Photography techniques task 1
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The document discusses different types of photographs including landscape, portrait, architectural, fashion, macro, abstract, and news photography. Landscape photography shows the beauty of a surrounding area while portrait photography can display mood, personality or expressions. Architectural photography images buildings and fashion photography shows different clothing styles. Macro photography reveals details not seen with the naked eye and abstract photography focuses on elements like color and shape without depicting the entire object. News photography captures images for stories and publications.
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The team initially considered making a fitness cereal bar but decided to target a broader market with something more universally appealing. They went with Callum's idea of an unspecified product. The author helped film advertisements for the bus and subway, and their main role was handling marketing strategies by applying business terminology learned in class. They believe the marketing strategy was a strength. The team worked well together without arguments, shared the workload evenly, and collaborated effectively. A print advertisement for the subway was also produced.
Team meeting of bringing together ideas sheet
The document summarizes a creative brief team meeting for an advertising project. The team discussed ideas for the cereal bar's name, slogan, and color scheme. Callum suggested "Walnut wonder" and "It's walnutful" along with a grey color scheme. Daryll proposed "Captain Crunch" and red and blue colors. Harry recommended "ProteinPower" and "Stronger with each bar" with black and purple. Luke's ideas were "FitnessFirst" and a grey scale. In the end, the team selected "It's Walnutful" in grey with a walnut photo and red and black accents as the final elements and aimed their target audience at all ages.
Advertising techniques
The document discusses various advertising techniques including using beautiful people to promote products to make consumers believe the product can improve their looks, celebrity endorsements to take advantage of fans' trust in famous people, and lifestyle images that aim to make viewers want to be part of the scene being portrayed to appeal to their independence. It also mentions techniques like statistical claims, rhetorical questions, nurturing themes, and rebellion to target different consumer personalities.
Wieden and kennedy research
Wieden + Kennedy is an advertising agency founded on April 1st, 1982 by Dan Wieden and David Kennedy. They have headquarters around the world and work with major companies such as Nike, Facebook, Coca-Cola, ESPN, Honda, and Microsoft. Wieden + Kennedy has received numerous awards for their creative work, including Creative Effectiveness Lion at Cannes 2014 for Lurpak Weave Your Magic, and being named Agency of the Year by Shots in 2013 and Cannes in 2012.
Company fact file zulu
Zulu advertising is an advertising agency founded in 2014 in Ringwood, Hampshire, UK by four partners with a slogan of 'launching your product into the mix.' The agency is led by Callum Hiett as Creative Director, Luke Baldwin as Art Director, Harry Finney as Cinematographer, and Daryll Humphries as Sales Director.
Evaluation of exhibition
For a unit evaluation, the student completed research on photography techniques and produced their own images. They researched different photography styles by examining the work of National Geographic, Life and Magnum Photos. This allowed them to analyze the images, describing what they liked in each, and helped them choose their own topics of either a science garden or a field between sports pitches to take their own photographs.
Robin moore task 3
Robin Moore is a photographer who grew up in Scotland and was a finalist in the 2012 Smithsonian annual photo contest. He recently published his own book containing over 400 photos and works at National Geographic Creative, having travelled extensively to places in Asia, America, Africa, and New Zealand to take photographs.
Wieden and kennedy research
Wieden + Kennedy is an advertising agency founded on April 1st, 1982 by Dan Wieden and David Kennedy that has headquarters around the world and works with major companies like Nike, Facebook, and Coca-Cola. They have received numerous awards in recent years for their creative campaigns, including Creative Effectiveness Lion and Grand Prix awards, and have been named Agency of the Year by Shots and Cannes.
4 tv advert analysis
This document analyzes several advertisements, describing the visuals, music, intended audience, and key messages of each ad. The ads discussed include a Honda Accord ad showing car parts working together, a Sony Bravia ad featuring 250,000 bouncing balls, a John Smith's beer ad of people playing football who choose beer over fruit, and a T-Mobile ad of people dancing and sharing pictures through their phones. The document examines the creative elements and meanings conveyed in each advertisement.
Annotating print adverts
The document contains summaries of two advertisements. For the first advertisement of a Nike shoe, the summary notes it shows the effort that goes into each shoe and is aimed at young males. For the second advertisement of a BMW car, the summary states it compares the car to a shark in always moving forward and is targeted towards higher income drivers.
Unit 3 gaffer
A gaffer is responsible for all practical aspects of lighting sets and locations. To become a gaffer requires being a fully-qualified electrician with relevant City & Guilds or electrical engineering qualifications at HND level. The typical route is to start as a lighting electrician, progressing to best boy and then gaffer, which may begin as a general electrician gaining necessary training and qualifications.
Unit 3 media sectors job roles grid
This document outlines various job roles in the television industry including their responsibilities and needed qualities. It describes the camera operator's role capturing footage in studio or on location. Script supervisors ensure scripts are followed correctly during filming out of sequence. Makeup and hair artists create character looks depending on scenes. Directors are responsible for the overall look and sound of a production, interpreting the vision of producers and writers. Researchers develop program ideas based on industry knowledge.
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Photography techniques task 1
- 1. Landscape Shows the beauty of the surrounding area
- 2. Shows the intense ferocity of the black panther.
- 3. Shows a lot of the near surroundings, in a different light (from above).
- 4. Captures a moment of action during a sport
- 5. Portrait can display mood, personality or expressions.
- 6. Architectural shows images of building
- 7. Images of clothes/ types of fashion to then display to the public.
- 8. Reveals details that aren’t seen with the naked eye.
- 9. Abstract focuses on colour, texture, shape form and pattern and often the Whole object isn’t captured in the image.
- 10. Images captured to use for a news story or to be published/ broadcasted for the news.