The Philippines implemented a conditional cash transfer program called Pantawid Pamilya Pilipino Program (4Ps) starting as a pilot in 2007. The program identifies poor households using a proxy-means test of household characteristics and provides cash transfers conditional on children's school attendance and families' use of health services. It has rapidly expanded coverage to over 3.8 million households by 2013. The program coordinates with various government ministries and is monitored through household surveys to evaluate its impact on socioeconomic, health and education outcomes. Supply-side constraints and reaching more remote/urban poor remain ongoing challenges.