Mobile Developer Economics and insights on personal data George Voulgaris from VisionMobile discusses mobile developer economics and personal data. VisionMobile provides research and consulting services on app economies and telecom trends. The presentation covers 3 main topics: 1) developer economics, noting the benefits and challenges of backend-as-a-service; 2) how personal data collection has increased exponentially across many devices and services; and 3) both business and human benefits of personal data, such as analytics and self-awareness, but also the current chaotic state of privacy policies and data access.

1. Mobile Developer Economics
& insights on personal data

2. Copyright VisionMobile 201322
Knowledge. Passion. Innovation.
Future Internet Assembly May 2013
Mobile Developer Economics
George Voulgaris
Business Partner

3. Copyright VisionMobile 2013
VisionMobile
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Clients
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VisionMobile clients
2009-2011

5. Part 1: Developer Economics

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Baas
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source: http://build.developereconomics.com/
sector/baas/

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BaaS
Using a Backend-as-a-Service (BaaS)
+ Reduces execution risk and time to market
+ Removing server maintenance and scaling headaches
- Data lock-in
- Increases the ongoing service costs making the revenue
model fit even more important.
Check for more: http://build.developereconomics.com/sector/baas/
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15. Part 2: Personal Data in the Cloud
Privacy is being redefined

16. Privacy is being redefined
Personal data collection is abundant

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.. and many more services

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Data is collected across 100s of apps and sensors
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NOTE #1
An enormous volume of personal information is captured in
the form of a digital trail via different sensors, devices, apps
and services.
This changes the paradigm of our understanding and notion
of Private & Sensitive information.
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21. Privacy is being redefined
Personal data is collected for diverse purposes

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NOTE #2
Personal data collection is driven by the business model and
the jobs-to-be-done.
Targeting and Advertising is leading but many other verticals
will follow.
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26. Privacy is being redefined
Access to personal data and privacy policies is chaotic

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Personal data collection and privacy policies are chaotic
It is extremely difficult if not impossible for someone to get a
snapshot of:
- What private data are stored by each service/vendor
especially when giving access through APIs
- What is the privacy policy
especially comparatively
Some existing workarounds:
http://mypermissions.org/
http://www.docracy.com/tos/changes

28. Copyright VisionMobile 2013
Personal data collection and privacy policies are chaotic

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Personal data collection and privacy policies are chaotic

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Personal data collection and privacy policies are chaotic
!

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NOTE #3
Control over private data access and policies have not yet
adapted to the new status-quo neither at technical nor at
policy/legislation level. Both are necessary.
Existing workarounds are inadequate but validate the
existence of the problem.
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32. Part 3: Personal Data in the Cloud
Benefits

33. Part 3: Personal Data in the Cloud
Benefits : Business Perspective

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Benefits: Business Perspective
From page hits & viewers to usage/behavioral analytics and
funnel analysis.
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Benefits: Business Perspective
The art of creating actionable vs vanity metrics. In real time.
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36. Part 3: Personal Data in the Cloud
Benefits : Human Perspective

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Benefits: Human Perspective
Self-awareness is the cornerstone of self-improvement and
self-development.

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Benefits: Human Perspective
Our digital trail can also become an incredible source of
insight to ourselves
We’re entering a new era of self-learning and therefore
capability of self-awareness that never existed before.

39. Copyright VisionMobile 2013
Copyright VisionMobile 2011
Knowledge. Passion. Innovation.
Get in touch:
george@visionmobile.com
George Voulgaris | Business Partner | +30 6948 515411
Spread the word:
@visionmobile
Learn more about visionmobile at:
http://visionmobile.com
Updated: 12 November 2010