The document describes Hootsuite's scaling journey from using Apache and PHP on one MySQL server to a microservices architecture using multiple technologies like Nginx, PHP-FPM, Memcached, MongoDB, Gearman, and Scala/Akka services communicating via ZeroMQ. Key steps included caching with Memcached to reduce MySQL load, using Gearman for asynchronous tasks, and MongoDB for large datasets. Monitoring with Statsd, Logstash and Elasticsearch was added for visibility. They moved to a service-oriented architecture with independent services to keep scaling their large codebase and engineering team.