The Cutting Edge of Mobile
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The document discusses iBeacons and their potential to revolutionize location-based experiences. It introduces four panelists - Maya Mikhailov, David Galante, Hasan Elkomey, and Michael Becker - who lead mobile strategy at various companies. The document also shows data on hourly search distributions by platform and discusses opportunities for mobile in-store experiences.
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The Cutting Edge of Mobile
- 1. The Cutting Edge of Mobile
- 2. Mobile Panelist Maya Mikhailov EVP/ CoFounder GPShopper @gpshopper David Galante Sr. Product Manager ExactTarget @davidgalante Hasan Elkomey Director of Digital Strategy Mobile Fusion @mobile_fusion In addition to leading mobile strategy for GPShopper, an award-winning mobile platform, Maya is also an Adjunct Professor at NYU, where she specializes in Mobile Strategy and Planning. David has been working on mobile technology for 15 years. While at Motorola, PacketVideo and AlcatelLucent he’s seen the mobile market transform and is excited about the future! Hasan oversees business strategy development in mobile, social media, and multichannel marketing. He plays a key role in overseeing cross-disciplinary strategy group, providing usercentric marketing. Michael Becker Market Development & Strategy Somo Global @mobiledirect Michael is driven by a passion for entrepreneurship, evangelism and scholarship. He is dedicated to a life of learning and helping others achieve success through mobile.
- 6. IBEACONS – THE REVOLUTION IN LOCTION EXPERIENCE
- 13. New Devices and Contexts Hourly Distribution of Searches by Platform (doesn’t reflect absolute traffic volume) Night 12:00 AM 3:00 AM 6:00 AM 9:00 AM Tablet • Evening Day Morning 12:00 PM Mobile 3:00 PM 6:00 PM 9:00 PM Desktop Source: Google Internal Data, 2011. % of each platform’s traffic shown hourly for one day. Does not indicate absolute or relative traffic volumes.
- 15. Thank You! Questions? Maya Mikhailov EVP/ CoFounder GPShopper @gpshopper maya@gpshopper.com David Galante Sr. Product Manager ExactTarget @davidgalante Hasan Elkomey Director of Digital Strategy Mobile Fusion @mobile_fusion dgalante@exacttarget.com hasan.elkomey@mobilefusion.com Michael Becker Market Development & Strategy Somo Global @mobiledirect michael@mobipraxis.com
Editor's Notes
- Read more: http://www.businessinsider.com/marc-benioff-wears-two-wrist-computers-2013-6#ixzz2c8xRUqk5
- Shazam, second screen experienceAugemted reality, Google FieldTrip, Google IngressBreakingBadStorySync.com: A second-screen experience for each episode, timed to update with the show if you skipped the DVR and watched live.
- And our own search data proves this point. Here we see how consumers use different devices across different times of day – you can imagine the context & mindset across each device profile. Pc = productivity, mobile = always on, on-the-go connectivity, tablet = entertainment & shopping