The document discusses pharmacophore mapping, which identifies the key molecular features responsible for a drug's biological activity. It defines pharmacophores as the arrangement of atoms responsible for a molecule's interaction with its target. The techniques of ligand-based, receptor-based, and hybrid pharmacophore mapping are described. Methods for pharmacophore mapping include conformational searching, feature identification, and 3D alignment of molecules. Applications include drug design/discovery and virtual screening. Challenges include limited accuracy, overfitting, and complexity of some targets. Future directions may integrate machine learning and data from additional binding modes.