Pets and Vets Deck

1. January 2024
Version 1.8
www.petsandvets.co

2. The pet care industry is long
overdue for fresh thinking. That’s
where we come in.
We’re applying ground-breaking ideas to change pet care for the better.

3. Problem
• Veterinary clinics are not located everywhere
• Visits are expensive and time-consuming
• Many pets die without access to immediate and a
ff
ordable care
• Breed-based medical knowledge base is not locally available

4. The cost of pet healthcare is rising, making
the traditional approach to veterinary care
virtually obsolete. We’re working to address
this using science and technology to provide
healthcare that’s more accessible, a
ff
ordable,
and personalized to every pet’s unique needs.

5. Millennials grew up online, so it makes sense that
they prefer digital solutions when caring for their
pets. Add to that the fact that millennials are
willing to spend more on their pets than older
generations, and suddenly, we have a
fl
ood of new
and future revenue into the global pet industry —
and Silicon Valley is taking notice.

6. Solution
• 24/7 Vet AI assistant on any smartphone globally
• Immediate mobile access to consultation for a low
fi
xed fee
• Medications prescribed by a licensed veterinarian in each state
• Develop new revenue segments over time (organic food, pet care, etc.)

7. Your Pet. Your Records.
• We never hold your records hostage
• Record documents delivered after each consultation
• You own your pets’ data

8. The Pets & Vets Ecosystem
Health Monitor
Measures a pet’s activity so you
know if they need more exercise,
or to chill out.
Medical History
Conveniently track and share
care instructions, medications
observations, and more.
Diet Options
Re
fi
ne your pet’s diet with
nutritional details, caloric
content, and ingredients for
nearly 5,000 pet food brands.
Instant Sharing
Share your pet’s journal and
records quickly and
conveniently. Never request a
vaccination report again.
Helpful Reminders
Medication re
fi
lls, vaccinations,
and appointments made easy
with reminders built right in.
Handle Emergencies
Save a 24/7 emergency hospital
and your primary veterinarian just
in case. Store your pet’s
registration and microchip ID to
quickly
fi
nd a lost pet.
Stay Informed
Get news, information, and
helpful articles delivered to you
based on your pet’s unique needs.
Safe Travels
You can easily
fi
nd local pet care
provider services on your Pets &
Vets app, wherever you and your
pet travel.

9. Market Size
• Huge ($281 Billion by 2024)
• Getting larger (demographics and trends are increasing exponentially)
• Won’t stop growing
• Recession-proof
• Millennials choose pets over babies
The global pet care market was valued at USD 235.32 billion in 2022. The
market growth is projected to grow from USD 246.66 billion in 2023 to USD
368.88 billion by 2030, exhibiting a CAGR of 5.92% during the forecast period.
North America Pet Care Market Size, 2019-2030 (USD Billion)
www.fortunebusinessinsights.com
2019 2020 2021
75.56
79.54
2022 2023 2024 2025 2026 2027 2028 2029 2030

10. Legal and Regulatory
• FDA has relaxed all rules due to COVID-19
• In most states, there are no regulatory obstacles to operating
• States have weak or non-existent enforcement mechanisms
• Globally (outside the US), there are no regulations or barriers

11. Competition
• Televet
• Chewy Connect with a Vet
• PawP
• Dutch
• AirVet
• Vetster
• PetsApp
• First Vet
• Wagr
• TelePaws

12. Sales Funnel
• Bark- AI Medical Assistant
• Educational videos (YouTube Channel)
• Podcasts (ClubHouse)
• Strategic partnerships (paw.com and meowington.com)
• National referral database for local veterinarian clinics
• National database of vets with consumer ratings

13. Revenue Segments
• Pay-per-use and subscription options
• Prescription medications
• Pet food and nutrition
• Pet care products and items
• Referral database with ad options for local veterinary clinics

14. Technology
• Software Automation AI to screen initial visitors
• Veterinary Technician to screen visitors before consulting with Vet
• Licensed Veterinarians in each state would log on using an “Uber-like” app
• Machine learning and AI to diagnose issues rapidly and accurately
• IoT sensor for 24/7 pet health vitals monitoring ($99)

15. $2M Seed Round
Use of Funds - Year One
• Team Payroll (Management Team)
• Marketing and Advertising (Top-tier
fi
rm)
• IT Development (Software Team)
• Hardware Development (i.e., Bark Home Monitoring System)

16. 90-day Pilot Test
• Partner with one veterinary clinic in South Florida
• Licensed veterinarians/nurses on Upwork by the hour as needed
• Marketing referrals from strategic partners
• $10,000/month Ad words campaign

17. Team
• Linda Frost (CEO, Founder, Spokesperson, and Veterinary Professional)
• Eric Rogell (CMO)
• CFO (candidates being interviewed)
• Tangy Frederick (CTO)
• Noël Ziel (Veterinarian Nurse)

18. Advisory Board
• Local Vets from South Florida
• Dr. Brandon Cox
• Dr. Alan Cords
• Dr. Lisa Feinstein
• Local professors from City College
• Dr. Lorraine Watson
• Dr. Jenny Chacon
• Bianca Graves
• Molly Garcia
• Jesika Alban

19. Linda Frost
linda@petsandvets.co
323.896.7648
Let’s change the way pets are cared for!