The document discusses different types of photography applications and whether post-production techniques should be used for each. It considers applications such as advertising, promotional, fashion, photojournalism, portraiture, high street studio, architectural, documentary, illustration, medical, and fine art photography. For each application, it discusses whether post-production should be allowed and to what extent. Generally, it finds that applications like advertising, fashion, and portraiture can benefit from some post-production, while others like photojournalism and medical photography should have no editing to maintain truthful representation. The document also analyzes example images to determine if the post-production used was appropriate for the given application.

1. Discovering Photography
Task1 - Extension

2. Application
Should post-production be
added?
To what extent should it be
added?
Advertising
I think this application should be able to use
post-production techniques on their
photographs. This is due to advertising
photographs main function is to sell a
product. Without the photograph been
edited, the product won’t draw in the
consumer of the advertisement or persuade
them to buy the product.
I think the extent to which it should be used
should be decided by the company
advertising. I believe this because if they over
produce their image, they will lose money on
the product, but if they do over edit the
image, the company will be losing the money,
not the consumer. Therefore the companies
can spend their money on whatever
advertising campaign they wish to.
Promotional
I think promotional photography should be
allowed to use post-production techniques.
This is due to the applications purpose been
to raise an individual or groups profile. While
I believe it wouldn’t show them in a true
representation of themselves, I think postproduction would attract more people to a
group/individual.
To whatever extent the person(s) been
photographed seem necessary. They will have
an image of how they want themselves to
look and it’s their choice what they choose to
look like in the photograph.
Fashion Photography aims to try and make
the clothes and their wearers look
aesthetically pleasing. For this reason, I think
post-production should be added to fashion
photography.
Unlike the two before, I believe it shouldn’t
be to whatever extent the creator of the
photograph thinks. I think they should show
some true representation in the
photographer and no0t make the models look
fake. Surely appealing to normal people
would require using normal people to model
occasionally.
Fashion
Photojournalism
This is the first of the applications that I think
shouldn’t be adjusted or edited. This is due to
the true representation the news
photographers are trying to portray. I think
the visual characteristics of a story should not
be edited because it should be reported as
it’s seen.
N/A

3. Portraiture
High street studio
Architectural
This kind of photography has a main context
of individual clients. Also, the people are
choosing to purchase these items are wanting
to look their best, so post-production should
be allowed to happen. Even though it may
not portray a true representation ,people
may want t look better than reality, but it’s
their decision, so post-production should be
allowed in this photographic application.
The person who is been captured in the
Portraiture should decide, if it’s for their
personal use anyway. However, if it’s a
portraiture of someone famous for example, I
think it should be decided by the
photographer and post-producer.
Portraiture and High street studio are very
similar in their purposes, sometimes they
maybe overlap. Portraiture can be high street
studio photography if it takes place there.
However high street images tend to feature
families and groups of people, instead of a an
individual. On the other hand, I think postproduction should be added just like
portraiture because if the subjects want to
add extra features to make them look
different, they should be able to.
I think it should be added to the extent in
which the group want post-production. I
personally feel that too much-postproduction is bad for photography types like
this, but it’s personal preference. Cropping
and red-eye removal are necessary on
pictures, but when it gets to the stage of
tinting the hair, I believe it’s over produced.
I think this photography type could be argued
for post-production and against it. This is due
to the function of the photograph taken. For
example, if a hotelier is using the photograph
to advertise their hotels, I think postproduction is required to make it look
aesthetically pleasing and should attract the
consumer. However, if an architect used the
photograph, they would need a true
representation that post-production wouldn’t
give.
If a hotelier is using the photograph, I think
they should be able to use whatever means
necessary to make the images look inviting to
the potential visitors. However, if it’s an
architect using the pictures, I believe postproduction shouldn’t be allowed to be used.

4. Documentary photography should show a
true representation, but could also feature
some post-production techniques.
Documentary photographers show ‘the wider
world’ and don’t won’t to give a false
representation, but at the same time,
documentary photographs are meant to look
high in quality at the same time.
Not a lot should be added to the
documentary pictures. Black and white
colouring is the only technique that I believe
should be added in post-production, even
though others add more than that, however, I
believe this looks over produced and the
quality element of the images are
compromised.
Illustration
Illustration photography is very similar to
Photojournalism, they both accompany news
stories and help communicate the story to an
audience. For this reason, I think illustration
should not have any post-production
techniques added, due to the true reflection
they are trying to convey to the consumer of
media products.
N/A
Medical
This photography is one of the applications
that shouldn’t be edited or post-produced in
any way. Medical photography's main
function is to show medical procedures and
body parts. For this reason alone, I believe
doctors should view these images un postproduced, due to the serious repercussions it
could bring if these photographs were edited.
N/A
Documentary
Fine Art
Due to a lot of things been categorised as fine
art, this application is difficult to state
whether it should be post-produced or not. I
think as a whole. The whole application
photography should be post-produced, but
some exceptions should be made. For
example, some medical, architectural and
photojournalism could be classed as fine art.
In this instance, I believe post-production
shouldn't be used, as stated in their individual
application sections. Apart form these
I think the producer should decide what to
change on the photographs, unless the
photographer is of an architectural, medical
or photojournalistic background.
Commonly fine art photography postproduction techniques:
•Colouring
•Brightness
•Curves

5. Advertising
Artificial light has been added to
make this product stand out form
the black background. The
headlights almost look like
contours in the black background
because some of the darker parts
of the image is not striking and
sharp.
The light and dark contrast in
this advert, which makes the
image effective, which in turn
makes it more noticeable to
potential buyers of the product.
This image is meant to find contrast
with the light and the dark, but I
believe the location and the artificial
light that create the reflection on
the floor is too distracting and takes
away the whole purpose of the
advert, to try and sell this particular
car.

6. Promotional
Brightness tool has been used to
darken the sky and maybe creates
an enigma about the subjects
within the photograph. An enigma
is the best thing you could do in a
promotional image, due to
consumers wanting to know more
about the group if they’ve
portrayed themselves in a
mysterious way.
I think the post-production used in this photograph is not effective
because it doesn’t show the group in a normal way. If consumers
(normal people) want to identify themselves with a group, they
too should look as normal as possible, this was not carried out by
this particular group in this image.
This photograph shows a group
in natural setting and portraying
themselves as a normal group.
The consumer may therefore
relate to them more because
they are similar to the group.

7. Skin imperfections are taken out,
this gives the idea of models having
perfect skin.
Fashion
I think the skin imperfection
editing shouldn’t have been
added because of a similar
reason to the promotional
application. Normal, everyday
people have skin
imperfections and will
identify themselves with the
models if they also had
imperfections, instead of
thinking they can’t wear
these clothes because they
don’t have perfect skin,
unlike models.
The most evident postproduction technique is the
monochrome colouring added
to this photograph.
For a fashion application image, this photograph
isn’t overly post-produced, due to fashion
photography, on average, been the most over
edited type out of them all.

8. Photojournalism
Monochrome colouring is
added to the photograph.
In the table, I stated that I thought photojournalism shouldn't be
post-produced, but that doesn’t mean it doesn’t happen. In this
particular photo, a monochrome colouring is added to it. I think
this shouldn’t have been added because it doesn’t capture the
object how it’s seen by the human eye. By doing this, you are
further disadvantaging the consumer of the news because they
already aren’t seeing it first hand, but now they can’t truly see
someone else’s view of the event also.
Levels are added to
this photograph also.
In this particular case,
it’s been used to
darken the building,
so it will contrast with
the fire burning inside.

9. Portraiture
The monochrome colour enables this
subjects face to have a contrasting
quality to it. The right part of his face
has artificial light added to it also. This
represents the man as both dark and
light, which might connote both good
and evil.
Artificial light has been added to this image,
but no connotations can be drawn from it,
unlike the other image. Instead, postproduction has been added to great level for
this image, but wouldn’t look good on the
image on the right, due to the nature of the
picture. This rule should be remembered for
other application images also: a postproduction on one picture, may not work on
another.
Monochrome colouring adds to the
effectiveness of an image. The
connotation wouldn’t be interpreted
the same if the colouring of the
image hadn’t been changed.

10. High street studio
This post-production is
necessary because if it wasn’t
added, the ambient light in the
room wouldn’t be enough to
make the subjects of the shot
visible.
Artificial light is always added to high street studio
photographs, like it has been here.
Red eye removal, skin imperfection removal
and selective colouring may also have been
added, so the image looks high quality like it
should, due to the individual clients that are
captured, Purchasing these pieces.

11. Architectural
No post production techniques are added to this architectural photography
piece. The function of this image could be for an architect, so they can
develop this building. Like I said in the table explanation of post-production,
I believe editing an image for architects would be wrong because they need
to know what they’re taking on before agreeing to redevelopment, where as
if it was post-produced, it would not be conveying a true representation to
this particular architect.
Post production techniques added:
Brightness
adjusted
Glow around
the building
Possible dodge and
burn added to give a
dynamic range to the
photograph.

12. Documentary
I believe post-production techniques should be added to photographs
like these because documentary photography tends to be in a collection
or set. This therefore means that the same colouring style would make
them look more part of a set, instead of just random images that have
been banded together.
Monochrome colouring I the only postproduction technique added to this photograph,
like so many documentary photographs.
However, The majority of documentary
application photographs are coloured with
monochrome, the minority been actual coloured
images.

13. Illustration
No post-production techniques added to his
photograph, due to he true representation
trying to be conveyed to the consumer. This
is down to an illustration having a function
to be captured how a human eye would see
it, it’s trying to give viewers a visual aid on
the written words, which this image is
anchoring.
Even with the nature of the story, the photography
stays true to the actuality and doesn’t post-produce
the image, like I and others believe they shouldn’t.

14. Medical
If ay a monochrome filter was added to this mage and you
couldn’t tell the colours apart from each other, things like
procedures may go wrong, as well as others such as youth
doctors believing the right image is the monochrome one,
which could be fatal in the long-run. Keeping the images
post-production free is definitely the best option when it
comes to medical photography
No post production is added, which I think is the right decision for
this photographic application.

15. Fine art
Change in brightness creates a dynamic
range in the image.
In my opinion, just the right amount of postproduction is added here. Any more and the
quality would be compromised, any less and the
tree wouldn’t stand out as much as it does.
Alternatively, dodge and burn may have been added
to the photographs.
Colour adjustments may also have been a postproduction technique. These feature helps
brighten/darken selective colours, while leaving
others the same. The green of the tree has been
lightened here, while the brown of the mud is
left the same, which shows the tree is the
central focus in the image.

16. Fashion photography is less important than Medical photography?
The purpose of Fashion photography is to try and make the clothes
and the models look their best, while trying to partly advertise the
clothes to the consumer. Where as medical photography is all about
showing different aspects of the medical profession, whether it’s the
actual operation or just the tools and equipment used. This
photography is then given to medical experts/doctors to analyse and
depending on their line of field, either act on it or further research it.
Fashion Photography is important because it helps sell and advertise,
while not stepping into the advertising application, clothes to the
consumer. If this photography didn’t exist, fashion lines and fashion
shops would suffer economically and some would even struggle to
still exist.
However, the monumental impact that would develop if Medial
photography would definitely outweigh financial status and business
existence, instead, lives would potentially be put at risk and any
medical books would feature only words and diagrams, instead of
real-life photographs.
For these reasons alone, I believe Medical photography is more Vs
important than fashion photography because financial status means
nothing when put up against human life.
Which one is more important as a photographic application?