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P!nk's music video for "So What" portrays her rebelling against a breakup by engaging in rebellious acts like driving a lawn mower on the road and cutting down trees. The video follows her through the emotional stages of a relationship ending, portraying relatable feelings in a humorous way that makes viewers sympathize with and laugh at her actions. The genre blends pop and rock styles to appeal to a wide target audience from ages 15-16 and up.
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Target audience pdf
The target audience for folk rock music includes males and females aged 13-23. Males make up half the audience and tend to be older at 17-23, while females are younger at 13-23. Both genders can relate to common folk rock themes like love, friendship, nature, and aggression. Ideal consumers of folk rock music videos would include an indie-styled male who prefers vinyl and independent films, and a similar female who is more conscious of trends but uses music for relaxation and cares deeply about the lyrics.
Lights up
Harry Styles released his new single "Lights Up" on October 11th, 2019, marking a new era for his sound and sophomore album "Fine Line". The song embraces self-discovery, sexuality and freedom through its pulsing rhythm and lyrics. Styles later performed a stripped-down version of "Lights Up" on Saturday Night Live. His second album "Fine Line" was announced and will be released on December 13th, featuring 12 tracks, including "Lights Up" and "Watermelon Sugar".
Audience profile
RnB music generally appeals to a middle-class audience aged 14-25, particularly teenage girls and young adults who relate to the love-focused lyrics. The genre typically features mixed-raced or black artists, as RnB originated from African-American music styles like soul, rhythm and blues, and jazz. Females are often attracted to RnB due to the male artists and meaningful lyrics about life stages, while the music videos commonly portray sexual or fashionable imagery.
Musical Resume & Bio
Fanny Casaretto is a Latin vocalist and songwriter from Peru who began pursuing her musical career at a young age through talent shows and competitions. She moved to the United States after high school but temporarily quit music. When she married and started a family, her musical career was put on hold. However, her passion for music led her to restart her songwriting career. She now resides in New York City and writes songs in English, Spanish, and Spanglish that explore social and political issues from a feminist perspective. Her Latin roots influence her style of writing controversial songs based on true stories. She has performed in Latin clubs in New York, Washington, and Miami and released a CD produced in New York.
Digipak analysis One
Lana Del Rey presents an alternative indie style through the packaging of her "Born to Die" album. The front cover depicts her in a vintage 1940s/1960s style with curled hair and makeup inspired by actress Lana Turner from that era. She takes a serious expression to portray her dedication to her music craft. The rural background contrasts with her upper-class styling and alternative pop genre. Overall, the album packaging pays homage to American culture through its color scheme and vintage aesthetic while portraying Del Rey's natural talent over manufactured pop artistry.
R&B
R&B originated from blues, jazz, and gospel music in the 1940s-1950s United States. Common elements include rhythmic beats combined with soulful vocals about relationships, heartbreak, and everyday life. Famous R&B artists like R. Kelly and Mariah Carey helped popularize the genre in the late 20th/early 21st century by redefining its sound and putting it back in the spotlight. Conventions include sexually suggestive portrayals of males and females in music videos to appeal to predominantly female audiences, as well as a focus on simple melodies, lyrics, and tempos for dancing or emotional ballads.
Lana del rey
Lana Del Rey is an American singer and songwriter from New York, whose real name is Elizabeth Woolridge Grant. She gained popularity from her music video for "Video Games" and has since released 4 albums. Known for her melancholy love songs, she has developed a distinctive sound and has been the most listened to female artist on Spotify in the U.S. since 2015. Her music spans many genres from classic to modern hip-hop and pop influences, though a remix of her song "Summertime Sadness" would be considered electro/dance music, which usually targets teens and emphasizes positivity and energy for going out.
Christie taylor swift
Taylor Swift's website promotes her new music and interviews through moving images and pictures. The images are meant to portray Swift as natural and girly rather than a sex symbol. They also give a sense of the style of her slower music. Swift has transformed her style to appeal to an older target audience between 17-30 rather than just 12-17. Her new album covers continue the same style with Swift looking down to suggest she is shy or upset, providing insight into her music's themes while also promoting the album name through similar designs and red colors.
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Target audience pdf
The target audience for folk rock music includes males and females aged 13-23. Males make up half the audience and tend to be older at 17-23, while females are younger at 13-23. Both genders can relate to common folk rock themes like love, friendship, nature, and aggression. Ideal consumers of folk rock music videos would include an indie-styled male who prefers vinyl and independent films, and a similar female who is more conscious of trends but uses music for relaxation and cares deeply about the lyrics.
Lights up
Harry Styles released his new single "Lights Up" on October 11th, 2019, marking a new era for his sound and sophomore album "Fine Line". The song embraces self-discovery, sexuality and freedom through its pulsing rhythm and lyrics. Styles later performed a stripped-down version of "Lights Up" on Saturday Night Live. His second album "Fine Line" was announced and will be released on December 13th, featuring 12 tracks, including "Lights Up" and "Watermelon Sugar".
Audience profile
RnB music generally appeals to a middle-class audience aged 14-25, particularly teenage girls and young adults who relate to the love-focused lyrics. The genre typically features mixed-raced or black artists, as RnB originated from African-American music styles like soul, rhythm and blues, and jazz. Females are often attracted to RnB due to the male artists and meaningful lyrics about life stages, while the music videos commonly portray sexual or fashionable imagery.
Musical Resume & Bio
Fanny Casaretto is a Latin vocalist and songwriter from Peru who began pursuing her musical career at a young age through talent shows and competitions. She moved to the United States after high school but temporarily quit music. When she married and started a family, her musical career was put on hold. However, her passion for music led her to restart her songwriting career. She now resides in New York City and writes songs in English, Spanish, and Spanglish that explore social and political issues from a feminist perspective. Her Latin roots influence her style of writing controversial songs based on true stories. She has performed in Latin clubs in New York, Washington, and Miami and released a CD produced in New York.
Digipak analysis One
Lana Del Rey presents an alternative indie style through the packaging of her "Born to Die" album. The front cover depicts her in a vintage 1940s/1960s style with curled hair and makeup inspired by actress Lana Turner from that era. She takes a serious expression to portray her dedication to her music craft. The rural background contrasts with her upper-class styling and alternative pop genre. Overall, the album packaging pays homage to American culture through its color scheme and vintage aesthetic while portraying Del Rey's natural talent over manufactured pop artistry.
R&B
R&B originated from blues, jazz, and gospel music in the 1940s-1950s United States. Common elements include rhythmic beats combined with soulful vocals about relationships, heartbreak, and everyday life. Famous R&B artists like R. Kelly and Mariah Carey helped popularize the genre in the late 20th/early 21st century by redefining its sound and putting it back in the spotlight. Conventions include sexually suggestive portrayals of males and females in music videos to appeal to predominantly female audiences, as well as a focus on simple melodies, lyrics, and tempos for dancing or emotional ballads.
Lana del rey
Lana Del Rey is an American singer and songwriter from New York, whose real name is Elizabeth Woolridge Grant. She gained popularity from her music video for "Video Games" and has since released 4 albums. Known for her melancholy love songs, she has developed a distinctive sound and has been the most listened to female artist on Spotify in the U.S. since 2015. Her music spans many genres from classic to modern hip-hop and pop influences, though a remix of her song "Summertime Sadness" would be considered electro/dance music, which usually targets teens and emphasizes positivity and energy for going out.
Christie taylor swift
Taylor Swift's website promotes her new music and interviews through moving images and pictures. The images are meant to portray Swift as natural and girly rather than a sex symbol. They also give a sense of the style of her slower music. Swift has transformed her style to appeal to an older target audience between 17-30 rather than just 12-17. Her new album covers continue the same style with Swift looking down to suggest she is shy or upset, providing insight into her music's themes while also promoting the album name through similar designs and red colors.
Media album presentation
The document summarizes elements used in album covers to appeal to target audiences. It discusses how gangster rap album covers use misspelled words and blurry backgrounds to seem intriguing to younger audiences. Pop album covers by female artists prominently display their names and use pink colors to appeal to women while also showing sexuality. Rock album covers use bold fonts and dark colors with action shots to imply performance.
Cd cover analysis
This document analyzes the cover art and designs of albums by several female artists, including Christina Perri's "Lovestrong", Taylor Swift's "Red", Ellie Goulding's "Halcyon Days", and Cheryl Fernandez-Versini's "Only Human". Key points made about each cover include the positioning and appearance of the artist, color schemes, fonts, and implied meanings. Overall, the covers are described as being relatively simple and meant to draw attention to the artists' talent and music over flashy designs.
Stereotypes in music videos
The music video for Taylor Swift's "Shake It Off" portrays stereotypes around age, gender, and ethnicity. It depicts only young adults in their teens and twenties having fun, dancing and reinacting cheerleading. While Taylor Swift's character is female, the song and video challenge gender norms through varied costumes. The primary ethnicity shown is Caucasian, along with some representation of African Americans, but there is little portrayal of other ethnic groups. Sexuality and social class are not prominently featured.
Music album cover analysis
Rihanna's album Rated R represented a darker change in style compared to her previous albums. Released in November 2009, Rated R featured a monochrome cover depicting Rihanna wearing dark makeup and heavy jewelry, covering half her face and conveying confidence. The small, unnoticeable font of the album title implies Rihanna wants to be known for herself over the album name. The sharp R in the corner adds to the dark, edgy tone as Rihanna aimed to show a powerful side not seen before.
Miley cyrus 2
The document discusses a pop song about relationships that portrays the singer as a sexual object or vulnerable to emotions. As a typical pop song about relationships, it aims to appeal to teenage or young female audiences but has surprisingly attracted those who don't like the singer. The target audience includes teenage or young females and Disney fans due to the song's relatable theme of relationships combined with popular pop music.
Progress feedback pp
The document outlines plans for an A2 Media project that includes a music video, promotional website, and digipak. The music video will be for the song "Autumn Leaves" by Ed Sheeran from his album '+'. It will tell the story of a girl grieving the loss of a friend through flashbacks to their memories together, intercut with scenes of Sheeran singing. Basic shots are outlined to convey the mood through slow movements and flashbacks shown through the girl's eyes. A digipak for the album will also be created to promote the song and artist.
My favourite song
Katy Perry is an American singer born in 1984 in Santa Barbara, California. After having three record deals fall apart, she signed with Capitol Records in 2007 and released her debut single "Ur So Gay." Her next single "I Kissed a Girl" was highly successful. Popular Katy Perry songs include "Roar," "Dark Horse," "Fireworks," and "Birthday." Young people between 14 and 30 years old generally like her music. The song "Roar" from her 2013 album Prism won the People's Choice Award for Favorite Song of the Year.
Camila cabello Music Campaign
Camila Cabello launched a music campaign in 2018 to promote her debut solo album "Camila" through her website, album, and music video for "Havana". Her website provides information about Cabello, allows fans to listen to her new music, and buy tickets to her tour. Cabello's genre blends pop and R&B influences, seen through feminine colors on her website and songs featuring different genres. Her target audience spans ages 15-40 and includes both females and fans who engage with her on social media. A key part of Cabello's appeal is her departure from Fifth Harmony, showing she can succeed on her own, and her blend of pop with influences like hip-hop
Introduction to my pop artist
Sugar and Spice have been a pop duo for four years after being runners up on X Factor. They have released two albums and have several well known songs. They have been on worldwide tours for each album and have received many prestigious awards including Grammys and BRIT awards. They also have over 7 million Twitter followers each and recently appeared on the Ellen Show to discuss their upcoming album. They enjoy meeting fans and want to continue making music that cheers people up.
Braun Samuels EPK
Braun Samuels is a Philadelphia-born rapper who was influenced by his mother's music tapes from a young age. He began recording at age 10 and writing songs for himself and friends. At age 20, Braun decided to pursue music seriously as a dedicated writer who studies various lyrical styles. His aggressive yet playful rap style aims to guide others through sharing his life experiences.
Textual Analysis of Selena Gomez' Website- 2
The website provides information about artist Selena through various sections like music, videos, news, and social media links. The simple white background draws attention to images and keeps the page clean. The navigation bar gives insight into Selena's work and links to stream her music on platforms like Spotify. Recent news sections update fans on upcoming songs, videos, and events. Videos and film pages allow fans to engage with other projects. The calm white theme throughout represents Selena's peaceful personality and advocacy for mental health issues. Her shop and makeup line pages showcase a brighter, more feminine side through the use of pink and focus on her caring nature.
Media Studies Ancillary task 2 research
Reggae album covers typically feature the colors red, yellow, and green to represent Caribbean roots, along with palm trees and sunshine. The bright colors are meant to convey happiness and positive messages. In contrast, R&B album covers aim to attract the opposite sex by featuring artists posing attractively or seductively. Country album covers portray simple, humble artists dressed casually in jeans and shirts to focus on their music rather than their image. The target audiences for each genre also differ, with reggae appealing more broadly, R&B aimed at teenagers and young adults, and country appealing most to those over 45.
Jerusa Leão Bio 2016
Jerusa Leão is a Brazilian artist, singer, and songwriter who grew up in Bahia, Brazil being influenced by the local culture and folk music. Over the past decade, she has been involved in several musical projects in both Brazil and Canada, including founding the bands Maria Bonita Band and Maracatu Mar Aberto. Currently, Jerusa resides in Brazil performing as a solo artist and researching Brazilian culture through her travels. She has an ongoing audiovisual project set to be released in 2017 documenting the cultural exchange between Canada and Brazil.
Representation of teens in our project
The document discusses the representation of teenagers in the opening sequence of a film. It portrays teenagers as rebellious and up to no good through stereotypical imagery. This includes the teenagers walking into a graveyard with their hoods up while underage drinking. Their dark clothing implies isolation from society. The punk/rock soundtrack reinforces this rebellious image and isolation from older generations. Scenes where the teenagers seem vulnerable despite trying to appear fearless further this stereotypical representation.
Treatment
The artist is Kim King from Philadelphia who draws inspiration from soul and R&B artists also from Philadelphia like Jill Scott. Her target audience is women aged 18-35 as they can relate to her songs about love and relationships. The vision for her music video "Amazing" includes performance and narrative elements across various home locations like the bedroom, kitchen, and bathroom to portray the passion and romance in her relationship. The video, magazine ad, and album packaging will use the colors white, black, and red to represent the ups and downs of her relationship. Filming will take place at the sixth form media department and the director's home using various technology.
Treatment
Kim King is an R&B artist from Philadelphia who draws inspiration from artists like Jill Scott. She aims to make it in the music industry and be a role model for her three children as a single mother. Our vision is to create a music video for her song "Amazing" that shows the passion and romance in her relationship through scenes in her bedroom, kitchen, and bathroom. We will use lighting, close-ups, and outfits to highlight the glamour and emotion in her performance and storytelling. For the magazine ad and album packaging, we will use the colors white, black, and red to represent the ups and downs of her relationship and her pure heart despite challenges.
not
The document discusses The Weeknd's image and persona based on clues from his album cover artwork and social media presence. On the cover, he wears plain black clothing and has a serious facial expression, suggesting a calm and serious persona. His social media focuses on promoting his music and tours rather than his personal life, showing he values privacy and has an alternative public image compared to other celebrities. He aims to be seen as an inspirational figure through his music.
Holly Near - Creative Activist
This presentation is from a student in the online class, "Acting Up - Using Theater & Social Change," Spring 2012, from DePaul's School for New Learning. Tom Tresser, instructor, tom@tresser.com.
Treatment
The proposed music video tells a narrative story of a teenage girl rebelling against her strict parents. It begins with her arguing at home and sneaking out to party with friends. Scenes show her having fun at a fair and pool party, kissing and drinking. However, her partying takes a dark turn, and she ends up overdosing in a field at sunrise. The video aims to portray this storyline through changing colors and pacing, with a target audience of 16-25 year olds in Europe and the USA.
Idea of music video
The music video pitch proposes a story-driven music video for a soul/R&B song about heartbreak. It would follow a boy struggling to sleep as he drinks to forget his ex-girlfriend. Through dreams and flashbacks, the video would show happy memories of them together contrasted with his current loneliness and depression. Inspired by Billie Eilish and Ali Gatie's "Moonlight" video, the pitch aims to personally resonate with its target teenage-young adult audience experiencing relationships and breakups through the boy's perspective.
One
MKTO's music video for "God Only Knows" follows the band members Malcolm Kelley and Tony Oller as they become obsessed with a game called "God Only Knows." They hide and fight over the game throughout their day, to the point that it falls out a window and gets run over. When a replacement game arrives, they again struggle to possess it. The video targets teenage girls through its portrayal of the band members as an "American boy band" and focuses on themes of friendship, gaming, and rebelling against responsibilities of work or adulthood.
As it is
As It Is is a pop-punk band from America that has gained popularity in the UK. Their target audience is likely ages 16-19, as they aim to connect with a devoted but similar fan base rather than a larger and more varied audience. The music video narrative depicts a young boy acting out the daily routine of an adult job he is miserable with. He rebels against it by throwing things and screaming. At the end, his reflection shows an older boy, representing how youth today are forced to take on adult responsibilities too early.
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Media album presentation
The document summarizes elements used in album covers to appeal to target audiences. It discusses how gangster rap album covers use misspelled words and blurry backgrounds to seem intriguing to younger audiences. Pop album covers by female artists prominently display their names and use pink colors to appeal to women while also showing sexuality. Rock album covers use bold fonts and dark colors with action shots to imply performance.
Cd cover analysis
This document analyzes the cover art and designs of albums by several female artists, including Christina Perri's "Lovestrong", Taylor Swift's "Red", Ellie Goulding's "Halcyon Days", and Cheryl Fernandez-Versini's "Only Human". Key points made about each cover include the positioning and appearance of the artist, color schemes, fonts, and implied meanings. Overall, the covers are described as being relatively simple and meant to draw attention to the artists' talent and music over flashy designs.
Stereotypes in music videos
The music video for Taylor Swift's "Shake It Off" portrays stereotypes around age, gender, and ethnicity. It depicts only young adults in their teens and twenties having fun, dancing and reinacting cheerleading. While Taylor Swift's character is female, the song and video challenge gender norms through varied costumes. The primary ethnicity shown is Caucasian, along with some representation of African Americans, but there is little portrayal of other ethnic groups. Sexuality and social class are not prominently featured.
Music album cover analysis
Rihanna's album Rated R represented a darker change in style compared to her previous albums. Released in November 2009, Rated R featured a monochrome cover depicting Rihanna wearing dark makeup and heavy jewelry, covering half her face and conveying confidence. The small, unnoticeable font of the album title implies Rihanna wants to be known for herself over the album name. The sharp R in the corner adds to the dark, edgy tone as Rihanna aimed to show a powerful side not seen before.
Miley cyrus 2
The document discusses a pop song about relationships that portrays the singer as a sexual object or vulnerable to emotions. As a typical pop song about relationships, it aims to appeal to teenage or young female audiences but has surprisingly attracted those who don't like the singer. The target audience includes teenage or young females and Disney fans due to the song's relatable theme of relationships combined with popular pop music.
Progress feedback pp
The document outlines plans for an A2 Media project that includes a music video, promotional website, and digipak. The music video will be for the song "Autumn Leaves" by Ed Sheeran from his album '+'. It will tell the story of a girl grieving the loss of a friend through flashbacks to their memories together, intercut with scenes of Sheeran singing. Basic shots are outlined to convey the mood through slow movements and flashbacks shown through the girl's eyes. A digipak for the album will also be created to promote the song and artist.
My favourite song
Katy Perry is an American singer born in 1984 in Santa Barbara, California. After having three record deals fall apart, she signed with Capitol Records in 2007 and released her debut single "Ur So Gay." Her next single "I Kissed a Girl" was highly successful. Popular Katy Perry songs include "Roar," "Dark Horse," "Fireworks," and "Birthday." Young people between 14 and 30 years old generally like her music. The song "Roar" from her 2013 album Prism won the People's Choice Award for Favorite Song of the Year.
Camila cabello Music Campaign
Camila Cabello launched a music campaign in 2018 to promote her debut solo album "Camila" through her website, album, and music video for "Havana". Her website provides information about Cabello, allows fans to listen to her new music, and buy tickets to her tour. Cabello's genre blends pop and R&B influences, seen through feminine colors on her website and songs featuring different genres. Her target audience spans ages 15-40 and includes both females and fans who engage with her on social media. A key part of Cabello's appeal is her departure from Fifth Harmony, showing she can succeed on her own, and her blend of pop with influences like hip-hop
Introduction to my pop artist
Sugar and Spice have been a pop duo for four years after being runners up on X Factor. They have released two albums and have several well known songs. They have been on worldwide tours for each album and have received many prestigious awards including Grammys and BRIT awards. They also have over 7 million Twitter followers each and recently appeared on the Ellen Show to discuss their upcoming album. They enjoy meeting fans and want to continue making music that cheers people up.
Braun Samuels EPK
Braun Samuels is a Philadelphia-born rapper who was influenced by his mother's music tapes from a young age. He began recording at age 10 and writing songs for himself and friends. At age 20, Braun decided to pursue music seriously as a dedicated writer who studies various lyrical styles. His aggressive yet playful rap style aims to guide others through sharing his life experiences.
Textual Analysis of Selena Gomez' Website- 2
The website provides information about artist Selena through various sections like music, videos, news, and social media links. The simple white background draws attention to images and keeps the page clean. The navigation bar gives insight into Selena's work and links to stream her music on platforms like Spotify. Recent news sections update fans on upcoming songs, videos, and events. Videos and film pages allow fans to engage with other projects. The calm white theme throughout represents Selena's peaceful personality and advocacy for mental health issues. Her shop and makeup line pages showcase a brighter, more feminine side through the use of pink and focus on her caring nature.
Media Studies Ancillary task 2 research
Reggae album covers typically feature the colors red, yellow, and green to represent Caribbean roots, along with palm trees and sunshine. The bright colors are meant to convey happiness and positive messages. In contrast, R&B album covers aim to attract the opposite sex by featuring artists posing attractively or seductively. Country album covers portray simple, humble artists dressed casually in jeans and shirts to focus on their music rather than their image. The target audiences for each genre also differ, with reggae appealing more broadly, R&B aimed at teenagers and young adults, and country appealing most to those over 45.
Jerusa Leão Bio 2016
Jerusa Leão is a Brazilian artist, singer, and songwriter who grew up in Bahia, Brazil being influenced by the local culture and folk music. Over the past decade, she has been involved in several musical projects in both Brazil and Canada, including founding the bands Maria Bonita Band and Maracatu Mar Aberto. Currently, Jerusa resides in Brazil performing as a solo artist and researching Brazilian culture through her travels. She has an ongoing audiovisual project set to be released in 2017 documenting the cultural exchange between Canada and Brazil.
Representation of teens in our project
The document discusses the representation of teenagers in the opening sequence of a film. It portrays teenagers as rebellious and up to no good through stereotypical imagery. This includes the teenagers walking into a graveyard with their hoods up while underage drinking. Their dark clothing implies isolation from society. The punk/rock soundtrack reinforces this rebellious image and isolation from older generations. Scenes where the teenagers seem vulnerable despite trying to appear fearless further this stereotypical representation.
Treatment
The artist is Kim King from Philadelphia who draws inspiration from soul and R&B artists also from Philadelphia like Jill Scott. Her target audience is women aged 18-35 as they can relate to her songs about love and relationships. The vision for her music video "Amazing" includes performance and narrative elements across various home locations like the bedroom, kitchen, and bathroom to portray the passion and romance in her relationship. The video, magazine ad, and album packaging will use the colors white, black, and red to represent the ups and downs of her relationship. Filming will take place at the sixth form media department and the director's home using various technology.
Treatment
Kim King is an R&B artist from Philadelphia who draws inspiration from artists like Jill Scott. She aims to make it in the music industry and be a role model for her three children as a single mother. Our vision is to create a music video for her song "Amazing" that shows the passion and romance in her relationship through scenes in her bedroom, kitchen, and bathroom. We will use lighting, close-ups, and outfits to highlight the glamour and emotion in her performance and storytelling. For the magazine ad and album packaging, we will use the colors white, black, and red to represent the ups and downs of her relationship and her pure heart despite challenges.
not
The document discusses The Weeknd's image and persona based on clues from his album cover artwork and social media presence. On the cover, he wears plain black clothing and has a serious facial expression, suggesting a calm and serious persona. His social media focuses on promoting his music and tours rather than his personal life, showing he values privacy and has an alternative public image compared to other celebrities. He aims to be seen as an inspirational figure through his music.
Holly Near - Creative Activist
This presentation is from a student in the online class, "Acting Up - Using Theater & Social Change," Spring 2012, from DePaul's School for New Learning. Tom Tresser, instructor, tom@tresser.com.
Treatment
The proposed music video tells a narrative story of a teenage girl rebelling against her strict parents. It begins with her arguing at home and sneaking out to party with friends. Scenes show her having fun at a fair and pool party, kissing and drinking. However, her partying takes a dark turn, and she ends up overdosing in a field at sunrise. The video aims to portray this storyline through changing colors and pacing, with a target audience of 16-25 year olds in Europe and the USA.
Idea of music video
The music video pitch proposes a story-driven music video for a soul/R&B song about heartbreak. It would follow a boy struggling to sleep as he drinks to forget his ex-girlfriend. Through dreams and flashbacks, the video would show happy memories of them together contrasted with his current loneliness and depression. Inspired by Billie Eilish and Ali Gatie's "Moonlight" video, the pitch aims to personally resonate with its target teenage-young adult audience experiencing relationships and breakups through the boy's perspective.
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MKTO's music video for "God Only Knows" follows the band members Malcolm Kelley and Tony Oller as they become obsessed with a game called "God Only Knows." They hide and fight over the game throughout their day, to the point that it falls out a window and gets run over. When a replacement game arrives, they again struggle to possess it. The video targets teenage girls through its portrayal of the band members as an "American boy band" and focuses on themes of friendship, gaming, and rebelling against responsibilities of work or adulthood.
As it is
As It Is is a pop-punk band from America that has gained popularity in the UK. Their target audience is likely ages 16-19, as they aim to connect with a devoted but similar fan base rather than a larger and more varied audience. The music video narrative depicts a young boy acting out the daily routine of an adult job he is miserable with. He rebels against it by throwing things and screaming. At the end, his reflection shows an older boy, representing how youth today are forced to take on adult responsibilities too early.
Smash Mouth
Smash Mouth is an American rock band formed in 1994 consisting of 4 original members. Their most successful song is "All Star" released in 1999, which is upbeat, catchy and their most well-loved. Their music has been described as alternative rock, ska punk, surf rock and pop rock. They are best known for their albums "All Star" and "Astro Lounge" and their music video for "All Star" which humorously relates to the song lyrics through unusual costumes, characters and locations.
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PetrolStation is a business that sells fuel and other automotive products. Located on Main Street in a small town, PetrolStation has been operating for over 30 years. It offers gasoline, diesel, oil, and other car care items to local residents and travelers passing through the area.
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Rajasthan, colorful state of India and known as land of royals offers great Rajasthan Holiday tour packages to see its vivid color and picturesque destinations http://goo.gl/VoqDz
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Glenn W. Quinn has over 40 years of experience in manufacturing, procurement, safety, and quality management. He has held several managerial roles at Linde Engineering North America, including Manager of Inspection & Expediting, Quality Assurance, Expediting, and Plant Manager. Quinn possesses strong relationship building, problem solving, and communication skills. He has a proven track record of leading teams and implementing processes to meet quality standards and customer expectations.
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The document provides biographical information about the artist Shannelle Williams, a 25-year-old R&B singer from Los Angeles who is currently signed to Jive Records. It describes her background, musical style, target audience, and plans for an upcoming music video that will depict two teenage couples experiencing love and relationships to accompany her song "When I See You" by Fantasia.
Evaluation question 1
The document summarizes a student's media product of a music video they created for the song "Chandelier" by Sia. The student's music video uses narrative elements to tell the story portrayed in the lyrics through scenes of two girls - one overcoming addiction and the other struggling with addiction. Visual elements like lighting, props, and body movements were used to represent themes in the lyrics like partying, depression, and alcoholism. The student's music video both develops conventions of real music videos by relating visuals to lyrics and music, while also challenging conventions by using more abstract and conceptual elements compared to typical pop music videos.
Evaluation question 1
The document summarizes a student's media product of a music video for the song "Chandelier" by Sia. The student created the music video to portray the themes of alcoholism, depression, and partying through the story of two girls - a younger girl feeling free from addiction and an older girl struggling with problems. The student aimed to show the relationship between the lyrics and visuals through techniques like using neon paints, lighting, and a red cloth prop. The student analyzed how their music video both supports and challenges conventions like genre characteristics and the relationship between music and visuals, citing examples from other music videos.
Research into your chosen artist
Pink, whose real name is Alecia Beth Moore, was born in 1979 and grew up in a household she described as "WW2", which led to her parents' divorce when she was 8 years old. Her father's passion for music inspired her at a young age. She began performing locally under the stage name "Pink" at age 14 and later joined her first band. Throughout her career, Pink has established herself as a successful solo artist known for her rebellious persona and evolving music styles, from pop and R&B to rock.
Presentation suicide squad
Kehlani is a 21-year-old American R&B singer originally from Oakland, California. She gained initial fame as a member of the pop group PopLyfe, which was an America's Got Talent finalist. Kehlani's 2015 mixtape You Should Be Here debuted at number 5 on the R&B/Hip-Hop chart and led to a sold-out North American tour. In 2016, she was nominated for a Best Urban Contemporary Album Grammy. The lyrics of her song "Gangsta" represent an abusive relationship between a highly devoted woman and her partner, similar to the characters of Harley Quinn and the Joker in Suicide Squad, which the music video
In what ways does you media product use
The music video for Norah Jones' song represents her as a natural beauty surrounded by fall leaves, alone but for her song. The video uses simple, minimalist production elements like casual clothing and natural lighting to create a calm atmosphere. Adele's video represents her as depressed and miserable over an abusive or unrequited relationship. It uses dreary green lighting and a messy bedroom set to convey loneliness and isolation. Joss Stone's video represents her as a young, carefree spirit as she walks happily with her boyfriend to her concert. It uses bright colors, flowers and costumes to portray her youthful joy in being in love.
Evaluation question 1
My music video uses, develops, and challenges several forms and conventions of real media products. It supports Andrew Goodwin's theory by demonstrating genre characteristics like narrative storytelling, clear relationships between the lyrics, music, and visuals, and including close-up shots of the performers. However, it also challenges conventions by addressing sensitive topics through a darker tone, lighting, and mood rather than being upbeat. Additionally, my ancillary products like the magazine advert and digipak maintain synergy with the music video through shared visual elements like the neon face paint designs.
Audience profile
This document provides biographical information about the R&B artist Shannelle Williams. It states that she was born in LA in 1989 and later moved to New York to pursue her music career. She is currently signed to Jive Records and has been there for 5 years. Her songs are mainly slow and soft, drawing on her own life experiences in relationships, and aim to provide support and empowerment to women. Her target audience is primarily girls and women who enjoy meaningful slow songs with a good melody.
Say something
The music video for "Say Something" by A Great Big World uses a narrative structure and various shots to portray different audiences that could relate to the lyrics. It begins with a pan up that conveys the audience looking up to the artist. There are also shots of a young couple going through negative emotions and a child hiding under a dirty bed to feel vulnerable. These visuals highlight the sad emotions of the lyrics and allow different audiences to relate from their own experiences with loss or difficult relationships.
Troubled E Press Kit
Troubled-E is a contemporary hip-hop artist who uses his music to spread messages of inspiration, hope, and change. His music blends genres like rap, R&B, and folk and he performs at various venues from clubs to charity events. The letter recommends Troubled-E to perform at the upcoming Bonnaroo Music & Arts Festival, describing his talents as a performer and songwriter who creates music with positive messages to encourage society. Attached is a portfolio on Troubled-E with more details on his background and music.
Research into an artist band
The Weeknd, born Abel Tesfaye, is an Ethiopian-Canadian singer, songwriter and record producer. He grew up listening to various genres of music and was raised primarily by his grandmother. As a relatively new artist, The Weeknd gained success through the internet and recognition from Drake. His music focuses on themes of depression, drugs, alcohol and complex relationships.
Pitch
Palma Hope is an up-and-coming soul-pop artist looking to get her debut song "30 minute love affair" released on a mainstream record label. She appeals to audiences aged 16-30 with her unique yet relatable style. Unlike other artists in her genre, Palma Hope aims to maintain an innocent image and appeal to all audiences through individuality rather than sexualization.
Detailed Textual Analysis of 3 Music Videos
The music video for "See You Again" by Wiz Khalifa featuring Charlie Puth pays homage to the late actor Paul Walker. It uses footage from the Fast and Furious film series to memorialize Walker's character and time in the films. The song was written for the Furious 7 soundtrack as a tribute after Walker's death. It became hugely popular, receiving over 1.15 billion views on YouTube and helping fans say goodbye to both Walker and his character.
Piano
The poem describes a man who is transported back to his childhood by listening to a piano being played. In three stanzas, it summarizes:
1) He recalls sitting under the piano as a child, watching his mother play with grace and beauty, feeling secure and warm.
2) The music overwhelms him with memories and nostalgia for Sunday evenings spent with his family in the comfort of their home.
3) He is overcome with emotion, weeping openly like a child for the lost innocence and security of his past. The powerful memories have destroyed his composure.
LUNA
The music video will tell the story of Luna, a 17-19 year old singer, dealing with a recent breakup from her cheating ex-boyfriend. It will include flashbacks to happier times in their relationship and depict Luna's emotions through her colorful costumes and performances in the studio, outdoors, and in scenes from her everyday life. By portraying Luna's journey from anger to strength and new beginnings, the video aims to appeal to its target audience of women aged 15-30 through themes of female empowerment.
Artists/Bands Image Analysis
This document analyzes and compares several musical artists through their images, including:
1) Fall Out Boy is described as having both pop rock and alternative rock elements, with members displaying both masculine and nerdy styles.
2) Ed Sheeran is portrayed as an acoustic or pop singer, looking simple in a casual shirt and denim jacket to contrast typical pop stars.
3) Justin Timberlake is identified as a pop and R&B singer, looking tough and stern in a suit to fit those genres' humble yet charismatic personalities.
4) The Beatles are called an old-fashioned rock group through their suits and hairstyles, though they had a competitive drive and
Jason mraz music video analysis A2
The video for Jason Mraz's song "The Woman I Love" is analyzed. It is determined to be in the indie genre based on various conventions seen in the video, such as the symbolic representation of lyrics rather than literal, casual clothing of Mraz, and focus on emotion over performance. The camera work utilizes mid shots, medium close ups, and dolly shots of both Mraz and the woman to show emotion and connect the audience. The video effectively markets the artist by promoting his appealing appearance and allowing the music to reach a wide audience through online sharing. It aims to attract young women aged 14-26 by portraying an aspirational lifestyle and relationship.
Representation
The document provides details about representing the male and female artists in the music video for the song "Lost in Your Light". It describes how their appearance, styling, makeup, and clothing choices are crucial to visually convey the song's themes and storyline to viewers. Specifically, it states that the female artist Luna Rey should portray a youthful, fashion-forward style using bright colors and natural makeup. For the male artist Quinn Jackson, his limited screen time requires that his unique music genre and modern style are clearly represented through trendy casual clothes and grooming that matches Luna Rey. Lighting will also be important to show the highs and lows of the relationship depicted in the song.
Representation
The document provides details about representing the male and female artists in the music video for the song "Lost in Your Light". It describes how their appearance, styling, makeup, and clothing choices will reflect the dark pop feel of the song and appeal to teenage and young adult audiences. Specifically, the female artist Luna Rey will wear colorful, on-trend outfits and have natural or smoky eye makeup that changes based on the scene. The male artist Quinn Jackson will be dressed in casual branded clothes and have styled hair to match Luna's appearance and look realistic in their scenes together. Color and lighting will be important themes throughout the video to represent the highs and lows of the relationship described in the lyrics.
Treatment
1) The concept for the music video is based on the lyrics of the song "Kamikaze" by Mo, which discuss themes of freedom, partying, and pushing boundaries.
2) The storyline follows a rebellious teenage girl who has an argument with her parents and runs away, spending the night partying with drugs and alcohol to assert her independence and freedom.
3) The video will end with the implication that the main character has overdosed after a night of partying, mirroring the suicidal meaning behind the song's title "Kamikaze".
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Final Evaluation
Our media product uses conventions of real music videos such as having an easy to follow narrative, lyrics that correlate with visuals, close ups, and point of view shots. It challenges conventions by having an unconventional unhappy ending and not including typical "live band" shots. Feedback was generally positive about the story, editing, and characters, but suggested limiting fast/slow motion and point of view shots. New media technologies used included cameras, Google Maps, Survey Monkey, Photoshop, and WordPress for research, planning, production, and evaluation.
Survey
The survey results provide useful information for creating a music video that will appeal to Smash Mouth's target audience:
- The audience was evenly split between male and female, allowing the video to relate to both genders. Most respondents were between 17-21 years old, matching the band's demographic.
- YouTube was the most common platform for viewing music videos, so releasing the video on YouTube will provide broad accessibility.
- Rock, indie, and pop were the most popular music styles, aligning with the band's style. Parody/comedy was the highest liked narrative, matching the group's initial idea.
- Respondents had a relaxed attitude and said they would enjoy the video
Survey
The survey results provide useful information for creating a music video that will appeal to Smash Mouth's target audience:
- The audience was evenly split between male and female, allowing the video to relate to both genders. Most respondents were between 17-21 years old, matching the band's demographic.
- The most common platforms for viewing music videos were YouTube and streaming services, so the video will be posted to YouTube for broad accessibility.
- Rock, indie, and pop were the most popular music styles, confirming the band's style. Parody/comedy was the highest liked narrative, matching the group's initial comedic idea.
- Respondents had a relaxed attitude and said they
Survey
The survey results provide useful information for creating a music video that will appeal to Smash Mouth's target audience:
- The audience was evenly split between male and female, allowing the video to relate to both genders. Most respondents were between 17-21 years old, matching the band's core demographic.
- YouTube was the most popular platform for viewing music videos, so releasing the video on YouTube will give the widest audience reach.
- Rock, indie, and pop music were the most popular genres, aligning with the band's style. Parody/comedy and including subtle lyric links were also highly liked themes.
- Respondents had a relaxed attitude towards music video content and
Pres
The film crew had to reschedule shooting to a later date because they did not get enough footage on their initial trip, so they went back out to film additional shots they had missed previously to fill the required space. Rescheduling took time to arrange a new date when the whole crew and their subject George were all available again, so it put them slightly behind in filming.
Evaluation
The document discusses how the student's media product uses and develops conventions of real music magazines. Specifically, it replicates features of magazines like Kerrang! such as the slanted cover line and placement of the masthead behind the band image on the front cover. The color scheme represents the chosen music genres. While maintaining conventions, the student also challenges some, such as using unprofessional band photos taken with a white background instead of on location. The student learned various technologies like Photoshop and Blogger in constructing the magazine.
Evaluation
The document discusses the key differences between the student's college magazine and their music magazine. While the college magazine lacked quality and detail, it provided a starting point. Creating the music magazine required adhering to conventions of music magazines like Kerrang and Rock Sound. Technologies like Photoshop were used to professionalize the look. Market research helped inform magazine details. Overall, the student learned skills in layout, design, photography and content that will benefit their future media work.
Evaluation
The document discusses the differences between the author's college magazine and their music magazine. They learned a significant amount about technologies like Photoshop and how to design a magazine to appeal to a target audience. While the college magazine lacked quality, it provided a starting point. Creating the music magazine required adhering to conventions of music magazines while adding unique elements. Market research was also important to understand the target readership. Overall, the author gained valuable skills in magazine design, technologies, and audience analysis through creating the two magazines.
Magazine analysis
The document analyzes three music magazines: Kerrang!, Rock Sound, and Alternative Press. For Kerrang!, it notes its large market share and popularity boosted by social media sharing. Rock Sound has a median age of 21 and aims for a younger audience of 15-24 year olds, especially females. Alternative Press has a wider age range and aims more for males, using masculine colors. All three magazines thrive on fans sharing content online and aim to maintain relevance through up-to-date content and developing relationships with readers.
Photograph planning
This document provides planning details for the photography of various album covers and magazine spreads. For the front cover, it recommends a medium shot of Pink at eye level without props to focus on her rock style. For the contents, it suggests showing Paramore on a rural property in casual rock outfits with a piano to indicate their music. It also recommends a long shot of model Thalia in a rock-inspired casual outfit on a plain studio background without props. For the double page spread, it proposes a medium shot of The Veronica's sisters looking directly at the camera in dark outfits with makeup and jewelry on a gradient white backdrop without props.
Photograph planning
This document provides planning details for the photography of various album covers and magazine spreads. For the front cover, it recommends a medium shot of Pink at eye level without props to focus on her rock and roll style. For the contents, it suggests photographing Paramore in casual clothing at a rural location with a piano to emphasize their original music. It also recommends a long shot of Thalia in a rock-inspired outfit in a studio without props. For the double page spread, it proposes a medium shot of The Veronics sisters in dark outfits with makeup and jewelry in a studio against a white gradient without props.
Double page spreads
The document discusses the design elements of a magazine double page spread. It analyzes the use of color, including black for the background, white for text, light blue to draw attention to a band title, and yellow for separating columns. The layout is described as intriguingly at an angle rather than straight, and images are professionally taken and relevant to the article. The heading is placed centrally to attract readers, and the overall design aims to be aesthetically pleasing and balanced between images and text.
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Pink
- 1. Music Video Two P!nk- So What
- 2. Style/ Genre Alicia’s style of music is very pop and rock clashed together, she has a range of music from being slow and emotional to being loud and Target Audience I believe her minimum age group is around 15-16 years old, but as she is an older singer I feel she will appeal and relate also to an older audience. She is able to adapt her self to different songs with different meanings which I feel can appeal to anyone so her specific target audience is hard to identify. Narrative She seems to be going through what looks like a breakup, or having relationship problems and takes us through the stages and emotions of that particular situation. She rebels against love and feelings by being aggressive and going against the law by driving on the road on a lawn mower and cutting down trees. She shows all types of relatable emotions but portrays them in a humorous way that makes us sympathise but also laugh with her.