P&G Gillet Negotiation - Boy meets girl
•Download as PPTX, PDF•
2 likes•544 views
P&G acquired Gillette in a $57 billion deal to become the world's largest consumer products company and enhance its brand portfolio with Gillette's leading men's shaving brands. The acquisition provided synergies like cost cutting, faster sales growth, and greater bargaining power with retailers. Warren Buffett, a major Gillette shareholder, supported the deal, which involved P&G offering a 18% premium over Gillette's stock price. Mediators helped negotiate an increased share exchange ratio from an initial offer of 0.915 P&G shares per Gillette share to a final agreed upon 0.975 ratio.
Report
Share
Report
Share
Recommended
Gillette and p&g
The document summarizes the 2005 acquisition of Gillette by Procter & Gamble to form the world's largest consumer products company. Shareholders of both companies approved the $57 billion deal. It was expected to generate $14 billion in cost savings through job cuts and brand consolidation. While the merger created a industry giant with many top brands, some questioned whether P&G fully capitalized on Gillette's marketing talents and the deal has faced challenges from the economic downturn.
Merger & acquisition
Tata acquired Corus, a UK-based steel maker, in April 2007 for $12 billion. This was the largest acquisition in Tata's history and made Tata the fifth largest steel producer globally. Tata increased its initial offer of 455 pence per share several times to outbid a counteroffer from CSN, a Brazilian steel company, ultimately paying 608 pence per share to gain shareholder support. The acquisition provided Tata access to new markets and customers in Europe as well as Corus's patents and research facilities.
Merger strategy of p&g by dil bahadur yadav
This document summarizes analysts' views on Procter & Gamble's (P&G) acquisition of Gillette. Some analysts saw it as creating the largest consumer products company. Others felt it gave the companies more bargaining power with retailers. P&G's strategy was to strengthen its brand portfolio, cut costs, drive faster sales growth, and gain more power in developing markets where Gillette was stronger. Competitors like Unilever would face pressure to make their own acquisitions to keep up with P&G's new size. The document also outlines some of P&G's social responsibility programs in areas like health, education, and clean water access.
Case Study on Proctor and Gamble and Gillette acquisition Analysis and summary
Case Study on Proctor and Gillette acquisition it includes marketing strategy and promotional strategy. all about its growth and advertiisng overall summary of the case study.
https://shopearns.com/
P&G’s Acquisition of Gillette
P&G acquired Gillette in a $57 billion all-stock deal that created the world's largest consumer products company. The acquisition was financed through an exchange of 0.975 P&G shares for each Gillette share. The deal was valued at $54.05 per Gillette share based on P&G's stock price at the time. The combination provided synergies through complementary brands and markets, as well as cost savings. However, some questioned if the high premium paid reflected true shareholder value or wealth creation for Gillette's CEO.
P&g + gillette
This document provides information about Procter & Gamble's (P&G) acquisition of Gillette in 2005. It discusses the key details of the deal, including that P&G acquired Gillette for $57 billion, with Gillette shareholders receiving 0.975 shares of P&G stock for each of their Gillette shares. The acquisition created the world's largest consumer products company and was expected to generate $14 billion in cost savings through synergies and 6,000 job cuts. While the deal boosted P&G's brand portfolio and global presence, its stock has underperformed competitors since the acquisition due to challenges integrating Gillette and economic headwinds impacting Gillette's razor business.
Gillette India
The document summarizes the history and operations of Gillette from its founding in 1901 to its acquisition by Procter & Gamble in 2005. It discusses key events such as Gillette's initial focus on safety razors, its expansion into international markets, and its eventual growth into a global leader in grooming products. The summary also provides an overview of Gillette's strategies in India, including launching customized products, establishing a wide distribution network, and focusing on core businesses through restructuring.
Gillete
1. The document discusses Gillette, the global leader in male toiletry products. Gillette was established in 1901 and introduced the safety razor in 1904.
2. Gillette's mission is to build shareholder value through profitable growth. Its vision is to deliver consumer value and customer leadership faster than competitors.
3. Gillette has a range of products including razors, deodorants, shaving creams, and batteries acquired through Duracell. It focuses on branding, innovation, and prioritizing profitable product lines in India.
Recommended
Gillette and p&g
The document summarizes the 2005 acquisition of Gillette by Procter & Gamble to form the world's largest consumer products company. Shareholders of both companies approved the $57 billion deal. It was expected to generate $14 billion in cost savings through job cuts and brand consolidation. While the merger created a industry giant with many top brands, some questioned whether P&G fully capitalized on Gillette's marketing talents and the deal has faced challenges from the economic downturn.
Merger & acquisition
Tata acquired Corus, a UK-based steel maker, in April 2007 for $12 billion. This was the largest acquisition in Tata's history and made Tata the fifth largest steel producer globally. Tata increased its initial offer of 455 pence per share several times to outbid a counteroffer from CSN, a Brazilian steel company, ultimately paying 608 pence per share to gain shareholder support. The acquisition provided Tata access to new markets and customers in Europe as well as Corus's patents and research facilities.
Merger strategy of p&g by dil bahadur yadav
This document summarizes analysts' views on Procter & Gamble's (P&G) acquisition of Gillette. Some analysts saw it as creating the largest consumer products company. Others felt it gave the companies more bargaining power with retailers. P&G's strategy was to strengthen its brand portfolio, cut costs, drive faster sales growth, and gain more power in developing markets where Gillette was stronger. Competitors like Unilever would face pressure to make their own acquisitions to keep up with P&G's new size. The document also outlines some of P&G's social responsibility programs in areas like health, education, and clean water access.
Case Study on Proctor and Gamble and Gillette acquisition Analysis and summary
Case Study on Proctor and Gillette acquisition it includes marketing strategy and promotional strategy. all about its growth and advertiisng overall summary of the case study.
https://shopearns.com/
P&G’s Acquisition of Gillette
P&G acquired Gillette in a $57 billion all-stock deal that created the world's largest consumer products company. The acquisition was financed through an exchange of 0.975 P&G shares for each Gillette share. The deal was valued at $54.05 per Gillette share based on P&G's stock price at the time. The combination provided synergies through complementary brands and markets, as well as cost savings. However, some questioned if the high premium paid reflected true shareholder value or wealth creation for Gillette's CEO.
P&g + gillette
This document provides information about Procter & Gamble's (P&G) acquisition of Gillette in 2005. It discusses the key details of the deal, including that P&G acquired Gillette for $57 billion, with Gillette shareholders receiving 0.975 shares of P&G stock for each of their Gillette shares. The acquisition created the world's largest consumer products company and was expected to generate $14 billion in cost savings through synergies and 6,000 job cuts. While the deal boosted P&G's brand portfolio and global presence, its stock has underperformed competitors since the acquisition due to challenges integrating Gillette and economic headwinds impacting Gillette's razor business.
Gillette India
The document summarizes the history and operations of Gillette from its founding in 1901 to its acquisition by Procter & Gamble in 2005. It discusses key events such as Gillette's initial focus on safety razors, its expansion into international markets, and its eventual growth into a global leader in grooming products. The summary also provides an overview of Gillette's strategies in India, including launching customized products, establishing a wide distribution network, and focusing on core businesses through restructuring.
Gillete
1. The document discusses Gillette, the global leader in male toiletry products. Gillette was established in 1901 and introduced the safety razor in 1904.
2. Gillette's mission is to build shareholder value through profitable growth. Its vision is to deliver consumer value and customer leadership faster than competitors.
3. Gillette has a range of products including razors, deodorants, shaving creams, and batteries acquired through Duracell. It focuses on branding, innovation, and prioritizing profitable product lines in India.
Gillette Final
Gillette is the global leader in male toiletry products. It has a global presence with 61 facilities in 25 countries and 40,000 employees. Gillette's strategy focuses on maintaining market leadership through innovation, research and development, and brand building. Gillette's razor business generates over half of its profits and continues to grow through new products like Mach3. Gillette faces threats from competitors and changing consumer preferences but remains well positioned through its strong brands and innovation.
Case study the p&g fiasco
The alliance between P&G and Godrej soap brands seemed promising initially but failed within four years. P&G neglected Godrej brands and applied their global strategy of targeting all customers uniformly, which did not work in India's heterogeneous market. As a result, Godrej brands like Evita, Fresca, and Trilo saw declines in market share. Rising production costs also burdened product pricing. The alliance broke down because P&G did not properly promote Godrej brands, leading to falling sales and excess capacity for Godrej. Additionally, Godrej's processing costs were much higher than competitors.
International business ppt on cases studies on JV of godrej & p&g and allianc...
This ppt is a case study of Joint ventures between Godrej and P&G and alliances in airlines industry .This ppt for international business subject of MMS.
Procter & Gamble by gulab
Procter & Gamble is a large multinational consumer goods company founded in 1837. It has annual revenues of over $83 billion and employs over 138,000 people worldwide. P&G manufactures a wide range of products across several brands, including Crest, Tide, Bounty, Pampers, Gillette, Olay, and Pantene. It pioneered brand management and soap operas as advertising vehicles. P&G has a long history of acquisitions that have expanded its product portfolio.
Gillette kt
Gillette has had a razor sharp edge over its competition for over a century due to its focus on innovation, scientific research, large-scale manufacturing, and selling useful products at fair prices. However, marketing research identified new challenges, such as price-sensitive customers and increased competition from new brands. The research found that while Gillette is seen as the best quality brand, consumers are also influenced by price and additional features. This indicates Gillette needs to emphasize quality while introducing more affordable new products to maintain its market leadership.
Share Presentation
The document summarizes the formation and goals of Encounter Olives Australia Pty Ltd, a joint marketing venture between South Australian olive growers. The venture aims to sell high quality Australian olive oil to overseas markets like the US to obtain higher prices for growers. It plans to raise $200,000 over two years to fund export market development and targets a minimum $6.50/liter return for growers.
Module 9 group f garrick oil draft
The document provides background information and context for a marketing plan being presented by Garrick Oil to address declining sales in their Northern Ontario region. It summarizes the previous failed attempts to address the issue, outlines the current state of the business and market, analyzes strengths/weaknesses and opportunities/threats. It then evaluates alternative approaches, recommending creating two sales teams to foster collaboration and improve customer relationships and service. If unsuccessful, enhancing incentives for salespeople is recommended.
Ben And Jerrys Big
This document discusses Ben and Jerry's and how they balance social responsibility and profits. It outlines the main issue and sub-issues around when economic responsibility may override social responsibility in regards to suppliers and management. It also discusses their relationship with the media and provides a timeline of key events in Ben and Jerry's history from 1977 to 1992.
Ben and jerry case study
This document discusses Ben & Jerry's considerations for entering the Japanese ice cream market. It outlines CEO Perry Odak's concerns, Ben & Jerry's mission and culture, key resources in Vermont, strategic options in Japan, and what Ben & Jerry's would need to do to execute their chosen strategy well. The options under consideration are franchising with 7-Eleven's 7,000 stores, partnering with a Japanese-American entrepreneur, or opening scoop shops at Tokyo Disneyland. Analyzing resources and capabilities, partnering with 7-Eleven could leverage its large retail presence but may restrict branding. Direct entry through scoop shops allows more control but carries higher risks. A decision is needed to capitalize on excess US
Procter and Gamble Company
Procter & Gamble Co., also known as P&G, is an American multinational consumer goods company headquartered in downtown Cincinnati, Ohio, United States, founded by William Procter and James Gamble, from Ireland and the United Kingdom.
Procter and Gamble
This document provides information about a group project on the FMCG industry. The group members are listed as Komal Maheshwari, Mayur Sadawarti, Raghav BC, and Shibam kumar Gupta. It then discusses key aspects of the FMCG industry in India such as its size, growth rate, and percentage of GDP. It also summarizes distinguishing features of the Indian FMCG business model including design, manufacturing, marketing, distribution networks, and competition. Finally, it provides a brief history and overview of Procter & Gamble, a leading FMCG company, including its founders, products, sales, and brand portfolio.
Gillete Asp By Abhay Pratap
This document provides details about Procter & Gamble's Gillette brand, including:
1) Company and brand details on P&G and Gillette, noting Gillette's acquisition by P&G.
2) Information on Gillette's product categories and competitors like Hindustan Unilever, Colgate-Palmolive, and Godrej.
3) Details on Weber Shandwick, Gillette's advertising agency, and campaigns like "Women Against Lazy Stubble".
So in summary, the document outlines background on P&G and Gillette, analyzes Gillette's product categories, competitors, and advertising agency, as well as provides an overview of key marketing campaigns.
E card2
The document promotes joining the Goodyear Dunlop Reward Scheme to earn discounts and cashback at popular retailers by registering an account on their website using your personnel number and email address.
Accounting Financial Ratio Analysis
The document provides a financial ratio analysis of Nike, Inc. (NKE) conducted by two students. It includes:
1) A brief background history of Nike and recent developments.
2) Analyses of Nike's profitability ratios from 2012-2013 which show improving returns and margins.
3) Analyses of Nike's financial stability ratios from 2012-2013 which show increasing working capital and debt coverage but also higher total debt levels.
4) A conclusion that Nike's shares may not be worth investing in due to an expensive price-to-earnings ratio above what conservative investors typically pay.
Goldsmith Agio Helms Announces the Sale of Bodybuilding.com to Milestone Part...
MINNEAPOLIS--(BUSINESS WIRE)--July 6, 2006--Goldsmith Agio Helms is actually pleased to announce the...
BILLABONG.docx
1. The document discusses the struggles of surf brand Billabong and provides recommendations.
2. Billabong got into trouble due to too much debt from acquisitions during the global financial crisis when its key markets were struggling.
3. The author recommends Billabong should have focused on its core surf customers instead of diversifying, been more environmentally sensitive, and grown more conservatively without taking on too much debt.
PROCTOR AND GAMBLE PPT
The document provides information about Procter & Gamble Co. (P&G), the largest consumer goods company in the world. It discusses that P&G was founded in 1837 and is headquartered in Cincinnati, Ohio. P&G manufactures and sells consumer packaged goods in over 180 countries. In 2014, P&G recorded $83.1 billion in sales from products like cleaning agents and personal care items. P&G has streamlined its product portfolio to focus on the top 65 brands that generate 95% of profits.
4 p analysis of gillette
- Gillette was founded in 1901 and introduced the first safety razor in 1904. It entered the Indian market in 1984 through a joint venture.
- Gillette produces shaving products and personal care brands like Oral-B, Braun, Duracell batteries, Luxor pens. It reported a 16% rise in sales and profits for the fiscal year 2007-2008.
- Gillette has a wide portfolio of shaving systems, blades, gels, and other personal care products. It uses various marketing strategies like pricing, promotions, and distribution channels to reach consumers across India.
Reputation – A Critical Driver of Business Value, by Ian Wright MPRCA, Corpor...
This document discusses Diageo's approach to reputation management and key drivers of success. It outlines Diageo's 3 key drivers as strategy, leadership, and accountability. It also notes that societal trust in business is low and declining, while regulatory frameworks and consumer/customer priorities around sustainability are increasing. The document advocates developing a robust reputation strategy and increasing leadership reputation capability, accountability, and engagement to create the most trusted and respected consumer company.
Reputation – A Critical Driver of Business Value, by Ian Wright MPRCA, Corpor...
This document provides an overview of Diageo's reputation strategy and initiatives. The key points are:
1) Diageo will deliver reputation masterclasses to over 80 leaders to build capability in managing reputation across key markets and functions.
2) A global reputation tracking model will be implemented to benchmark reputation and identify material issues in 21 priority markets.
3) The goal is for reputation to be embedded across the business and for Diageo and its industry to be trusted partners in discussions around alcohol. Diageo aims to empower communities and celebrate life every day.
P and g gillette post merger
The document discusses post-merger integration between Procter & Gamble and Gillette, noting challenges with employee loss and promoting a VP during integration, as well as opportunities for international growth. It also mentions the importance of culture and time during execution. Finally, it states the merger was overall successful, with Gillette shares reaching a 5-year high but P&G shares decreasing, while also noting controversy over the former Gillette CEO's payout.
Gillette Market Research Report
Gillette, Market Research Report, Spring 2014:
- Worked with a team of three to complete a market research report for Gillette
- Utilized a focus group for qualitative research
- Used a Qualtrics survey for quantitative research
- Performed data analysis in order to create insight from research information
More Related Content
What's hot
Gillette Final
Gillette is the global leader in male toiletry products. It has a global presence with 61 facilities in 25 countries and 40,000 employees. Gillette's strategy focuses on maintaining market leadership through innovation, research and development, and brand building. Gillette's razor business generates over half of its profits and continues to grow through new products like Mach3. Gillette faces threats from competitors and changing consumer preferences but remains well positioned through its strong brands and innovation.
Case study the p&g fiasco
The alliance between P&G and Godrej soap brands seemed promising initially but failed within four years. P&G neglected Godrej brands and applied their global strategy of targeting all customers uniformly, which did not work in India's heterogeneous market. As a result, Godrej brands like Evita, Fresca, and Trilo saw declines in market share. Rising production costs also burdened product pricing. The alliance broke down because P&G did not properly promote Godrej brands, leading to falling sales and excess capacity for Godrej. Additionally, Godrej's processing costs were much higher than competitors.
International business ppt on cases studies on JV of godrej & p&g and allianc...
This ppt is a case study of Joint ventures between Godrej and P&G and alliances in airlines industry .This ppt for international business subject of MMS.
Procter & Gamble by gulab
Procter & Gamble is a large multinational consumer goods company founded in 1837. It has annual revenues of over $83 billion and employs over 138,000 people worldwide. P&G manufactures a wide range of products across several brands, including Crest, Tide, Bounty, Pampers, Gillette, Olay, and Pantene. It pioneered brand management and soap operas as advertising vehicles. P&G has a long history of acquisitions that have expanded its product portfolio.
Gillette kt
Gillette has had a razor sharp edge over its competition for over a century due to its focus on innovation, scientific research, large-scale manufacturing, and selling useful products at fair prices. However, marketing research identified new challenges, such as price-sensitive customers and increased competition from new brands. The research found that while Gillette is seen as the best quality brand, consumers are also influenced by price and additional features. This indicates Gillette needs to emphasize quality while introducing more affordable new products to maintain its market leadership.
Share Presentation
The document summarizes the formation and goals of Encounter Olives Australia Pty Ltd, a joint marketing venture between South Australian olive growers. The venture aims to sell high quality Australian olive oil to overseas markets like the US to obtain higher prices for growers. It plans to raise $200,000 over two years to fund export market development and targets a minimum $6.50/liter return for growers.
Module 9 group f garrick oil draft
The document provides background information and context for a marketing plan being presented by Garrick Oil to address declining sales in their Northern Ontario region. It summarizes the previous failed attempts to address the issue, outlines the current state of the business and market, analyzes strengths/weaknesses and opportunities/threats. It then evaluates alternative approaches, recommending creating two sales teams to foster collaboration and improve customer relationships and service. If unsuccessful, enhancing incentives for salespeople is recommended.
Ben And Jerrys Big
This document discusses Ben and Jerry's and how they balance social responsibility and profits. It outlines the main issue and sub-issues around when economic responsibility may override social responsibility in regards to suppliers and management. It also discusses their relationship with the media and provides a timeline of key events in Ben and Jerry's history from 1977 to 1992.
Ben and jerry case study
This document discusses Ben & Jerry's considerations for entering the Japanese ice cream market. It outlines CEO Perry Odak's concerns, Ben & Jerry's mission and culture, key resources in Vermont, strategic options in Japan, and what Ben & Jerry's would need to do to execute their chosen strategy well. The options under consideration are franchising with 7-Eleven's 7,000 stores, partnering with a Japanese-American entrepreneur, or opening scoop shops at Tokyo Disneyland. Analyzing resources and capabilities, partnering with 7-Eleven could leverage its large retail presence but may restrict branding. Direct entry through scoop shops allows more control but carries higher risks. A decision is needed to capitalize on excess US
Procter and Gamble Company
Procter & Gamble Co., also known as P&G, is an American multinational consumer goods company headquartered in downtown Cincinnati, Ohio, United States, founded by William Procter and James Gamble, from Ireland and the United Kingdom.
Procter and Gamble
This document provides information about a group project on the FMCG industry. The group members are listed as Komal Maheshwari, Mayur Sadawarti, Raghav BC, and Shibam kumar Gupta. It then discusses key aspects of the FMCG industry in India such as its size, growth rate, and percentage of GDP. It also summarizes distinguishing features of the Indian FMCG business model including design, manufacturing, marketing, distribution networks, and competition. Finally, it provides a brief history and overview of Procter & Gamble, a leading FMCG company, including its founders, products, sales, and brand portfolio.
Gillete Asp By Abhay Pratap
This document provides details about Procter & Gamble's Gillette brand, including:
1) Company and brand details on P&G and Gillette, noting Gillette's acquisition by P&G.
2) Information on Gillette's product categories and competitors like Hindustan Unilever, Colgate-Palmolive, and Godrej.
3) Details on Weber Shandwick, Gillette's advertising agency, and campaigns like "Women Against Lazy Stubble".
So in summary, the document outlines background on P&G and Gillette, analyzes Gillette's product categories, competitors, and advertising agency, as well as provides an overview of key marketing campaigns.
E card2
The document promotes joining the Goodyear Dunlop Reward Scheme to earn discounts and cashback at popular retailers by registering an account on their website using your personnel number and email address.
Accounting Financial Ratio Analysis
The document provides a financial ratio analysis of Nike, Inc. (NKE) conducted by two students. It includes:
1) A brief background history of Nike and recent developments.
2) Analyses of Nike's profitability ratios from 2012-2013 which show improving returns and margins.
3) Analyses of Nike's financial stability ratios from 2012-2013 which show increasing working capital and debt coverage but also higher total debt levels.
4) A conclusion that Nike's shares may not be worth investing in due to an expensive price-to-earnings ratio above what conservative investors typically pay.
Goldsmith Agio Helms Announces the Sale of Bodybuilding.com to Milestone Part...
MINNEAPOLIS--(BUSINESS WIRE)--July 6, 2006--Goldsmith Agio Helms is actually pleased to announce the...
BILLABONG.docx
1. The document discusses the struggles of surf brand Billabong and provides recommendations.
2. Billabong got into trouble due to too much debt from acquisitions during the global financial crisis when its key markets were struggling.
3. The author recommends Billabong should have focused on its core surf customers instead of diversifying, been more environmentally sensitive, and grown more conservatively without taking on too much debt.
PROCTOR AND GAMBLE PPT
The document provides information about Procter & Gamble Co. (P&G), the largest consumer goods company in the world. It discusses that P&G was founded in 1837 and is headquartered in Cincinnati, Ohio. P&G manufactures and sells consumer packaged goods in over 180 countries. In 2014, P&G recorded $83.1 billion in sales from products like cleaning agents and personal care items. P&G has streamlined its product portfolio to focus on the top 65 brands that generate 95% of profits.
4 p analysis of gillette
- Gillette was founded in 1901 and introduced the first safety razor in 1904. It entered the Indian market in 1984 through a joint venture.
- Gillette produces shaving products and personal care brands like Oral-B, Braun, Duracell batteries, Luxor pens. It reported a 16% rise in sales and profits for the fiscal year 2007-2008.
- Gillette has a wide portfolio of shaving systems, blades, gels, and other personal care products. It uses various marketing strategies like pricing, promotions, and distribution channels to reach consumers across India.
Reputation – A Critical Driver of Business Value, by Ian Wright MPRCA, Corpor...
This document discusses Diageo's approach to reputation management and key drivers of success. It outlines Diageo's 3 key drivers as strategy, leadership, and accountability. It also notes that societal trust in business is low and declining, while regulatory frameworks and consumer/customer priorities around sustainability are increasing. The document advocates developing a robust reputation strategy and increasing leadership reputation capability, accountability, and engagement to create the most trusted and respected consumer company.
Reputation – A Critical Driver of Business Value, by Ian Wright MPRCA, Corpor...
This document provides an overview of Diageo's reputation strategy and initiatives. The key points are:
1) Diageo will deliver reputation masterclasses to over 80 leaders to build capability in managing reputation across key markets and functions.
2) A global reputation tracking model will be implemented to benchmark reputation and identify material issues in 21 priority markets.
3) The goal is for reputation to be embedded across the business and for Diageo and its industry to be trusted partners in discussions around alcohol. Diageo aims to empower communities and celebrate life every day.
What's hot (20)
International business ppt on cases studies on JV of godrej & p&g and allianc...
International business ppt on cases studies on JV of godrej & p&g and allianc...
Goldsmith Agio Helms Announces the Sale of Bodybuilding.com to Milestone Part...
Goldsmith Agio Helms Announces the Sale of Bodybuilding.com to Milestone Part...
Reputation – A Critical Driver of Business Value, by Ian Wright MPRCA, Corpor...
Reputation – A Critical Driver of Business Value, by Ian Wright MPRCA, Corpor...
Reputation – A Critical Driver of Business Value, by Ian Wright MPRCA, Corpor...
Reputation – A Critical Driver of Business Value, by Ian Wright MPRCA, Corpor...
Viewers also liked
P and g gillette post merger
The document discusses post-merger integration between Procter & Gamble and Gillette, noting challenges with employee loss and promoting a VP during integration, as well as opportunities for international growth. It also mentions the importance of culture and time during execution. Finally, it states the merger was overall successful, with Gillette shares reaching a 5-year high but P&G shares decreasing, while also noting controversy over the former Gillette CEO's payout.
Gillette Market Research Report
Gillette, Market Research Report, Spring 2014:
- Worked with a team of three to complete a market research report for Gillette
- Utilized a focus group for qualitative research
- Used a Qualtrics survey for quantitative research
- Performed data analysis in order to create insight from research information
Gilette Case Study
This document discusses Gillette's position as the market leader in razors and discusses opportunities and threats facing the company. It notes Gillette controls a large market share but operates in a saturated, mature market. The document evaluates Gillette's strengths in brand recognition and marketing and weaknesses like consumer skepticism. It recommends solutions like expanding into foreign markets, promoting cultural sensitivity, and glamorizing shaving to attract new customers through innovative marketing strategies.
Gillette case study
The document describes Gillette's Barbershop Tour campaign to drive awareness and purchase consideration of their new Fusion ProGlide Sensitive razor within the African American community for Father's Day. Gillette created a custom branded experience that traveled to 20 barbershops in Atlanta over two weekends, culminating in a Father's Day event, to showcase Gillette as a trustworthy brand. The tour engaged consumers directly and was amplified through Gillette's geo-targeted Facebook page, touring 20 barbershops in 6 days to reach their target audience.
Mini Case Analysis Of Gillette
Gillette is a brand of men's safety razors and personal care products owned by Proctor & Gamble. Founded in 1901, Gillette holds 70% of the global market share in shaving and razors. It pioneered innovations like the Trac II twin blade system and Mach III triple blade system. Gillette generates $7.5 billion in annual sales serving over 600 million men worldwide through extensive consumer research and quality product innovations. The company's marketing includes the "The Best a Man Can Get" campaign featuring everyday men and champions in television, print, online and store promotions. Gillette also sponsors various sports like baseball, football, NASCAR and rugby to promote its brand.
Marketing Research- Gillette Mach-3
Today, innovation in razors and blades is thwarted by a lack of new technology and increasing consumer reluctance to pay for the ‘‘latest and greatest’’ in shaving technology. Gillette relied on extensive research and development to create a single product for global distribution. The product was supported by a marketing premise that it would be equally valuable to customers globally.
Ask The Experts Panel [SSPA Santa Clara, May 2008]
The document summarizes an expert panel discussion on best practices for knowledge and content management in customer service. The panelists discuss their approaches to writing knowledge base articles, reviewing content, and leveraging customer feedback. They emphasize processes for content authoring, technical reviews, and data mining to ensure the knowledge base meets customer needs.
Industrial Marketing_Vizag steel
Vizag Steel is a public sector steel manufacturing company in India and the fourth largest steel producer in the country. It has an annual production capacity of 4.2 million tons and markets its products across South Asia, Southeast Asia, China, Japan, and other regions. The Indian steel industry has many players and is a highly competitive industry with growing global competitiveness. Vizag Steel produces various steel products including hot rolled, cold rolled, plates, and structurals for applications in construction, infrastructure, automotive, and other industries. It has a diverse customer base and exports about 50% of its steel production.
Proctor and Gamble: Marketing Capabilities
Procter & Gamble (P&G) is the largest consumer products manufacturer, founded in 1837 and headquartered in Cincinnati, Ohio. P&G owns many successful brands like Tide, Bounty, Crest, and Pampers. Through acquisitions from 1905-2010, P&G expanded into new product categories. P&G's main business units include beauty, household care, health and well-being, baby care, pet care, and grooming. The company focuses on brand loyalty, innovation, quality, and multiple distribution channels.
Gillete Case Analysis - Mario Castro
Chester Allan, the Indonesia country manager for Gillette, believes the sales growth target for 1996 should be 19% over 1995 sales. However, his boss RigobertoEffio believes the target should be higher at 25-30% growth. A detailed analysis of the Indonesia market is recommended to understand if higher investment could increase sales or be a waste of money. The document recommends focusing investments on popular Gillette products for men and introducing products for women, while expanding distribution especially in rural areas, to increase sales by 19-40% which aligns with Allan's original target.
Spurring innovation through global knowledge management at P & G
P&G established a global knowledge management system to spur innovation. The system aimed to tap into external knowledge and ideas to supplement internal R&D. It created CONNECT+DEVELOP hubs with entrepreneurs and used online communities to share knowledge globally across business units. The changes helped cure a "Not Invented Here" attitude by respecting knowledge from outside the company and improving links between problem identification, external learning, internal sharing, and globalizing innovations.
Gillette a YouTube case Study
The document analyzes the effectiveness of a Gillette marketing campaign in Italy that used television, YouTube, and other digital advertising to promote Gillette and build brand engagement among young men. The key findings were:
1. YouTube delivered incremental reach beyond television and was highly effective in improving brand awareness and driving campaign messages.
2. YouTube was significantly more cost-efficient than television at achieving marketing goals.
3. Using YouTube and television together in a multimedia campaign had greater effectiveness and cost-efficiency than television alone.
4. Initial exposures on YouTube were more potent than on television, which relied more on increased frequency of views.
Swot analysis p&g
P&G is a large multinational consumer goods company founded in 1837 with a portfolio of over 300 brands. It has a presence in over 180 countries and touches over 2 billion consumers daily. A SWOT analysis identifies P&G's strengths as its long history and experience, large brand portfolio, and extensive R&D spending. Weaknesses include losing market share and lagging in online marketing. Opportunities exist in expanding in emerging markets and developing products for male consumers. Threats include intense competition, cheaper private labels, and economic challenges.
Procter and gamble (P&G)
- The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation founded in 1837 and headquartered in Cincinnati, Ohio.
- P&G manufactures a wide range of consumer products including pet foods, cleaning agents, and personal care products that are sold in over 180 countries worldwide.
- Some of P&G's most recognizable brands are Charmin, Tide, Pantene, Iams, Folgers, Crest, Olay, Always, Ariel, Bounty, Downy, Pringles, and Pampers.
p&g marketing strategies
This document provides a strategic report on Procter & Gamble (P&G). It discusses P&G's overview as a Fortune 500 company with $82.6 billion in sales in 2011. It then analyzes P&G's strengths, weaknesses, opportunities, and threats through a SWOT analysis. The report also examines P&G's product differentiation, distribution strategy of intensive distribution through multiple channels, promotion strategy of heavy advertising, and pricing strategies of optional features and competitive pricing.
40 Inspiring Social Media Case Studies
This slideshare highlights 40 mini case studies of businesses in Singapore that have stood out by implementing creative social media marketing campaigns.
Merger & acquisition with case study
The document discusses mergers and acquisitions, providing definitions and examples. It describes the typical stages in an M&A deal including preliminary assessment, proposal, exit planning, and integration. Key factors driving M&A activity in India are also summarized such as increasing competition and globalization.
Viewers also liked (17)
Ask The Experts Panel [SSPA Santa Clara, May 2008]
Ask The Experts Panel [SSPA Santa Clara, May 2008]
Spurring innovation through global knowledge management at P & G
Spurring innovation through global knowledge management at P & G
Similar to P&G Gillet Negotiation - Boy meets girl
Gillette ppt
- Gillette's marriage with P&G is one-sided, with Gillette receiving fewer benefits than P&G. Gillette needs to rethink its strategy to grow its shrinking market share.
- Maintaining its brand image through sports sponsorships works well, but Gillette must also use social media marketing to design new products.
- Increasing its presence in the women's market using P&G's expertise can help Gillette grow, but it needs to focus on developing less complex products.
Marketing Position Of "GILLETTE" and Its Supply Chain Integration
The report was assigned to evaluate marketing practices of Gillette and their effectiveness in Pakistan's safety razors and personal care product sector.
Marketing plan
Procter & Gamble is a multinational consumer goods company founded in 1837. The marketing plan focuses on expanding P&G's global market share through innovation, acquisition, and strengthening its portfolio of leading brands like Tide, Pampers, and Head & Shoulders. Key competitors include Unilever, Kimberly-Clark, and Johnson & Johnson. The plan outlines strategies for market penetration, development, and diversification to maintain P&G's position as a top global marketer.
P&g (1)
Procter & Gamble is a global leader in branded consumer goods founded in 1837. It pioneered marketing strategies like direct-to-consumer advertising in the 1880s. P&G operates in over 180 countries and has annual revenues of over $76 billion. However, P&G has faced challenges with declining R&D investments and sales of new products. It also faces stiff competition from other major consumer goods companies and local brands. Despite current challenges, P&G's vast resources and history of overcoming failures positions it well to address weaknesses and threats going forward.
P&g
Procter & Gamble is a global leader in branded consumer goods founded in 1837. It pioneered marketing strategies like direct-to-consumer advertising in the 1880s. P&G operates in over 180 countries and has annual revenues of over $76 billion. However, P&G has faced challenges with declining R&D investments and sales of new products. It also faces stiff competition from other major consumer goods companies and local brands. Despite current challenges, P&G's vast resources and history of overcoming failures positions it well to address weaknesses and threats going forward.
Colgate- Palmolive:The Precision Toothbrush case analysis
This is a case analysis of Harvard Business School case, Colgate-Palmolive Company: The Precision Toothbrush prepared under the guidance of Prof. Sameer Mathur
PG Strategic Management
P&G is an American multinational consumer goods company founded in 1837. It has a revenue of $84.17 billion and operates in 180 countries with 300 brands. P&G focuses on health care, beauty, grooming, fabric and home care, baby and family care, snacks and pet care, and household care. It has strong brands but growth is challenging due to its large size. Opportunities exist in emerging markets but there are also threats from competition, economies, consumers, and raw materials. P&G spends heavily on R&D, innovation, marketing, and acquisitions to drive growth. Its supply chain and distribution strategies aim to be demand-driven.
Proctor and gamlbe the gillettes case 2005FB-509.pptx
P&G acquired Gillette in a $57 billion deal finalized in 2005. The merger combined two leading consumer goods companies and created synergies through shared technologies, research, and larger scale. P&G offered 0.975 shares for each Gillette share in order to reduce shareholder concerns. After integrating, the combined company saw increased sales revenue and market share leadership as they leveraged each other's brands, distribution networks, and innovations.
Kellogs acquired pringles
Kellogg acquired Pringles from Procter & Gamble for $2.7 billion in May 2012. Pringles is the world's second largest savory snack brand distributed in over 140 countries. The acquisition provided Kellogg entry into the warehouse-distributed snack category and expanded its international presence. It also gained Pringles' manufacturing and supply chain capabilities. The deal was expected to be slightly accretive to Kellogg's earnings per share in 2013 after accounting for one-time costs.
Revisionstation: Edexcel GCSE Business 2.1.1 Business growth V2.pptx
There are two main types of business growth: organic growth and inorganic growth. Organic growth involves growing from within through methods like developing new products, entering new markets, or taking advantage of new technologies. Inorganic growth involves growing through external means such as mergers or takeovers of other businesses. As businesses grow, they may need different sources of finance. Internal sources include retained profits and selling assets, while external sources include loans, share capital, and issuing stock on public markets. Large, established companies may become public limited companies to raise capital through selling shares.
Group5 macr 14-keurig
1) Green Mountain, a partner company of Keurig, has launched a hostile takeover bid for Keurig by offering shareholders $6.5 per share, supported by some major shareholders seeking an exit.
2) Keurig faces challenges in raising capital due to the post-dot-com recession and 9/11 economic impacts. While access to capital could help Keurig's growth, the takeover may reduce future revenues and independence.
3) The board must decide whether the takeover maximizes shareholder value or is inevitable. Finding a "white knight" alternative investor could preserve Keurig's value and independence over the long run through continued growth.
P & g hbr
Procter & Gamble (P&G) is an American multinational consumer goods company founded in 1837 in Cincinnati, Ohio. P&G's mission is to provide branded products and services of superior quality and value that improve lives. Its vision is to be the best consumer products company in the world. P&G has over two dozen $1 billion brands worldwide and is a global leader in branded consumer goods, with total sales of $78.94 billion in 2010. P&G utilizes marketing strategies such as design and innovation, consumer-centric marketing, and return on marketing investments.
General Mills Acquisition Of Pillsbury From Diageo
General Mills proposed acquiring Pillsbury from Diageo in a stock-for-stock exchange worth over $10 billion. If approved, it would be General Mills' largest acquisition. General Mills would issue 141 million shares to Diageo, making Diageo the largest shareholder. General Mills believes acquiring Pillsbury will provide strategic benefits through diversification, growth, synergies, a stronger global presence, and cost savings estimated at $527.55 million in present value.
Whole Foods Market, Inc. Quick Analysis
Whole Foods Market operates 311 natural and organic supermarkets in the United States, holding a 15% market share of the growing $65 billion natural and organic foods segment. It has experienced stable top-line growth of 11.28% annually and increasing profitability through efficiency gains. While returns have doubled in five years, further improvement is needed. However, as the first certified organic retailer and segment leader, Whole Foods is well positioned to capitalize on continued consumer demand for healthy, organic options.
Meeting 10 - M&A (Financial Management)
The document discusses mergers and acquisitions. It provides an overview of different types of mergers like horizontal, vertical, and conglomerate mergers. It also gives examples of mergers and discusses reasons for companies to acquire other companies such as achieving economies of scale, gaining expertise, reducing competition to gain monopoly profits, achieving tax savings, diversifying, pursuing earnings growth, and managerial motives. The takeover process is also summarized including valuation, tender offers, merger arbitrage, tax and accounting issues, and obtaining board and shareholder approval. Case studies on the successful Adidas-Reebok merger and unsuccessful Microsoft-Nokia merger are presented.
Entrepreneurship and Commerce in IT - 06 - Funding, Expanding, and Exit Strat...
The document discusses various topics related to entrepreneurship and commerce in IT, including financing a venture, optimizing resources, generating ideas, expanding a venture, and exiting a venture. For financing, it describes different sources of capital such as personal finances, friends and family, angel investors, debt financing, equity financing, and government programs. It also discusses optimizing resources by matching available resources to organizational needs and profiling entrepreneurs' cognitive abilities. Methods for expanding a venture include market penetration, diversification, and using Porter's Five Forces model. Exit strategies include selling the company through acquisition, IPO, liquidation, or bankruptcy.
P&G marketing capabilities
P&G is an American multinational consumer goods company founded in 1837 and headquartered in Cincinnati, Ohio. It holds one of the most powerful portfolios of trusted brands. To become the best consumer products company in the world, P&G focused on intensive R&D, extensive market research, product superiority, advertising, digital marketing, and building strong customer-centric strategies. While P&G struggled with slowing growth and costs in the 2000s, it addressed issues through intensified focus on design, leveraging its brand, and commitment to customers.
AdvPresentation_Helping_People_Have_Better_Financial_Futures_Sept2011.pptx
The document provides an overview of World Financial Group, including their goals of helping people better manage their finances and providing business opportunities. It discusses the need for their services among middle-income individuals, and how their financial analysis and products can help clients achieve financial security and independence. It also outlines WFG's hybrid business model which rewards both personal production and leadership development.
Procter and gamble – sky is the limit
Procter & Gamble began as a small candle and soap company founded by William Procter and James Gamble. It is now a massive multinational consumer goods corporation with over 138,000 employees worldwide and $79 billion in annual sales. P&G leads the market in 15 of the 21 product categories in which it competes. The company invests heavily in research and development, customer research, and brand management to drive innovation and ensure its products meet consumer needs. P&G's success demonstrates the value of a long-term outlook, aggressive marketing, cost efficiency, and focus on quality and brand portfolio management.
Case study on Colgate Palmolive- The Precision Toothbrush
This is a case study on Colgate-Palmolive: The Precision Toothbrush done under the guidance of Professor Sameer Mathur, IIM Lucknow for Marketing Management internship.
Similar to P&G Gillet Negotiation - Boy meets girl (20)
Marketing Position Of "GILLETTE" and Its Supply Chain Integration
Marketing Position Of "GILLETTE" and Its Supply Chain Integration
Colgate- Palmolive:The Precision Toothbrush case analysis
Colgate- Palmolive:The Precision Toothbrush case analysis
Proctor and gamlbe the gillettes case 2005FB-509.pptx
Proctor and gamlbe the gillettes case 2005FB-509.pptx
Revisionstation: Edexcel GCSE Business 2.1.1 Business growth V2.pptx
Revisionstation: Edexcel GCSE Business 2.1.1 Business growth V2.pptx
General Mills Acquisition Of Pillsbury From Diageo
General Mills Acquisition Of Pillsbury From Diageo
Entrepreneurship and Commerce in IT - 06 - Funding, Expanding, and Exit Strat...
Entrepreneurship and Commerce in IT - 06 - Funding, Expanding, and Exit Strat...
AdvPresentation_Helping_People_Have_Better_Financial_Futures_Sept2011.pptx
AdvPresentation_Helping_People_Have_Better_Financial_Futures_Sept2011.pptx
Case study on Colgate Palmolive- The Precision Toothbrush
Case study on Colgate Palmolive- The Precision Toothbrush
More from AKSHAY KHATRI
Employee onboarding and employee engagement in it organizations human resourc...
This document discusses employee onboarding and engagement in IT organizations. It defines onboarding as the process of acquiring necessary knowledge and skills to become an effective organizational member. It provides a model for onboarding and best practices such as orientation programs and monitoring progress. It also defines employee engagement as the level of commitment and involvement an employee has, and discusses its importance. Finally, it provides examples of companies that effectively implement onboarding and engagement strategies like Microsoft, IBM, and Zensar.
Total Quality Management in Banking Sector
The document discusses quality management in private banking sector. It first provides context on the expanding Indian banking sector and increasing competition. It then covers key dimensions of service quality like reliability, responsiveness etc. It presents models like Kano model and tools for quality management. The case study focuses on HDFC bank, outlining its history, quality policies, objectives and processes. It demonstrates quality tools like cause-and-effect diagram, scatter plot, Pareto chart and FMEA applied to HDFC bank. It concludes with recommendations to establish continuous improvement culture and link between quality and customer satisfaction in banks.
Factors Mediating Relationship Between Quality of work life and employees ret...
The document discusses factors that mediate the relationship between quality of work life and employee retention. It reviews literature showing connections between quality of work life, job satisfaction, and employee retention. Gaps in previous research are identified, such as focusing only on certain industries or locations. The research objectives are outlined as studying the effects of quality of work life, leadership style, and competency on retention. Job satisfaction, involvement, and commitment are proposed as mediating variables. Hypotheses predict relationships between the independent and dependent variables.
Marketing Management - Watch Company
This document provides an analysis of the watch industry in India and a marketing plan for a new watch brand called Panache. It includes the following key points:
- The watch market in India is large with 40 million units sold annually, but 60% is unorganized. Quartz watches dominate the organized sector.
- Panache will target multiple age groups with watches priced between Rs. 1999-5999. It will differentiate through customizable dual straps and special straps for sensitive skin.
- The marketing strategy will include both online and offline advertising, focusing on different channels for casual and professional watch categories. Social media will be key for online marketing.
Information technology act
The document discusses the Information Technology Act of 2000 in India. It was passed to promote e-commerce and regulate electronic transactions. Some key points:
- The Act provides legal recognition for digital signatures and electronic documents to facilitate online transactions and e-governance.
- It established regulatory authorities for certifying digital signature certificates and created provisions to prevent cybercrimes like hacking and publishing of obscene content online.
- Major amendments in 2008 introduced concepts of electronic signatures beyond digital signatures, data protection responsibilities for companies, and new cybercrimes under the Act.
Value chain analysis and value engineering
This document discusses using value chain analysis and value engineering to reduce costs for an army. It proposes six ideas to redesign a sword's hilt to reduce the material cost by at least Rs. 20 without compromising functionality. These ideas include reducing part counts, commonalizing rivets, benchmarking designs from other armies, using alternative cheaper materials, reducing weight, and improving manufacturing yields. Testing the new design could save Rs. 10 lakhs annually without raising taxes. The emperor decides to teach value engineering techniques to engineers in the army's four divisions to identify cost-saving redesigns worth Rs. 25 lakhs each.
life insurance-TV commercials analysis
The document discusses various life insurance companies and their advertising campaigns. It provides details of 6 companies - HDFC Life Insurance, Reliance Life Insurance, Max Life Insurance, SBI Life Insurance, Bharti AXA Life Insurance. For each company, it summarizes their campaign theme, tagline, and key highlights. It also analyzes the campaigns on parameters like message conveyed, views presented, information provided, and emotions evoked.
tech mahindra
Tech Mahindra is an Indian multinational provider of IT, network and software consulting services headquartered in Pune, India. It has over 100,000 employees worldwide and serves customers across industries. In recent years, Tech Mahindra has expanded through mergers and acquisitions, including the merger with Mahindra Satyam in 2013 which made it the 5th largest IT services company in India. The company focuses on developing solutions in emerging technologies and continues to target ambitious revenue growth through both organic means and acquisitions. In its most recent quarterly performance, Tech Mahindra reported zero debt, good profit growth, increasing cash reserves, and rising client count.
Direct marketing
Direct mail and telemarketing are effective marketing tools for industrial companies. Direct mail allows companies to personally contact customers and potential customers to introduce new products, promote their corporate image, and support sales. It is most effective when targeting a precisely defined audience. Telemarketing is another communication tool that employs trained specialists to conduct marketing and sales activities over the phone. It is an affordable way to qualify leads and generate sales. Both direct mail and telemarketing require carefully targeting the ideal audience and having updated contact information for success.
Walmart
Walmart is a large multinational retail corporation founded in 1962 in Arkansas. It operates stores worldwide and has over 2 million employees. Walmart pioneered strategies like just-in-time inventory and data-driven merchandising that helped drive down prices. However, its expansion into Germany in the late 1990s met with difficulties due to cultural and management differences from its American operations. Walmart ultimately exited Germany in 2006 after failing to adequately adapt to the local market.
Ethical hacking
The document discusses ethical hacking, which involves authorized attempts to penetrate networks to identify security vulnerabilities. An ethical hacker has permission to hack into a system to find weaknesses that could be exploited by other hackers. The process of ethical hacking involves footprinting, scanning for vulnerabilities, exploiting them to gain access, escalating privileges, and creating backdoors while covering tracks. The goal is to strengthen security by identifying threats before malicious hackers can.
Graphene
Graphene is a one-atom thick sheet of carbon atoms arranged in a honeycomb lattice structure. It is the thinnest material possible and is very strong and flexible. In 2004, Geim and Novoselov discovered graphene by peeling layers of graphite with Scotch tape. Graphene has excellent electrical and thermal conductivity and is transparent, making it promising for applications like batteries, touchscreens, solar cells, LEDs, and ultracapacitors.
More from AKSHAY KHATRI (12)
Employee onboarding and employee engagement in it organizations human resourc...
Employee onboarding and employee engagement in it organizations human resourc...
Factors Mediating Relationship Between Quality of work life and employees ret...
Factors Mediating Relationship Between Quality of work life and employees ret...
Recently uploaded
Gokila digital marketing| consultant| Coimbatore
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
How To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim HaydenDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.PickUp_conversational AI_Capex, Inc._20240611
PickUp, Improve conversions with scenario-based conversational AI.
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your businessGrowth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess, OutgrowDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing gameLuxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Data-Driven Personalization: Build a Competitive Advantage by Knowing Your Customers Better Than Your CompetitionAmazing and On Point - Ramon Ray, USA TODAY
Amazing and On Point - Ramon Ray, USA TODAYDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Yes, It's Your Fault Book Launch Webinar
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brandHow to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Efficient Website Management for Digital Marketing Pros
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
A guide for making the Best Restaurant Advertising Campaigns with demographics, data analytics, and digital advertising for measurable results.
Recently uploaded (20)
How To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim Hayden
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Efficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing Pros
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
P&G Gillet Negotiation - Boy meets girl
- 1. P&G’s Acquisition of Gillette Boy meets Girl
- 3. • To become world’s largest consumer products company. • Benchmarking to HUL • Design the worlds best class sales and distribution model . • To enhance P&G’s Strong and diversified brand portfolio. • To cut down the costs to ensure productivity gains. • To make faster sales growth • To gather considerable bargaining power. • While P&G’s strength lay in women’s personal care products with brands such as Olay, Always, Tampax and Max Factor, • Gillette’s strength lay in the men’s grooming category. • By acquiring Gillette, P&G would be adding the world’s best shaving products to its portfolio. Rationle behind Acquisition
- 4. • P&G's offer of $57 billion for the other American consumer-goods firm • an 18% premium on its stockmarket value • Warren Buffett, that most renowned of American investors, who could be considered the father of the bride through his 9% stake in Gillette, cooed delightedly that the proposed merger • P&G may believe that it can squeeze more value out of Gillette's bran • $50 valuation per share P & G’s Strategy
- 5. • Warren Buffett, that most renowned of American investors, who could be considered the father of the bride through his 9% stake in Gillette, cooed delightedly that the proposed merger. • Rejected the offer of $50 valuation • Agreed on .975 P&G shares per Gileete Share from 0.915 with the help of mediators Gillette
- 7. • Emphasis on Win-Win Situation • Integrative Goal • Focus on Commonalities • Objective Criteria For Standard of performance • P & G and gilette together have $180 billion over the globe.
- 9. The Bankers: $ 30 m each for confirmation of the deal where they got the money if the deal goes. Warren Buffet Past owner 10% of Gillette Current owner of 3.5% of P&G. It’s a Dream Deal 9 Arbitrator 3D Negotiation Mediator
- 11. Lesson Learned 1. Hybrid deal can bring big benefit for target’s shareholder with minimum tax. 2. Investment Bank is necessary for M&A deals. 3. Buffet’s blessing has strong influence. 4. CEO’s compensation should always be measured by the value he/she creates. 5. M&A can bring more power to negotiate with large retailers (Wal-Mart). 6. Synergy opportunities in M&A: cost efficiency, increase market power, complimentary R&D, etc. 11