This document summarizes and analyzes several anti-piracy advertisements and campaigns. It describes the key messages and visual elements of ads from California, The Industry Trust, and one called "Knock Off Nigel." Criticisms are outlined for some ads, such as relying too heavily on celebrities, not translating well without audio, and using unrealistic or repetitive audience reactions.

1. Analysis of Competitor Research

2. Anti-Piracy Awareness Advert
Designed by the state of California.
A take (stylistically) on
action
movies specifically The
Terminator.
"You're supporting
the criminals"
Asking for help
from the audience
Celebrity endorsement (Jackie Chan
and Arnold Schwarzenegger)
Criticisms:
- Looks cheap
- Talking about 'real life' but look doesn't
match
- celebrities may not create audience.

3. Anti-Piracy Propaganda
Criticisms:
- The hotline isn't very likely to be used as
many people watch pirated videos.
- The video doesn't really make sense when
watched without audio so it relies heavily on
the voiceover.
The flames turn into the C for
copyright when the voiceover talks
about copyright. Which is then
turned into the FACT logo while the
voice over talks about the purpose
of copyright and fact.
Representation of Satan with
the red colours and the fire in
the mans eyes.
Red cross to symbolise that it is
wrong and it blows up the dvds and
videos which means that pirating
destroys the film industry.

4. The Industry Trust
A website with all the 'moments worth fighting for' inspires views to respect the value of creative content by
showing audiences that films have an entertainment value worth paying for. One of these adverts is for The
Hunger Games.
Use of audience reaction makes people want
to see it in the cinema more as they can see
how it is affecting those watching it.
Entices the audience by making them think
about the time and effort put into films, by
saying its worth paying for.
Criticisms:
- Some of the people shown in the adverts are the
same people so they obviously haven't used a
range of reactions from people. for example this
lady comes up in a few different adverts.
- People won't see the adverts if they don't go to see
a film in the cinema.

5. Knock Off Nigel
• Shows everyone working with the main guy is against him and knows that he sells illegal
films so they are making him feel out of place.
• It looks like he has been caught out and now he feels like he is in trouble.
• The main guy is wearing grey while everyone else is wearing bright colours, which
almost highlights the fact that they are the good people and the main guy is doing
something that is wrong.
Criticisms:
• - The language used in this ad is far too comedic and thus doesn't make a harsh impact.