Phenetics is a taxonomic approach that classifies organisms based on observable physical characteristics rather than evolutionary relationships, popularized by Michel Adanson in 1763 and further developed by Sneath and Sokal in 1973. It utilizes Operational Taxonomic Units (OTUs) and various statistical methods such as clustering algorithms and similarity coefficients to analyze and represent relationships among organisms through phenograms. While useful in taxonomy and paleontology, phenetics has limitations, including its disregard for evolutionary processes and potential subjectivity in character selection.