Alternative Solutions is a family-owned company located in Colorado Springs that has over 20 years of experience providing resurfacing and acrylic bath systems. They are the only company that offers these services in the local area, and their technicians receive intensive 3-month training. The company's two main target markets are homeowners looking to remodel and property management companies. The goal of the proposed social media campaign is to build the company's brand awareness and create social proof through platforms like Facebook, Instagram and Pinterest. Metrics like follower growth and engagement will be used to measure the campaign's success. Competitors in the space like Miracle Method and Get A Grip will also be analyzed.
The document provides a social media audit and strategy for Revolve Clothing for 2018. It analyzes Revolve's current social media presence, including follower counts, engagement rates, and traffic sources. The objectives are to increase Instagram followers by 20%, boost engagement on Twitter, and drive more traffic to the website. The strategy includes influencer partnerships, monthly themed events, and diversifying content. Key roles and a critical response plan are also outlined.
Facebook and Instagram for InfluencersBlitzMetrics
Facebook gives you the opportunity to directly communicate with audiences, with complete control over your message. With a global community of more than 2 billion people on Facebook, you can reach existing and new audiences with a flexible set of publishing tools to share your stories in text, photos, videos, and more.
This document outlines a social media strategy for a company. It includes setting SMART goals, defining the target audience, analyzing competitors' social media accounts, creating a content plan for platforms like Facebook, Twitter and Instagram, improving current social media accounts, and tracking performance. The strategy draws lessons from leading brands like Oreo that have strong engagement, unique content across platforms, and large audiences. The goal is to distinguish the company and build relationships through interactive posts and campaigns.
La Tienda restaurant is developing a social media strategy to increase patronage and revenue. Their objectives are to increase social media followers by 30% in 6 months, post 5 times per week, and create one video per month. Key strategies include boosting posts, creating custom hashtags, and offering promotional codes. Progress will be measured monthly through social metrics, hashtag usage, and sentiment analysis.
Whether you’re new to Facebook or have years of experience, this guide is a comprehensive resource to help you be as successful as possible.
Published by Facebook
This document provides guidance on using Instagram to build a professional public relations brand. It discusses establishing an Instagram presence, content strategy, mobility, attracting followers, and optimizing reach by joining Instagram with Facebook advertising. Key recommendations include sharing useful, engaging content; allowing content to be shared publicly; interacting with followers; and running campaigns across both Instagram and Facebook for broader reach.
Instagram for Small Businesses: 5 Thing You Can Start Doing Today to Improve ...Social Sphere Media
You spend HOURS coming up with the perfect post on Instagram, you finally post it and… wait… one like?! And it’s your mom?! Does the thought of social media marketing have you feeling like you’re learning another language? Boosting your engagement is easier than you think. In this webinar, we are giving you 5 simple tricks that you can implement TODAY to boost your engagement on the ever-changing platform.
Here's What We'll Talk About
- The basics of Instagram for Businesses
- Best practices for small businesses on Instagram
- 5 simple tricks that can help your business get noticed on Instagram
- How to boost your engagement on the ever-changing platform
- BONUS CONTENT
If you would like to book a FREE Marketing Strategy Session with me to discuss how we can help you implement these strategies to your business, here's a link to my calendar: https://socialsphere.link/strategy
FOLLOW US ON SOCIAL MEDIA
Facebook: https://www.facebook.com/socialspheremedia
Instagram: https://www.instagram.com/socialspheremedia
LinkedIn: https://www.linkedin.com/company/socialspheremedia
Twitter: https://twitter.com/socialspherega
The document provides a social media audit and strategy for Revolve Clothing for 2018. It analyzes Revolve's current social media presence, including follower counts, engagement rates, and traffic sources. The objectives are to increase Instagram followers by 20%, boost engagement on Twitter, and drive more traffic to the website. The strategy includes influencer partnerships, monthly themed events, and diversifying content. Key roles and a critical response plan are also outlined.
Facebook and Instagram for InfluencersBlitzMetrics
Facebook gives you the opportunity to directly communicate with audiences, with complete control over your message. With a global community of more than 2 billion people on Facebook, you can reach existing and new audiences with a flexible set of publishing tools to share your stories in text, photos, videos, and more.
This document outlines a social media strategy for a company. It includes setting SMART goals, defining the target audience, analyzing competitors' social media accounts, creating a content plan for platforms like Facebook, Twitter and Instagram, improving current social media accounts, and tracking performance. The strategy draws lessons from leading brands like Oreo that have strong engagement, unique content across platforms, and large audiences. The goal is to distinguish the company and build relationships through interactive posts and campaigns.
La Tienda restaurant is developing a social media strategy to increase patronage and revenue. Their objectives are to increase social media followers by 30% in 6 months, post 5 times per week, and create one video per month. Key strategies include boosting posts, creating custom hashtags, and offering promotional codes. Progress will be measured monthly through social metrics, hashtag usage, and sentiment analysis.
Whether you’re new to Facebook or have years of experience, this guide is a comprehensive resource to help you be as successful as possible.
Published by Facebook
This document provides guidance on using Instagram to build a professional public relations brand. It discusses establishing an Instagram presence, content strategy, mobility, attracting followers, and optimizing reach by joining Instagram with Facebook advertising. Key recommendations include sharing useful, engaging content; allowing content to be shared publicly; interacting with followers; and running campaigns across both Instagram and Facebook for broader reach.
Instagram for Small Businesses: 5 Thing You Can Start Doing Today to Improve ...Social Sphere Media
You spend HOURS coming up with the perfect post on Instagram, you finally post it and… wait… one like?! And it’s your mom?! Does the thought of social media marketing have you feeling like you’re learning another language? Boosting your engagement is easier than you think. In this webinar, we are giving you 5 simple tricks that you can implement TODAY to boost your engagement on the ever-changing platform.
Here's What We'll Talk About
- The basics of Instagram for Businesses
- Best practices for small businesses on Instagram
- 5 simple tricks that can help your business get noticed on Instagram
- How to boost your engagement on the ever-changing platform
- BONUS CONTENT
If you would like to book a FREE Marketing Strategy Session with me to discuss how we can help you implement these strategies to your business, here's a link to my calendar: https://socialsphere.link/strategy
FOLLOW US ON SOCIAL MEDIA
Facebook: https://www.facebook.com/socialspheremedia
Instagram: https://www.instagram.com/socialspheremedia
LinkedIn: https://www.linkedin.com/company/socialspheremedia
Twitter: https://twitter.com/socialspherega
The document outlines Davida Belove's 2017 social media strategy, which includes increasing engagement on platforms like Facebook, Twitter, and LinkedIn through more frequent posting, using hashtags, offering incentives to followers, and establishing goals and key performance indicators to track progress and results. The strategy details the brand's voice and persona, content creation and sharing plans, roles and responsibilities, and systems for monitoring and reporting on engagement metrics.
The Year of Instagram trata de cómo las marcas están usando Instagram como canal de alto atractivo visual. 2014 es el año de las estrategias en Instagram.
Facebook is introducing hashtags to facilitate real-time discovery of conversations around specific topics on its platform. Hashtags will appear as clickable links that show posts from pages and people using the same hashtag. While hashtags do not currently impact distribution or engagement, marketers can use hashtags that are part of existing campaigns on Facebook or other sites. Facebook plans to continue expanding hashtag functionality.
I want to elaborate on the importance of social media from my end. Why Social Media is so important in our current scenario. Actually, it allows you to reach people locally, regionally, nationally and even internationally. If you understand the characteristics of your target audience, you will be able to personalize your messages to resonate with that audience more appropriately.
Increase your online earnings today! It's Time to Discover How Social Media Can Earn You Instant Profits!
Social media has in the recent past become one of the most significant platforms for promoting businesses. This is because of the high traffic on social media sites at a given time.
Never run out of ideas o social media that can take a business to the next level after going through the following comprehensive list of social media marketing methods.
From promotional posts to personal and business related promotional ideas, the list is likely to inspire business marketers and social media users for a very long time.
Social media users are highly attracted to quotes by famous personalities. Users are highly likely to be attracted to social media posts that contain famous or hilarious quotes. When you amalgamate such quotes with promotional information for your goods and services, you will most likely get the desired traffic for such posts.
Do not hesitate to use quotes that have been used before. Social media users never mind reading a famous quote more than once; so long as they find it worth reading. Therefore, in the process of reading such quotes, social media users get to read the promotional information attached to the quotes and hence goods or services are promoted in the process.
What are the top tactics your company can use to boost holiday sales with social media, including those for Facebook, mobile, and more? What are ways to connect with loyal customers and attract new connections?
These questions are answered and examples of holiday campaigns from socially savvy brands are highlighting in this paper
The social media strategy document outlines Baylor Cherry's plan to increase engagement on social media platforms in 2017. The objectives are to grow followers, increase engagement rates, and promote the company brand. Strategies include contests, hashtags, user-generated content and monitoring competitors. Key roles assign responsibilities for content creation, community management and reporting. Metrics such as followers, engagement and sentiment analysis will be used to measure success.
The Ultimate Guide To Instagram Marketing Mais AbuSalah
This document provides a guide to effective Instagram marketing. It discusses the importance of setting up an Instagram profile correctly with a profile picture, bio, and linked website. It then outlines different types of highly engaging posts including brand content, reactive storytelling using memes or pop culture, behind the scenes content, and inspirational quotes. The guide recommends taking engagement further with user-generated contests using hashtags and calls to action directly in images. The overall message is that businesses must think creatively about visual content that connects authentically with their target audience.
The document provides research data and analysis on Facebook post components and their influence on engagement rates. The research analyzed 474 posts from four major IT companies in Poland over three months. It was found that posts containing images of products, especially images showing products in context or "living a life", received higher engagement rates than those only showing products. Text components like questions, emoticons, and links also correlated with higher engagement. The conclusions can be used by social media managers to improve Facebook content creation.
Recomendado-Seleccionado: Contagious Content: What People Share On Facebook a...Digital Pymes
Recomendamos este documento de MARKETO
In this ebook, created by Marketo and social media expert Brian Carter, we’re going to teach you how to create posts that more people will want to share. The ebook includes:
Facebook post best practices
Real Facebook case studies
New research on how people interact on Facebook
Information about the marketing ecosystem on Facebook
Discussion of the concept of virality and whether it's truly possible on Facebook
Tips for creating highly sharaeable posts
Information on what mistakes make posts unshareable
And for the geeks out there we go into excruciating detail about the research we conducted
Descarga: http://www.marketo.com/ebooks/contagious-content-what-people-share-on-facebook-and-why-they-share-it/
This document provides a guide to effective Instagram marketing. It discusses the importance of setting up an Instagram profile correctly with a profile picture, bio, and linked website. It then outlines different types of highly engaging posts including brand content, reactive storytelling using memes or pop culture, behind the scenes content, and inspirational quotes. The guide recommends taking Instagram to the next level by encouraging user generated content through contests with hashtags, and including calls to action directly in images. The overall strategies focus on visual storytelling and engagement to build relationships with target audiences on Instagram.
This document provides a guide to effective Instagram marketing. It discusses the importance of setting up an Instagram profile correctly with a profile picture, bio, and linked website. It then outlines different types of highly engaging posts including brand content, reactive storytelling using memes or pop culture, behind the scenes content, and inspirational quotes. The guide recommends taking Instagram to the next level by encouraging user generated content through contests with hashtags, and including calls to action directly in images. The overall strategies presented are to represent your brand visually, engage audiences with relatable and inspiring content, and drive interaction on the platform.
Benchmarking report for Social Media Marketing - ITC Personal Careravindra31090
This document provides a benchmarking report on social media marketing best practices. It outlines strategies used successfully by various companies including Animal Planet, Del Monte Foods, Exxon Mobil, IKEA, Johnson & Johnson, Kraft Foods, National Geographic, SELF Magazine, Taco Bell, Xerox, and ITC Personal Care. Key recommendations include being innovative in social media approaches, continuing to listen and engage audiences, creating regular reports on key performance indicators, and establishing an editorial calendar to drive compelling branded content. The goal is to expand social media engagement and increase tracking of foundational metrics.
Let's Be Social is a social media marketing agency that specializes in Facebook ads, funnel building, and content marketing for startups, entrepreneurs and local businesses. Their target audiences are startups, entrepreneurs and local business owners. They plan to run social media campaigns on Facebook, Instagram and LinkedIn to build brand awareness, generate leads and make sales. Their content plan includes regular posts and live videos on each channel with calls to action. They will collaborate with influencers and run paid ads to promote content and drive traffic.
This document contains tips and strategies for using various social media platforms like Pinterest, Facebook, Twitter, and Instagram to promote brands. For Pinterest, it recommends using boards to organize pins and leverage other networks to drive traffic. For Facebook, it outlines new features like actions, apps, and timelines that can engage customers. For Twitter, it describes tools like TweetBeep, Twibs, and TwtQpon that allow monitoring conversations, finding businesses, and creating coupons. For Instagram, it advises using hashtags, networking through comments, and consistently sharing diverse photos.
BrandsLab Market Intelligence Session 4 | Algorithms & Advertising: How ot Na...Ebiquity-NA
As social media algorithms change, brands must use advertising spend to promote their social channels. However, as social media produces new products, their algorithms shape content in a way to promote those products. So, what's the solution? Embrace the change. This session will show that by taking advantage of these changes at the onset, brands can increase cost efficiencies before costs rise and reach decreases.
The document outlines Davida Belove's 2017 social media strategy, which includes increasing engagement on platforms like Facebook, Twitter, and LinkedIn through more frequent posting, using hashtags, offering incentives to followers, and establishing goals and key performance indicators to track progress and results. The strategy details the brand's voice and persona, content creation and sharing plans, roles and responsibilities, and systems for monitoring and reporting on engagement metrics.
The Year of Instagram trata de cómo las marcas están usando Instagram como canal de alto atractivo visual. 2014 es el año de las estrategias en Instagram.
Facebook is introducing hashtags to facilitate real-time discovery of conversations around specific topics on its platform. Hashtags will appear as clickable links that show posts from pages and people using the same hashtag. While hashtags do not currently impact distribution or engagement, marketers can use hashtags that are part of existing campaigns on Facebook or other sites. Facebook plans to continue expanding hashtag functionality.
I want to elaborate on the importance of social media from my end. Why Social Media is so important in our current scenario. Actually, it allows you to reach people locally, regionally, nationally and even internationally. If you understand the characteristics of your target audience, you will be able to personalize your messages to resonate with that audience more appropriately.
Increase your online earnings today! It's Time to Discover How Social Media Can Earn You Instant Profits!
Social media has in the recent past become one of the most significant platforms for promoting businesses. This is because of the high traffic on social media sites at a given time.
Never run out of ideas o social media that can take a business to the next level after going through the following comprehensive list of social media marketing methods.
From promotional posts to personal and business related promotional ideas, the list is likely to inspire business marketers and social media users for a very long time.
Social media users are highly attracted to quotes by famous personalities. Users are highly likely to be attracted to social media posts that contain famous or hilarious quotes. When you amalgamate such quotes with promotional information for your goods and services, you will most likely get the desired traffic for such posts.
Do not hesitate to use quotes that have been used before. Social media users never mind reading a famous quote more than once; so long as they find it worth reading. Therefore, in the process of reading such quotes, social media users get to read the promotional information attached to the quotes and hence goods or services are promoted in the process.
What are the top tactics your company can use to boost holiday sales with social media, including those for Facebook, mobile, and more? What are ways to connect with loyal customers and attract new connections?
These questions are answered and examples of holiday campaigns from socially savvy brands are highlighting in this paper
The social media strategy document outlines Baylor Cherry's plan to increase engagement on social media platforms in 2017. The objectives are to grow followers, increase engagement rates, and promote the company brand. Strategies include contests, hashtags, user-generated content and monitoring competitors. Key roles assign responsibilities for content creation, community management and reporting. Metrics such as followers, engagement and sentiment analysis will be used to measure success.
The Ultimate Guide To Instagram Marketing Mais AbuSalah
This document provides a guide to effective Instagram marketing. It discusses the importance of setting up an Instagram profile correctly with a profile picture, bio, and linked website. It then outlines different types of highly engaging posts including brand content, reactive storytelling using memes or pop culture, behind the scenes content, and inspirational quotes. The guide recommends taking engagement further with user-generated contests using hashtags and calls to action directly in images. The overall message is that businesses must think creatively about visual content that connects authentically with their target audience.
The document provides research data and analysis on Facebook post components and their influence on engagement rates. The research analyzed 474 posts from four major IT companies in Poland over three months. It was found that posts containing images of products, especially images showing products in context or "living a life", received higher engagement rates than those only showing products. Text components like questions, emoticons, and links also correlated with higher engagement. The conclusions can be used by social media managers to improve Facebook content creation.
Recomendado-Seleccionado: Contagious Content: What People Share On Facebook a...Digital Pymes
Recomendamos este documento de MARKETO
In this ebook, created by Marketo and social media expert Brian Carter, we’re going to teach you how to create posts that more people will want to share. The ebook includes:
Facebook post best practices
Real Facebook case studies
New research on how people interact on Facebook
Information about the marketing ecosystem on Facebook
Discussion of the concept of virality and whether it's truly possible on Facebook
Tips for creating highly sharaeable posts
Information on what mistakes make posts unshareable
And for the geeks out there we go into excruciating detail about the research we conducted
Descarga: http://www.marketo.com/ebooks/contagious-content-what-people-share-on-facebook-and-why-they-share-it/
This document provides a guide to effective Instagram marketing. It discusses the importance of setting up an Instagram profile correctly with a profile picture, bio, and linked website. It then outlines different types of highly engaging posts including brand content, reactive storytelling using memes or pop culture, behind the scenes content, and inspirational quotes. The guide recommends taking Instagram to the next level by encouraging user generated content through contests with hashtags, and including calls to action directly in images. The overall strategies focus on visual storytelling and engagement to build relationships with target audiences on Instagram.
This document provides a guide to effective Instagram marketing. It discusses the importance of setting up an Instagram profile correctly with a profile picture, bio, and linked website. It then outlines different types of highly engaging posts including brand content, reactive storytelling using memes or pop culture, behind the scenes content, and inspirational quotes. The guide recommends taking Instagram to the next level by encouraging user generated content through contests with hashtags, and including calls to action directly in images. The overall strategies presented are to represent your brand visually, engage audiences with relatable and inspiring content, and drive interaction on the platform.
Benchmarking report for Social Media Marketing - ITC Personal Careravindra31090
This document provides a benchmarking report on social media marketing best practices. It outlines strategies used successfully by various companies including Animal Planet, Del Monte Foods, Exxon Mobil, IKEA, Johnson & Johnson, Kraft Foods, National Geographic, SELF Magazine, Taco Bell, Xerox, and ITC Personal Care. Key recommendations include being innovative in social media approaches, continuing to listen and engage audiences, creating regular reports on key performance indicators, and establishing an editorial calendar to drive compelling branded content. The goal is to expand social media engagement and increase tracking of foundational metrics.
Let's Be Social is a social media marketing agency that specializes in Facebook ads, funnel building, and content marketing for startups, entrepreneurs and local businesses. Their target audiences are startups, entrepreneurs and local business owners. They plan to run social media campaigns on Facebook, Instagram and LinkedIn to build brand awareness, generate leads and make sales. Their content plan includes regular posts and live videos on each channel with calls to action. They will collaborate with influencers and run paid ads to promote content and drive traffic.
This document contains tips and strategies for using various social media platforms like Pinterest, Facebook, Twitter, and Instagram to promote brands. For Pinterest, it recommends using boards to organize pins and leverage other networks to drive traffic. For Facebook, it outlines new features like actions, apps, and timelines that can engage customers. For Twitter, it describes tools like TweetBeep, Twibs, and TwtQpon that allow monitoring conversations, finding businesses, and creating coupons. For Instagram, it advises using hashtags, networking through comments, and consistently sharing diverse photos.
BrandsLab Market Intelligence Session 4 | Algorithms & Advertising: How ot Na...Ebiquity-NA
As social media algorithms change, brands must use advertising spend to promote their social channels. However, as social media produces new products, their algorithms shape content in a way to promote those products. So, what's the solution? Embrace the change. This session will show that by taking advantage of these changes at the onset, brands can increase cost efficiencies before costs rise and reach decreases.
Social media marketing allows companies to engage with customers, promote their brand, and track the success of their efforts. However, brands must be careful in their social media presence as controversies can arise from insensitive posts and ads, requiring damage control through apologies and policy changes. While social media does not directly impact search engine optimization, consistent sharing of quality content across platforms can increase brand exposure, recognition, and reputation over time.
This document provides an overview of social media and how it can be used for marketing purposes. It defines social media as forms of electronic communication used to share information online. It then discusses some key statistics about social media usage, including that around 7 in 10 Americans use social media and 69% of Americans use some form of social media. The document also covers the most popular social media platforms - Facebook, Instagram, LinkedIn, and Twitter - and provides basic definitions and statistics about each one. It emphasizes that social media can be used to expand a company's brand exposure and reach customers anywhere in the world.
National Geographic's Social media StrategyFilipp Paster
National Geographic has a highly successful social media strategy, dominating across major platforms like Instagram, Facebook, Twitter, and YouTube. On Instagram, NatGeo posts stunning photos and long descriptions, gaining over 18,000 new followers per day. On Facebook, they post frequently and drive traffic to their website with links. While their content performs well, they could improve customer service by responding to more user questions. Overall, NatGeo utilizes each platform effectively to share compelling content and stories that engage large audiences.
An introduction to the major social media platforms currently used for digital marketing and how to make the best use of them while marketing for yourself or your clients' company. This presentation includes several tips that I found useful when it comes to marketing in social media. Some of the principles can be used in direct marketing as well.
This is my project one for UF's Social Media Management course with Lisa Buyer. My project is a social media audit of Patticakes, a small business in Gainesville, Florida.
Social Media Marketing Fundamentals with Brian Honigman1 o.docxsamuel699872
Social Media Marketing Fundamentals with Brian Honigman
1 of 1
Social Media Marketing Fundamentals
with Brian Honigman
Checklist for Choosing a Social Channel
Selecting the right social networks for your organization isn’t an easy decision with the numerous options
available and the variety of considerations to account for. Here’s a checklist to help remember what to
keep top of mind when choosing where to be active on social media. A majority of the questions below
should be marked “yes” to indicate a social network is right for your business.
YES NO Is your audience using this social network?
YES NO Does this channel have a large, active audience?
YES NO Do you have the necessary resources to maintain this channel?
YES NO Does your organization have the expertise to succeed here?
YES NO Are your competitors active on this channel?
YES NO Is it possible to achieve your marketing goals on this platform?
YES NO Are you able to invest in the types of content typically shared here?
YES NO Does your team grasp the unique features and nuances of this channel?
YES NO Can your company afford to pay for advertising on this social network?
YES NO Does the context of this platform’s use align with your company’s offerings?
YES NO Can you reasonably measure and report results for this channel?
YES NO Have you personally tested this network to understand how it’s used?
YES NO Will your team enjoy using this channel to reach your customers?
YES NO Does this channel facilitate customer service requests for your customers?
YES NO Are you willing to innovate on this network, moving beyond best practices?
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Social Media Marketing Fundamentals with Brian Honigman
1 of 1
Social Media Marketing Fundamentals
with Brian Honigman
Checklist for Choosing a Social Channel
Selecting the right social networks for your organization isn’t an easy decision with the numerous options
available and the variety of considerations to account for. Here’s a checklist to help remember what to
keep top of mind when choosing where to be active on social media. A majority of the questions below
should be marked “yes” to indicate a social network is right for your business.
YES NO Is your audience using this social network?
YES NO Does this channel have a large, active audience?
YES NO Do you have the necessary resources to maintain this channel?
YES NO Does your organization have the expertise to succeed here?
YES NO Are your competitors active on this channel?
YES NO Is it possible to achieve your marketing goals on this platform?
YES NO Are you able to invest in the types of content typically shared here?
YES NO Does your team grasp the unique featur.
This document provides guidance for social media marketing planning in 2017. It begins with an introduction and overview of the guide's contents. It then looks back at trends from 2016, such as advertising dollars moving to Google and Facebook, growing ad blocker usage, social media emerging as the new television, and the impact of Instagram stories. The document advises marketers to leverage trends like the decline of traditional television by using social media for creative, experimental content to engage audiences. It also suggests that while user-generated content on Instagram showed only slightly higher engagement, soliciting such content can help create more compelling branded content.
This document discusses using Instagram for a company's social media marketing. It begins by explaining what Instagram is and how businesses are using the platform. It then discusses the types of businesses that are using Instagram successfully, including both B2C and some B2B companies. The document considers how businesses can be profitable on Instagram and provides ideas for how the sample company discussed could specifically use Instagram by establishing their brand, running campaigns involving clients, and curating high-quality posts. It concludes by discussing best practices for an Instagram strategy and how engagement on the platform could benefit the company.
The document summarizes several examples of successful social media marketing campaigns:
1) Two Tarts Bakery grew sales 800% in 10 months through Facebook, events, Yelp, and gaining magazine/newspaper coverage.
2) Blendtec's viral YouTube videos showing blenders destroying items led to a 5-fold sales increase with low-cost, original videos.
3) Threadless engages its community on Facebook, Twitter, and YouTube to drive viral sharing and record sales in a down economy.
4) Burger King's "Sacrifice" Facebook app asking users to ditch friends for burgers went viral before being removed, gaining $50M in free publicity.
Facebook has over 1.19 billion active users globally, making it an important platform for marketers. This guide provides tips for using Facebook effectively, including building a branded Facebook presence through pages, growing subscriber lists by promoting lead forms, and engaging loyal customers by pinning and starring compelling content on timelines. It also offers advice on using Facebook insights to monitor page activity and understanding the news feed algorithm to increase content visibility.
Why you need social media for your businessMapplinks
Social media provides several benefits for businesses including brand building, marketing, sales, customer service, advertising and more. It allows businesses to engage with customers, build awareness of their brand, drive traffic to their website, generate leads and make sales. With tools that enable targeting specific audiences and measuring results, social media is a cost-effective channel for businesses of all sizes. It also provides a way for businesses to promptly respond to customer queries and issues, strengthening customer relationships and trust in the brand.
Social Vantage - Social Media Marketing StrategySocial Vantage
This document provides an overview of an effective social media marketing strategy for businesses. It recommends using a combination of educational, promotional, and engaging content along with paid social media advertising like Facebook like campaigns and web click campaigns. It stresses the importance of analyzing social media metrics and analytics to optimize the strategy and understand its impact. The strategy aims to help businesses leverage social media to boost their brand awareness, generate new sales, and attract more customers in a cost-effective manner.
The document provides a 7 step guide to using social media for fundraising. It discusses developing a social media strategy, creating engaging content, choosing social channels, posting and engaging, Facebook advertising, campaign activities, and tracking success. The steps include developing content pillars, tone of voice, leveraging different social networks, scheduling posts, engaging with audiences, creating Facebook ads and campaigns, and analyzing metrics. The goal is to drive awareness, interest, donations, and develop long-term donors through an integrated social media approach.
HK Social Media Marketing Defining KPI's and MetricsHollyFaust1
This document outlines the social media marketing services and goals of HK Social Media Marketing. It provides an overview of the company's services including initial assessments and ongoing plans. It then details specific SMART goals for growing followers on Pinterest and subscribers to a newsletter. Metrics like impressions, engagement rates, and click-through rates are identified for tracking progress. Sample social media content and a customer journey map are presented. Finally, references are provided.
Bringing kindness and compassion to a competitive world.
-Holly Kay Faust
As a digital marketing professional, I aspire to use my knowledge of SEO and website design and content, to assist companies to increase the number of consumers looking for their product or service.
As a digital marketing professional, I aspire to use my knowledge of SEO and website design and content, to assist companies to increase the number of consumers looking for their product or service.
Holly Faust is pursuing a Bachelor's degree in Digital Marketing at Full Sail University. She was born in a military family and developed strong leadership skills. Faust has work experience in management roles and owned an appliance repair business where she promoted it through social media. Her goals are to get an entry-level marketing job at SocialSEO and eventually start her own marketing firm. She is developing skills in areas like social media marketing and networking in the industry.
Marketing Analysis Report For Sony Pictures Entertainment HollyFaust1
Sony Pictures Entertainment produces the Spider-Man films and needs to expand the Spider-Man universe to remain successful. The report analyzes Sony's financial standing and relationship with Disney regarding Spider-Man. It recommends Sony expand its 900+ Spider-Man-adjacent characters in films and TV to diversify beyond the Homecoming series, in case issues arise again in its deal with Disney over Spider-Man involvement in the Marvel Cinematic Universe.
This is an intrapreneurial business proposal to explore business opportunities within Netflix.com. It is written from the point of view of an already existing employee for the purpose of a school assignment. The paper explores the concepts of an intrapreneur and making changes from with a company you already work for.
Holly Faust is pursuing a Bachelor's degree in Digital Marketing at Full Sail University. She was born in a military family and developed strong leadership skills. Faust has work experience in management roles and owned an appliance repair business where she promoted through social media. Her goals are to get an entry-level marketing job at SocialSEO and eventually start her own marketing firm. She is developing skills in areas like social media marketing and networking in her industry.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
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Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
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5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
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3. Latest Technology development vs Business promotions
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Benefits Digital Marketing Services at Techvolt software :
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Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Yes, It's Your Fault Book Launch WebinarDemandbase
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering SEO for Google in the AI Era - Dennis Yu
Social Media Marketing Plan
1.
2. COMPANY INFO
Alternative Solutions is a family-owned-and-
operated non-franchised company located in
Colorado Springs, Colorado. They have more
than 20 years of experience and have been
in operation since 1997. Alternative
Resurfacing Company is the only company
that offers resurfacing and acrylic bath
systems in Colorado Springs and the
surrounding area. The technicians go
through an intensive 3-month course prior
to providing services and the installers are
fully qualified.
Source: http://alternativeresurfacing.com/about-us.html
3. TARGET MARKET
There are two main markets for Alternative
Resurfacing. The first is homeowners that are
looking to remodel their own homes either for
personal use or to prepare for sale or rent. The
second is property management companies that
need a company for remodels and repairs on their
units/properties.
6. PRIMARY GOAL
The primary goal for
this social media
campaign is to build
brand awareness. The
company has been in
business since 1997 but
has a very low to almost
non-existent social
media presence.
Photo by Austin Chan on Unsplash
7. SECONDARY GOAL
The secondary goal for
this social media
campaign is to create
social proof and
credibility.
Photo by Sara Kurfeß on Unsplash
8. SOCIAL MEDIA GOALS
The combination of the two goals will lead to more
engagement with the community and the
company’s followers/customers in general. The
company’s target market tends to look to the
internet for confirmation on making the best
choice in companies and products. They also look
to family and friends as well as other professionals
for their experiences.
9. CALL TO ACTIONS
For Facebook and Instagram, the
secondary CTA is to like/share/
comment on the posts.
For Pinterest, the secondary CTA will be to
save the pin to their own board, comment,
or add a photo if they also tried the pin.
The call to actions (CTA) will be two-fold. The
primary CTA will be to like/follow the page.
Photo by Javier Peñas on Unsplash
Photo by NeONBRAND on Unsplash
10. SOCIAL MEDIA CHANNELS
Alternative Resurfacing already has a Facebook page, but it is
being underused and is not being optimized. The second
channel will be Instagram. As Instagram is owned by Facebook
and is image-centric it is the perfect partner for the Facebook
channel. Content can be repurposed/shared from one channel
to the next to help promote the services and products being
offered by the company. The third channel will be Pinterest.
Since most consumers looking to resurface, reface, or remodel
their home look for images to decide on the product, look,
colors, and themes they want these three channels are the
perfect choices to build the brand awareness and create the
social proof/credibility that Alternative Resurfacing is looking
for.
11. METRICS
To measure the success of the campaign, we will be
looking at the growth of followers on each channel.
Also, with the post we will be looking at views, likes,
comments, shares, and saves. Measuring followers is
the best way to determine if the brand is being
accepted by new consumers. It does not mean every
new follower will higher the company, but it does
show acceptance of the company as a trusted brand.
For the post, we need to see activity from the
followers to foster a relationship between the
company and its consumers. Views will show us the
reach of the posts. Likes, shares, and saves help will
determine if there is interest in the content being
shared. Comments will help in fostering the
relationship with the consumers and helping them to
feel appreciated and heard.
14. FACEBOOK CONTENT
Miracle Method uses image
and text based posts that
are typically anywhere
from 1 to 3 days apart on
average.
They have 898 followers
yet there post consistently
have no likes or comments.
They have one video that is
9 seconds long and has
18.3k views to date.
16. PINTEREST CONTENT
Miracle Method uses before and
after images for the majority of pins,
although there are also customer
appreciation/thank you posts
There is also an occasional post like
the cleaning checklist
Text is included with pins once you
click on them, all with a link back to
the company’s webpage
They have 7 boards with 929 pins
and a combined 17,724 followers
They have 161.4k monthly viewers
19. FACEBOOK CONTENT
Get A Grip uses image
and text based posts
around 10X a month on
average.
They have 46 followers
and consistently have
around 6-12 likes and
shares. That’s a
consistent 13% to 26%
engagement rate vs
Miracle Methods 0%.
20. INSTAGRAM CONTENT
Get A Grip uses community
engaging posts, with inspirational
quotes, holiday inspired content as
well as before and after images
There majority of the posts seemed
to be about company events or
community concerns and
involvement
Most of the text is short and has
different hashtags including the
company business hashtags
The are 220 post, 168 followers and
the company is following 341 others
22. SUCCESSFUL FACEBOOK CAMPAIGNS
Grammarly did an
amazing campaign is 2018
for branding. The used
story telling as their
campaign angle. They used
a short video with the
message to “write the
future”. They also included
a link to a Forbes review in
the description link. The
campaign reached over 5
million people.
Source: 5 Top Facebook Ad Campaigns to Boost Your Results in 2019
23. SUCCESSFUL FACEBOOK CAMPAIGNS
Promo by Slidely ran a
campaign to get sign-ups for
a trial. They used a cute 12
second video of a kid dancing
on a track to showcase being
able to make your own
marketing videos. They
included ad text that caught
the viewers attention and
drew them in with curiosity
and blew them away with the
attached video.
Source: 5 Top Facebook Ad Campaigns to Boost Your Results in 2019
24. SUCCESSFUL INSTAGRAM CAMPAIGNS
DJI (Dà-Jiāng
Innovations) ran a
campaign to promote
one of their drones.
They formed a
partnership with
multiple Instagram
filmmakers to create a
wealth of UGC.
Source: The 15 Best Instagram Marketing Campaigns of 2017
25. SUCCESSFUL INSTAGRAM CAMPAIGNS
One of the different
tactics that
Orangetheory uses in
their Instagram
marketing campaigns is
user testimonials. By
including these user
generated pieces of
content the brand helps
build its credibility
(social proof).
Source: The 15 Best Instagram Marketing Campaigns of 2017
26. SUCCESSFUL PINTEREST CAMPAIGNS
Honda ran a Pinterest
campaign called
#Pintermission: a 24-hour
break from Pinterest.
They gave each of the 5
influencers $500 and
challenged them to do
some of the things they
had been pinning. It cost
the company $2500 and
an enormous amount of
UGC.
The Best Pinterest Marketing Campaigns and Why The Work
27. SUCCESSFUL PINTEREST CAMPAIGNS
IKEA is a perfect example of
successfully using Pinterest.
One of the campaigns they ran
included targeting millennials
since 50% use Pinterest. They
ran the campaign during the
time college students would be
starting or returning to school
and focused on items that
would interest these students.
The campaign included terms
such as “dorm ideas” and
“dorm room organization”.
3 Examples of Successful Pinterest Campaigns
28. INSTAGRAM CONTENT
With Facebook owning Instagram, that is the best place to start.
The content will include:
Events involving the local community
Posts that customers would like to share of their experience
Images of the workers on and off the job
Information about the products/processes being used, especially those that promote being green
Post should be 2 to 3 times a week to promote jobs that have been completed as well as the above content.
Hashtags to be used will be generated not only around the business name but also surrounding local/global issues
(I.E. #socialdistancing). Also the company can include hashtags around its green footprint
The CTAs will be to promote brand recognition and encourage fan involvement such as liking/following/sharing/
commenting.
For the metrics, the measuring of the growth of followers is pertinent to the goal of brand recognition. It will also
be important to watch the amount of engagement from the followers such as views vs likes and shares, and
comments.
29. FACEBOOK CONTENT
The biggest difference between the Instagram feed and the
Facebook page will be that Instagram will be more image
based.
Facebook will include more text around the posts and a
bigger attempt at community involvement through direct
dialog with the fans/followers
The content will include:
Events involving the local community
Posts that customers would like to share of their
experience
Images of the workers on and off the job
Information about the products/processes being used,
especially those that promote being green
Videos with the owner and workers answering FAQs
and discussing topics they think are important to their
consumers
Post should be 2 to 3 times a week to promote jobs that
have been completed as well as the above content. (Right
now they have posted 7 times since January 2018)
Hashtags to be used will be generated not only around the
business name but also surrounding local/global issues
(I.E. #socialdistancing). Also the company can include
hashtags around its green footprint
The CTAs will be to promote brand recognition and
encourage fan involvement such as liking/following/
sharing/commenting.
For the metrics, the measuring of the growth of followers
is pertinent to the goal of brand recognition. It will also be
important to watch the amount of engagement from the
followers such as views vs likes and shares, and
comments.
30. PINTEREST CONTENT
The content will include:
Events important to the followers such as holidays, local events/issues
Images of the workers on and off the job
Before and after images of work completed
Images that offer decorating options for different looks the company has created
Information about the products/processes being used, especially those that promote being green
Videos with the owner and workers answering FAQs and discussing topics they think are important to their
consumers
Post should be 2 to 3 times a week to promote jobs that have been completed as well as the above content.
Hashtags to be used will be generated not only around the business name but also surrounding local/global issues
(I.E. #socialdistancing). Also the company can include hashtags around its green footprint
The CTAs will be to promote brand recognition and encourage fan involvement such as liking/following/sharing/
commenting.
For the metrics, the measuring of the growth of followers is pertinent to the goal of brand recognition. It will also
31. CROSS-PROMOTION
With Pinterest a lot of the cross-promotion
will mirror that of Miracle Method in the
sense of including links back to the main
webpage and to the other social media
channels asking the viewer to check out our
other two pages and follow along for
additional content.
For Instagram we can cross-promote getting
additional information about different posts
(like additional text content) by visiting
Facebook or to go to Pinterest for more
images.
For Facebook, some of the posts will be shares
from Instagram which will include an
automatic link back to the Instagram page.
The same can go with sharing Pinterest posts
as they too will include links directly to the
company page.
32. INFLUENCERS
Sherry and John are a couple who created a blog in
2007 and are now a sharing their love for
remodeling, DIY, and more. They have blogs,
podcasts, books, and even merchandise in stores
like Home Depot, Wayfair, and Target. They would
be an ideal choice to promote resurfacing and
refacing as a less expensive and environmentally
safe alternative in some of their future remodels.
Their compensation can be having a project
completed by Alternative Solutions in return for
blogging about the experience and the products/
process itself. Just the promotion of resurfacing
itself would be huge win to show consumers the
benefits of this green option.
They have 186+k Facebook followers, 28.7K Twitter
followers, 318K Instagram followers, and 1.3 million
followers with 10+million monthly viewers on
Pinterest.
Source: Young House Love
33. INFLUENCERS
April Wilker is the creator of Wilker Do’s. She is a true
DIYer. She has been running her blog since early 2013 and
boast about how much of her home is filled with her own
creations. She taught herself how to use what she could to
create her own projects instead of buying them. Years later
she is now wiring blogs and making videos to help others
like herself fulfill their desire to be self-sufficient around
their homes and lives. As a true DIYer she is a perfect
example of not just going out and buying all brand new stuff.
Resurfacing is all about reusing what you already have and
giving it a new look.
Alternative Solutions could do well to invite April to a local
event showcasing how to build things around your home
and then using the resurfacing process from Alternative to
give it a store bought look. This would work especially well
when building something from repurposed materials. April
would be financially compensated for her time as well as
free meals and lodging while in town for the event.
They have 73+k Facebook followers, 1.18 million YouTube
subscribers, 229K Instagram followers, 8.8k followers with
1.9 million monthly viewers on Pinterest, and 139 patrons on
Patreon.
Source: Wilkerdos.com
34. AMPLIFICATION
Partnering with influencers like April Wilker and John &
Sherry will help to build on the DIYer consumers that are
always looking for different and simpler way to get things done.
There is also the concept of videos with things like the process
used to create the projects as well as the owner and employees
discussing FAQs.
Also, the posts can start including links to blogs from the main
website covering topics like why resurfacing and refacing are
eco-friendly and why that is important to the company.
Alternative can also blog about events and jobs in the local area.
37. FACEBOOK POSTS
This posts shows before and after images of a
cabinet refacing. It is a direct visualization of how
much of a change a customer can get without
having to gut the kitchen and buy completely new
cabinets.
Full Size Image
Actual Facebook Post
38. FACEBOOK POSTS
This posts is an example
of how resurfacing a
shower can completely
change the look and feel of
the room. It also
showcases in the text that
it is an eco-friendly option.
39. INSTAGRAM POSTS
This posts shows the
companies
involvement in local
business events. It
expresses community
involvement.
40. INSTAGRAM POSTS
This posts shows a variety
of different countertop
looks that the company
can create again stressing
the eco-friendly to reach
out to the environmentally
friendly consumers.
41. PINTEREST POSTS
This posts shows a variety of
different resurfacing looks
that the company can create.
It is visually pleasing and lets
the consumer know about the
reduced waste for this process
as well as the CTA with the
main website.
42. PINTEREST POSTS
This posts lists 5
reasons for why
refacing your
kitchen cabinets
is better than
replacing them.
The reasons are
in the image as
well as the
accompanying
text along with
the CTA with the
main website.