Tim Ash of SiteTuners gave a presentation on conversion hacking the brain. He discussed how the brain has three parts - the neo-cortex, limbic system, and brain stem - and how marketers can appeal to each. He provided strategies for optimizing conversions such as limiting choices, using anchors, appealing to tribal instincts, and leveraging the powerful impact of visuals. The presentation covered how to increase ROI by understanding irrational behaviors and designing marketing campaigns accordingly.
How to Use Video to Crush Your B2B Marketing GoalsUberflip
73% of B2B marketers say video positively impacts ROI. Video can also help B2B marketers build an emotional connection with their audience, scale their messaging, and generate leads.
And yet, many marketers are hesitant to implement video into their content marketing mix. What if it flops? What if it doesn’t positively impact ROI? What if all of the hours and resources poured into producing a video went to waste?
Time to push those “what ifs” aside. In this presentation, Wistia’s Phil Nottingham explains how to leverage video to crush your B2B marketing goals.
How to Assemble a Results-Driven B2B Marketing TeamUberflip
Even if you've hired the most coveted talent for your marketing team, it doesn't always translate into success.
This is especially true for B2B marketing teams, where each function of the team plays a very specific role in moving your potential buyer down the funnel. However, for quickly growing B2B organizations, finding the right people for your marketing team is only the beginning — you also have to focus on providing your team with the tools and tactics that they need to succeed.
Assembling a results-driven B2B marketing team that can help your organization meet its growth goals is no easy task. In this presentation, Uberflip's Hana Abaza and LeadGenius' Lena Shaw explain how they manage the growth of their respective teams.
Smoke Your Competition: 14 Ways to a High Conversion RateHanapin Marketing
What happens after the click is just as important as what happens before the click, but there's way more to conversion rate optimization than just the technical side, like button color and layout. It's also about the experience. Searchers are smarter now. Not only should you be prioritizing what really leads to a conversion, you should also be looking at the unique perspectives of your different target audiences.
3Q Digital and Hanapin experts, Joe Kerschbaum and Kayla Kurtz, go through different steps that will change how you think about getting a conversion, other objectives to consider, and lead you down a road that helps you ricochet past your competitors.
You'll get expert-level PPC tips like:
*What to consider for extremely productive and efficient landing pages
*How to structure the testing process for practical feedback
*Reminders on things search marketers often forget
Smoke your competition and get these 14 ways to high conversion rates!
Behavioral economics : what it is and how it could help us do our job betterDigitasLBi Paris
From forms to porn banners, how behavioral economics can optimize user experience?
by DigitasLBi strategic planning
Des formulaires aux bannières porno: comment l'économie comportementale peut optimiser l'exp. utilisateur - par les planneurs de DigitasLBi
How to Use Video to Crush Your B2B Marketing GoalsUberflip
73% of B2B marketers say video positively impacts ROI. Video can also help B2B marketers build an emotional connection with their audience, scale their messaging, and generate leads.
And yet, many marketers are hesitant to implement video into their content marketing mix. What if it flops? What if it doesn’t positively impact ROI? What if all of the hours and resources poured into producing a video went to waste?
Time to push those “what ifs” aside. In this presentation, Wistia’s Phil Nottingham explains how to leverage video to crush your B2B marketing goals.
How to Assemble a Results-Driven B2B Marketing TeamUberflip
Even if you've hired the most coveted talent for your marketing team, it doesn't always translate into success.
This is especially true for B2B marketing teams, where each function of the team plays a very specific role in moving your potential buyer down the funnel. However, for quickly growing B2B organizations, finding the right people for your marketing team is only the beginning — you also have to focus on providing your team with the tools and tactics that they need to succeed.
Assembling a results-driven B2B marketing team that can help your organization meet its growth goals is no easy task. In this presentation, Uberflip's Hana Abaza and LeadGenius' Lena Shaw explain how they manage the growth of their respective teams.
Smoke Your Competition: 14 Ways to a High Conversion RateHanapin Marketing
What happens after the click is just as important as what happens before the click, but there's way more to conversion rate optimization than just the technical side, like button color and layout. It's also about the experience. Searchers are smarter now. Not only should you be prioritizing what really leads to a conversion, you should also be looking at the unique perspectives of your different target audiences.
3Q Digital and Hanapin experts, Joe Kerschbaum and Kayla Kurtz, go through different steps that will change how you think about getting a conversion, other objectives to consider, and lead you down a road that helps you ricochet past your competitors.
You'll get expert-level PPC tips like:
*What to consider for extremely productive and efficient landing pages
*How to structure the testing process for practical feedback
*Reminders on things search marketers often forget
Smoke your competition and get these 14 ways to high conversion rates!
Behavioral economics : what it is and how it could help us do our job betterDigitasLBi Paris
From forms to porn banners, how behavioral economics can optimize user experience?
by DigitasLBi strategic planning
Des formulaires aux bannières porno: comment l'économie comportementale peut optimiser l'exp. utilisateur - par les planneurs de DigitasLBi
Why do we take action on certain things and pass up other offers that defy logic? The answers are now clear.
Join host Byron White and guest Tim Ash, CEO of SiteTuners, on a wild ride through neuromarketing where decision making and logic collide. Learn about your three brains, and why your logical one is unlikely to turn browsers into buyers. Best of all, several lucky subscribers will put Tim and Byron to the test with a free website review offering conversion advice.
Learn all this and more...
What motivates your primitive self
How to profit from neuromarketing
Neuromarketing principals in action
Live website review
In this webinar with WordStream's own Larry Kim and SiteTuners' Tim Ash, you'll learn the secrets of optimizing your conversion rates. They'll reveal:
>Why settling for small A/B testing victories actually hinders your success
>When to throw out your landing page altogether
>How to radically replace your CTA and 5x your conversion rate!
You’ll walk away with 6 counterintuitive but insanely powerful strategies to milk more conversions out of your landing pages. Check it out!
For more information on WordStream, visit www.wordstream.com
That’s Irrational!
Why Trying To Persuade The Logical Brain Won’t Get Results
Take a wild ride through neuromarketing and find out about the evolutionary collage inside of your head. You actually have three brains, and appealing to logical one is unlikely to produce results. Learn what motivates your primitive self, and how to profit from these insights from noted conversion rate optimization expert Tim Ash!
7 Form Conversion Killers (And How to Avoid Them) - Webinar Featuring Tim Ash Formstack
Slides from Formstack's 7/23 webinar, featuring Tim Ash of SiteTuners.
Join conversion rate optimization expert and bestselling author Tim Ash as he navigates a world littered with bad online forms. After having improved thousands of forms, Tim's personal mission is to help you avoid common conversion-killing mistakes, including poor design, bad copy, and no engagement.
In this webinar, you will learn:
**Top form conversion mistakes to avoid
**Tips for designing a form that is accessible to users
**How to engage with leads after they submit your form
**Proven ways to write form copy that converts
Conversion Mythbusting: Common Misconceptions That Are Killing Your Landing P...Unbounce
Digital marketers love a good bandwagon. And with technology evolving at hyperspeed, it's no wonder that so many of us jump on the latest trend without fully knowing how it might impact conversions. In this Unwebinar, join bestselling author and landing page expert Tim Ash as he dispels many of the misconceptions around conversion rate optimization and gives you the reality check that you need to succeed.
You'll learn:
-Why you shouldn’t just rely on your web designer to create your landing pages
-When testing won’t help (and what to do about it)
-How to go responsive without compromising the mobile user experience
-Why you can’t use software as a replacement for skilled optimization expertise
...plus, much more!
We’ve got some bad news: Most pay-per-click ads and landing pages (and probably yours) suck. The good news? There’s a huge opportunity to rise to the top and skyrocket your conversion rates by making a few key changes.
In this webinar we’ll expose the secret to high-converting paid marketing campaigns in just 3 steps.
In this new webinar, Larry Kim of WordStream and Oli Gardner of Unbounce will teach you how to:
- Choose the right keywords for your business
- Create ads that compel searchers to click
- Send traffic to landing pages that actually convert
For more information on WordStream, visit www.wordstream.com.
That’s Irrational!Why Trying To Persuade The Logical Brain Won’t Get Results
Take a wild ride through neuromarketing and find out about the evolutionary collage inside of your head. You actually have three brains, and appealing to logical one is unlikely to produce results. Learn what motivates your primitive self, and how to profit from these insights from noted conversion rate optimization expert Tim Ash!
Do you know how to maximize return from your social advertising campaigns?
This session will be an advanced introduction to everything you ever needed to know about advertising on the world's largest Social Media networks including Facebook, Twitter, LinkedIn, YouTube and Google+.
Social advertising, native advertising, content marketing, mobile, marketing automation, CRM, email marketing - today's world of marketing is filled with more opportunity than ever before. But with this opportunity comes the potential inertia of too much – too much to learn, too much data to measure, too many technologies to adopt, too many marketing tactics to integrate – too many decisions overall! Find out how to bring strategic structure to the chaos in a way that your peers and leadership can clearly understand and support. Learn how to develop a strong, integrated campaign that will help you justify your marketing budget - or get a budget - to your organization's executive leadership.
Pitching Workshop - RevUP (LaunchYU) York UniversityAiko Thurlow
How to pitch your startup? What's important when pitching?
Slides from the workshop conducted on March 27th, 2018 by Aïko Thurlow at York University (RevUP - LaunchYU).
SearchLove Boston 2015 | Larry Kim, ‘Mad Science of PPC Marketing for Inbound...Distilled
Content marketing is a bit like gravity. It just needs a little push to get things started (or to make it go faster). This data-oriented session will cover unusual strategies on how to get way more from your inbound marketing using pay-per-click advertising! We'll cover unusual white hat strategies for link building, converting blog traffic into 3x more leads, content promotion, YouTube SEO and App Store optimization with as little as $50 dollars. You’ll gain insights into key paid offerings in major platforms like Facebook, Twitter, G+, YouTube, Google Display Network and iTunes, and learn how to leverage them to get more from your non-paid marketing efforts.
TealiumCast Webinar: The Rise of One Size Fits No One: The Importance of Pers...Tealium
For years marketers have been talking about the benefits of talking to different audiences in different ways to maximize results. It is tough to argue against that approach, yet marketers are too often still creating generic visitor experiences and missing out on opportunities to truly connect with customers and prospects.
Hear what is holding marketers back from offering one-to-one experiences; ways to overcome common barriers; and tools and techniques for tailoring online and offline experiences to maximize success and client satisfaction.
KEY TAKEAWAYS:
Why generic messaging is a common trap, including clear-cut examples of where marketers have gone wrong
The 8 reasons why marketers struggle to offer more relevant customer experiences
Tools and techniques for achieving more profitable customer interactions
The difference between profile, behavior and segment-based customer targeting
Achieving real-time personalization through unified marketing
Are you a one night stand or long term relationship company?Lauren Costella
The importance of marketing as it relates to client success retention. Are you optimizing the upgrade funnel? Are you engaging clients so they not only stay but grow with you? Marketing plays a big role in the retention and growth of subscription based business models, and if you aren't developing your retention and growth pipeline, you're missing out!
Why do we have to work so hard to get our persuasive messages heard? Why is conversion so difficult? Why don't people read our content?
Join the Conversion Scientist Brian Massey as he introduces you to two "bouncers" in the human brain that keep your marketing messages from getting through, and what you can do to get around them.
Why do we take action on certain things and pass up other offers that defy logic? The answers are now clear.
Join host Byron White and guest Tim Ash, CEO of SiteTuners, on a wild ride through neuromarketing where decision making and logic collide. Learn about your three brains, and why your logical one is unlikely to turn browsers into buyers. Best of all, several lucky subscribers will put Tim and Byron to the test with a free website review offering conversion advice.
Learn all this and more...
What motivates your primitive self
How to profit from neuromarketing
Neuromarketing principals in action
Live website review
In this webinar with WordStream's own Larry Kim and SiteTuners' Tim Ash, you'll learn the secrets of optimizing your conversion rates. They'll reveal:
>Why settling for small A/B testing victories actually hinders your success
>When to throw out your landing page altogether
>How to radically replace your CTA and 5x your conversion rate!
You’ll walk away with 6 counterintuitive but insanely powerful strategies to milk more conversions out of your landing pages. Check it out!
For more information on WordStream, visit www.wordstream.com
That’s Irrational!
Why Trying To Persuade The Logical Brain Won’t Get Results
Take a wild ride through neuromarketing and find out about the evolutionary collage inside of your head. You actually have three brains, and appealing to logical one is unlikely to produce results. Learn what motivates your primitive self, and how to profit from these insights from noted conversion rate optimization expert Tim Ash!
7 Form Conversion Killers (And How to Avoid Them) - Webinar Featuring Tim Ash Formstack
Slides from Formstack's 7/23 webinar, featuring Tim Ash of SiteTuners.
Join conversion rate optimization expert and bestselling author Tim Ash as he navigates a world littered with bad online forms. After having improved thousands of forms, Tim's personal mission is to help you avoid common conversion-killing mistakes, including poor design, bad copy, and no engagement.
In this webinar, you will learn:
**Top form conversion mistakes to avoid
**Tips for designing a form that is accessible to users
**How to engage with leads after they submit your form
**Proven ways to write form copy that converts
Conversion Mythbusting: Common Misconceptions That Are Killing Your Landing P...Unbounce
Digital marketers love a good bandwagon. And with technology evolving at hyperspeed, it's no wonder that so many of us jump on the latest trend without fully knowing how it might impact conversions. In this Unwebinar, join bestselling author and landing page expert Tim Ash as he dispels many of the misconceptions around conversion rate optimization and gives you the reality check that you need to succeed.
You'll learn:
-Why you shouldn’t just rely on your web designer to create your landing pages
-When testing won’t help (and what to do about it)
-How to go responsive without compromising the mobile user experience
-Why you can’t use software as a replacement for skilled optimization expertise
...plus, much more!
We’ve got some bad news: Most pay-per-click ads and landing pages (and probably yours) suck. The good news? There’s a huge opportunity to rise to the top and skyrocket your conversion rates by making a few key changes.
In this webinar we’ll expose the secret to high-converting paid marketing campaigns in just 3 steps.
In this new webinar, Larry Kim of WordStream and Oli Gardner of Unbounce will teach you how to:
- Choose the right keywords for your business
- Create ads that compel searchers to click
- Send traffic to landing pages that actually convert
For more information on WordStream, visit www.wordstream.com.
That’s Irrational!Why Trying To Persuade The Logical Brain Won’t Get Results
Take a wild ride through neuromarketing and find out about the evolutionary collage inside of your head. You actually have three brains, and appealing to logical one is unlikely to produce results. Learn what motivates your primitive self, and how to profit from these insights from noted conversion rate optimization expert Tim Ash!
Do you know how to maximize return from your social advertising campaigns?
This session will be an advanced introduction to everything you ever needed to know about advertising on the world's largest Social Media networks including Facebook, Twitter, LinkedIn, YouTube and Google+.
Social advertising, native advertising, content marketing, mobile, marketing automation, CRM, email marketing - today's world of marketing is filled with more opportunity than ever before. But with this opportunity comes the potential inertia of too much – too much to learn, too much data to measure, too many technologies to adopt, too many marketing tactics to integrate – too many decisions overall! Find out how to bring strategic structure to the chaos in a way that your peers and leadership can clearly understand and support. Learn how to develop a strong, integrated campaign that will help you justify your marketing budget - or get a budget - to your organization's executive leadership.
Pitching Workshop - RevUP (LaunchYU) York UniversityAiko Thurlow
How to pitch your startup? What's important when pitching?
Slides from the workshop conducted on March 27th, 2018 by Aïko Thurlow at York University (RevUP - LaunchYU).
SearchLove Boston 2015 | Larry Kim, ‘Mad Science of PPC Marketing for Inbound...Distilled
Content marketing is a bit like gravity. It just needs a little push to get things started (or to make it go faster). This data-oriented session will cover unusual strategies on how to get way more from your inbound marketing using pay-per-click advertising! We'll cover unusual white hat strategies for link building, converting blog traffic into 3x more leads, content promotion, YouTube SEO and App Store optimization with as little as $50 dollars. You’ll gain insights into key paid offerings in major platforms like Facebook, Twitter, G+, YouTube, Google Display Network and iTunes, and learn how to leverage them to get more from your non-paid marketing efforts.
TealiumCast Webinar: The Rise of One Size Fits No One: The Importance of Pers...Tealium
For years marketers have been talking about the benefits of talking to different audiences in different ways to maximize results. It is tough to argue against that approach, yet marketers are too often still creating generic visitor experiences and missing out on opportunities to truly connect with customers and prospects.
Hear what is holding marketers back from offering one-to-one experiences; ways to overcome common barriers; and tools and techniques for tailoring online and offline experiences to maximize success and client satisfaction.
KEY TAKEAWAYS:
Why generic messaging is a common trap, including clear-cut examples of where marketers have gone wrong
The 8 reasons why marketers struggle to offer more relevant customer experiences
Tools and techniques for achieving more profitable customer interactions
The difference between profile, behavior and segment-based customer targeting
Achieving real-time personalization through unified marketing
Are you a one night stand or long term relationship company?Lauren Costella
The importance of marketing as it relates to client success retention. Are you optimizing the upgrade funnel? Are you engaging clients so they not only stay but grow with you? Marketing plays a big role in the retention and growth of subscription based business models, and if you aren't developing your retention and growth pipeline, you're missing out!
Why do we have to work so hard to get our persuasive messages heard? Why is conversion so difficult? Why don't people read our content?
Join the Conversion Scientist Brian Massey as he introduces you to two "bouncers" in the human brain that keep your marketing messages from getting through, and what you can do to get around them.
Startup Marketing Conference is the ONLY digital and lean marketing education event for startups and innovation teams that is focused on growth. This fall's program features a robust agenda , offering a wide range of topics to suit all experience levels and budgets.
Featured Presenter: Angie Schottmuller
On average 70% of website traffic comes from search results. Are you optimizing conversion for organic traffic? More than 99% of websites are not, so it's a huge opportunity for you to gain an advantage.
Learn how, when and where to provide search visitors a clear path to conversion, regardless of where a they enter your site... and despite Google's "not provided" keyword madness. From ranking, click-through, stick (cleverly maintained scent), and conversion, you'll leave this webinar loaded with tips to overhaul your regular website with some powerful SEO conversion boosters.
Mobile is driving an increasing share of commerce. If you're not optimizing purchase paths for smartphones and tablets, you can't miss this timely webinar by ecommerce expert Charles Nicholls.
Brands that have optimized for mobile devices are now getting as much as half of their sales from mobile devices. Yet for most retailers, abandonment rates on mobile continue to be dramatically higher than desktop. Why?
Join Charles in this encore performance of his recent Conversion Conference keynote session, in which he reveals:
* Who is spending money on mobile devices, what are they buying, where and how?
* 3 techniques for capturing the sale using mobile devices
* The secrets of success for conversions on both smartphones and tablets
The Seven Deadly Sins Of Landing Page Design & Live Site Reviews
Your baby is ugly – your landing pages have severe and fundamental problems that are affecting your online marketing ROI. Learn how to avoid the most common landing page problems in this fast-paced & entertaining session. After learning to uncover common conversion mistakes, participants can volunteer their landing pages for live conversion critiques.
Test. Optimize. Innovate.
We are thrilled to bring together
customers, partners, testing evangelists,
and web design experts under
one roof for OptiCon. Discussion
topics will run the gamut from
building and expanding testing
cultures within organizations, making
marketing data accessible and
actionable, and democratizing the
process of data collection and
experimentation so that anyone in an
organization can test for themselves.
45 minute webinar featuring Neil Patel
A/B testing should be a major part of your growth strategy. But what should you test? And how do you test it? In this webinar, Neil Patel will share his most efficient A/B tests that increase conversions and lower costs.
In this webinar we will show you:
-How running A/B tests on colors can reduce your cost per acquisition (CPA)
-How testing the right element in an explainer video can crush it
-Examples of simple A/B tests that can help you get more revenue out of your existing traffic
Pubcon Las Vegas 2013, supported by the industry's leading businesses, speakers, exhibitors, and sponsors involved in social media, Internet marketing, search engines, and online advertising, will offer a week-long look at the future of technology presented by many of the world's top speakers.
Internet Domination Boot Camp for Lawyers!
This is for you whether you’re new to Internet Marketing for your Law Firm – in which case you will leave with advanced Internet Marketing acumen, or if you’ve been a student of Internet Marketing for quite some time – you’ll discover little things that swing BIG doors wide open in your acquisition of new cases from online marketing.
HERE’S SOME OF WHAT YOU’LL MISS BY NOT ATTENDING:
* How to use A-B split testing to increase your leads and conversions
* How to use Google analytics for targeted campaigns
* Using – Google analytics beyond the standard reports
And much more.
Scary forms and landing pages lead to frightening conversions. Join SiteTuners and LeadSpend this Halloween, and learn how to magically turn the most ghastly landing page into a spell-binding conversion machine.
In this devilishly fun webinar you'll learn:
*Why most B2B sites have dreadful form-fill rates
*How to bewitch your visitors with the right copy, layout and offer
*Techniques for bringing inactive subscribers back from the dead
*How to keep your list from becoming an email graveyard
If your conversion rate makes you want to scream bloody murder, watch this free 50-minute webinar to learn the tricks (and treats) of high-converting lead generation forms. Presented by Tim Ash and Craig Swerdlow.
How would your B2B website change if you knew as much about each visitor as Amazon knows about you? Join Tim Ash, CEO of SiteTuners, and Greg Ott, CMO of Demandbase, for this one-hour presentation and you'll learn how to deliver the right content to the right visitor at the right time by leveraging visitor IP data and your CRM tool.
Why Your Online Catalog Sucks, And What To Do About It
Most online catalogs are squandering potential profits needlessly. In this fast-paced and entertaining keynote and noted landing page optimization author and expert Tim Ash, you will learn about a number of powerful strategies for improving conversion rates. Learn to identify the common problems that are present in almost every online catalog, and how to avoid them.
Landing page optimization can produce huge improvements in online marketing campaigns. The question is not whether you should do it, but rather how. In this fast-paced session, landing page optimization author and expert Tim Ash describes a number of powerful new tools that have recently become available for improving conversion rates. Learn the secrets of the conversion ninja, and become one yourself!
How much money are you losing because of poor performance of landing pages?
Changes in the efficiency of a landing page can dramatically improve the profit of their online marketing programs. This workshop will provide you with an efficient and practical training on optimizing landing pages.
Tim Ash is the largest global guru on this subject and has come to Brazil to help you improve conversions by applying the "Matrix" methodology on your landing page or website. The "Matrix" is a framework for understanding your audience from a perspective of a user-centered design. This will create actions that the visitors will reach their goals.
MivaCon 2013 - Extraordinary Ecommerce by Miva Merchant! Two days of expert speakers on web development, SEO, PPC, conversion rate optimization, social media, mobile optimization and analytics.
"Low cost" or "inexpensive"? Exclamation point or not? There's a lot to consider when developing offers, and the fact is, how you deliver your offer is actually more powerful than the offer itself. Join us for this 1-hour webinar featuring author and conversion optimization expert Tim Ash and SpyFu CEO Mike Roberts, developer of Convertasaurus. Tim will reveal some of the characteristics shared by the most compelling offers, and Mike will share research from thousands of winning (and losing) to show you how to leverage the language of conversion. If you've ever struggled to develop the optimal online ad copy, headline or call to action, you won't want to miss this webinar.
More from SiteTuners Conversion Rate Optimization (20)
Medical Technology Tackles New Health Care Demand - Research Report - March 2...pchutichetpong
M Capital Group (“MCG”) predicts that with, against, despite, and even without the global pandemic, the medical technology (MedTech) industry shows signs of continuous healthy growth, driven by smaller, faster, and cheaper devices, growing demand for home-based applications, technological innovation, strategic acquisitions, investments, and SPAC listings. MCG predicts that this should reflects itself in annual growth of over 6%, well beyond 2028.
According to Chris Mouchabhani, Managing Partner at M Capital Group, “Despite all economic scenarios that one may consider, beyond overall economic shocks, medical technology should remain one of the most promising and robust sectors over the short to medium term and well beyond 2028.”
There is a movement towards home-based care for the elderly, next generation scanning and MRI devices, wearable technology, artificial intelligence incorporation, and online connectivity. Experts also see a focus on predictive, preventive, personalized, participatory, and precision medicine, with rising levels of integration of home care and technological innovation.
The average cost of treatment has been rising across the board, creating additional financial burdens to governments, healthcare providers and insurance companies. According to MCG, cost-per-inpatient-stay in the United States alone rose on average annually by over 13% between 2014 to 2021, leading MedTech to focus research efforts on optimized medical equipment at lower price points, whilst emphasizing portability and ease of use. Namely, 46% of the 1,008 medical technology companies in the 2021 MedTech Innovator (“MTI”) database are focusing on prevention, wellness, detection, or diagnosis, signaling a clear push for preventive care to also tackle costs.
In addition, there has also been a lasting impact on consumer and medical demand for home care, supported by the pandemic. Lockdowns, closure of care facilities, and healthcare systems subjected to capacity pressure, accelerated demand away from traditional inpatient care. Now, outpatient care solutions are driving industry production, with nearly 70% of recent diagnostics start-up companies producing products in areas such as ambulatory clinics, at-home care, and self-administered diagnostics.
Explore our infographic on 'Essential Metrics for Palliative Care Management' which highlights key performance indicators crucial for enhancing the quality and efficiency of palliative care services.
This visual guide breaks down important metrics across four categories: Patient-Centered Metrics, Care Efficiency Metrics, Quality of Life Metrics, and Staff Metrics. Each section is designed to help healthcare professionals monitor and improve care delivery for patients facing serious illnesses. Understand how to implement these metrics in your palliative care practices for better outcomes and higher satisfaction levels.
How many patients does case series should have In comparison to case reports.pdfpubrica101
Pubrica’s team of researchers and writers create scientific and medical research articles, which may be important resources for authors and practitioners. Pubrica medical writers assist you in creating and revising the introduction by alerting the reader to gaps in the chosen study subject. Our professionals understand the order in which the hypothesis topic is followed by the broad subject, the issue, and the backdrop.
https://pubrica.com/academy/case-study-or-series/how-many-patients-does-case-series-should-have-in-comparison-to-case-reports/
CHAPTER 1 SEMESTER V PREVENTIVE-PEDIATRICS.pdfSachin Sharma
This content provides an overview of preventive pediatrics. It defines preventive pediatrics as preventing disease and promoting children's physical, mental, and social well-being to achieve positive health. It discusses antenatal, postnatal, and social preventive pediatrics. It also covers various child health programs like immunization, breastfeeding, ICDS, and the roles of organizations like WHO, UNICEF, and nurses in preventive pediatrics.
R3 Stem Cells and Kidney Repair A New Horizon in Nephrology.pptxR3 Stem Cell
R3 Stem Cells and Kidney Repair: A New Horizon in Nephrology" explores groundbreaking advancements in the use of R3 stem cells for kidney disease treatment. This insightful piece delves into the potential of these cells to regenerate damaged kidney tissue, offering new hope for patients and reshaping the future of nephrology.
CHAPTER 1 SEMESTER V - ROLE OF PEADIATRIC NURSE.pdfSachin Sharma
Pediatric nurses play a vital role in the health and well-being of children. Their responsibilities are wide-ranging, and their objectives can be categorized into several key areas:
1. Direct Patient Care:
Objective: Provide comprehensive and compassionate care to infants, children, and adolescents in various healthcare settings (hospitals, clinics, etc.).
This includes tasks like:
Monitoring vital signs and physical condition.
Administering medications and treatments.
Performing procedures as directed by doctors.
Assisting with daily living activities (bathing, feeding).
Providing emotional support and pain management.
2. Health Promotion and Education:
Objective: Promote healthy behaviors and educate children, families, and communities about preventive healthcare.
This includes tasks like:
Administering vaccinations.
Providing education on nutrition, hygiene, and development.
Offering breastfeeding and childbirth support.
Counseling families on safety and injury prevention.
3. Collaboration and Advocacy:
Objective: Collaborate effectively with doctors, social workers, therapists, and other healthcare professionals to ensure coordinated care for children.
Objective: Advocate for the rights and best interests of their patients, especially when children cannot speak for themselves.
This includes tasks like:
Communicating effectively with healthcare teams.
Identifying and addressing potential risks to child welfare.
Educating families about their child's condition and treatment options.
4. Professional Development and Research:
Objective: Stay up-to-date on the latest advancements in pediatric healthcare through continuing education and research.
Objective: Contribute to improving the quality of care for children by participating in research initiatives.
This includes tasks like:
Attending workshops and conferences on pediatric nursing.
Participating in clinical trials related to child health.
Implementing evidence-based practices into their daily routines.
By fulfilling these objectives, pediatric nurses play a crucial role in ensuring the optimal health and well-being of children throughout all stages of their development.
India Clinical Trials Market: Industry Size and Growth Trends [2030] Analyzed...Kumar Satyam
According to TechSci Research report, "India Clinical Trials Market- By Region, Competition, Forecast & Opportunities, 2030F," the India Clinical Trials Market was valued at USD 2.05 billion in 2024 and is projected to grow at a compound annual growth rate (CAGR) of 8.64% through 2030. The market is driven by a variety of factors, making India an attractive destination for pharmaceutical companies and researchers. India's vast and diverse patient population, cost-effective operational environment, and a large pool of skilled medical professionals contribute significantly to the market's growth. Additionally, increasing government support in streamlining regulations and the growing prevalence of lifestyle diseases further propel the clinical trials market.
Growing Prevalence of Lifestyle Diseases
The rising incidence of lifestyle diseases such as diabetes, cardiovascular diseases, and cancer is a major trend driving the clinical trials market in India. These conditions necessitate the development and testing of new treatment methods, creating a robust demand for clinical trials. The increasing burden of these diseases highlights the need for innovative therapies and underscores the importance of India as a key player in global clinical research.
Defecation
Normal defecation begins with movement in the left colon, moving stool toward the anus. When stool reaches the rectum, the distention causes relaxation of the internal sphincter and an awareness of the need to defecate. At the time of defecation, the external sphincter relaxes, and abdominal muscles contract, increasing intrarectal pressure and forcing the stool out
The Valsalva maneuver exerts pressure to expel faeces through a voluntary contraction of the abdominal muscles while maintaining forced expiration against a closed airway. Patients with cardiovascular disease, glaucoma, increased intracranial pressure, or a new surgical wound are at greater risk for cardiac dysrhythmias and elevated blood pressure with the Valsalva maneuver and need to avoid straining to pass the stool.
Normal defecation is painless, resulting in passage of soft, formed stool
CONSTIPATION
Constipation is a symptom, not a disease. Improper diet, reduced fluid intake, lack of exercise, and certain medications can cause constipation. For example, patients receiving opiates for pain after surgery often require a stool softener or laxative to prevent constipation. The signs of constipation include infrequent bowel movements (less than every 3 days), difficulty passing stools, excessive straining, inability to defecate at will, and hard feaces
IMPACTION
Fecal impaction results from unrelieved constipation. It is a collection of hardened feces wedged in the rectum that a person cannot expel. In cases of severe impaction the mass extends up into the sigmoid colon.
DIARRHEA
Diarrhea is an increase in the number of stools and the passage of liquid, unformed feces. It is associated with disorders affecting digestion, absorption, and secretion in the GI tract. Intestinal contents pass through the small and large intestine too quickly to allow for the usual absorption of fluid and nutrients. Irritation within the colon results in increased mucus secretion. As a result, feces become watery, and the patient is unable to control the urge to defecate. Normally an anal bag is safe and effective in long-term treatment of patients with fecal incontinence at home, in hospice, or in the hospital. Fecal incontinence is expensive and a potentially dangerous condition in terms of contamination and risk of skin ulceration
HEMORRHOIDS
Hemorrhoids are dilated, engorged veins in the lining of the rectum. They are either external or internal.
FLATULENCE
As gas accumulates in the lumen of the intestines, the bowel wall stretches and distends (flatulence). It is a common cause of abdominal fullness, pain, and cramping. Normally intestinal gas escapes through the mouth (belching) or the anus (passing of flatus)
FECAL INCONTINENCE
Fecal incontinence is the inability to control passage of feces and gas from the anus. Incontinence harms a patient’s body image
PREPARATION AND GIVING OF LAXATIVESACCORDING TO POTTER AND PERRY,
An enema is the instillation of a solution into the rectum and sig
Navigating Challenges: Mental Health, Legislation, and the Prison System in B...Guillermo Rivera
This conference will delve into the intricate intersections between mental health, legal frameworks, and the prison system in Bolivia. It aims to provide a comprehensive overview of the current challenges faced by mental health professionals working within the legislative and correctional landscapes. Topics of discussion will include the prevalence and impact of mental health issues among the incarcerated population, the effectiveness of existing mental health policies and legislation, and potential reforms to enhance the mental health support system within prisons.
1. #StartupMarketingConf #CRO @tim_ash
Conversion Hacking The Brain:
How to Increase ROI by Being Irrational
Tim Ash – CEO, SiteTuners
San Francisco - October 23, 2014
2. #StartupMarketingConf #CRO @tim_ash
About SiteTuners
• San Diego based conversion rate optimization agency
•Large and small company clients worldwide
Practice areas:
–Landing page test plans & testing strategy development
–Conversion-focused website blueprints (full redesigns & quick facelifts)
–Ongoing conversion management, knowledge transfer & training
20. #StartupMarketingConf #CRO @tim_ash
How the Brain Actually Works
Is it
dangerous?
START
No
Is it novel?
Yes
Deal with it
Ignore It
No
Yes
Consciously
Explore It
28. #StartupMarketingConf #CRO @tim_ash
1 - What you need to know
•Making choices tires the brain and can make subsequent decision making difficult
•Help guide customers (wizards – not filtering)
•Do not overwhelm
•Remove similar choices
34. #StartupMarketingConf #CRO @tim_ash
2 - What you need to know
•We anchor on the first thing we see
•Add a new high-end item (which will not sell well)
•Show in decreasing price order
•Sales of reasonable compromise will increase
•Irrational anchors can be put in the “lobby”
•Changing the context of your offer can have a big effect
38. #StartupMarketingConf #CRO @tim_ash
3 - What you need to know
•People are tribal
•Some tribes are self-selected
•We care more about people similar to us
•Look the part
•Communicate your values with editorial tone
•Don’t worry about alienating outsiders
58. #StartupMarketingConf #CRO @tim_ash
4 - What you need to know
•Visual processing is very powerful & quick
•Draw attention to offers with strong visuals
•Use people carefully to support calls-to-action
•Don’t use unnecessary motion or animation
•Test and refine how you deploy video
59. #StartupMarketingConf #CRO @tim_ash
Summary
1.Create a small number of clear choices
2.Use a big anchor
3.Be in my cultural tribe
4.Understand the power of visuals
71. SAVE $400
• increase your revenue and profit
• generate more leads
• land more customers
• boost sales and paid memberships
• maximize your marketing ROI
May 13-14, 2015 Rio All-suites Hotel & Casino
72. #StartupMarketingConf #CRO @tim_ash
Get a Free 15-minute Conversion Review
•Interactive review of your key conversion paths
•Conducted by SiteTuners conversion staff
•Identify key segments and opportunities for customization
•Video transcript recorded via GoToMeeting
•Offer good only for companies generating at least $1 million annually in online revenue. New customers only please.
Limited Availability – first 3 to sign up
To take advantage of this FREE offer
you must schedule by October 24, 2014
Bit.ly/CROreview
73. #StartupMarketingConf #CRO @tim_ash
Contact Info
tim@sitetuners.com
(619) 990-9062 mobile
(619) 223-8020 work PST
twitter @tim_ash
www.linkedin.com/in/timash
facebook.com/tim.ash1
skype tim_ash1