Media Coursework

1. {
Music Video
Presentation
Shofi & Aaron

2. Kehlani - Gangsta (From
Suicide Squad)
Kehlani 21 year old American R&B singer-songwriter who is
currently signed to Atlantic Records. Kehlani is originally from
Oakland California where she achieved initial fame as a
member of the teen pop group, PopLyfe, which was a finalist
on America's Got Talent. Kehlani's second mix tape, You Should
Be Here, debuted at number 5 on the national R&B/Hip-Hop
chart in 2015 and preceded her sold-out North American
promotional tour. In 2016, she was nominated for the Best
Urban Contemporary Album Grammy award.

3. I need a gangsta
To love me better
Than all the others do
To always forgive me
Ride or die with me
That's just what gangsters do
I'm fucked up, I'm black and blue
I'm built for all the abuse
I got secrets that nobody, nobody,
nobody knows
I'm good on that pussy shit
I don't want what I can get
I want someone with secrets that
nobody, nobody, nobody knows
I need a gangsta
To love me better
Than all the others do
To always forgive me
Ride or die with me
That's just what gangsters do
My freakness is on the loose
And running all over you
Please, take me to places that nobody,
nobody knows
You got me hooked up on the feeling
You got me hanging from the ceiling
Got me up so high I'm barely breathing
So don't let me, don't let me, don't let me,
don't let me go
I need a gangsta
To love me better
Than all the others do
To always forgive me
Ride or die with me
That's just what gangsters do
They do, they do, they do oh
To always forgive me
Ride or die with me
That's just what gangsters do
Lyrics

4. The lyrics in the music video represents a relationship between a couple
although one is highly in love with the her opposite even though she is
abused by him physically and mentally. The music video represents the film
suicide squad and the main power couple in the film storyline, who are the
joker and Harley quin, the way this music video cross links with each other
is their love for each other which gradually becomes real throughout the
course of the lyrics after she has impressed him at every given opportunity
by the challenges and hurdles he has set her. An example of this from the son
lyrics would be “ I’m built for it, all the abuse ” this signifies the abuse she
receives.

5. What is our music video
going to be about?

6. Conventions we may
follow?

7. Relationship between Lyrics
& Visuals

8. Voyeurism

9. STYLE &
ICONOGRAPHY

10. Predominance of close ups

11. Where we got our inspiration
and influences from?

12. Target audience?

13. The audience that we will be specifically targeting is of the
younger age between 20 and 30, but mostly females, although we
do aim to target the male audience within RnB as well. Rnb genre
depends on the lyrics of the song and how gender related he
lyrics are within the song, are they more female based in which
she can relate or are they of male based orientation, or are they of
both targets etc. The way the music video also comes into place
how its filmed and the angles, aesthetically pleasing to look at.
The teenage girl appeal is that of an unbreakable bond/love or
heartbreak whereas young female adults can relate to the music
video, faster based RnB music vides may contain a storyline, a
narrative in media terms. Our music video will target towards
both genders but more dominated twoards the female audience
as the music video is

14. Forms of edit?
Continuity editing
Cuts and transitions
Breaks in continuity
On screen lyrics
Slow motion
Eye line match
Variation within Angles (close ups)
Variations of movement within camerawork

15. Urban district in and around Gloucester as our music
video is set within a city.
Shops/Bank
In and around the city
Most shots at a living room or a home
Car
Location