This document outlines initial ideas for a protein cereal bar called Protein Power. The packaging would be mainly black with maroon text and the slogan "stronger with every bar". The target market is anyone who enjoys or participates in sports and exercise. A potential downside is the target market may be limited, but word of mouth could help it gain a good reputation among customers. The subtle packaging colors may also appeal to customers. Pricing would likely need to be low due to competition in the fitness bar market.