20 Ideas for Marketing Your Business with Social Media

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Presentation given to the membership of the Lake Travis Chamber during their September luncheon on how to use social media to market their businesses.

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  • The restaurant doesn't typically do a brisk lunch business.Note that the paid reach was only 526.  The majority of the views came from viral views - aka shares.  Over 7k total views.  Also note that it was only shared 11 times, so asking for the share is important. There were also 10 new likes on the page during the offer.  I attribute this to the offer and shares.
  • 20 Ideas for Marketing Your Business with Social Media

    1. 1. www.sarahtpage.com For Marketing Your Business with Social Media 2September 18, 2013
    2. 2. www.sarahtpage.comSeptember 18, 2013 3 Sarah T. Page Consulting, LLC
    3. 3. www.sarahtpage.com GET THESE SLIDES HERE: http://sarahtpage.com/LakeTravis Sarah T. Page Consulting, LLC September 18, 2013 4
    4. 4. www.sarahtpage.com Use Facebook Offers September 18, 2013 5
    5. 5. www.sarahtpage.com Facebook Offers Everyday Hero September 18, 2013 6  Affordable and great for brand awareness  Spent $3.70 and drove over $200 in business  102 offers claimed/5 redeemed  Redemption rate on this offer was low  Ask your community to share!
    6. 6. www.sarahtpage.com Facebook Offers Sarah T. Page Consulting, LLC September 18, 2013 7
    7. 7. www.sarahtpage.com Boost Your Posts September 18, 2013 8
    8. 8. www.sarahtpage.com Facebook Boosted Posts Sarah T. Page Consulting, LLC September 18, 2013 9
    9. 9. www.sarahtpage.com Facebook Boosted Posts Sarah T. Page Consulting, LLC September 18, 2013 10
    10. 10. www.sarahtpage.com Facebook Boosted Posts Sarah T. Page Consulting, LLC September 18, 2013 11
    11. 11. www.sarahtpage.com Use Cover Photos as Advertising September 18, 2013 12
    12. 12. www.sarahtpage.com Sarah T. Page Consulting, LLC September 18, 2013 13
    13. 13. www.sarahtpage.com Sarah T. Page Consulting, LLC September 18, 2013 14
    14. 14. www.sarahtpage.com Sarah T. Page Consulting, LLC September 18, 2013 15
    15. 15. www.sarahtpage.com Participate on Yelp September 18, 2013 16
    16. 16. www.sarahtpage.com Sarah T. Page Consulting, LLC September 18, 2013 17
    17. 17. www.sarahtpage.com Claim Your Yelp Space  Step 1: Search for your business  If your business is not listed, click Add a Business  Step 2: Click “Work here? Unlock this business page”  Step 3: Create a business account using a neutral email address  Step 4: Phone authentication process  Step 5: Fill out profile information  Great video tutorial in Yelp Support for Business Owners
    18. 18. www.sarahtpage.com Sarah T. Page Consulting, LLC September 18, 2013 19 Respond to Reviews
    19. 19. www.sarahtpage.com Sarah T. Page Consulting, LLC September 18, 2013 20 Add or Correct Information
    20. 20. www.sarahtpage.com Participate on Foursquare September 18, 2013 21
    21. 21. www.sarahtpage.com Sarah T. Page Consulting, LLC September 18, 2013 22 See What Customers Are Saying
    22. 22. www.sarahtpage.com Sarah T. Page Consulting, LLC September 18, 2013 23 Reward Loyal Customers
    23. 23. www.sarahtpage.com Be Human September 18, 2013 24
    24. 24. www.sarahtpage.com Sarah T. Page Consulting, LLC September 18, 2013 25 The most awesome example EVAH!
    25. 25. www.sarahtpage.com Sarah T. Page Consulting, LLC September 18, 2013 26
    26. 26. www.sarahtpage.com Create a Sense of Urgency September 18, 2013 27
    27. 27. www.sarahtpage.com Sarah T. Page Consulting, LLC September 18, 2013 28
    28. 28. www.sarahtpage.com Sarah T. Page Consulting, LLC September 18, 2013 29
    29. 29. www.sarahtpage.com Sarah T. Page Consulting, LLC September 18, 2013 30
    30. 30. www.sarahtpage.com Give Insider Perks September 18, 2013 31
    31. 31. www.sarahtpage.com Sarah T. Page Consulting, LLC September 18, 2013 32
    32. 32. www.sarahtpage.com Sarah T. Page Consulting, LLC September 18, 2013 33
    33. 33. www.sarahtpage.com Showcase Your Business September 18, 2013 34
    34. 34. www.sarahtpage.com Sarah T. Page Consulting, LLC September 18, 2013 35 Show Your Products or Services
    35. 35. www.sarahtpage.com Sarah T. Page Consulting, LLC September 18, 2013 36 Introduce Your Employees
    36. 36. www.sarahtpage.com Sarah T. Page Consulting, LLC September 18, 2013 37 Show How Products Are Made
    37. 37. www.sarahtpage.com Integrate Your Marketing September 18, 2013 38
    38. 38. www.sarahtpage.com Sarah T. Page Consulting, LLC September 18, 2013 39
    39. 39. www.sarahtpage.com Sarah T. Page Consulting, LLC September 18, 2013 40
    40. 40. www.sarahtpage.com Ask Your Customers Questions September 18, 2013 41
    41. 41. www.sarahtpage.com Sarah T. Page Consulting, LLC September 18, 2013 42
    42. 42. www.sarahtpage.com Sarah T. Page Consulting, LLC September 18, 2013 43
    43. 43. www.sarahtpage.com Sarah T. Page Consulting, LLC September 18, 2013 44
    44. 44. www.sarahtpage.com Like/Comment as Your Page September 18, 2013 45
    45. 45. www.sarahtpage.com Sarah T. Page Consulting, LLC September 18, 2013 46
    46. 46. www.sarahtpage.com Sarah T. Page Consulting, LLC September 18, 2013 47
    47. 47. www.sarahtpage.com Host a Contest September 18, 2013 48
    48. 48. www.sarahtpage.com Sarah T. Page Consulting, LLC September 18, 2013 49
    49. 49. www.sarahtpage.com Sarah T. Page Consulting, LLC September 18, 2013 50
    50. 50. www.sarahtpage.com Use Facebook Advertising September 18, 2013 51
    51. 51. www.sarahtpage.com Sarah T. Page Consulting, LLC September 18, 2013 52 Why advertise on Facebook?  Huge audience  Highly targeted  Social recommendations  Cost effective  EASY!
    52. 52. www.sarahtpage.com Use Twitter for Market Research September 18, 2013 53
    53. 53. www.sarahtpage.com Sarah T. Page Consulting, LLC September 18, 2013 54
    54. 54. www.sarahtpage.com Sarah T. Page Consulting, LLC September 18, 2013 55
    55. 55. www.sarahtpage.com Think Outside the Box September 18, 2013 56
    56. 56. www.sarahtpage.com Sarah T. Page Consulting, LLC September 18, 2013 57
    57. 57. www.sarahtpage.com Sarah T. Page Consulting, LLC September 18, 2013 58
    58. 58. www.sarahtpage.com Use QR Codes … Wisely September 18, 2013 59
    59. 59. www.sarahtpage.com Sarah T. Page Consulting, LLC September 18, 2013 60
    60. 60. www.sarahtpage.com Sarah T. Page Consulting, LLC September 18, 2013 61
    61. 61. www.sarahtpage.com Piggyback on Events September 18, 2013 62
    62. 62. www.sarahtpage.com Sarah T. Page Consulting, LLC September 18, 2013 63
    63. 63. www.sarahtpage.com Sarah T. Page Consulting, LLC September 18, 2013 64
    64. 64. www.sarahtpage.com Start a Blog / Become a Subject Matter Expert September 18, 2013 65
    65. 65. www.sarahtpage.com Sarah T. Page Consulting, LLC September 18, 2013 66
    66. 66. www.sarahtpage.com Sarah T. Page Consulting, LLC September 18, 2013 67
    67. 67. www.sarahtpage.com Use Pinterest to Make Sales September 18, 2013 68
    68. 68. www.sarahtpage.com Sarah T. Page Consulting, LLC September 18, 2013 69
    69. 69. www.sarahtpage.com Sarah T. Page Consulting, LLC September 18, 2013 70
    70. 70. www.sarahtpage.com Sarah T. Page Consulting, LLC September 18, 2013 71
    71. 71. www.sarahtpage.com Sarah T. Page Consulting, LLC September 18, 2013 72 Can I Help? Call Me!
    72. 72. www.sarahtpage.com Sarah T. Page Consulting, LLC September 18, 2013 73 Linkedin.com/in/sarahpage @pagetx Instagram.com/stpconsulting Pinterest.com/sarahtpage Sarah Page, Principal Sarah T. Page Consulting, LLC http://sarahtpage.com sarah@sarahtpage.com 512-914-8873 Follow Me
    73. 73. www.sarahtpage.com QUESTIONS? September 18, 2013 74

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