoting it through a movie marketing website.
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The document discusses strategies for attracting and addressing the target audience for the film "Ready Or Not". The primary audience is teenagers aged 16-22, particularly girls. Marketing for the film would play on people's curiosity and not reveal much about the plot. Scenes showing typical couple photos and a character smoking are meant to make the audience feel they recognize and relate to the characters. A shot of a female character expressing anger is intended to make the audience sympathize with her. Unique camerawork is highlighted as something that adds to the film's disorienting effect.
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The document discusses strategies for attracting and addressing the target audience for the film "Ready Or Not". The primary audience is teenagers aged 16-22, particularly girls. Marketing for the film would play on people's curiosity and not reveal much about the plot. Scenes showing typical couple photos and a character smoking are meant to make the audience feel they recognize and relate to the characters. A shot of a female character expressing anger is intended to make the audience sympathize with her. Unique camerawork is highlighted as one of the film's selling points.
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Fast cash loan
If you are suffering from money shortage and not capable to meet the emergency requirements, you can easily apply for the fast cash loan. These are cash loan which would be available to you within few hours on the day you apply online. http://www.fastcashloan.net.au
Pre-Questionnaire
This document is a pre-questionnaire that asks respondents about their gender, age category, preferred film genre and lead actor/actress gender, opinions on the film's certification rating, whether they think the target audience will be entertained, their favorite part of the synopsis, and whether they would see the short film based on the synopsis. It collects feedback on a short film project from potential viewers.
YellowMustard Corporate Profile
YellowMustard is a creative agency that specializes in conceptual creativity for both offline and online branding. While they offer other services like strategy, PR, website design and development, and online marketing, their focus is on providing artful conceptual creativity to help build client brands. They work with companies worldwide on projects like launching new products and facilities, roadshows to promote travel destinations, and digital marketing campaigns.
Planning Brief
This document provides a planning brief for a short action/comedy film titled "Late". It outlines the following key details:
- The director and editor is Danny Deller, with Nisha Bhamra handling cinematography and sound. The film will be approximately 5 minutes long.
- The target audience is 15-25 year old males, from socioeconomic groups C2, D, and E. The film will be distributed online.
- The plot involves a protagonist who wakes up late and must deliver a briefcase, while being pursued. The chase will include comic violence between the protagonist and antagonist.
- Promotion will utilize YouTube, Twitter, Facebook, and a Tumblr blog to
Cast notes
The document discusses the casting choices for the roles in an upcoming production. Michael Douglas was cast as Eldon due to his experience acting in similar drama genre productions and ability to portray suppressed rage. Jonathan Gardner will play the role of James, an annoying schoolboy, as he has acting experience from both film and stage and can portray an immature teenager. Alice Lupton was cast as Elise since she is currently completing her personal statement, like the character, and has the qualities and presentation skills to make the character believable and likable. Ms. Mainwaring was the first choice to play Ms. Fenn given her experience as a drama teacher and ability to come across as professional yet welcoming based on her natural charis
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Genre research
The document discusses genre research for a romance film targeted at females aged 12-24. It notes that romance films appeal to this audience by communicating emotion, connection, and passion between main characters. Typical conventions of romance films include the male protagonist pursuing the female protagonist, a narrative structure of equilibrium being disrupted and then repaired, and settings that encourage intimacy. Popular examples of romance films that are cited include Titanic, The Notebook, Love Actually, and Twilight.
Evaluation Task 2
The document discusses the effectiveness of combining a short film with ancillary texts like a film poster and review. It analyzes the film poster and review created for a 5-minute drama film. The poster uses color schemes, fonts, and character expressions to represent the film's genre and themes. The review also uses font styles and selective images to highlight key details while avoiding plot spoilers. Both ancillary texts effectively tie into and promote the drama film through their consistent design and use of visual elements and insights that build audience interest in the film's story and characters.
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The objective of the Strategic PR campaign assigned to YellowMustard was to:
Plan a Nationwide PR campaign in media which would create awareness about the expansion plans of Inteva’s Asia Pacific Footprint in India.
Maximize exposure for Lon Offenbacher - President & CEO; Steven Galle - Vice President & Global Director of Operations; Gerard Roose - Vice President of Sales & Marketing
YellowMustard corporate profile
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Prop notes
The document provides prop notes for a short film, describing key objects and scenes:
- The opening scene shows the protagonist Eldon waking up still holding an empty scotch bottle, implying he fell asleep drunk and uses alcohol to cope with conflicts in his life.
- Eldon's phone displays missed calls and messages from his ex about their daughter, and is later used by others to record Eldon's public breakdown.
- Eldon carries a messenger bag on his way to work to bring needed items, but he fumbles through it disorganized on the train.
- Elise, a well-mannered student, hands Eldon her personal statement for advice, showing his responsibility to students but
Analysis of Credits Used
The document analyzes the opening credits of the film "Catch Me If You Can" and discusses the purpose and order of credits. It notes that the opening credits introduce the production company, director Steven Spielberg, and main actors Leonardo DiCaprio and Tom Hanks. It explains that these early credits highlight the people most responsible for the film's success in order to attract audiences. The credits then list other major cast and crew such as the composer, editor, and cinematographer to recognize their important roles in bringing the film together.
Fonts Used
The production company InfinityScope Studios chose the font "Good Times" from dafont.com for their logo and film credits because they felt its bold capitalized style reflected drama genres. They believe the font has flexibility for other genres like action/adventure. Using the same font in the opening credits will help viewers recognize it from the logo and identify the film as being produced by InfinityScope Studios, increasing awareness of the company.
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The document summarizes a short horror film called "Spirit of the Alleyway". It describes the plot, which follows a boy who picks up a glowing mask in a haunted alleyway and is then pursued by the alleyway's spirit. It discusses the target audience as teenagers and young adults, and conventions like an antagonist spirit and the use of shots like POV to create tension. Key aspects like representation of the working-class teenage protagonists are also covered.
Same Differences Film Pitch - Teen Drama
This document provides a pitch presentation for a film called "Same Differences". The film will follow four characters dealing with different social issues - racism, mental health, family issues, and disability. It will show how the characters pursue ways to deal with these issues and fight discrimination. The presentation outlines ideas for the campaign, character representations, a teaser trailer narrative, film poster designs, target audiences, and comparisons to real media products dealing with similar issues. The film aims to raise awareness of these important social topics through a teen drama genre.
Evaluation question 5
1) The document discusses the target audience and research done for a student horror/thriller film opening sequence.
2) The target audience is males and females aged 12 and above, as the film contains mild horror elements but no disturbing content.
3) Research included understanding BBFC film classification guidelines and surveying the target age range about their horror film expectations. Suggestions from the survey like scary music, characters, and lighting were incorporated into the final production.
Who would be the audience for your media product?
The target audience for the film is 15-20 year olds as the main character is 16 and the subject matter of a kidnapped sister would appeal to those with younger siblings. Questionnaires were used to gather opinions on the script, characters, and locations from the target demographic. Based on the feedback, the filmmakers decided to use the medical rooms in their college for the hospital setting and to make the psychologist character female to subvert stereotypes, while still keeping the characters somewhat stereotypical to fit the psychological thriller genre.
Pitch
A pitch is used to advertise and promote a product to potential funders and distributors. The short film tells the story of a naïve school girl, Sam Cooper, who is cyber and physically bullied. Flashbacks show her torment until she takes drastic action, leaving an ambiguous ending. The film was influenced by "Odd Girl Out" and focuses on peer pressure and emotional problems from social isolation. The target audience is females aged 15-20 who can relate to the high school setting. Promotion occurred on social media sites this age group uses. Sam is portrayed as weak and alone through her thoughts to make the audience sympathize with her.
Target audience
Our film targets 17-24 year olds as they are mature enough to understand the subject matter of terminal illness but young enough to relate to the youth of the characters. It will be rated 12A as there is little strong language, violence or sexual content, similar to the film My Sister's Keeper which also dealt with terminal illness. The film appeals to all ethnic groups through a mainly white British cast but is not exclusively aimed at any one group. Both male and female characters are represented equally as neither gender is dependent on the other for support through the illness. The target socio-economic groups are working and middle class to allow most audience members to identify with the characters. Columbia Pictures would be the ideal film distributor as while
Target audience
Our film targets 17-24 year olds as they are mature enough to understand the subject matter of terminal illness but young enough to relate to the youth of the characters. It will be rated 12A as there is little strong language, violence or sexual content, similar to the film My Sister's Keeper which also dealt with terminal illness. The film appeals to all ethnic groups through a mainly white British cast but is not exclusively aimed at any one group. Both male and female characters are represented equally as neither gender is dependent on the other for support through the illness. The target socio-economic groups are working and middle class to allow most audience members to identify with the characters. Columbia Pictures would be the ideal film distributor as while
In what ways does your media product use
The document discusses the target audience for the media product "The Last Rose", a thriller and romantic film. The target audience is identified as 15-30 year olds, as similar successful films are thrillers appealing to that age range. For the film to be successful, the audience must be able to relate to the characters and storyline. The goal is for the audience to feel they know and can relate to the characters.
Target audience research
The target audience for the film trailer is 8-25 year olds, who love fairytales and Disney films. Specifically, the audience will be mostly female, as love stories appeal more to women. The income level of the audience will range from £0 to £30,000, as children under 16 cannot work, but income is not a limiting factor like it is for high-budget films. The education level just needs to be basic literacy since the youngest viewers are 8 years old. Genres the audience likes are fairytales, romance films, and comedies. The target socioeconomic classes are C1 through E, as a low-budget film may not appeal as much to higher classes A and B.
Marketing strategy
1) The film will be released in UK cinemas in February around Valentine's Day to target couples seeking romantic films. It will have an initial premier in Birmingham before showing in independent cinemas nationwide.
2) After the cinema release, the film will be released on DVD and Blu-Ray formats for home viewing.
3) The film follows a university student who survives a car crash but gains the ability to see ghosts, particularly one that helps her find true love while providing comedy along the way.
Out of depth evaluation
The document discusses conventions of thriller films and how Out of Depth challenges some of these conventions. It notes that typical thrillers use low-key lighting to create suspense, while Out of Depth uses naturalistic lighting to maintain realism. It also discusses typical character archetypes in thrillers - vulnerable protagonists and evil antagonists - and how Out of Depth follows these with a teenage girl protagonist and an unknown stalker/murderer as the antagonist. The document analyzes how Out of Depth uses camera techniques like point-of-view shots to build suspense, as well as opening with an inciting incident like many thrillers.
Evaluation question four
This document analyzes the target audience for a romantic comedy film called "I Can Explain". It identifies the primary target audience as females under 35 of any social class. Secondary audiences include females over 35 and males with girlfriends/wives. Data on film viewing habits support that females are more frequent moviegoers. The film would receive a BBFC 12 rating based on its mild language, references to sex/nudity, romantic themes and lack of violence. A sample target audience member profile is provided. The conclusion restates that the film aims to attract its primary target audience of females under 35 by portraying a modern fairy tale romance.
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Pitch
- 2. Every Second Counts - Narrative Alice takes her daily stroll through her local path, and comes across a young man she’s never seen before. Intrigued by his appearance, she sits beside him and hesitates before deciding to introduce herself. Before her eyes, she sees all the possibilities of their growing relationship; the ups, the downs. She is left to ask herself; will it be worth it?
- 3. Genre ● We have chosen to create a romance film, which appeals to our target audience (females, aged 12-24). This genre is almost always targeted at a similar audience, due to their ability to relate to situations and conventions depicted in these films. ● We believe that our idea will allow us to create an effective and engaging short film that will be enjoyable to both produce and then review.
- 4. Logline Alice has a choice; love with severe risks, or a comfortable silence?
- 6. Distribution and Promotion ● We intend to initially show our short film to a group of A2 students in A29, and then release the short film on Youtube, allowing it to be easily accessible to our audience, among which this is an extremely popular method of sharing and viewing videos. ● As a part of our task, we will be creating a poster each and a film review which will contribute to the promotion of our film. ● We have created Twitter and Facebook pages in order to increase the public’s awareness of our product 6