The document describes a proposed solution called PetScan that uses electronic pet collars with barcodes. Scanning the barcode with a smartphone provides access to the pet's medical history, vaccinations, allergies, and other important details. The collars would be sold at animal shelters, pet stores, and clinics. Owners would pay a small fee for the collar and a monthly subscription fee. This would provide rescue organizations with ongoing funding. Scanning a lost pet's collar would quickly connect the pet with its owner.

1. PetScan
Hila Hanan, 038033254
Innovation in IT
Jimmy Schwarzkopf, 2011

2. The Problem
Your dog is lost.
It’s got an electronic chip,
you’re sure it will be
found soon enough.
By the time the shelter comes
up with what’s wrong, its been It’s found by the local
a few months of suffering for authorities but they
the dog and yourself, being can’t read the
apart. Only then, you find it in electronic chip it’s
and take it back home carrying
There, it’s given a type 30 days of quarantine
of food it’s allergic to later, your dog is
and responses really transferred to a local
bad to it. animal shelter.

3. The Problem

4. The Solution
PetScan
A simple pet collar with a unique Smartphone barcode attached to it.
By a short scan of the barcode, the pet's details are all revealed –
medication, vaccinations, food, age, behavior and anything alike.

5. How does it work?
The collars are available in
animal shelters, pet stores
and clinics and are sold to
pet owners for a minor
price and a monthly fee
The collars are branded and
are easily recognized. A short
scan of the barcode by any
The info is accessible Smartphone launches the
anywhere, anytime, but PetScan application, full of
is open for modification the pet’s details
only upon owners login

6. The Solution
General
Profile
Medical
Copy, print &
send anything Chart
Main
Features
Free-Style Calendar
Contact Info

7. The Solution
Lost pets easily
identified
Accessible
Provides monthly anywhere,
income to animal anytime, by
rescue anyone
associations
Key
Benefits
Familiar Prevents medical
technology makes mistakes
it easier to use
Very cheap to
manufacture and
therefore to buy

9. Competition
Major competitors
Medical History
Accessible
Not beneficial
Don’t help
saved only if
only by owner,
Complicated
for animalsisin
identify a lost
treatment
only on a PC
given use
to in that
need
pet
or a MAC
particular clinic

10. What makes it so good?

11. PetScan Ecosystem
Pet owners
Potential
Pet stores
adopters
PetScan Veterinarians
Pet Collar
manufacturers & animal
clinics and
& Distributors hospitals
Local
Pet shelters
authorities
& animal
&
associations
quarantines

12. Business Model
Customer
Key Activities Relationships
Value Customer
Key Partners
Proposition Segments
Key Channels
Resources
Cost Structure Revenue Streams

13. Customer Segments Business Model
Animal
Value Proposition
Pet owners Vets, medical Local
Potential shelters &
(who own a centers & authorities
Smartphone) Adopters volunteer
hospitals & quarantines
associations
Manage info Easy access Medical Easy tracking Easy tracking
& find lost to history & and saving & fast owner
pet information added value resources finding
Channels
Online
Stores, vets advertising & Personal meetings, offering them the best
etc. adoption proposition for them
agencies
Customer
Relations
Acquisitive &
Retentive - Indirect Personal relationship evolving special business
coupons and acquisition offers & mutual benefits
content

14. Business Model
The PetScan collar is sold Activation depends on a
Revenue Streams for a one-time cost monthly fee by the owner
Animal rescue shelters &
volunteer associations 1st year fee directed to
the specific Animal
association the collar
Veterinarians, animal clinics was bought in
& animal hospitals
Pet stores & animal Animal rescue shelters
accessories distributors & volunteer associations
Local quarantines &
of the owner’s choice
authorities
Recurring Revenues
Transactional Revenues
PetScan revenue share from
PetScan revenues from selling
monthly fees donated to animal
the collar via 3rd parties
associations

15. Business Model
Talented Program Designers
Strong Servers & UI Specialists
Program Designers &
Servers
Able to store online data for Able toUI specialists to use
design a fun, easy
millions of pets application & website.
The UI must be very intuitive.
Key Resources
Key Activities
Trustworthy Collar
Manufacturer Talented Programmers
Collar Manufacturer
The collar must be cheap to Able toProgrammers fast,
create an advanced,
manufacture but attractive and reliable program
qualitative
Experienced Distributors
Collaborative Partners Talented & enthusiastic
Partners
Strong allies helping push the Distributors
salesmen and distributors, able
to achieve great shelf space and
product & service
persuade 3rd parties to sell and
support out product

16. Business Model
Key Partners

17. Business Model
Program Reduces collar
Initial investment
Designers & UI ~1500 NIS a
Servers Distributors
revenue by up to
only
specialists month
5 NIS a piece
Initial investment Collar
Cost Structure
Programmers 5 NIS per collar Partners
No cost
only Manufacturer
2,000 NIS (20NIS min revenue per collar after reducing distributors cost,
100 collars a month)
+
15,000 NIS (3 NIS min revenue per user fee, 5000 users a month)
-
1,500 NIS (monthly cost - servers)
15,500 NIS MINIMUM revenue per month

18. Business Model
Key Partners Key Activities Value Proposition Customer Relations Customer Segments
Key Resources Channels
Cost Structure Revenue Streams

20. Thank You!