Haldiram's is a major Indian snacks and sweets manufacturer based in Nagpur, Maharashtra. It was founded in 1937 and has since expanded to include manufacturing plants across India and retail stores internationally. Haldiram's offers a wide variety of traditional Indian snacks and sweets at competitive prices. It employs advanced technology and quality control processes. The brand has become very popular and trusted in India and abroad due to its focus on high quality products, attractive packaging, competitive pricing, and expanding product lines to suit various customer tastes.
Summer Internship Project on Haldiram's milk (Nagpur)Tarang Agarwal
This document appears to be a project report submitted by Tarang Agarwal to MAEER's MIT School of Business in partial fulfillment of a Post Graduate Diploma in Management. The report focuses on studying the retail network survey of Haldiram's milk in the western region of Nagpur city.
The introduction provides background on Haldiram Foods International Private Limited, including its establishment in 1937 and expansion into milk and milk products in 1997. The objectives of the study are outlined as analyzing Haldiram's milk distributorship, size of retail network, major competitors, and perception of retailers.
The research methodology section discusses the descriptive research design and non-probabilistic sampling using purposive
This document provides background information and analyzes the marketing mix (4Ps) of Haldiram's, an Indian snack food company. It discusses the company's history starting in 1937 as a small sweet shop. Over time, Haldiram's expanded operations and product portfolio. The marketing mix section focuses on the company's wide range of products, competitive pricing strategies, strong distribution network, and promotional activities like branding and new product launches. The document also notes challenges from competition and a split within the family-owned business.
Haldiram is a family-run Indian snack food company founded in 1941. It has become one of the largest Indian food brands through a focus on quality products, attractive packaging, and competitive pricing. The business was originally split between family members running territories in different regions of India. Over time, as the business grew, it faced challenges from increasing western tastes and competition from other snack brands. However, Haldiram has continued to succeed by innovating its product range, focusing on point-of-purchase advertising, and maintaining multiple manufacturing facilities. Studying Haldiram's strategies provides lessons for surviving as a family business facing competitive pressures.
McDonalds began as one restaurant in 1955 and has grown to over 26,000 restaurants across 119 countries, making it the largest food service in the world. Running a McDonalds franchise requires a 20-year commitment, a minimum of £85,000 start-up funds, and the ability to manage 50 or more employees. The franchiser provides support to franchisees and requires completion of a 9-month training program before individuals can operate a franchise.
Global marketing for ayur herbal cosmetics in vietnamSantanu Das
The document provides an overview of Ayur Herbal Cosmetics, an Indian herbal cosmetics company. It discusses the company's history and success, an interview with founder Dilvinder Singh Narang, and a strategic plan to enter the cosmetics market in Vietnam. Some key points:
- Ayur Herbal Cosmetics was started in 1982 with Rs. 5,000 and has grown to Rs. 150 crore in revenue with over 55 herbal cosmetics products.
- The founder, Dilvinder Singh Narang, saw an opportunity in the untapped cosmetics market and wanted to make Indian women beautiful.
- One of Ayur's first successes was
This document discusses product life cycles and marketing strategies for three brands - Chandrika, Bajaj, and Surf. It describes the stages in a product life cycle from introduction to decline. It also discusses strategies companies use to extend product life cycles, such as introducing new packaging, advertising campaigns, or retail outlets. Specifically, it outlines Chandrika's strategy of changing its soap shape and packaging to attract younger customers while maintaining traditional Ayurvedic positioning. For Bajaj, the strategies discussed are local R&D, strong industry relationships, and catering to all segments. Surf's strategies include launching specifically for washing machines and campaigns with themes of righteousness and non-violence.
- Oriflame is a Swedish direct selling company founded in 1967 that sells cosmetics, skincare, fragrance, and other products. It operates in over 60 countries and had annual sales of 1.3 billion Euros in 2017.
- The document discusses Oriflame's marketing strategy including segmentation, targeting, differentiation, positioning, and marketing mix. It also covers Oriflame's operations, sales, profits, competition, and challenges in markets like Pakistan.
- Key challenges for Oriflame include attracting and retaining sales consultants, increasing brand awareness, and ensuring product availability.
Haldiram's is a major Indian snacks and sweets manufacturer based in Nagpur, Maharashtra. It was founded in 1937 and has since expanded to include manufacturing plants across India and retail stores internationally. Haldiram's offers a wide variety of traditional Indian snacks and sweets at competitive prices. It employs advanced technology and quality control processes. The brand has become very popular and trusted in India and abroad due to its focus on high quality products, attractive packaging, competitive pricing, and expanding product lines to suit various customer tastes.
Summer Internship Project on Haldiram's milk (Nagpur)Tarang Agarwal
This document appears to be a project report submitted by Tarang Agarwal to MAEER's MIT School of Business in partial fulfillment of a Post Graduate Diploma in Management. The report focuses on studying the retail network survey of Haldiram's milk in the western region of Nagpur city.
The introduction provides background on Haldiram Foods International Private Limited, including its establishment in 1937 and expansion into milk and milk products in 1997. The objectives of the study are outlined as analyzing Haldiram's milk distributorship, size of retail network, major competitors, and perception of retailers.
The research methodology section discusses the descriptive research design and non-probabilistic sampling using purposive
This document provides background information and analyzes the marketing mix (4Ps) of Haldiram's, an Indian snack food company. It discusses the company's history starting in 1937 as a small sweet shop. Over time, Haldiram's expanded operations and product portfolio. The marketing mix section focuses on the company's wide range of products, competitive pricing strategies, strong distribution network, and promotional activities like branding and new product launches. The document also notes challenges from competition and a split within the family-owned business.
Haldiram is a family-run Indian snack food company founded in 1941. It has become one of the largest Indian food brands through a focus on quality products, attractive packaging, and competitive pricing. The business was originally split between family members running territories in different regions of India. Over time, as the business grew, it faced challenges from increasing western tastes and competition from other snack brands. However, Haldiram has continued to succeed by innovating its product range, focusing on point-of-purchase advertising, and maintaining multiple manufacturing facilities. Studying Haldiram's strategies provides lessons for surviving as a family business facing competitive pressures.
McDonalds began as one restaurant in 1955 and has grown to over 26,000 restaurants across 119 countries, making it the largest food service in the world. Running a McDonalds franchise requires a 20-year commitment, a minimum of £85,000 start-up funds, and the ability to manage 50 or more employees. The franchiser provides support to franchisees and requires completion of a 9-month training program before individuals can operate a franchise.
Global marketing for ayur herbal cosmetics in vietnamSantanu Das
The document provides an overview of Ayur Herbal Cosmetics, an Indian herbal cosmetics company. It discusses the company's history and success, an interview with founder Dilvinder Singh Narang, and a strategic plan to enter the cosmetics market in Vietnam. Some key points:
- Ayur Herbal Cosmetics was started in 1982 with Rs. 5,000 and has grown to Rs. 150 crore in revenue with over 55 herbal cosmetics products.
- The founder, Dilvinder Singh Narang, saw an opportunity in the untapped cosmetics market and wanted to make Indian women beautiful.
- One of Ayur's first successes was
This document discusses product life cycles and marketing strategies for three brands - Chandrika, Bajaj, and Surf. It describes the stages in a product life cycle from introduction to decline. It also discusses strategies companies use to extend product life cycles, such as introducing new packaging, advertising campaigns, or retail outlets. Specifically, it outlines Chandrika's strategy of changing its soap shape and packaging to attract younger customers while maintaining traditional Ayurvedic positioning. For Bajaj, the strategies discussed are local R&D, strong industry relationships, and catering to all segments. Surf's strategies include launching specifically for washing machines and campaigns with themes of righteousness and non-violence.
- Oriflame is a Swedish direct selling company founded in 1967 that sells cosmetics, skincare, fragrance, and other products. It operates in over 60 countries and had annual sales of 1.3 billion Euros in 2017.
- The document discusses Oriflame's marketing strategy including segmentation, targeting, differentiation, positioning, and marketing mix. It also covers Oriflame's operations, sales, profits, competition, and challenges in markets like Pakistan.
- Key challenges for Oriflame include attracting and retaining sales consultants, increasing brand awareness, and ensuring product availability.
Cadbury Dairy Milk is the market leader in India's competitive chocolate industry, holding a 71% market share. The document discusses Cadbury's brand positioning and marketing strategies in India. It provides an overview of Cadbury's company profile and history in India since 1947. It then outlines the research methodology and objectives to analyze consumer preferences, perceptions, and behaviors regarding Cadbury chocolate brands compared to competitors like Nestle and Amul.
This document provides an international marketing plan for Laneige, a Korean cosmetic company. It includes an analysis of Laneige as a company, focusing on its brand image, human resource management emphasizing team-oriented growth, and corporate social responsibility. An organizational analysis examines Laneige's internal structure, target markets, product categories, and international involvement. A SWOT analysis and industry analysis are also provided. The plan evaluates potential European country markets based on various criteria and recommends Germany as the best market for Laneige's expansion based on its analysis of the German market.
Haldiram's is a major Indian sweets and snacks manufacturer based in Nagpur, Maharashtra. It has manufacturing plants in multiple Indian cities and exports products worldwide. The company was founded in 1937 in Bikaner, Rajasthan as a small retail shop. Over time, it expanded manufacturing and opened retail stores and restaurants in major cities. Haldiram's offers a wide range of Indian snacks, sweets, beverages and other food products. Namkeens, or savory snacks, are a major focus and contributor to revenues. The company aims to provide traditional Indian flavors and high quality products.
Haldiram's began in 1941 in Rajasthan, India selling snacks and sweets. It has since expanded across India and offers a wide range of traditional Indian and western snacks. Some popular products include bhujia, cornflake mixtures, and moong dal. Haldiram's focuses on high quality ingredients and packaging to increase shelf life. It aims to strengthen its leadership in traditional Indian snacks while expanding its western snack offerings. The company uses competitive pricing and product customization to meet customer preferences in different regions of India. Its main competitors are Lays, Bikaneri, and Balaji, though it maintains a niche as the top brand for namkeen snacks.
Patanjali Ayurveda was chosen as the company for this assignment because it is an Indian company founded with the vision of promoting locally made products, and it has seen great success surpassing many multinational competitors in the market through devotion to Baba Ramdev's teachings and high quality products.
The company offers a wide range of ayurvedic health products, home care products, food/juices, and personal care items. Many of Patanjali's personal care products like hair oils and face washes are in the growth stage of the product lifecycle.
Patanjali recently announced plans to enter the clothing industry in 2019 with three new brands targeting different age groups. The goal
Zara is one of the largest international fashion companies and the third largest brand in the garment industry. It operates Zara clothing stores worldwide with over 2,600 stores in 73 countries. Zara is known for its ability to quickly translate new fashion trends into stylish clothing and accessories available in its stores through a unique business model of vertical integration and flexibility. This allows Zara to produce small quantities of many designs to satisfy demand and capitalize on trends faster than competitors. Zara's success is largely driven by its vision to contribute to sustainable development through its business operations.
This document provides an overview of Nirma Ltd., an Indian detergent and personal care products company. It discusses Nirma's founding, growth to become one of the largest detergent brands in the world, product portfolio, and marketing strategies focused on offering quality products at competitive prices to attract and retain customers. Key details include Nirma commanding a 35% share of the Indian detergent market, selling over 800,000 tons of products annually, and having a vision of consistently offering better quality and value to customers.
Havmor Ice Cream began in 1944 in Karachi as a small ice cream shop. After the partition of India and Pakistan, the founder Satish Chona resettled in Ahmedabad, India and started the company anew from a handcart. Today, Havmor is one of the largest ice cream manufacturers in Western India, producing over 150 products across Gujarat, Maharashtra, Rajasthan and Madhya Pradesh through over 20,000 outlets. The company has highly automated, hygienic manufacturing facilities that produce 200,000 liters of ice cream daily and generate an annual turnover of Rs. 2.3 billion. Havmor prioritizes quality, innovation and expansion across India.
This document includes various elements of Brand Analysis on India's leading FMCG (Ayurveda) firm- Emami Ltd. Makers of Navratna Oil, Fair & Handsome, Boroplus cream etc.
All ajio details available
Like when it's started who started the company who is the CEO of the company who is the founder of the company who runs ajio
Various managers of the company
Launching of th company top
Leaders of the company
How ajio was started
Mission and vision of the company
Marketing strategy and ajio brand success
Ajio marketing mix
7ps of the marketing
Target groups of ajio
Strength and weakness of ajio
Challenges ajio will face in next five years
Conclusion about the management
Awards of ajio
And final conclusion
The document provides information on Head & Shoulders marketing strategies in Colombia, the United States, and the Czech Republic including website URLs, product lines and components, packaging, post-sales support websites, and promotional activities such as sponsoring sporting events and offering prizes and discounts. The brand positions itself as providing dandruff relief and clean, fresh hair.
The document is a project report on Havmor ice cream company submitted by a student. It provides information on Havmor such as its history starting in 1944 in Karachi, current operations in Ahmedabad, Gujarat, production process, product range including over 110 ice cream flavors, and social responsibility initiatives. Havmor aims to provide high quality ice cream to consumers at reasonable prices and support milk producers through cooperative principles.
This document outlines a promotional campaign for Yardley bathing soaps. It will take place in September 2009 in several major Indian cities at modern retail shops in reputed malls. Consumers can participate in contests and challenges to win prizes by identifying exotic soap fragrances or taking photos. The goal is to increase awareness and trial of Yardley's soap products among urban Indian consumers.
The shampoo market in India is worth 930 crores, with anti-dandruff shampoos making up 20% of the market. Sachet sales account for 70% of the anti-dandruff shampoo market. Urban areas have 90% shampoo awareness and account for 80% of sales, while rural areas have 80% awareness and 20% of sales. All of India has a shampoo penetration rate of 14%, with urban at 40% and rural at 10%. Sunsilk and Clinic have the largest market shares at 20% and 25%, respectively. The frequency of shampoo usage is low in rural areas, with most consumers using it only 1-2 times per
Baba ramdev: A corporate leader who revolutionized Nationalism Kamesh Dwivedi
Baba Ramdev being a yoga guru transformed a underdog company to the largest self owned FMCG brand of India. No corporate leader could have ever imagined that a person from a village of Haryana can shatter their monopoly in one of the largest market of world.
Saffola cooking oil the repositioning journey-sbm assignment nisha_chandra
How Saffola has invented the market position and even understands the consumer requirement. This report will help to analyse the user requirement and how brand plays a very crucial part to pitch in to.
The document is a project report on consumer satisfaction towards Havmor ice-cream in Surat City, India. It includes an introduction covering the ice cream industry profile in India. The industry is valued at Rs. 2,000 crores and growing at 12% annually. Amul holds the largest market share at 38% followed by Kwality Walls. Per capita consumption in India is low at 300ml compared to global average of 2.3 liters. The report will analyze consumer satisfaction of Havmor ice-cream through a survey of 50 respondents in Surat City.
Havmor Group of Companies is an Indian company founded in 1944 that produces ice cream, fast food, and other products. It is headquartered in Ahmedabad, India and is led by Chairman Pradeep Chona. Havmor is the largest ice cream brand in India with over 35% market share and over 200 flavors. It started from a handcart and now has 50 ice cream parlors and 25 eateries in Ahmedabad alone. The company emphasizes innovation, consumer orientation, and quality control to achieve success and leadership in the food and ice cream industry.
Dabur India is the 4th largest company in India's FMCG sector and ranked 45th in India's most trusted brands list. It operates 13 manufacturing units across India and reported a 15% rise in net profit and 16.9% increase in gross sales for the nine months ending December 2010. Dabur produces products in major categories of health care, personal care, food, home care, and consumer health and operates various brands across different stages of the BCG matrix.
Lakmé is an Indian cosmetics brand owned by Hindustan Unilever. It was started in 1952 at the request of then-Prime Minister Jawaharlal Nehru to produce beauty products domestically and reduce foreign exchange spending. Lakmé offers a wide range of cosmetics and skincare products as well as beauty salon services. It remains the dominant player in the Indian cosmetics market with a 17.7% market share.
Hindustan lever ltd brand stratergy OF MARKETING BY BABASAB PATIL Babasab Patil
Hindustan Unilever Limited (HUL) is India's largest consumer goods company formed in 1933. HUL markets Fair & Lovely, which was launched in 1975 and has held a 76% market share. It is sold in over 40 countries. In the late 1990s and 2007, Fair & Lovely tweaked its brand messaging and platform to focus on empowering women. HUL has a 53% market share of the skin care category in India. Fair & Lovely remains HUL's top selling skin care brand, particularly in South India which contributes 36% of sales. The document provides pricing strategies and distribution details for Fair & Lovely's various products in India.
Estee Lauder plans to launch a new men's skincare line to target the growing male baby boomer demographic. The company already has success in the women's skincare market. A men's line could expand their customer base. It will focus on anti-aging, moisturizing, and acne treatment products priced from $25-100. Products will be promoted through e-commerce, social media, magazines and TV. This will allow Estee Lauder to enter an untapped market and compete with other men's skincare brands.
Cadbury Dairy Milk is the market leader in India's competitive chocolate industry, holding a 71% market share. The document discusses Cadbury's brand positioning and marketing strategies in India. It provides an overview of Cadbury's company profile and history in India since 1947. It then outlines the research methodology and objectives to analyze consumer preferences, perceptions, and behaviors regarding Cadbury chocolate brands compared to competitors like Nestle and Amul.
This document provides an international marketing plan for Laneige, a Korean cosmetic company. It includes an analysis of Laneige as a company, focusing on its brand image, human resource management emphasizing team-oriented growth, and corporate social responsibility. An organizational analysis examines Laneige's internal structure, target markets, product categories, and international involvement. A SWOT analysis and industry analysis are also provided. The plan evaluates potential European country markets based on various criteria and recommends Germany as the best market for Laneige's expansion based on its analysis of the German market.
Haldiram's is a major Indian sweets and snacks manufacturer based in Nagpur, Maharashtra. It has manufacturing plants in multiple Indian cities and exports products worldwide. The company was founded in 1937 in Bikaner, Rajasthan as a small retail shop. Over time, it expanded manufacturing and opened retail stores and restaurants in major cities. Haldiram's offers a wide range of Indian snacks, sweets, beverages and other food products. Namkeens, or savory snacks, are a major focus and contributor to revenues. The company aims to provide traditional Indian flavors and high quality products.
Haldiram's began in 1941 in Rajasthan, India selling snacks and sweets. It has since expanded across India and offers a wide range of traditional Indian and western snacks. Some popular products include bhujia, cornflake mixtures, and moong dal. Haldiram's focuses on high quality ingredients and packaging to increase shelf life. It aims to strengthen its leadership in traditional Indian snacks while expanding its western snack offerings. The company uses competitive pricing and product customization to meet customer preferences in different regions of India. Its main competitors are Lays, Bikaneri, and Balaji, though it maintains a niche as the top brand for namkeen snacks.
Patanjali Ayurveda was chosen as the company for this assignment because it is an Indian company founded with the vision of promoting locally made products, and it has seen great success surpassing many multinational competitors in the market through devotion to Baba Ramdev's teachings and high quality products.
The company offers a wide range of ayurvedic health products, home care products, food/juices, and personal care items. Many of Patanjali's personal care products like hair oils and face washes are in the growth stage of the product lifecycle.
Patanjali recently announced plans to enter the clothing industry in 2019 with three new brands targeting different age groups. The goal
Zara is one of the largest international fashion companies and the third largest brand in the garment industry. It operates Zara clothing stores worldwide with over 2,600 stores in 73 countries. Zara is known for its ability to quickly translate new fashion trends into stylish clothing and accessories available in its stores through a unique business model of vertical integration and flexibility. This allows Zara to produce small quantities of many designs to satisfy demand and capitalize on trends faster than competitors. Zara's success is largely driven by its vision to contribute to sustainable development through its business operations.
This document provides an overview of Nirma Ltd., an Indian detergent and personal care products company. It discusses Nirma's founding, growth to become one of the largest detergent brands in the world, product portfolio, and marketing strategies focused on offering quality products at competitive prices to attract and retain customers. Key details include Nirma commanding a 35% share of the Indian detergent market, selling over 800,000 tons of products annually, and having a vision of consistently offering better quality and value to customers.
Havmor Ice Cream began in 1944 in Karachi as a small ice cream shop. After the partition of India and Pakistan, the founder Satish Chona resettled in Ahmedabad, India and started the company anew from a handcart. Today, Havmor is one of the largest ice cream manufacturers in Western India, producing over 150 products across Gujarat, Maharashtra, Rajasthan and Madhya Pradesh through over 20,000 outlets. The company has highly automated, hygienic manufacturing facilities that produce 200,000 liters of ice cream daily and generate an annual turnover of Rs. 2.3 billion. Havmor prioritizes quality, innovation and expansion across India.
This document includes various elements of Brand Analysis on India's leading FMCG (Ayurveda) firm- Emami Ltd. Makers of Navratna Oil, Fair & Handsome, Boroplus cream etc.
All ajio details available
Like when it's started who started the company who is the CEO of the company who is the founder of the company who runs ajio
Various managers of the company
Launching of th company top
Leaders of the company
How ajio was started
Mission and vision of the company
Marketing strategy and ajio brand success
Ajio marketing mix
7ps of the marketing
Target groups of ajio
Strength and weakness of ajio
Challenges ajio will face in next five years
Conclusion about the management
Awards of ajio
And final conclusion
The document provides information on Head & Shoulders marketing strategies in Colombia, the United States, and the Czech Republic including website URLs, product lines and components, packaging, post-sales support websites, and promotional activities such as sponsoring sporting events and offering prizes and discounts. The brand positions itself as providing dandruff relief and clean, fresh hair.
The document is a project report on Havmor ice cream company submitted by a student. It provides information on Havmor such as its history starting in 1944 in Karachi, current operations in Ahmedabad, Gujarat, production process, product range including over 110 ice cream flavors, and social responsibility initiatives. Havmor aims to provide high quality ice cream to consumers at reasonable prices and support milk producers through cooperative principles.
This document outlines a promotional campaign for Yardley bathing soaps. It will take place in September 2009 in several major Indian cities at modern retail shops in reputed malls. Consumers can participate in contests and challenges to win prizes by identifying exotic soap fragrances or taking photos. The goal is to increase awareness and trial of Yardley's soap products among urban Indian consumers.
The shampoo market in India is worth 930 crores, with anti-dandruff shampoos making up 20% of the market. Sachet sales account for 70% of the anti-dandruff shampoo market. Urban areas have 90% shampoo awareness and account for 80% of sales, while rural areas have 80% awareness and 20% of sales. All of India has a shampoo penetration rate of 14%, with urban at 40% and rural at 10%. Sunsilk and Clinic have the largest market shares at 20% and 25%, respectively. The frequency of shampoo usage is low in rural areas, with most consumers using it only 1-2 times per
Baba ramdev: A corporate leader who revolutionized Nationalism Kamesh Dwivedi
Baba Ramdev being a yoga guru transformed a underdog company to the largest self owned FMCG brand of India. No corporate leader could have ever imagined that a person from a village of Haryana can shatter their monopoly in one of the largest market of world.
Saffola cooking oil the repositioning journey-sbm assignment nisha_chandra
How Saffola has invented the market position and even understands the consumer requirement. This report will help to analyse the user requirement and how brand plays a very crucial part to pitch in to.
The document is a project report on consumer satisfaction towards Havmor ice-cream in Surat City, India. It includes an introduction covering the ice cream industry profile in India. The industry is valued at Rs. 2,000 crores and growing at 12% annually. Amul holds the largest market share at 38% followed by Kwality Walls. Per capita consumption in India is low at 300ml compared to global average of 2.3 liters. The report will analyze consumer satisfaction of Havmor ice-cream through a survey of 50 respondents in Surat City.
Havmor Group of Companies is an Indian company founded in 1944 that produces ice cream, fast food, and other products. It is headquartered in Ahmedabad, India and is led by Chairman Pradeep Chona. Havmor is the largest ice cream brand in India with over 35% market share and over 200 flavors. It started from a handcart and now has 50 ice cream parlors and 25 eateries in Ahmedabad alone. The company emphasizes innovation, consumer orientation, and quality control to achieve success and leadership in the food and ice cream industry.
Dabur India is the 4th largest company in India's FMCG sector and ranked 45th in India's most trusted brands list. It operates 13 manufacturing units across India and reported a 15% rise in net profit and 16.9% increase in gross sales for the nine months ending December 2010. Dabur produces products in major categories of health care, personal care, food, home care, and consumer health and operates various brands across different stages of the BCG matrix.
Lakmé is an Indian cosmetics brand owned by Hindustan Unilever. It was started in 1952 at the request of then-Prime Minister Jawaharlal Nehru to produce beauty products domestically and reduce foreign exchange spending. Lakmé offers a wide range of cosmetics and skincare products as well as beauty salon services. It remains the dominant player in the Indian cosmetics market with a 17.7% market share.
Hindustan lever ltd brand stratergy OF MARKETING BY BABASAB PATIL Babasab Patil
Hindustan Unilever Limited (HUL) is India's largest consumer goods company formed in 1933. HUL markets Fair & Lovely, which was launched in 1975 and has held a 76% market share. It is sold in over 40 countries. In the late 1990s and 2007, Fair & Lovely tweaked its brand messaging and platform to focus on empowering women. HUL has a 53% market share of the skin care category in India. Fair & Lovely remains HUL's top selling skin care brand, particularly in South India which contributes 36% of sales. The document provides pricing strategies and distribution details for Fair & Lovely's various products in India.
Estee Lauder plans to launch a new men's skincare line to target the growing male baby boomer demographic. The company already has success in the women's skincare market. A men's line could expand their customer base. It will focus on anti-aging, moisturizing, and acne treatment products priced from $25-100. Products will be promoted through e-commerce, social media, magazines and TV. This will allow Estee Lauder to enter an untapped market and compete with other men's skincare brands.
Hindustan lever ltd brand stratergy MBA MARKETING STRTERGY BY BABASAB PATIL Babasab Patil
Hindustan Unilever Limited (HUL) is India's largest consumer goods company formed in 1933. HUL markets Fair & Lovely, which was launched in 1975 and has approximately 76% of the skin lightening cream market in India. The document discusses HUL's market leading skin care brands such as Fair & Lovely, Vaseline, Lakme, and Ponds and provides sales, pricing, and market share details for these brands. It also discusses competitors in the skin lightening cream market such as Garnier and Nivea.
Mamaearth is an Indian company that produces toxin-free, natural personal care products. It offers baby care, beauty, hair, and body care products that are dermatologically tested and certified as safe. Mamaearth aims to provide chemical-free products to Indian families and has expanded beyond baby care into skin and hair care as well as men's products. The company focuses on digital marketing and influencer partnerships to promote its message of "goodness inside" through natural, chemical-free formulations.
a detailed presentation on face care, skin care and cosmeceuticals. also includes type of face care, famous brands in India, in the world, total market, distribution channel, online marketing of cometics and future of face care.
marico description and it is divided into hair care health care and skin care also included with the future growth and the international boundaries.........
L'Oreal is a global leader in the skin care industry, generating 11.4% of the industry's value. It has over 23 global brands across different product categories including hair care, skin care, hair color, makeup, and fragrances. L'Oreal has positioned itself as both a high-end luxury brand and affordable brand for mass consumers. It promotes its products through various advertising channels and celebrity endorsements to remain a top competitor in the skin care market.
Emami Limited is an Indian producer of fast moving consumer goods (FMCG), such as cosmetics, health and baby products. The company is based in Kolkata.
Founded in 1974 by Mr. R S Agarwal and R S Goenka. with a meagre capital of Rs 20,000.
Emami operates in 63 Countries worldwide.
Key Business: 12 Sectors.
Milestones by Company:
Emami has a strong distribution network of 3150 distributors through which its products are available over 4 million + retail outlets across India. The company has footprints in more than 60 countries including GCC, Europe, Africa, CIS countries and the SAARC.
The Company's enviable portfolio of over 300 products based on Ayurvedic formulations include many household brand names such as BoroPlus, Navratna, Fair and Handsome, Zandu balm, Mentho Plus balm and Fast Relief.
In 1978, Acquired Himani Ltd and set up factory in Kolkata
In 1984, Launched Boroplus Antiseptic Cream, under Himani umbrella
In 1989, Launched Navratna Cool Oil, under the Himani name.
In 1999, Launched Sona Chandi Chyawanprash
In 2005, Launched Fair and Handsome, the first fairness cream for men
In 2012, Started production at Bangladesh manufacturing unit
In 2013, Launched BoroPlus Face wash. Signed in Sonakshi Sinha for the endorsement
In 2014, Launched Fair & Handsome- Instant Fairness Face wash & Zandu Balm Ultra Power
In 2016, Acquired “Kesh King” Business at Rs1684 cr.
This document summarizes the marketing strategy of Maharishi Ayurveda Products Pvt. Ltd., an Indian Ayurvedic products company. The company exports over 900 Ayurvedic formulations to over 40 countries and has obtained several quality certifications. Domestically, it markets personal care, OTC, and food/beverage products through doctors, distributors, and organized retail. Globally, the herbal market is valued at $80 billion and growing, with the US, Europe, and Australia being key markets. The company aims to expand globally through new marketing offices. While sales have increased year-over-year, profits have remained limited due to a lack of advertising and internal management issues.
Karsanbhai Patel started Nirma in 1980 by making detergent powder in a small room and selling it door-to-door at a price one third of leading brands. Nirma was an instant success due to its high quality and low price. It targeted middle and lower income customers and revolutionized the detergent market. Nirma has since expanded into soaps, salt, and acquired international companies. Karsanbhai Patel has also established educational and philanthropic organizations through Nirma Foundation and is recognized with numerous awards for his success and contributions.
The document discusses the personal care industry in India, focusing on fairness creams. It notes that fairness creams account for approximately Rs. 1,800 crores of the Rs. 2,000 crores skin lightening product market. It also discusses trends like the growth of herbal and natural products, sun care products led by HUL, and men's grooming. Key segments like fairness creams, which are led by HUL's Fair & Lovely, and direct selling companies making inroads, are summarized.
The document provides a marketing plan for Pond's face wash. It includes a market and competitor analysis, objectives to gain 35% market share by 2020, and a strategy to position Pond's as a gentle yet effective face wash. Key tactics include line extensions, penetration pricing, promotions through colleges/malls, and a budget that aims to convert 40% of the target segment to purchasers.
This is a presentation of mine and my classmate Begüm about the changing makeup patterns of Turkish women and how could L'oreal create a product for that changing environment. This presentation was made to Özlem Hesapçı, Associate Professor of Marketing at Boğaziçi University.
This document provides an overview of Lakme, a leading cosmetics brand in India. It discusses Lakme's market share, price range, and promotions compared to competitors like MAC and L'Oreal. The document also analyzes Lakme's product portfolio, segmentation, positioning, and 4Ps marketing strategy. It identifies gaps in the market like limited nude shades and temperature maintenance issues. Recommendations are provided such as introducing more shades for Indian skin tones and providing storage facilities.
This document is a summer training report submitted by Manchit Malhan towards fulfilling requirements for a graduate degree in business administration. The report focuses on understanding the pan masala industry and suggesting strategies to enhance sales and sales promotion activities for Pan Vilas pan masala. The report includes an introduction to the company profile, product profile, market introduction, and promotional techniques used. It also outlines the objectives, research methodology, analysis and findings, suggestions, and conclusion.
- Clinic All Clear is a shampoo brand owned by Hindustan Unilever that is focused on treating dandruff. It has various variants and is one of the leading brands in India with a strong market presence.
- The shampoo market in India is growing, driven by increasing awareness of hair care and a rising middle class. Major players are expanding their product lines and promoting new launches to gain market share.
- Clinic All Clear targets urban, upper middle class consumers and positions itself as an effective anti-dandruff shampoo, distributing through retailers while promoting through celebrity endorsements.
Fair and Handsome was launched in 2005 as the first men's fairness cream in India. It targeted young urban men aged 15-35 and was a major success, becoming the largest brand in the men's fairness category. The brand positioned itself as specially formulated for men's thicker, tougher skin. It communicated that fairness creams designed for women may not be as effective for men. Fair and Handsome continues to be popular in India and sees Shah Rukh Khan as its brand ambassador. However, it faces growing competition from other brands also targeting the men's fairness segment.
This document discusses consumer behavior in the Indian cosmetic industry. It provides an overview of the size and growth of the industry, as well as trends in consumer preferences. Specifically, it notes that the industry is valued at $950 million and growing 15-20% annually. It also discusses how brands are positioning their products to target different consumer needs around beauty, skin care, and makeup for different occasions. Examples of campaigns by brands like Fair & Lovely and Lakme are described to showcase how they are adapting to changing consumer preferences in India.
The Body Shop operates over 2,500 stores worldwide selling cosmetics and body care products. It was founded in 1976 and is now part owned by L'Oreal. The Body Shop started operations in Pakistan in 2006 and operates in four major cities. It uses natural ingredients and is against animal testing. To increase sales in Pakistan, the Body Shop should launch TV advertisements, educate customers on product uses, expand to more cities, offer marketing campaigns and discounts to attract a broader customer base. Feedback on this summary is welcome.
Easily Verify Compliance and Security with Binance KYCAny kyc Account
Use our simple KYC verification guide to make sure your Binance account is safe and compliant. Discover the fundamentals, appreciate the significance of KYC, and trade on one of the biggest cryptocurrency exchanges with confidence.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
How to Implement a Real Estate CRM SoftwareSalesTown
To implement a CRM for real estate, set clear goals, choose a CRM with key real estate features, and customize it to your needs. Migrate your data, train your team, and use automation to save time. Monitor performance, ensure data security, and use the CRM to enhance marketing. Regularly check its effectiveness to improve your business.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
3. IF I HAVETO STARTA
BUSINESS ?
What's the first step I have to take?
Have a Unique Idea i.e.Vision (AGENDA)
From where I take that idea?
From “NEED”
By fulfilling the need of society.
Or
By Establishing the need.
4. COMETIC LINE
Why Cosmetic?
Because everyone wants to look good, which means that
cosmetics and skin care products are always in demand. Even
during economic downturns, women, in particular, are willing to
splurge on a great lipstick or on an effective skin care treatment.
5. AGENDA
■ What kind of products I launch?
■ Requirement
Market Scenario
Porter’s Five Forces Analysis
Perceptual Mapping
■ FinancialAnalysis
■ Marketing Strategy
■ The Launch
6. PRODUCTSTO LAUNCH
■ Castor Oil
■ Vaseline
■ Glycerin
■ Wax
■ Moisturizer
■ Facial Mask
■ AloeVera Gel
■ Whitening Cream
■ Herbal SOAP
■ Anti Acne Formula
■ Lipstick
■ First Aid Kit
7. REQUIRMENTS
■ Area.
■ Company Name (i.e.Trade Mark).
■ Develop a unique formulation.
Here are four questions to get the ball rolling:
■ Would you add an ingredient to the product?
■ Which changes would improve the product’s overall
performance?
■ What can you do to improve the customers’ perception of this
product?
■ Which ingredients should/could be replaced? For example, you
could decide of creating an all natural version of a popular
moisturizer.
8. REQUIRMENTS ( Conti..)
■ Required material (i.e. Ingredients for product manufacturing,
equipment, Packaging Material, other accessories etc.)
■ Proper Documentation.
■ ValidateYour Idea Before Starting a Cosmetic Line.
■ Stability Studies (Cosmetics and personal care testing services
from SGS).
■ Pakistan Standards and Quality ControlAuthority (PSQCA) and
PakistanCosmetics ManufacturingAssociation (PCMA)
Certification.
■ If medicated product - DRAP Regulation.
■ Target customers.
14. ROLE OF INGREDIENTS
■ Multani Mitti:
• It cleanses and purifies skin by pulling out oil, dirt, and impurities.
• This clay not only controls oil, but also regularizes oil production
benefitting all skin types.
• The oil-absorbing properties of multani mitti make it effective against acne
and help speed up the healing process.
• Used as a scrub, multani mitti can slough away dead skin cells and remove
blackheads and whiteheads, giving skin a natural and healthy glow.
• Boosts circulation and improves skin health and tone.
■ Turmeric Powder:
• Anti-Aging.
• Acne & Acne scar treatment.
• Reduce Dark Circle.
15. ROLE OF INGREDIENTS
■ Sandal wood Powder:
• Helps in RemovingTan. It is imperative to save yourself from the
harmful rays of the sun.
• Has Anti-inflammatory Properties.
• Acts as an Astringent (contraction of skin cells).
• Used as an Antiseptic.
• For Removing Acne and Blackheads.
• For Skin Softening.
• Removal of Sun tan.
• Removal of Dark Spots.
■ Zafrfan:
• Anti-oxidant.
• Anti-inflammatory. etc
16. FINANCAL ANALYSIS
PRICE OF INGREDIENTS EXPENCE / PACK OF 100g
Multani Mitti 100/- per Kg 10/-
Turmeric Powder 30/- per 100g 0.75/-
Sandal Powder 100/- per 100g 2.5/-
Zafran Fragrance 250/- per 50g 1.75/-
Expense/pack Earning Profit ROI%
40/- 250/- 210/- 525
Including Packaging Price & other expense price per pack = 40/-
18. MARKETING STRATAGY
■ If you’re engaging in any kind of marketing in 2019, you’re
probably using social media. (If you’re not, I’d really like to hear
what tools you use to engage your audience.)
■ You simply must localize your social content in order for you to
achieve your ROI: Engage your customers in every market,
build communities, and generate leads within each culture.
■ How to keep it cost-effective?
■ Online Market.
■ Poster’s.
■ Social Media.
■ Develop a web page. etc
19. FIRSTAID KIT
Standards
■ OSHA, the Occupational Safety and Health Administration, outlines
the required contents of the first aid kit.
■ A small business with three employees should maintain at least one
to two of each item in the first aid kit.
■ The business must increase the count for additional employees to
ensure an ample supply.
■ However, an OSHA representative will provide the required count
information as needed for each specific business.
Contents
The first aid kit must include small and large sterile gauze pads, adhesive
bandages, gauze roller bandages, triangular bandages, wound cleaner,
scissors, a blanket, adhesive tape, latex gloves, resuscitation equipment,
elastic wraps, a splint and clear directions for obtaining emergency
assistance.