SlideShare a Scribd company logo
Strategic Public Relations Program
for
Inteva in India
Private Circulation Only || Copyrights @
YellowMustard 2011
About Inteva
 Inteva Products, LLC is a an innovative leader with more than 140 years of
global experience in design, engineering, manufacturing, and assembly for
Closure Systems, Interiors Systems, Motors & Electronics and Roof Systems.
 The company is leading global supplier offering value-based innovation and
environmentally-friendly products that enhance quality and performance.
 Company focuses on delivering high-value quality, on time and in budget
products.
 Global Presence: 42 locations – 18 countries – 4 continents
 Annual Revenue: 4.2 Billion USD
 Sales Turnover for India: $ 30M for 2011 (Yearly Turnover growth 30%)
 Awards
• Ford Q1 certification.
• VW Q capability
Private Circulation Only || Copyrights @
YellowMustard 2011
PR Objective
 Plan a Nationwide PR campaign in media which would create awareness
about the expansion plans of Inteva’s Asia Pacific Footprint in India.
 Maximize exposure for Lon Offenbacher - President & CEO; Steven Galle -
Vice President & Global Director of Operations; Gerard Roose - Vice President
of Sales & Marketing
Private Circulation Only || Copyrights @
YellowMustard 2011
Communication Route
 Print
 Electronic
 Wires
 Online
Private Circulation Only || Copyrights @
YellowMustard 2011
A low cost PR Approach
 To catapult the news to a broader reader base, a press conference was
organized in Pune inviting the top-tier mainlines, business, automobile ,
bloggers and general interest media.
 Exclusive interview of the CEO were conducted for positive reviews and
stories in magazines
 Blogger engagement and product review by bloggers
Result
 Widespread media exposure
 Positive reviews and stories
 Strong word of mouth buzz
Private Circulation Only || Copyrights @
YellowMustard 2011
Result
 Accurate messaging and strategic tapping of the networks led to a slash and a
big bang announcement with a great introduction to the Inteva story.
 Coverage and bytes came from varied print and electronic media, including
Business Standards, Financial Chronicles, Zigwheels, AutoCar Professionals
amongst others.
 When the prestigious media use the comments by the executives of Inteva in
their smart bytes column, the messaging and strategic tapping could not have
been more accurate.
Private Circulation Only || Copyrights @
YellowMustard 2011
And many more
Financial Chronicles

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Inteva, India

  • 1. Strategic Public Relations Program for Inteva in India
  • 2. Private Circulation Only || Copyrights @ YellowMustard 2011 About Inteva  Inteva Products, LLC is a an innovative leader with more than 140 years of global experience in design, engineering, manufacturing, and assembly for Closure Systems, Interiors Systems, Motors & Electronics and Roof Systems.  The company is leading global supplier offering value-based innovation and environmentally-friendly products that enhance quality and performance.  Company focuses on delivering high-value quality, on time and in budget products.  Global Presence: 42 locations – 18 countries – 4 continents  Annual Revenue: 4.2 Billion USD  Sales Turnover for India: $ 30M for 2011 (Yearly Turnover growth 30%)  Awards • Ford Q1 certification. • VW Q capability
  • 3. Private Circulation Only || Copyrights @ YellowMustard 2011 PR Objective  Plan a Nationwide PR campaign in media which would create awareness about the expansion plans of Inteva’s Asia Pacific Footprint in India.  Maximize exposure for Lon Offenbacher - President & CEO; Steven Galle - Vice President & Global Director of Operations; Gerard Roose - Vice President of Sales & Marketing
  • 4. Private Circulation Only || Copyrights @ YellowMustard 2011 Communication Route  Print  Electronic  Wires  Online
  • 5. Private Circulation Only || Copyrights @ YellowMustard 2011 A low cost PR Approach  To catapult the news to a broader reader base, a press conference was organized in Pune inviting the top-tier mainlines, business, automobile , bloggers and general interest media.  Exclusive interview of the CEO were conducted for positive reviews and stories in magazines  Blogger engagement and product review by bloggers Result  Widespread media exposure  Positive reviews and stories  Strong word of mouth buzz
  • 6. Private Circulation Only || Copyrights @ YellowMustard 2011 Result  Accurate messaging and strategic tapping of the networks led to a slash and a big bang announcement with a great introduction to the Inteva story.  Coverage and bytes came from varied print and electronic media, including Business Standards, Financial Chronicles, Zigwheels, AutoCar Professionals amongst others.  When the prestigious media use the comments by the executives of Inteva in their smart bytes column, the messaging and strategic tapping could not have been more accurate.
  • 7. Private Circulation Only || Copyrights @ YellowMustard 2011 And many more Financial Chronicles