The document provides a social media strategy for Jackson National. It includes a company summary, SWOT analysis, market analysis of target markets and personas, competitive analysis, and proposed social media strategy and tools. Metrics and requirements are outlined for implementation, including industry regulations, software recommendations, and training needs. The strategy aims to increase brand awareness and engage existing and prospective clients through social media.
Social Media: How to Build Brands, Find Followers and Attract Fans (PR News B...Sandra Fathi
Presentation at PR News Boot Camp in Washington DC on November 29th, 2012. How brands big and small use social media to reach millions, listening and engagement, tools of the trade, best practices and case studies, dos and dont's.
Prepared for Abderdeen's Revenue-Driven Marketign Leadership summit (#RDM2012) - October 2012. A primer on understanding and starting to identify the new influencer landscape.
Webinar: How to Become Socially Savvy While Remaining Compliant LinkedIn
Social media - it's changing our world - especially that of financial advisors, asset managers and other financial professionals.
Some 70% of wealthy investors have altered their investments because of social media. Leadership teams around the globe are grappling with the rapid adoption of, increasing reliance on and relationship dynamics fueled by social platforms.
Facts called out in the soon-to-be released book, The Socially Savvy Advisor, may have bordered on blasphemy in board rooms years ago. But, as author Jennifer Openshaw clearly points out, these behaviors are setting new rules of engagement.
During this webinar, Jennifer Openshaw will moderate a conversation to answer your biggest questions about social media, along with Stuart Fross, Dan Swift and Amy McIlwain.
Topics covered include: How to create a compliant social media policy (template in book). Best practices for using LinkedIn & Twitter for marketing and client servicing (with real case studies). How to create great content; how to use social media for PR & event promotion - Plus, strategies to save time and create a unified approach.
Social Media Monitoring: Everybody's Talking! Are You ListeningJeffrey L. Cohen
This is an overview of social media monitoring, which starts with the basic principles of listening, measuring and engaging. It also features examples from top companies that show a variety of use cases for social media monitoring, including customer engagement, customer service, marketing efficiency, community building and customer insights.
A presentation of survey results that Grant Thornton, LLP has done on Social Media plus a discussion on Social Analytics and improving Profitability using Social Media.
Social media presents real estate agents with the opportunity to build reach and relationships, generate referrals and increase loyalty. This presentation focuses on seven steps every agent can take to get started.
Social Media: How to Build Brands, Find Followers and Attract Fans (PR News B...Sandra Fathi
Presentation at PR News Boot Camp in Washington DC on November 29th, 2012. How brands big and small use social media to reach millions, listening and engagement, tools of the trade, best practices and case studies, dos and dont's.
Prepared for Abderdeen's Revenue-Driven Marketign Leadership summit (#RDM2012) - October 2012. A primer on understanding and starting to identify the new influencer landscape.
Webinar: How to Become Socially Savvy While Remaining Compliant LinkedIn
Social media - it's changing our world - especially that of financial advisors, asset managers and other financial professionals.
Some 70% of wealthy investors have altered their investments because of social media. Leadership teams around the globe are grappling with the rapid adoption of, increasing reliance on and relationship dynamics fueled by social platforms.
Facts called out in the soon-to-be released book, The Socially Savvy Advisor, may have bordered on blasphemy in board rooms years ago. But, as author Jennifer Openshaw clearly points out, these behaviors are setting new rules of engagement.
During this webinar, Jennifer Openshaw will moderate a conversation to answer your biggest questions about social media, along with Stuart Fross, Dan Swift and Amy McIlwain.
Topics covered include: How to create a compliant social media policy (template in book). Best practices for using LinkedIn & Twitter for marketing and client servicing (with real case studies). How to create great content; how to use social media for PR & event promotion - Plus, strategies to save time and create a unified approach.
Social Media Monitoring: Everybody's Talking! Are You ListeningJeffrey L. Cohen
This is an overview of social media monitoring, which starts with the basic principles of listening, measuring and engaging. It also features examples from top companies that show a variety of use cases for social media monitoring, including customer engagement, customer service, marketing efficiency, community building and customer insights.
A presentation of survey results that Grant Thornton, LLP has done on Social Media plus a discussion on Social Analytics and improving Profitability using Social Media.
Social media presents real estate agents with the opportunity to build reach and relationships, generate referrals and increase loyalty. This presentation focuses on seven steps every agent can take to get started.
This presentation outlines a powerful solution for tapping into social media and exploiting this channel for the benefit of your hotel
As most agree, Social Media allows hotels to establish a relationship with customers unlike any other media. It opens the door for hotels to establish a one-on-one relationship with travelers where hotels are getting regular feedback on how their customers are reacting to their marketing messages, customer service, and hotel stay experience.
Title: Brand Matters
In this 60 minute intro session, you will learn a general overview of how to create, launch and maintain your brand and why your brand awareness affects how much capital you will get.
- Why your brand matters and how it impacts your success
- Creating & defining your brand
- Launching your brand publicly
- How to build your brand on social networks such as Twitter, Facebook, & Linkedin
In following sessions we will dive deeper into each social network and discuss how to make the most of each social platform.
De 7 stappen van de Social Media Strategie - Workshop 'Social Media Strategie in 1 dag' tijdens #socialsummer in Seats2meet.com Maarssen (#s2m0346)
Social Media Training Workshop Coaching Advies >>> Socialbites.com
Creating a Social Networking Recruitment StrategyCielo
Social networking sites are an important tool in a recruiter’s toolbox. However rather than dipping your toe in the water and experimenting tactically, it’s important to take a step back and think about your overall strategic approach to using social media for recruiting.
A well thought-out, coordinated strategy will ensure that your company’s recruitment message is clear, that the various online channels are integrated, and that everything you do in the web environment helps attract top-level talent and enhances your employment brand.
During this webinar sponsored by ADP, you’ll learn the best practices for creating a social networking recruiting strategy. Michelle Krier, Marketing Services Manager for Pinstripe, will explain:
* What social media is and why it’s important to have a social media strategy specifically for your recruiting function
* How to build a social networking strategy for recruitment (and how it integrates with your company’s overall social media strategy)
* What an integrated strategy looks like via a case study
* The organizational benefits of a social networking recruitment strategy, and
* How to measure success
3. Executive Summary
• Company Summary
• Key Features
• SWOT
• Market Analysis
• Target Market
• Persona Development
• Competitor Analysis
• Social Media Strategy
SocialClout
4. Company Summary
Key Features
• Investment Philosophy
• Industry leader – Financial Strength Ratings
• Retail Sales
• Six Principles
SocialClout
5. SWOT Analysis
Industry Leader
No social media presence
#1 – Variable Annuities
Brand Low Brand Awareness
S W
O T
Baby boomer
demographic Competitor social media
presence
Access to younger
demographic SEC/FINRA Regulations
SocialClout
6. Market Analysis
• Target Markets
“
• Financial advisors and representatives
• Existing Jackson clients
• Secondary Market
• Prospective clients
• Individuals with financial planning interest
”
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7. Persona
• Existing clients
• Use of existing knowledge
• Research from:
Demographic Data
Behavioral observation
• Representatives
• Enrich current relationships
• Utilize Social Media tools
One-to-one meetings
Improved real-time connection
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8. Competitive Analysis
Photos Clear Description in Non-active None
Disclosure description plain English
Engagement Mission,
Transparency products and Ample Contact
Quick services information
response Contact
information
Scheduled
advising time
Quick follow
up
Detailed None
Conversational None None availability
2 Handles schedule
Clear purpose
9. Strategy
Traditional
v.
Social
Tools Tweeting Tabs: Events !!
Networks Tools: About Q&A
#, @, RT, FF Co. Info. Tips
Rules Literature
10. Best Practices
Passion for social media
Ability to innovate and adapt easily to change
Empathetic mindset and service-oriented attitude
Ability to educate and influence at all levels of the organization
Intellectual curiosity and a strong sense of what’s newsworthy
Sense of humor and creativity
Each social media outlet should reinforce the effect of each other
Grammar should receive the upmost attention and never be neglected
Delete crass or inappropriate posts from the Jackson wall and message board
Persona and consistency is huge
It is sometimes ok to use trendy or tech talk when it is appropriate
Maintain the highest level of transparency as possible
There should be no question as to whether a company has deleted negative posts or
It should not appear that internal administrators create exaggerated and fabricated positive posts
Quotes drive 54% more tweets and
Photo posts receive 58% more impressions.
Establish a consistent attitude behind social media messages, posts, and tweets (it should seem that the
same person is administering it all)
Maintain a likable and respectable
reputation SocialClout
11. Best Practices
Jackson National @JacksonNational
Unique, Favorable, Strong
sense of purpose #Jackson
11 minutes ago
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12. Metrics & Analysis
• Social Media approach • Metric Tools
• Engagement/Awareness
• Favorability/Equity
• Tangible
• Acquisitions
• Conversion rates
• Lead generation
• Target market ROI
• Maintain/cultivate existing
relationships
• Secondary market ROI
• Sales Funnel approach
13. Implementation
Requirements
• Industry Regulations
• Software Recommendations
• Training
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15. Software Recommendations
• 3 Main Areas of Focus
• Supervision
• Track & Monitor
• Archive & Recordkeeping
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16. Training
• Create social media policy
• Separate & company-wide
• Training
• Tools – Seminar & Programs
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17. Jackson and Social Media
Target Market………………….Understand
Persona……………………………….Live
Outlets…………………………Familiarity
Tools……………………………….Utilize
Rules………………………………Follow
Best Practices…………………...Be
Jackson
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Intro: Will be “story” of how Avaya (company that provides comm. Solutions to businesses) used a tweet to close a 250K story. Success story intro.
Get rid of the orange bullets. Not sure about the dialogue image. Just makes the slide have too much text. Think of an image that can say what the words are literally saying.
Bullets: get of blue and orange.
The graph is too close to the edges. Scale it down to give u atleast half an inch on bottom and sides.
This can be combined with the previous slide. Edit the orange.
This slide reminds me of government slides I had to edit. Do u need it? Can it be combined?