James La Barrie of DropZone Marketing presents a marketing workshop for the British Parachute Association at the 2016 BPA AGM. The workshop was designed for DZ Operators to assist with their marketing by providing the essentials.

1. 2016 BPA AGM
MARKETING YOUR DROPZONE
#BPA2016

2. #BPA2016
YOUR MARKETING TOOLBOX
WOMM SEO AdWords
E-mail MarketingSocial Media

3. #BPA2016

4. why should we change our mentality?
• who our customers are
• how they communicate
• how we get information
#BPA2016

5. Who
our
customers
are.
MILLENNIALS.
#BPA2016

6. Born between 1982 - 2000
Largest generation in the world - 80 million in the US
Millennials: What You Should Know
Most educated generation in history.
Digital Natives - not needing to adapt to the internet
age.
No rush to get married. Only 26% are married.
Liberal, independent thinkers
#BPA2016

7. Millennials: What You Should Know
81% are on Facebook
55% have taken ‘selfies’
Only 19% say people /businesses can be trusted.
High levels of student debt, poverty & economic
hardship.
78% would spend money on an event over buying
something.
#FOMO
#BPA2016

8. We’re addicted.
How We Communicate
and get information.
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9. WORD OF MOUTH
MARKETING
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10. #BPA2016

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13. Companies Embracing Change
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14. #BPA2016

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23. Our Customer’s Experience
Needs graphic
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24. #BPA2016

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28. #BPA2016
20 DZ CUSTOMER TOUCH POINTS
Road Signs Car Park Check-In Training
Website PhoneSocial Media
JumpsuitsInstructor Videographer Plane
Ascent Free Fall Wait Time for Media
Media Closing
Wait Times Bathrooms Hangar Snack Bar

29. #BPA2016
GOOGLE & SEO

30. KEY SEO ELEMENTS
Keywords & Site Optimization
skydive or skydiving?
title tags meta-descriptions
H1
body copy
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31. KEY SEO ELEMENTS
Local Citations
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32. KEY SEO ELEMENTS
Content Creation
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33. #BPA2016

34. #BPA2016

35. #BPA2016

36. KEY SEO ELEMENTS
Link Building
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37. SEO
WEBSITE
INSTAGRAM
TOOLS
#BPA2016

38. #BPA2016

39. #BPA2016

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41. ENGAGEMENT
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43. 11 POWER RULES
1. HUMOR
2. UNIQUE PHOTOS
3. SUNRISE / SUNSET
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44. 11 POWER RULES
4. INSPIRE & BE POSITIVE
5. DON’T BE NEGATIVE
6. BE SEINFELD
#BPA2016

45. 11 POWER RULES
7. PHOTO ALBUMS
8. COUNTDOWNS
9. COMPELLINGVIDEO
#BPA2016

46. 11 POWER RULES
10. YOUR PEOPLE
11. OPEN ENDED ?s
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47. HUMOR
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48. #BPA2016

49. HUMOR
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50. UNIQUE PHOTOGRAPHY
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51. UNIQUE PHOTOGRAPHY
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52. UNIQUE PHOTOGRAPHY
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53. SUNRISE / SUNSETS
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54. #BPA2016

55. INSPIRE
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56. #BPA2016

57. DON’T BE NEGATIVE
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58. SEINFELD OBSERVATION
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59. #BPA2016

60. #BPA2016

61. PHOTO ALBUMS
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62. COUNTDOWNS
#BPA2016

63. #BPA2016

64. COMPELLINGVIDEO
#BPA2016

65. #BPA2016

66. SHOWCASE PEOPLE
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67. SHOWCASE PEOPLE
#BPA2016

68. #BPA2016

69. #BPA2016

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71. Quality of Content
Artistic, non-commercial
Ideal for organizations
wishing to showcase their values.
Authentic
#BPA2016

72. E-mail Marketing
#BPA2016

73. #BPA2016

74. #BPA2016

75. #BPA2016

76. On the web: http://dropzone.marketing
Follow me: facebook.com/dropzonemarketing
Presentation: slideshare.com/
#BPA2016