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SEVEN SOCIAL MEDIA TRENDS
TO HELP YOU RETHINK, REFOCUS AND RE-ENERGISE YOUR ACTIVITY
RICH IMAGE CONTENT
REAL TIME MONITORING
AND ENGAGEMENT
↑ RICH CONTENT
Instagram followers INCREASED
2,200 to 87,000 in one day
10,000 RT’s in one hour
↑ RICH CONTENT
↑ REAL TIME MONITORING
AND ENGAGEMENT
PERSONALISE, PERSONALISE,
PERSONALISE,
Location
Time
Type of content
Length of content
Social Media Source
Frequency of posts
↑ RICH CONTENT
↑ REAL TIME MONITORING
AND ENGAGEMENT
↑ PERSONALISE, PERSONALISE,
PERSONALISE
INTEGRATED DATA
134 56
15 3%
134 56
15 3%
58%
Non Proactive
Media Volume
97%
Proactive
Media Volume
3%
THE FIRST TRULY SOCIAL GAMES
IF ONLY WE’D PLANNED IT THAT WAY…
Athlete
Tweets
58.8%
Proactive
Tweets
0.6%
3rd Party
Tweets
40.6%
VS.
Non Proactive
Media Volume
97%
Proactive
Media Volume
3%
THE FIRST TRULY SOCIAL GAMES
IF ONLY WE’D PLANNED IT THAT WAY…
BEFORE:
76% increase in calls
↓
AFTER:
8% increase in calls
↑ RICH CONTENT
↑ REAL TIME MONITORING
AND ENGAGEMENT
↑ PERSONALISE, PERSONALISE,
PERSONALISE
↑ INTEGRATED DATA
LEVERAGING OFF
INFLUENCERS
60% influencers got given the device
52 million media impressions
Achieved 3x the budget of media spend
144% of sales budget
↑ RICH CONTENT
↑ REAL TIME MONITORING
AND ENGAGEMENT
↑ PERSONALISE, PERSONALISE,
PERSONALISE
↑ INTEGRATED DATA
↑ LEVERAGING OFF INFLUENCERS
CLOSING THE LOOP
↑ RICH CONTENT
↑ REAL TIME MONITORING
AND ENGAGEMENT
↑ PERSONALISE, PERSONALISE,
PERSONALISE
↑ INTEGRATED DATA
↑ LEVERAGING OFF INFLUENCERS
↑ CLOSING THE LOOP
CREATING A SOCIAL
ORGANISATION
THANK YOU
JESS WHITTAKER
EMAIL: JESS@BUZZNUMBERSHQ.COM
TWITTER: @JESSDOUBLEYA
LINKEDIN: LINKEDIN.COM/IN/JESSWHITTAKER

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