This document provides an analysis of the watch industry in India and a marketing plan for a new watch brand called Panache. It includes the following key points:
- The watch market in India is large with 40 million units sold annually, but 60% is unorganized. Quartz watches dominate the organized sector.
- Panache will target multiple age groups with watches priced between Rs. 1999-5999. It will differentiate through customizable dual straps and special straps for sensitive skin.
- The marketing strategy will include both online and offline advertising, focusing on different channels for casual and professional watch categories. Social media will be key for online marketing.
This footwear market analysis is done for one of the leading footwear brands in India in order to compare itself with the largest players in the global footwear industry using porter's five forces and SWOT analysis.
A report on the Financial Analysis of Nestle India Ltd. and its comparison with the other leading Fats Moving Consumer Goods (FMCG) players in India. The Analysis also includes Trend Analysis and Industry Analysis.
This ppt is segmentation of titan when compared to its competitors, segmentation of titan customer markets, market segmentation adopted by titan, targeting and positioning for titan
1) Marketing Strategies of BOAT and SONY 2) Axis Bank Savings AccountAnsh Shah
1) (BOAT and SONY ) Compare marketing strategies adopted by two different companies of the same industry (FMCG / Telecommunication/media/education industry etc.) keeping in mind the following: − Product mix − Price Mix − Place Mix − Promotion Mix
2) (Axis Bank) Visit a commercial Bank. Find out the procedure to open a savings account. Find out the details of various Agency & General utility services provided by the bank.
2016 Continues to reflect the enormous role of Big Data in digital marketing. Wisely used, Big Data can tell us almost everything about our consumers – who they are, what their interests are, what they are interested in buying / doing / drinking etc., where they are and who they are with.
Furthermore, despite consumers' need in protecting their privacy, they are willing to give away details that will help companies personalize better to their personal benefit (for example through personalized discounts, personalized offers etc.).
In order to succeed doing so, companies need to use Big Data by first recognizing the questions they would like to answer; then, gathering the information; and finally, analyzing it.
In 2016, more than ever, simultaneously is the key word – 79% of consumers (and 90% of Millennials) switch devices during a single online activity, according to Get Personal report by Adobe; The usage of applications and social media for messaging continues to grow, creating "data exclusives" who rarely use their mobile for voice calls; and applications of familiar technologies are expanding to new areas (such as location-based technologies which in addition to marketing are also used for business operations, customer services and more).
The Swiss Watch industry: Challenges and my future RoleLuca Orduña
IE Application: What do you believe are the greatest challenges facing the sector or industry you would like to specialize in at IE? What role do you hope to be able to play in this sector or industry in the medium term?
This footwear market analysis is done for one of the leading footwear brands in India in order to compare itself with the largest players in the global footwear industry using porter's five forces and SWOT analysis.
A report on the Financial Analysis of Nestle India Ltd. and its comparison with the other leading Fats Moving Consumer Goods (FMCG) players in India. The Analysis also includes Trend Analysis and Industry Analysis.
This ppt is segmentation of titan when compared to its competitors, segmentation of titan customer markets, market segmentation adopted by titan, targeting and positioning for titan
1) Marketing Strategies of BOAT and SONY 2) Axis Bank Savings AccountAnsh Shah
1) (BOAT and SONY ) Compare marketing strategies adopted by two different companies of the same industry (FMCG / Telecommunication/media/education industry etc.) keeping in mind the following: − Product mix − Price Mix − Place Mix − Promotion Mix
2) (Axis Bank) Visit a commercial Bank. Find out the procedure to open a savings account. Find out the details of various Agency & General utility services provided by the bank.
2016 Continues to reflect the enormous role of Big Data in digital marketing. Wisely used, Big Data can tell us almost everything about our consumers – who they are, what their interests are, what they are interested in buying / doing / drinking etc., where they are and who they are with.
Furthermore, despite consumers' need in protecting their privacy, they are willing to give away details that will help companies personalize better to their personal benefit (for example through personalized discounts, personalized offers etc.).
In order to succeed doing so, companies need to use Big Data by first recognizing the questions they would like to answer; then, gathering the information; and finally, analyzing it.
In 2016, more than ever, simultaneously is the key word – 79% of consumers (and 90% of Millennials) switch devices during a single online activity, according to Get Personal report by Adobe; The usage of applications and social media for messaging continues to grow, creating "data exclusives" who rarely use their mobile for voice calls; and applications of familiar technologies are expanding to new areas (such as location-based technologies which in addition to marketing are also used for business operations, customer services and more).
The Swiss Watch industry: Challenges and my future RoleLuca Orduña
IE Application: What do you believe are the greatest challenges facing the sector or industry you would like to specialize in at IE? What role do you hope to be able to play in this sector or industry in the medium term?
Have you always contemplated starting a business because your idea is not innovative enough, or lack of resources, or too much competition? Is your aspiration to turn your passion and hobby into a profitable business? Are you a creative entrepreneur with ambition to create something unique, valuable & profitable? Do you love watches and dream of having your own watch brand? If you answered Yes to all or any of these questions, then this course is a good start. By no means this course guarantees success, but what it does guarantee is equipping you with the valuable information and positioning you in a better position to become successful! Learn all the trade secrets directly from the source how to launch and operate a Watch Company with great success.
Biggest Automotive Brand in India, know more about us. Click to view the company profile, also this sets a basic format of a company profile should look like. More fancy coffee tables and company profiles are also uploaded to cover all genres and presentation styles. Thanks
Regards
Big Boy Toyz Team
Innovation is the word which is very common to speak but very hard to find in company's tactics and strategies !
From 1991 till date, TITAN is the no.1 brand in Indian Watch Industry and have retained its monopoly with it continuous innovations in every aspect of their strategic decisions !
You will get to know lot of insights on hw TITAN became the NO.1 brand.
This Presentation is all about the Titan Journey in the Brand Making which explains how the brand was created and how the "Time Based" product was positioned into "Need Based" Product
TITAN- The manufacturers of worlds slimmest wrist watch.
Established in the year 1984 and now is the world's fifth largest manufacturers of wrist watches and exports to 32 countries around the world and accounts for 60% share of of total Indian market.titan watches offers a range of brands including Steel, Regalia, Raga, Nebula, Sonata, Fastrack, Zoop, Orion, Purple, Obaku, Automatic, Tycoon, Bandhan, Octane, the HTSE series and now claims to have manufactured world's slimmest watch.
Fastrack IMR - Singapore (International Marketing)Gurpreet Singh
Fastrack Watches IMR Strategy in Singapore.
A part of International Marketing course curriculum.
It includes.. Fastrack SWOT analysis, STP Analysis, Competitor Analysis & Marketing Mix, PESTLE analysis and IMR Strategy.
it is a brand comparison between two well known companies one is Rolex and another one is titan. hare you can find the marketing strategy of these two companies.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
3. WATCH INDUSTRY ANALYSIS
• 50 million wristwatches are sold in India every year.
• In the mechanical era, HMT dominated the market.
• Today Titan has almost 65% market share of the organized watch market in the country
• size of the organized market is estimated at around Rs. 1500 crores
• Male watch buyers far outnumber females and account for around 65% of sales
• Students are the largest segment of buyers accounting for approximately 30% of the sales.
References:
3
4. Present situation
• Watch market :40 millions units and 60 % is unorganised
• Quartz watches of 2/3 organised sector
• Rest is split between mechanical and digital watches
• Replacement rate :33.7 % (Source :Indian market demographic report)
• Scrap rate :7.8 (Source :Indian market demographic report)
• SHIFTING : mechanical watches to quartz watches
4
6. Porter's Five Forces
Competition
Rivalry
Threat
of
Substitu
tion
Supplier Power
Threat
of New
Entry
Buyer power
Threat of New Entry
Cluttered market
Lack of differentiation
Build brand image
price
Competition Rivalry
Increased no of firms
Low switching cost
Buyer power
Price sensitivity
Buyers preferences
Supplier Power
No strong Supplier
Lack of bargaining power
Rise of china andTaiwan as low
Cost supplier
No close substitution
Variants like smart
watches, pendant watches 6
20. Image Differentiation
• Our brand caters the social needs of our customers
We shall have those people for the advertisement who will act as role model
for the customers compelling them to buy our watch
26. • Target Market: 6-11, 12-19, 20-34, 35-49, 50-64, 65+
• Price – 500-45000 in different categories
• First to introduced the ‘style’ concept in India and projected the watch as a fashion accessory
• Fastrack – focused on the youth and trendy fashion space
• Sonata - for the mass market
• Xylus - for the premium market
• Innovations:
• Titan Edge –Titan has claimed to have manufactured the world's slimmest wrist watch branded asTitan
Edge with a total thickness of 3.5 mm and a movement of 1.15 mm
• Braille -Titan created watches for specially-abled
27. • HMT first Indian brand to launch watches in India in 1961
• Manufactures Mechanical watches
• Low end- Rugged, basic time function mechanical or quartz watches
• Mid end- Automatic ,Water resistant , steel or gold rich look watches
• Tech end- USB ,Mp3 , trendy attractive watches
28. • The main focus is on reflecting a sporty and fashionable look for the men
• Various options were available: formal & casual at different price ranges
• Innovation:
• Timex Datalink
• Timex Heart Rate Monitor
• Timex Speed & Distance GPS Watch
• Timex Digital Compass
• Timex MP3
• Timex Internet Messenger
29. Customer Value Hierarchy :
Core Benefit: Professionalism , Style, Status
Basic Product: Analog men’s watch with variety of straps
Expected Product: Matte finish, dust proof and scratch resistant glass
Augmented product: Special straps for skin sensitive people
, Home repairing service
Potential Product: Gps location tracker and mobile watch
Panache watches
30. Product & Service Differentiations:
Form:
• Round Shape Analog watches
• Matte finish and patterned case made of stainless-steel
• leather and stainless-steel and rubber straps (dual tone).
• Mineral glass and Sapphire Crystal in premium categories.
Features: Chronograph, Compass, Water Resistant, Fluorescent dots display
for night, Special straps for skin sensitive people.
Customization: Customised straps at stores, build to make your own unique
watch feature for online order to choose your own dial and base case and
straps.
Durability: Long Battery Life and Durable metal case.
31. Product and Brand Relationship:
Product depth: we provide 2 variants(versions)
•style(casual)-zest
•professional-verve
Down market Stretch (future) : watches ranges from 1-500 & 500-1000
(not two way stretch like titan watches) . To attract people with lower price
variant and providing them featured variants.
Product Mix pricing :
Product bundling –watches combo of father and son
Packaging :
Cardboard box, festival gift box – attractive packing for consumer affluence
32. Competitive advantage – cost leadership
• Since panache is an emerging brand, we first gain the market share by cost leadership
• Providing the best features in a less price range
• Panache outsource its products from the Chinese brands
• Guangzhou WeideWatch Co., Ltd.
• GuangzhouTiandali WatchTechnology Development Co., Ltd.
• In initial stage panache will try to gain the market , by selling the watches with minimum
margins, then when it become established it goes about increasing its margin.
34. • ONLINE MARKETING THROUGH SOCIAL MEDIA
• OFFLINE ADVERTISINGTHROUGHTELEVISION
- ADVERTISEMENT FOR CASUAL CATEGORY ZEST:
ChannelV, MTV, different music channels.
-ADVERTISEMENT FOR PROFESSIONAL CATEGORYVERVE:
HBO, Star Movies,WB,BBC
• BLEND OFTWO
datalink watches are capable of data transfer through linking with a computer
The watches have been certified by NASA for space travel and have been used by astronauts and cosmonauts in space missions