Creating an Instructional Podcast. Slides from our talk given at the GALILEO/GOLD library conference in Athens, GA, August 1 2008.
Audio available at: http://jasonpuckett.net/2008/08/04/instructional-podcasting-presentation/
Talking person to person is easy in social media. But when you start sharing as an organization, it suddenly feels different. This presentation gives ideas to make that business to person sharing feel like a person to person connection - a real, face2face conversation.
Daniel Judge's Code on the Beach 2015 Session.
A lot of what happens in our career is not because of our technical skills. Instead of worrying about new technologies, we should focus on improving our soft skills. Are you looking to get a promotion or land a better job? You'll need technical skills to get you in the door, but your soft skills will win you the job. We'll dive into areas that help us the most: social skills, professionalism, setting goals, productivity, and staying healthy.
Creating an Instructional Podcast. Slides from our talk given at the GALILEO/GOLD library conference in Athens, GA, August 1 2008.
Audio available at: http://jasonpuckett.net/2008/08/04/instructional-podcasting-presentation/
Talking person to person is easy in social media. But when you start sharing as an organization, it suddenly feels different. This presentation gives ideas to make that business to person sharing feel like a person to person connection - a real, face2face conversation.
Daniel Judge's Code on the Beach 2015 Session.
A lot of what happens in our career is not because of our technical skills. Instead of worrying about new technologies, we should focus on improving our soft skills. Are you looking to get a promotion or land a better job? You'll need technical skills to get you in the door, but your soft skills will win you the job. We'll dive into areas that help us the most: social skills, professionalism, setting goals, productivity, and staying healthy.
Social Media and Your Job Search
Elon University Professional Discovery Week
February 15, 2011
Sarah Findle
Associate Account Executive, Social Media Marketing
Howard Merrell & Partners
sfindle@merrellgroup.com
@sfindle
Brand → Follow → Find → Engage
BRAND
Domain Name
http://www.godaddy.com/
Online Portfolio/Blog
http://wordpress.com/
http://www.visualcv.com/
http://www.tumblr.com/
https://posterous.com/
FOLLOW
Influencers
http://wefollow.com/
Lists
http://listorious.com/
Hashtags
http://wthashtag.com/
http://mashable.com/2009/12/08/twitter-chat/
RSS feeds
http://www.youtube.com/watch?v=0klgLsSxGsU
http://www.youtube.com/watch?v=VSPZ2Uu_X3Y
Quora
http://mashable.com/2011/02/13/quora-job-search
FIND
Twitter Job Search
http://www.twitjobsearch.com/
Linked in Companies
http://www.linkedin.com/
Follow companies you are interested in
Blogs
http://heatherhuhman.com/
http://www.onedayonejob.com/
http://www.culpwrit.com/
http://www.examiner.com/x-828-Entry-Level-Careers-Examiner
ENGAGE
Social Media Best Practices & ExperiencesDavid King
You have social media, but what should it look like? What content should you share with your customers? David shares some best practices with posting to business and organization social media channels.
Hacking, Making & Creating - at the library! Technology Innovations & Custome...David King
Traditionally, when our library customers wanted to make something, we'd send them to the craft section or to the "how to write a poem" section of the library. Today's makers want to make gadgets, 3D-printed prototypes, and a video series. And guess what? They want the library's help!
In this presentation, David provides an overview of technology innovations that focus on "making" - including hackerspaces, digital media labs, coworking spaces, and self-publishing tools, and provides ideas on how to incorporate these innovations into your library.
The Future of Nonprofits : SXSW PresentationDavid J. Neff
In the most important nonprofit book since UNCHARITABLE, Randal C. Moss and David J. Neff show how the future of innovation, internal entrepreneurship, fundraising and social media communications are going to radically reshape the landscape of nonprofits in the next five years.
With case studies, expert interviews, document samples and the world's first nonprofit themed graphic novel they are giving you the keys to change your nonprofit today.
With all apologies to Merlin Mann, this is my re-interpretation of his famous presentation to the staff at my school. Due to some time considerations and because he is so awesome, I at times (like the opening slide!) egregiously and without remorse rip off Mr. Mann directly. I hope he doesn't mind.
Bridging the Gap - The Future of LearningClint Hamada
This is our group's presentation on The Future of Learning at Learning 2.010 in Shanghai. We chose to focus on what we think is going to be the future of learning as well as some things that we are doing now (or can start doing tomorrow) to bridge that gap. We also tried to connect our vision of the future with the IB Learner Profile and with the NETS*S.
This was a presentation that I did in March 2012 at Computers in Libraries in DC on "Getting to yes after the conference" (program called it getting to yes after CIL) Tips and tricks are for any library type of library.
Improving the Customer Experience: on the web, in the library, in the communtiyDavid King
This presentation focuses on using technology in a library setting to improve the experience customers have while at the library, or while on the library's website.
Meta Social: Online Interactions & How to Make them RockDavid King
There are thousands of social media sites and tools ... but only a handful of very similar things you can DO on each of these sites. Things like type in a status update box, or click Like - hence, Meta Social. This presentations discusses each interaction type, and explains how you can connect with your customers through these types of interactions.
Fishing in the Rivers of Change ... While Wearing Your HipbootsDavid King
Change is good, but sometimes it is also hard. Emerging tech trends are also good, but sometimes the change needed to implement those emerging trends feels like scaling a mountain! David discusses the current social networking transformation taking place, how it affects our jobs, and how we can deal with those changes. Then David discuss changes a library needs to make to meet and participate in our new online, participatory world.
Consumer-centric organizations know that social media can be used to engage with customers, leading to increased satisfaction and the acquisition of new customers through the power of viral marketing - yet relatively few firms do it well. David presents a practical guide for any organization that aspires to create direct, deep, rewarding relationships with its patrons and prospects. David demonstrates how a range of Web 2.0 tools and techniques can be used to start and sustain conversations and humanize the organization in the eyes of those it seeks to serve.
For more info on this, get David's book, Face2Face: Using Facebook, Twitter, and other social media tools to create great customer connections!
Social Media and Your Job Search
Elon University Professional Discovery Week
February 15, 2011
Sarah Findle
Associate Account Executive, Social Media Marketing
Howard Merrell & Partners
sfindle@merrellgroup.com
@sfindle
Brand → Follow → Find → Engage
BRAND
Domain Name
http://www.godaddy.com/
Online Portfolio/Blog
http://wordpress.com/
http://www.visualcv.com/
http://www.tumblr.com/
https://posterous.com/
FOLLOW
Influencers
http://wefollow.com/
Lists
http://listorious.com/
Hashtags
http://wthashtag.com/
http://mashable.com/2009/12/08/twitter-chat/
RSS feeds
http://www.youtube.com/watch?v=0klgLsSxGsU
http://www.youtube.com/watch?v=VSPZ2Uu_X3Y
Quora
http://mashable.com/2011/02/13/quora-job-search
FIND
Twitter Job Search
http://www.twitjobsearch.com/
Linked in Companies
http://www.linkedin.com/
Follow companies you are interested in
Blogs
http://heatherhuhman.com/
http://www.onedayonejob.com/
http://www.culpwrit.com/
http://www.examiner.com/x-828-Entry-Level-Careers-Examiner
ENGAGE
Social Media Best Practices & ExperiencesDavid King
You have social media, but what should it look like? What content should you share with your customers? David shares some best practices with posting to business and organization social media channels.
Hacking, Making & Creating - at the library! Technology Innovations & Custome...David King
Traditionally, when our library customers wanted to make something, we'd send them to the craft section or to the "how to write a poem" section of the library. Today's makers want to make gadgets, 3D-printed prototypes, and a video series. And guess what? They want the library's help!
In this presentation, David provides an overview of technology innovations that focus on "making" - including hackerspaces, digital media labs, coworking spaces, and self-publishing tools, and provides ideas on how to incorporate these innovations into your library.
The Future of Nonprofits : SXSW PresentationDavid J. Neff
In the most important nonprofit book since UNCHARITABLE, Randal C. Moss and David J. Neff show how the future of innovation, internal entrepreneurship, fundraising and social media communications are going to radically reshape the landscape of nonprofits in the next five years.
With case studies, expert interviews, document samples and the world's first nonprofit themed graphic novel they are giving you the keys to change your nonprofit today.
With all apologies to Merlin Mann, this is my re-interpretation of his famous presentation to the staff at my school. Due to some time considerations and because he is so awesome, I at times (like the opening slide!) egregiously and without remorse rip off Mr. Mann directly. I hope he doesn't mind.
Bridging the Gap - The Future of LearningClint Hamada
This is our group's presentation on The Future of Learning at Learning 2.010 in Shanghai. We chose to focus on what we think is going to be the future of learning as well as some things that we are doing now (or can start doing tomorrow) to bridge that gap. We also tried to connect our vision of the future with the IB Learner Profile and with the NETS*S.
This was a presentation that I did in March 2012 at Computers in Libraries in DC on "Getting to yes after the conference" (program called it getting to yes after CIL) Tips and tricks are for any library type of library.
Improving the Customer Experience: on the web, in the library, in the communtiyDavid King
This presentation focuses on using technology in a library setting to improve the experience customers have while at the library, or while on the library's website.
Meta Social: Online Interactions & How to Make them RockDavid King
There are thousands of social media sites and tools ... but only a handful of very similar things you can DO on each of these sites. Things like type in a status update box, or click Like - hence, Meta Social. This presentations discusses each interaction type, and explains how you can connect with your customers through these types of interactions.
Fishing in the Rivers of Change ... While Wearing Your HipbootsDavid King
Change is good, but sometimes it is also hard. Emerging tech trends are also good, but sometimes the change needed to implement those emerging trends feels like scaling a mountain! David discusses the current social networking transformation taking place, how it affects our jobs, and how we can deal with those changes. Then David discuss changes a library needs to make to meet and participate in our new online, participatory world.
Consumer-centric organizations know that social media can be used to engage with customers, leading to increased satisfaction and the acquisition of new customers through the power of viral marketing - yet relatively few firms do it well. David presents a practical guide for any organization that aspires to create direct, deep, rewarding relationships with its patrons and prospects. David demonstrates how a range of Web 2.0 tools and techniques can be used to start and sustain conversations and humanize the organization in the eyes of those it seeks to serve.
For more info on this, get David's book, Face2Face: Using Facebook, Twitter, and other social media tools to create great customer connections!
When Life Gives You Silos (Devopsdays Amsterdam 2013)kevinvw
A 5-minute Ignite talk about how the Devops mindset can help to survive in organizational silo's.
Short Summary:
Often in large companies, everyone with the same profile is pushed into the same department. For example system guys, python guys and helpdesk people. Each with has different team leads and middle management... This is called “The Silo Effect”.
This idea probably sounds good on paper but in reality, it is why companies are slow and cost ineffective. For the people inside there is no way to easily bounce ideas off someone with different skills and expertise.
The problem with Silo's is that teams can get easily isolated from other teams. This results in a situation where it might become impossible to get help from other teams when problems arise and you are dependent on them. The middle managers are then often dragged into the fray and everyone starts blaming everyone.
So in order to fix this, do something technical people often forget to do: stop focusing on solving the technical dilemmas and start communicating. Ask other teams how you can improve your system and realign
it with their vision.
So my story here is really about how to build bridges between silos. As a developer or ops person, talk about different concerns and visions.Share the responsibility of shipping an application with your systems team.
It is about planting seeds that will create cooperation, respect and trust. Seeds that only grow by making compromises. It is about inspiring a change in work ethic, not forcing it.
We got there by compromise and lots of strict agreements. Given our technology, we agreed to a deployment process flow and laid down the tracks to follow that path. In our case we created a Jenkins pipeline and since we build as Debian packages, we make it easy for operators to manage.
So what do you do when you encounter silos? Don't put energy towards knocking them down. The management structure has been there for ages and will probably never change. Make it your playground, learn to navigate them and uncover shortcuts. Informally discuss with the people in other teams, at the coffee machine for example.
In the end, it is about a gradual evolution of improving communication and collaboration, not an immediate revolution. Keep in mind IT is not centered around the systems or the tech we use, it is
about the people.
Finally... Real silos are often painted in the color of the sky, to make them look transparant.
And this is exactly what we should do too with organizational silos.
So when life gives you silos, paint them.
Reciprocal Teaching: A Comprehension StrategyJennifer Jones
Reciprocal Teaching is structure for teaching students to comprehend text with teacher support, eventually leading to independence. It is a combination of four reading strategies: Questioning, Clarifying, Summarizing and Predicting.
Pushing, pulling or leaving the door openDale Lane
A talk about mobile apps that rely on data from the Internet, and some of the decisions and choices facing mobile app developers in writing them
SlideShare kinda screws with the speaker's notes, so if you'd like the notes it's probably best to download the presentation file.
Overview of the talk is written up at http://dalelane.co.uk/blog/?p=1009
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
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Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Non-Financial Information and Firm Risk Non-Financial Information and Firm RiskAJHSSR Journal
ABSTRACT: This research aims to examine how ESG disclosure and risk disclosure affect the total risk of
companies. Using cross section data from 355 companies listed in Indonesia Stock Exchange, data regarding
ESG disclosure and risk was collected. In this research, ESG and risk disclosures are measured based on content
analysis using GRI 4 guidelines for ESG disclosures and COSO ERM for risk disclosures. Using multiple
regression, it is concluded that only risk disclosure can reduce the company's total risk, while ESG disclosure
cannot affect the company's total risk. This shows that only risk disclosure is relevant in determining a
company's total risk.
KEYWORDS: ESG disclosure, risk disclosure, firm risk
How social media marketing helps businesses in 2024.pdfpramodkumar2310
Social media marketing refers to the process of utilizing social media platforms to promote products, services, or brands. It involves creating and sharing valuable content, engaging with followers, analyzing data, and running targeted advertising campaigns.
www.nidmindia.com
Exploring Factors Affecting the Success of TVET-Industry Partnership: A Case ...AJHSSR Journal
ABSTRACT: The purpose of this study was to explore factors affecting the success of TVET-industry
partnerships. A case study design of the qualitative research method was used to achieve this objective. For the
study, one polytechnic college of Oromia regional state, and two industries were purposively selected. From the
sample polytechnic college and industries, a total of 17 sample respondents were selected. Out of 17
respondents, 10 respondents were selected using the snowball sampling method, and the rest 7 respondents were
selected using the purposive sampling technique. The qualitative data were collected through an in-depth
interview and document analysis. The data were analyzed using thematic approaches. The findings revealed that
TVET-industry partnerships were found weak. Lack of key stakeholder‟s awareness shortage of improved
training equipment and machines in polytechnic colleges, absence of trainee health insurance policy, lack of
incentive mechanisms for private industries, lack of employer industries involvement in designing and
developing occupational standards, and preparation of curriculum were some of the impediments of TVETindustry partnership. Based on the findings it was recommended that the Oromia TVET bureau in collaboration
with other relevant concerned regional authorities and TVET colleges, set new strategies for creating strong
awareness for industries, companies, and other relevant stakeholders on the purpose and advantages of
implementing successful TVET-industry partnership. Finally, the Oromia regional government in collaboration
with the TVET bureau needs to create policy-supported incentive strategies such as giving occasional privileges
of duty-free import, tax reduction, and regional government recognition awards based on the level of partnership
contribution to TVET institutions in promoting TVET-industry partnership.
KEY WORDS: employability skills, industries, and partnership
Get Ahead with YouTube Growth Services....SocioCosmos
Get noticed on YouTube by buying authentic engagement. Sociocosmos helps you grow your channel quickly and effectively.
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Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
The Challenges of Good Governance and Project Implementation in Nigeria: A Re...AJHSSR Journal
ABSTRACT : This study reveals that systemic corruption and other factors including poor leadership,
leadership recruitment processes, ethnic and regional politics, tribalism and mediocrity, poor planning, and
variation of project design have been the causative factors that undermine projects implementation in postindependence African states, particularly in Nigeria. The study, thus, argued that successive governments of
African states, using Nigeria as a case study, have been deeply engrossed in this obnoxious practice that has
undermined infrastructure sector development as well as enthroned impoverishment and mass poverty in these
African countries. This study, therefore, is posed to examine the similarities in causative factors, effects and
consequences of corruption and how it affects governance, projects implementation and national growth. To
achieve this, the study adopted historical research design which is qualitative and explorative in nature. The
study among others suggests that the governments of developing countries should shun corruption and other
forms of obnoxious practices in order to operate effective and efficient systems that promote good governance
and ensure there is adequate projects implementation which are the attributes of a responsible government and
good leadership. Policy makers should also prioritize policy objectives and competence to ensure that policies
are fully implemented within stipulated time frame.
KEYWORDS: Developing Countries, Nigeria, Government, Project Implementation, Project Failure
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Social media refers to online platforms and tools that enable users to create, share, and exchange information, ideas, and content in virtual communities and networks. These platforms have revolutionized the way people communicate, interact, and consume information. Here are some key aspects and descriptions of social media:
1. in the Library:
Facebook
& Engaging Users
Enhancing Services
david lee king | davidleeking.com | topeka & shawnee county public library
flickr.com/photos/smemon/5684115572/
Hi! So let’s talk about Facebook. Specifically, using a Facebook Page in an organizational setting. With the broad goal of enhancing services and engaging our customers.
We’ll do that by covering these three areas:
Rebooting, the “Three M’s,” and getting engaged.
I’ll tell you more about each of those areas as we get to them.
So first, how about a reboot?
Here’s the problem I see
At this point, most of us libraries have a Facebook Page.
1. but not all libraries do! Some libraries don't have them yet!
2. many times, they are used as one-way broadcast tools
so, some confusion is taking place
We know how to use it personally - friend to friend. But organizationally? It’s a different beast.
Here’s what we’re used to:
Mainly, a “new tool” / “old philosophy” thing, taken from the business world.
We’re still thinking in terms of old media, physical interactions, using the “best,” correct wording in our writing, sending out “broadcast, newsletter-y” content to a wide audience, not expecting a response, etc.
The focus is still on us, on getting our communication out, etc.
Meanwhile, in the real world of our customers ... they are already talking about us in Facebook. Taking photos of what they like and what they don't like and sharing that. Making a video about it even.
Making recommendations to their community - friends and family, or - more of your patrons.
So I think a “Reboot” is needed!
Here’s what I mean by Reboot - you know how movie studios take an older, classic movie, and remake it with modern technology, younger actors, a more gritty story, etc? You know - making it work for this day and age?
That’s what we need to do with our Facebook Pages. Many of us started them with no plan other than:
- Facebook is Cool!
- Social media is Cool!
- I’m cool and want to do Facebook!
- My boss told me to do it
- my employees told me to do it
- our customers like it!
And that was the extent of our plan. I’d suggest we do this:
Another way to say “time for a reboot!”
The great thing is this - with social media, you don’t have to delete anything, you don’t have to build something. You can just do some brainstorming and planning, and ... just get it better the next time around.
That’s my goal with this presentation - to give you some tools and tips to make your pages better, and help you figure out a plan to make that happen.
So - there are three things to think about with our Reboot. They are:
reason to exist
a team to make it happen
telling people about it!
Let’s look at each of those ideas.
First, you need a compelling reason for your library to be on Facebook. I’d say all those reasons like “my boss told me to” or “because it’s the shiny new toy” aren’t that compelling.
Luckily, this is as easy as setting some goals for the FB Page.
So sit down with a small team of staff, and create some simple starter goals for your Facebook Page. Here are some ideas for starter goals:
who will we connect with - people in your service area? other libraries? certain student groups or age ranges?
why will we connect with them - Why do we want to connect with them? So they know what’s happening next week at the library? Better their lives? Make them smile? Get them to visit the building? Something else?
what will we share - Once we know why we want to connect with them, what types of content will we share with them to help meet those “why will we connect” goals?
what type of content - mainly text? Mainly visual? A mix? More on this later.
Answer these types of questions, and you will have goals.
You also need a team to make those goals happen!
Here’s what some libraries do for Facebook teams:
Because Facebook is just a broadcast medium, right? A place to put up virtual billboards?
Um, no.
Because FB is on the web, so it’s a technology thing. Um, no.
Ah - here we go. Just librarians, because we rule the world! And we know stuff! And the media thinks we’re geeky cool right now!
Actually, if you have the luxury of creating a team, I have a better way...
Why not mix it up a bit?
Have a team of marketing, public services, and technology staff. That’s what my library does. It makes us more well-rounded when it comes to content and responses.
And I’ll insert here - if you’re a smaller library, you might BE the team. That’s ok, too. You guys could probably teach us larger library folks a thing or two about getting things done, I’d guess.
need the Boss too
someone to:
answer the hard questions
irritating people
who decides who to friend - people and orgs
probably set up multiple admins..
Now that you have a reason, and you have your team set up, you need to tell people you have a Facebook Page.
This part is easy ...
Make sure to put something on your website, pointing to social media accounts. Here’s what Salt Lake City Public Library did.
And my library. This is in the footer of every page. We feature a couple of social media tools, and have buttons for all the major tools we’re on.
explain it a little bit - wordpress widget
This is cool: everytime someone Likes something, that shows up on her FB wall - she shares that Like with all her friends. Thus enabling more potential clickthroughs.
Also - a way to get your website content into FB without reposting it - patrons move it there everytime they click Like. It’s a bridge between you and FB.
Also ... don’t ignore your physical building! Here’s the poster on the front door of our library.
I love this one - they list out the address, and include a QR code for direct access to the page.
You can also add it to flyers, in the newsletter. Announce it at meetings, make a little paper tent and place those on tables in the library.
Many ways to help customers find you!
So that was rebooting. Now, let’s talk about the 3 M’s.
Three more things to talk about here. They are...
management, measurement, and market ... ment! really marketing.
First, let’s look at management:
Here, I mean the day-to-day “making it run” stuff. Figuring out a plan for answering questions from staff, checking stats, making sure people post.
Here are some things to think about with management:
Back to the team for a sec. If you can, it really helps to have more than one person do this. Facebook doesn’t take a ton of time, but it does take planning and time to do well.
So the more the merrier!
One way to figure out that planning stuff is to schedule regular meetings to talk through those issues.
We also have an email distribution group for our Facebook Page.
And we have Multiple Admins for our Facebook Page. We use two types:
Managers - can do everything - they can view insights, create ads, respond to and delete comments, create posts, edit the page and add apps, and manage admin roles.
Content Creator - they can do everything except manage admin roles.
Having multiple admins lets you cover every day with no sweat - it makes it easy for everyone (1 day a week instead of 5)
Fun for staff, too.
We also use the scheduled posts view - that’s where you can see all the scheduled but-not-yet posted posts.
Now on the Main Page (used to be called Activity Log)
This helps us schedule our posts, and not run over each other’s cool content.
We also use the scheduled posts view - that’s where you can see all the scheduled but-not-yet posted posts.
Now on the Main Page (used to be called Activity Log)
This helps us schedule our posts, and not run over each other’s cool content.
provide some goals and guidelines for posting, then let em go!
guidelines - when to post, language to use, etc
goals = what’s the goal?
narrow the content:
We have three narrow areas of content on our Facebook Page:
reader’s advisory - so books, authors, movies, etc.
current and local events - what’s happening in the news, local and national
normal library stuff - the stuff about library news, events, author talks, markety stuff.
And that’s all. No other content allowed for now!
This depends on your fans:
- for example, restaurants are successful at 7am-noon - when people make lunch plans
- user engagement in general is highest at 9-10pm
For public libraries, think parents just put the kids to bed, and are winding down - so evening is good.
Academic libraries - depends on your primary audience, right? freshmen - maybe 8-10pm. Faculty? Maybe 9:30 am.
[Click]
Don’t forget this - people check FB during the work day too. So make sure to distract them!
The point - don’t rely on me or some infographic to tell you the best time to post. Experiment with different times of the day and different days of the week and see what gets the most engagement.
How many posts per day? Same thing.
Ask your customers how many they want from you - or if what you're doing now is enough.
Sneaky pro tips - post more, then see if your UnLike rate goes up. If it does, back off (more on that in a bit).
Whatever you do, make sure to post regularly
- at least once a day to stay top of mind for fans (and in the Timeline)
- be consistent with whatever you do
- same time/times of day
So that’s Management. Now on to...
Measurement - what you can measure. what you should measure. Set real goals, then try to measure success of that.
Facebook Pages has insights, and they are pretty awesome. You can get a LOT of info out of this stuff!
I’ll walk through the major sections, then give you some ideas for how to use FB Insights.
This is the Overview page. Give a nice visual daily/monthly graph of engagement and reach.
Below that is the coolest part of FB Insights - the stats on individual posts!
You can narrow by post type, if you want to.
This shows, for each post:
type and targeting - what type of post, and if it was public or pointed at a smaller group
Reach - how many people saw the post
Engagement - people who have “done something” - liked, shared, commented on.
Why is this cool? At a glance, you can see what posts engaged users, and what posts flopped. Then do a little process review, and make them all better.
For example - That “have you ever wondered” post - fail. Why? It was too long.
Likes is another useful tab. This shows gender and age of your users.
I can tell that a majority of my library’s Facebook followers are female, age 25-44.
One other really cool pro tip - see that Export Data button? Do that, and you get ...
a spreadsheet with every stat and a lot more!
This is my customized version, showing some useful stats to know:
Daily number of people who have interacted with us
daily likes and unlikes.
etc.
why track those numbers? These are ways to see if you are reaching your goals.
Which means it doesn’t make sense really to track ANYTHING ... until AFTER you have those goals figured out.
Not via Facebook, but there are other things you might want to track. For example, conversions.
Here’s what that might look like.
This is our Summerfest page on our website. We want people to go there and sign up!
So in Google Analytics, I can check referrals for our summerfest page, and see that people are reaching our page from Facebook. Why is that?
Because of this - we posted some FB posts about Summerfest, and included a link to sign up.
Also work towards the Bigger goals
- get more people to the library, get more people reading
my library’s big goal - kids ready to read by kindergarten. Some of that means connecting with parents.
- FB can create a buzz around those larger library goals - and are measurable through interactions.
- Events - just ask. How did you hear about this? Via Facebook
- ROI again!
Market-ment - now to my silly made-up word.
OK. Let’s be real here for a sec. You WANT to do some marketing in Facebook. Why?
of Americans age 13 and up are on Facebook. That’s over half of your customers. 73% for ages 12-17.
That you can advertise to.
For free.
Post fun, entertaining stuff! And stuff about the library.
Quick - which one of these two posts caught your eye and made you smile?
The funny baby, right? Look at the numbers:
Funny baby - 5006 people saw this post, 46 shares, 81 likes
event for summerfest - 967 people saw this post, 2 shares, 11 likes (not bad at all)
What should you do with this knowledge?
Post a mix of fun stuff and “library” stuff. Why? When people see the fun stuff, they are more likely to see the "real" stuff
Facebook users LOVE the fun stuff. Example - what are you reading tonight?
People interact with that. When they do that, that tells Facebook “yo - this dude loves content from the library’s FB Page. So let’s make that FB Page appear a bit more often in his timeline.”
Then - that gives you the opportunity to share more - your “real” stuff. Events, new services, etc. so make sure to mix it up!
It helps. But - let’s talk about that Facebook drop in reach now.
Facebook’s algorithm for news feeds recently changed. This change affected a lot of organizations and companies because they experienced a huge drop in engagement rates - in some cases, 40% or more. Many Facebook Pages that primarily published viral content (think Buzzfeed) now have a significantly diminished Facebook reach.
However, some companies and organizations are not experiencing this drop in reach, and are still growing (that’d be my library). What’s going on?
Here’s what Facebook is doing: simply adjusting their news feed for their customers. Your news feed shows about 300 posts, not everything. So Facebook’s algorythm is designed to show people what is most relevant to them.
The drop in reach? Simply means that those pages were focused on the wrong things.
Focus on posting useful content. Being authentic, sometimes fun or funny. Be visual. Basically follow the guidelines in this presentation, and you’ll be ok.
IF it’s a big deal on your Facebook Page, then you’re posting wrong.
useful content = engagement
Here’s what Amy Porterfield says (check out her blog!):
When it comes to Facebook engagement, there are just four things Facebook is monitoring. You ready for this? Facebook is looking to see if your fans either:
1) LIKE your post
2) COMMENT on your post
3) SHARE your post, or
4) CLICK a link in your post (if you include one of course).
THAT IS IT. If Facebook users are not doing one of these four actions, Facebook thinks your audience is not at all interested in your content. If Facebook thinks your fans are not interested in your posts, they won’t push your posts out into the news feed and your reach declines. Now do you see how REACH and ENGAGEMENT go hand in hand?
OK. We have covered the Reboot, and the Three M’s. Management, Measurement, and market ... ment.
Now on to the last part of this presentation - Getting Engaged!
Lots of points to make here. They include:
The easiest way to turn fans into engaged fans, meaning that they interact with your posts (like, share, comment, click links, etc) is to create compelling, interesting content.
So make sure to be relevant to your FB fans. Who are they? Most likely, they are already library lovers - so you don’t have to convince them!
- insider info is cool. Think new books, new videos! New services!
- expert tips - shortcuts, alerts for that new paranormal romance author, etc.
- don't pretend that your Fans are all new library users
Don’t be pushy though!
be there for customers, like we are at the service desk:
- answer questions
- just talk
Also share fun stuff!
share the news of your library:
- what's happening
- what's going to happen
- stuff you like to read - staff picks.
Above all, make sure to tell the library’s story.
Mention milestones. Show what’s happening. Ask if people were there, and could they share their experience? That’s a sneaky way to include your customers in the story.
My daughter...
Pro Tips for posting nirvana:
There are a variety of ways to think about How to post. Here are some ideas on improving your posts - experiment and see what works for your library!
When you do post, Think short
- posts between 100-250 characters, or less than 3 lines of text
- these see 60% more likes, comments, and shares than longer posts
Also, always include a visual element in your posts. Why?
posts including pics and videos generate 100% more engagement than a text-only post
use simple images, bold visuals, clear focal point, saturated colors
Goal - “ooh, that's pretty” - click
post videos in Facebook, either with FB videos or via Youtube. This also counts as visual content.
Don’t sound like a brochure, or like your marketing manager edited what you really wanted to say! Do that, and you will get ignored fast.
This is tricky, because FB posts should be treated as conversations. You don’t edit conversations! But the medium is the same one - our keyboards and computers - that we use to write white papers. So that’s a hard switch to make for some of us.
Here are two ideas to help you sound human in a text box:
#1: Type like you talk.
Make sure your posts are conversational. If that isn’t easy to do (most of us were trained in school to write formally).
So - write something down, then say it out loud. If it doesn’t sound like something you’d actually say to a friend, rewrite it!
And #2 - write “business casual.” Instead of marketing-speak, pretend you’re writing to a co-worker, or to a familiar customer.
You’re still “at work,” so don’t do this -
No weekend, game day casual language! You get the difference, right?
Obviously, to pull this off, you need audience participation - make sure to encourage interaction.
There are some great ways to do this:
ask questions to spark conversations and activity.
An easy way to do this is to make a fill in the blank post - these generate about 90% more engagement than the average text post
people will respond with Likes and comments
call to action - have one in everything you do
what is it? It’s simple - it’s just providing the next step. After you read this, do this...
- ask people to do stuff
- ask them to Like a post, share it, comment, answer a question
- Call to action should be in the first 90 characters of the post
Important - make sure your FB Page is set up for participation!
Look at your privacy settings for your page, and play with your permissions.
Make the wall the default landing page, and allow fans to write on the wall too.
- fans can post photos
- fans can post videos
- fans can post links
OK - we now know what’s needed. You might need to reboot that page. You should re-examine the three M’s - management, measurement, and marketing
And you have some tips for getting and improving engagement.
What happens when you follow these tips and tricks?
You will be able to use Facebook as a tool to help meet real live library goals.
Set those Facebook Page goals high, and see if you can help kick those system-wide library goals out of the ballpark!
If you’re interested in more info like this, please check out my book called Face2Face. More info at my blog at davidleeking.com
Thank you!
Questions?