1. PETSTOP
“One Stop at Pet Stop for
all your Pet Needs”
By GeekChic (SOPHIE CHEN, CINDY DENG,
TECHNOVATION NANDINI IYER, ALISHA PARIKH, AMRITA
2013 VENKATRAMAN)

2. Outline
 Vision and Strategy
 Market Need
 Target Audience
 App Description
 Competitive Edge
 Technology
Integrations
 Financial Analysis
 Appendix

3. VISION AND STRATEGY
VISION: Leverage mobile
technology to help the pet
owner and pet lovers community
STRATEGY: Create a mobile
app that enables pet owners
and lovers to efficiently access
relevant information “on the go”
Photo taken in Sunnyvale, CA

4. Market Need
1. ONLY 15%-20% of lost dogs are ever found*:
 Easy way to notify, locate and report lost pets
2. Absence of efficient way to find local pet-related
facilities:
 Finding local vets;
 Learning about local pet hang-outs
 Finding pet-sitters
3. User-friendly, intuitive, easy-to-use, on-the-go
interface
*National Council on Pet Population Study and Policy (NCPPSP)

5. Target Audience: Members and
Advertisers
Members (Free and Paid Advertisers (Paid
memberships): advertisers):
 Pet-owners  Pet Shops
 Looking for lost pets  Chains: Petco,
 New, first-time PetSmart
 Looking to adopt a  Local Pet Shops:
pet Tim’s Fish Shop
 Community members  Kennels, Groomers,
 who are pet lovers
Pet sitters
 Veterinarians Clinics
 Looking to adopt a
pet  Dog and Cat Shows

6. APP DESCRIPTION
Pet Stop is a mobile app that
enables the pet owners and pet
lovers community to efficiently
access relevant information “on the
go”. Key features include
• posting about and finding lost
pets
• Finding pets to adopt
• locating vets and pet events
• posting/finding pet sitters

7. Postings on Lost Pets
 Allows users to report if
they had lost a pet by
putting signs online,
storing information about
the pet, and including a
picture

8. Browsing Lost Pets
 Enables users to look at
lost pets in their local
area (by zip code) or all
the lost pets posted in
the database
 Provides all relevant
information about the
lost pet that was inputted

9. Adopt a Pet
 Based on user’s zip
code
 Looks for pets in the
user’s area depending
on what pet is searched
 Returns picture of the
pet as well as contact
information

10. Find Vets
 Using a GPS navigation
function, this screen
allows users to see the
top five veterinarian
business within a five
mile radius of their
location

11. Launch, Find and Attend
Events
 Allows users to easily
set the date, time, and
place of dog/cat park
events and share with
friends
 Integrated with
Facebook and Twitter
as well

12. Locate Pet-Sitters
 Integrates
the Twitter
feature to
allow
potential pet
sitters to
post their
availability
(date, time,
etc.), as
well as for
people to
look for
available
sitters

13. Get Directions to Park/Event
 Increases
efficiency by
allowing the user
to quickly search
up any nearby
park and/or
walking route to
walk his or her pet
or host park
events for pets

14. Competitive Edge
Features Pet Pets Off the Dog iPetBran
Stop Next Leash Park d
Door
Includes a database
to post about lost 
pets
User-friendly    
Based on Current
Location  
Community-oriented
  
Targeted towards all
pets  
Integrates with

15. Technology Integrations
 API’s used:
 Google Maps (for Events)
 Google Places (for Vets)
 Facebook (for Events and Pet-Sitting)
 Twitter (for Pet-Sitting)
 Pet Finder
 Crucial App Inventor Components
 Tiny DB
 Tiny Web DB
 WebViewer
 Notifier
 Twitter

16. FINANCIAL ANALYSIS
In 2012, $53.33 billion spent on pets in the
U.S., with 38% of that expense being spent
on features that our app caters to (e.g. vets,
adopting.)
Our hope is to tap this growing market by
having our app sold in two versions—a free
version with advertisements and a premium
version ($3.99) with no advertisements.

17. Product Roadmap
 Future Plans
 Use face-recognition software to help match lost
and found pet pictures
 Share and look for events by automatically
integrating Facebook with the app
 Use Google Places API to find the nearest pet
parks, dog shows, etc.

18. Sales and Marketing Plan
 Marketing Plan
 Targeted Ads on social networks
 Paid searches on Google and Yahoo
 Local Social Media Buzz
 Sales Plans
 Free Service
 Advertisement: $0.80 per 1000 impressions ($0.8 CPM)
 Premium Service - $3.99 download
 No Advertisements
 10% of reward value for pets found through Pet
Stop

19. Revenue and Financial Plan
 Assumptions and  5-year Financial Projections
Estimates  Assumption: Market share 2x
 Focus on local community: annually
Cupertino, Los Altos,  Year 1: 4,000 users x 3.99 = $16K
Sunnyvale, Mtn. View, CA  Year 2: 8,000 users x 3.99 = $32K
 Community size: 130K  Year 3: 16,000 users x 3.99 =
households $64K
 62% of households own a pet*  Year 4: 32,000 users x 3.99 =
 Focus on Premium Service $128K
revenue  Year 5: 64,000 users x 3.99 =
 Penetrate 5% of TAM in the $256K
first year Addressable
Total Pet Stop Market (Year
Market 1)
Non Pet Owners
(49400)
38%
PetStop
95%
62%
Pet Owners (4030)
(80600)
*Source for Data Used: ASPCA (2012)

20. Funding Request
 Little start up capital needed
 Team works from home
 No capital equipment required
 Advertisement revenue will support time
investment
 Long term
 Expand into entire US market
 Build iPhone App in 1 year
 Add additional services
 Looking for $10K initial investment
ROI = 25x in 5 Years

21. Thank You!
If you have any questions, please e-mail us at javachip2013@gmail.com.

22. Appendix: Market Survey
Market Research Results
100.00%
Percentage of People who responded 7 or above(out of 90)
90.00%
80.00%
70.00%
60.00%
50.00%
40.00%
30.00%
20.00%
10.00%
0.00%
Lost Pets
Social Gatherings Contact Vets Help Pet Return Pet Further Interest
Notification
Series1 76.67% 52.23% 71.11% 84.45% 92.99% 28.89%
*Link to Survey Questions:
http://www.surveymonkey.com/s/3TFB7H8