The music video for Taylor Swift's "Shake It Off" portrays stereotypes around age, gender, and ethnicity. It depicts only young adults in their teens and twenties having fun, dancing and reinacting cheerleading. While Taylor Swift's character is female, the song and video challenge gender norms through varied costumes. The primary ethnicity shown is Caucasian, along with some representation of African Americans, but there is little portrayal of other ethnic groups. Sexuality and social class are not prominently featured.

1. STEREOTYPES IN MUSIC VIDEOS
Taylor Swift – Shake It Off
www.youtube.com/watch?v=nfWlot6h_JM

2. AGE
• In the music video, the representation is that all the
actors and the singer are in their teens and twenties.
• This can be interpreted in that youthful people have
more fun, perhaps over middle aged people or
pensioners.
• There was no children in the video, which was
surprising, as childhood is associated with having fun.
• There was also a scene where the actors and singer
rein act a high school cheer (cheerleading), which
emphasises upon being younger is associating with
having more fun.

3. GENDER
• The song is sung by a female, however the song is not gender
specific.
• The song and video do not conform to gender identifies and
for clothing as well.
• This is shown as she is wearing a ballerina costume,
stereotypically feminine, then wearing tracksuit bottoms, chains
and a snapback, stereotypically masculine.

4. ETHNICITY
• The main ethnicity is Caucasian, quite possibly it is to blend
the actors in to the video.
• African-American actors is a representation of the cultures in
Americas demographic.
• There is not a lot of Asian, Afro-Caribbean and Hispanics, due
to there low representation in America Media existingly.

5. SEXUALITY & SOCIAL CLASS
• Both of these representations are not clearly highlighted or
shown within the music video.
• No representation of LGBT, because they do not make up the
norm and majority in media already.
• There was a little representation of Social Class within the
music video, this is because the song is quite general to who its
social class is.