Pet scan short
- 1. PetScan Hila Hanan, 038033254 Innovation in IT Jimmy Schwarzkopf, 2011
- 2. The Problem Your dog is lost. It’s got an electronic chip, you’re sure it will be found soon enough. By the time the shelter comes up with what’s wrong, its been It’s found by the local a few months of suffering for authorities but they the dog and yourself, being can’t read the apart. Only then, you find it in electronic chip it’s and take it back home carrying There, it’s given a type 30 days of quarantine of food it’s allergic to later, your dog is and responses really transferred to a local bad to it. animal shelter.
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- 4. The Solution PetScan A simple pet collar with a unique Smartphone barcode attached to it. By a short scan of the barcode, the pet's details are all revealed – medication, vaccinations, food, age, behavior and anything alike.
- 5. How does itwork? The collars are available in animal shelters, pet stores and clinics and are sold to pet owners for a minor price and a monthly fee The collars are branded and are easily recognized. A short scan of the barcode by any The info is accessible Smartphone launches the anywhere, anytime, but PetScan application, full of is open for modification the pet’s details only upon owners login
- 6. The Solution General Profile Medical Copy, print & send anything Chart Main Features Free-Style Calendar Contact Info
- 7. The Solution Lost pets easily identified Accessible Provides monthly anywhere, income to animal anytime, by rescue anyone associations Key Benefits Familiar Prevents medical technology makes mistakes it easier to use Very cheap to manufacture and therefore to buy
- 9. Competition Major competitors Medical History Accessible Not beneficial Don’t help saved only if only by owner, Complicated for animalsisin identify a lost treatment only on a PC given use to in that need pet or a MAC particular clinic
- 10. What makes itso good?
- 11. PetScan Ecosystem Pet owners Potential Pet stores adopters PetScan Veterinarians Pet Collar manufacturers & animal clinics and & Distributors hospitals Local Pet shelters authorities & animal & associations quarantines
- 12. Business Model Customer Key Activities Relationships Value Customer Key Partners Proposition Segments Key Channels Resources Cost Structure Revenue Streams
- 13. Customer Segments Business Model Animal Value Proposition Pet owners Vets, medical Local Potential shelters & (who own a centers & authorities Smartphone) Adopters volunteer hospitals & quarantines associations Manage info Easy access Medical Easy tracking Easy tracking & find lost to history & and saving & fast owner pet information added value resources finding Channels Online Stores, vets advertising & Personal meetings, offering them the best etc. adoption proposition for them agencies Customer Relations Acquisitive & Retentive - Indirect Personal relationship evolving special business coupons and acquisition offers & mutual benefits content
- 14. Business Model The PetScan collar is sold Activation depends on a Revenue Streams for a one-time cost monthly fee by the owner Animal rescue shelters & volunteer associations 1st year fee directed to the specific Animal association the collar Veterinarians, animal clinics was bought in & animal hospitals Pet stores & animal Animal rescue shelters accessories distributors & volunteer associations Local quarantines & of the owner’s choice authorities Recurring Revenues Transactional Revenues PetScan revenue share from PetScan revenues from selling monthly fees donated to animal the collar via 3rd parties associations
- 15. Business Model Talented Program Designers Strong Servers & UI Specialists Program Designers & Servers Able to store online data for Able toUI specialists to use design a fun, easy millions of pets application & website. The UI must be very intuitive. Key Resources Key Activities Trustworthy Collar Manufacturer Talented Programmers Collar Manufacturer The collar must be cheap to Able toProgrammers fast, create an advanced, manufacture but attractive and reliable program qualitative Experienced Distributors Collaborative Partners Talented & enthusiastic Partners Strong allies helping push the Distributors salesmen and distributors, able to achieve great shelf space and product & service persuade 3rd parties to sell and support out product
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- 17. Business Model Program Reduces collar Initial investment Designers & UI ~1500 NIS a Servers Distributors revenue by up to only specialists month 5 NIS a piece Initial investment Collar Cost Structure Programmers 5 NIS per collar Partners No cost only Manufacturer 2,000 NIS (20NIS min revenue per collar after reducing distributors cost, 100 collars a month) + 15,000 NIS (3 NIS min revenue per user fee, 5000 users a month) - 1,500 NIS (monthly cost - servers) 15,500 NIS MINIMUM revenue per month
- 18. Business Model Key Partners Key Activities Value Proposition Customer Relations Customer Segments Key Resources Channels Cost Structure Revenue Streams
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