This marketing proposal summarizes A Creative Zoo's philosophy of promoting pet companionship and loyalty. It then analyzes Progressive Insurance's growth, product offerings, and market leadership. Statistics on the pet industry show growing expenditures and trends of humanization. The proposal recommends Progressive launch its own pet insurance, target current customers and regions for testing in 2012, and capitalize on being able to design customized bundle packages.
Visit http://www.caninejournal.com/pet-insurance-comparison/ to find our top 3 winners for best pet insurance company this year! We work hard to bring you unique, unbiased reviews by conducting research and getting customer feedback.
Our pet insurance reviews are constantly being updated so be sure to check in regularly for new information. Awards are given each year to help you find the best pet insurance company for your needs and we review all the top players: http://www.caninejournal.com/pet-insurance-reviews/
Compare plans based on breed and age of dog:
http://www.CanineJournal.com/Pet-Insurance-Quotes/
To find out whether pet insurance is worth getting: https://www.caninejournal.com/is-pet-insurance-worth-it/
As dog owners, we understand that the day-to-day expenses can add up and the cost of pet insurance is one that may appear unnecessary at first. Much like our health insurance, pet insurance is there when the moment comes that you need to fall back on the financial support an insurance plan can offer.
Disclaimer: Information regarding insurance company offerings, pricing and other contract details are subject to change by the insurance company at any time and are not under the control of Canine Journal. Information published by Canine Journal is intended for reference use only. Please review your policy carefully before signing up for a new pet health insurance contract or any other contract as your unique circumstances will differ from those of others who may be used for example purposes here.
Pet insurance is among the fastest growing employee benefits in the US. Pets Best has been offering comprehensive pet insurance and wellness since 2005. Learn more about how pet insurance works, our plans, and how you can offer pet insurance in your company.
Pet insurance can help cover rising veterinary costs and protect your pet's health. While pet insurance has a monthly cost, it can save money on medical expenses, especially for older pets or purebred dogs shown competitively. Policies cover routine care as well as emergencies, and most require only a small copayment after submitting claims. Be sure to compare policies from different companies to find the best coverage and prices.
Final Educational Pp Pet Insurance & Your Veterinary PracticeLoran Hickton
Veterinary costs continue to rise, Allows pet owners to budget for veterinary
care, Provides higher limits than most clients can afford, Can be used for their regular veterinarian, emergency clinics, referral centers or when traveling. Practices that incorporate a simple protocol to discuss pet health insurance with clients tend to enjoy a better level of support to provide the optimal care. This presentation provide a good overview for the entire veterinary staff. It is not a marketing effort for one company vs, another!
Mediclaim policy of max bupa health insuranceHEETA SACHDEVA
Max Bupa offers various health insurance policies including Mediclaim. Mediclaim provides health coverage up to the sum insured for hospitalization due to illness or accident. It is issued for a specific time period and must be renewed for continued benefits. Max Bupa was formed through a partnership between Bupa and Max India to be a leading health insurance provider in India. Their policies cover medical expenses during hospitalization for treatment and reimburse medical charges due to illness.
This document provides information about supplementing Medicare coverage. It discusses major gaps in Medicare coverage, types of supplemental insurance policies like Medigap plans, consumer protections, filing claims, and illegal sales practices to watch out for. It emphasizes reading policies carefully, comparing options from multiple insurers, and verifying a policy and company are legitimate before purchasing supplemental insurance.
LTC Insurance Rate Increases - What You Need to KnowLTCI Partners
LTC Insurance has been a popular product among baby boomers and they plan for possible extended health care costs. However, there have been some premium increases on current products. This presentation explains why it happened and what people can do about it.
Malpractice insurance, also known as professional liability insurance, provides defense, expenses, and indemnity coverage for acts or errors of omission or negligence by healthcare providers. It protects licensed medical professionals, facilities, and some non-licensed staff from costs associated with lawsuits. The document discusses the different types of malpractice insurance policies including occurrence and claims-made policies, and factors to consider when selecting a malpractice insurance carrier.
Visit http://www.caninejournal.com/pet-insurance-comparison/ to find our top 3 winners for best pet insurance company this year! We work hard to bring you unique, unbiased reviews by conducting research and getting customer feedback.
Our pet insurance reviews are constantly being updated so be sure to check in regularly for new information. Awards are given each year to help you find the best pet insurance company for your needs and we review all the top players: http://www.caninejournal.com/pet-insurance-reviews/
Compare plans based on breed and age of dog:
http://www.CanineJournal.com/Pet-Insurance-Quotes/
To find out whether pet insurance is worth getting: https://www.caninejournal.com/is-pet-insurance-worth-it/
As dog owners, we understand that the day-to-day expenses can add up and the cost of pet insurance is one that may appear unnecessary at first. Much like our health insurance, pet insurance is there when the moment comes that you need to fall back on the financial support an insurance plan can offer.
Disclaimer: Information regarding insurance company offerings, pricing and other contract details are subject to change by the insurance company at any time and are not under the control of Canine Journal. Information published by Canine Journal is intended for reference use only. Please review your policy carefully before signing up for a new pet health insurance contract or any other contract as your unique circumstances will differ from those of others who may be used for example purposes here.
Pet insurance is among the fastest growing employee benefits in the US. Pets Best has been offering comprehensive pet insurance and wellness since 2005. Learn more about how pet insurance works, our plans, and how you can offer pet insurance in your company.
Pet insurance can help cover rising veterinary costs and protect your pet's health. While pet insurance has a monthly cost, it can save money on medical expenses, especially for older pets or purebred dogs shown competitively. Policies cover routine care as well as emergencies, and most require only a small copayment after submitting claims. Be sure to compare policies from different companies to find the best coverage and prices.
Final Educational Pp Pet Insurance & Your Veterinary PracticeLoran Hickton
Veterinary costs continue to rise, Allows pet owners to budget for veterinary
care, Provides higher limits than most clients can afford, Can be used for their regular veterinarian, emergency clinics, referral centers or when traveling. Practices that incorporate a simple protocol to discuss pet health insurance with clients tend to enjoy a better level of support to provide the optimal care. This presentation provide a good overview for the entire veterinary staff. It is not a marketing effort for one company vs, another!
Mediclaim policy of max bupa health insuranceHEETA SACHDEVA
Max Bupa offers various health insurance policies including Mediclaim. Mediclaim provides health coverage up to the sum insured for hospitalization due to illness or accident. It is issued for a specific time period and must be renewed for continued benefits. Max Bupa was formed through a partnership between Bupa and Max India to be a leading health insurance provider in India. Their policies cover medical expenses during hospitalization for treatment and reimburse medical charges due to illness.
This document provides information about supplementing Medicare coverage. It discusses major gaps in Medicare coverage, types of supplemental insurance policies like Medigap plans, consumer protections, filing claims, and illegal sales practices to watch out for. It emphasizes reading policies carefully, comparing options from multiple insurers, and verifying a policy and company are legitimate before purchasing supplemental insurance.
LTC Insurance Rate Increases - What You Need to KnowLTCI Partners
LTC Insurance has been a popular product among baby boomers and they plan for possible extended health care costs. However, there have been some premium increases on current products. This presentation explains why it happened and what people can do about it.
Malpractice insurance, also known as professional liability insurance, provides defense, expenses, and indemnity coverage for acts or errors of omission or negligence by healthcare providers. It protects licensed medical professionals, facilities, and some non-licensed staff from costs associated with lawsuits. The document discusses the different types of malpractice insurance policies including occurrence and claims-made policies, and factors to consider when selecting a malpractice insurance carrier.
Long-term Care Insurance: Basic Pricing ConceptsLTCI Partners
Long-term care insurance provides daily or monthly benefits to policyholders who become disabled and require long-term care services such as assistance with activities of daily living. This document provides a basic explanation of long-term care insurance pricing, reserves, and premium rate increases. It uses an analogy of a savings account to illustrate how insurers set aside premium dollars in a reserve fund to pay future claims, which are expected to increase over time. Changes in economic conditions like lower interest rates and higher-than-expected claims have caused some reserves to be insufficient. Insurers may need to increase premium rates or use other funds to restore balance between expected premium income and benefit payouts.
The document discusses building a strong financial foundation through voluntary benefit programs offered by Slone & Associates to employees of Medicorp. It emphasizes the importance of having insurance such as life insurance, disability insurance, long-term care insurance, and critical illness insurance to protect against uncertainties. Specific insurance options being made available include universal life insurance with long-term care and other riders, short-term disability insurance, and group critical illness insurance. Employees are encouraged to review their needs and consult with spouses.
Guardian is launching an innovative insurance proposition exclusively through financial advisers. They believe this is the only way customers will get the right protection. Their proposition includes better defined products, more flexible underwriting and additions to existing policies, liberating technology allowing dual policies and accelerated claims, fairer pricing and commission, and more meaningful customer support. Guardian aims to challenge the 'typical' industry approach at every level to truly put customers and advisers first.
This document discusses building a strong financial foundation through voluntary benefit programs that can help protect employees from life's uncertainties. It highlights the importance of having insurance such as disability, life, long-term care, and critical illness insurance. Specific types of insurance coverage being offered through the employer include universal life insurance with long-term care and other riders, short-term disability insurance, and group critical illness insurance. Employees are encouraged to review their needs and coverage with their spouse.
The document defines health insurance as a contract between an insurance provider and an individual or organization that covers medical expenses. Key aspects of health insurance include premium payments, deductibles, copays, coverage limits, and what medical costs are covered. Rates are calculated based on personal health history and risks. Premiums can increase if claims are high or an individual's health status changes. Missed payments can cause a policy to lapse or be cancelled. The document also outlines some common types of health insurance plans and tax benefits.
Assignment on risk management and insurance22shahed Mohammad
MetLife is a global insurance company founded in 1868. It has over 90 million customers in 50+ countries. In Bangladesh, MetLife has been operating since 1952 and is the largest life insurer with a 33% market share and over 1 million insured members. MetLife's key products in Bangladesh include Three Payment Plan Plus, Education Protection Plan Plus, Critical Care, Hospital Care, and Future Care - DPS which provide life insurance, health insurance, and savings opportunities to customers.
Their are Three aspects in Wealth Management..
1) Investment Planning
2) Insurance Planning
3) Estate Planning
In this E Book we talk about insurance planning and how to can protect our wealth... Both Mediclaim & Term Plan is covered in this PPT...
Enjoy Reading :-)
Max Bupa Health Insurance Brief PPT assignmentNavneet Jingar
Max Bupa Health Insurance is a joint venture between Max India and UK-based Bupa. It provides various individual and family health insurance policies like Heart Beat, Family First, and Family Floater. Privatization of insurance was needed for faster expansion, more funds for the government, and more employment opportunities. Max Bupa focuses on customer service, uses various promotion channels, and has processes for approving and paying claims. It operates with integrity and customer focus.
Asset-Care is a long-term care insurance product that uses a single premium to provide guaranteed death and long-term care benefits. The single premium purchases a guaranteed amount of coverage that can be used for qualifying long-term care expenses or passed to beneficiaries. Any unused benefits are paid to beneficiaries. It offers tax advantages and allows policyholders to access their full premium amount if they change their minds. Optional riders are available to provide lifetime long-term care coverage through fixed premiums.
Max Bupa Health Insurance Company Ltd. is a joint venture between Max India Limited and UK-based Bupa. It was established in 2000 and has its registered office in New Delhi. The research presented is descriptive in nature and aims to describe Max Bupa's products and services and explore solutions to its objectives, which include becoming the most trusted health insurance company in India. The presentation outlines Max Bupa's challenges, products, promotion strategies, and market analysis. It provides recommendations such as tapping into the large untapped urban market and having a diversified product category.
Insurance premium under assymetric informationRitu Sah
This document provides an overview of basic insurance concepts and issues that can arise in insurance markets. It defines key terms like insurer, insured, premium, and policy. It also describes why people purchase insurance and outlines some problems like moral hazard, adverse selection, and information asymmetry that can occur. Specifically, it notes that moral hazard refers to policyholders taking less care due to having insurance. Information asymmetry can cause a market failure if insurers cannot correctly price policies based on policyholder actions. Overall ratings and risk pooling help address these issues.
Critical illness cover – choosing the best policyKelly Shultis
Critical illness cover differs between providers, so it is important to consider various factors before choosing a policy. Key factors include the illnesses covered, policy terms and conditions, whether a death benefit is included, and the overall costs of individual versus packaged policies. Using an advisor can help identify comprehensive options, reduce premiums, and ensure proper paperwork and disclosure to secure the best policy for an individual's needs and medical conditions.
Pet health insurance is important to consider as pets can unexpectedly become ill with costly diseases like cancer or injured in accidents requiring surgery. The costs of veterinary care are high and continuing to rise, so insurance can help pet owners meet these expenses. Key features of pet insurance include covering illnesses, injuries, and accidents; requiring deductibles and copayments; and reimbursing owners a percentage of vet costs after submitting claims. It is important to research different plans and read the fine print to understand coverage, limitations, and costs.
The document discusses the differences between occurrence-based and claims-made medical malpractice insurance. Occurrence-based insurance provides unlimited coverage for any claims that occur during the policy period, even if reported later. Claims-made insurance only covers claims that both occur and are reported during the active policy period, unless tail coverage is purchased. Tail coverage extends reporting timelines but is expensive, with costs increasing each year. Over time, premiums for claims-made insurance typically exceed those of occurrence-based policies due to increasing liability exposure. Proper due diligence is important when evaluating and switching between these policy types.
This document outlines the key details of a Public and Products Liability Insurance Policy, including:
- The insurer is Professional Risk Underwriting Pty Ltd on behalf of certain Underwriters at Lloyd's.
- It describes the policy wording, exclusions, conditions, definitions, and other standard insurance policy elements.
- It also provides information about making complaints, the insurer's privacy practices, and other legal notices like the Australia Terrorism Insurance Act.
THE WAY INSURANCE AGENCIES JUDGE RISKS & FIX PREMIUM ON HEALTH INSURANCE POLICYMandana Sharma
The premium of health insurance policies is considered as per the assured sum and investment of the insured but there are many things to look for before considering premiums.
American Classic Agency (ACA) is an insurance agency that specializes in mortgage protection plans. Their plans offer life insurance that can be used to pay off a mortgage in the event of the homeowner's death from any cause. The plans are customizable and portable, allow for a choice of beneficiary, and provide additional benefits like disability and critical illness coverage. ACA works with leading insurance companies and has thousands of agents across the U.S. to provide mortgage protection and other insurance products to families and businesses.
Life Insurance and Health Insurance are a vital part of out life. The presentation provides brief description and benefits of Insurance and misconceptions which general public have about it.
Trust My Pet Sitter is a pet care concierge service that provides pet sitting and boarding services in the pet's own home. It addresses issues with traditional kenneling by having verified pet professionals provide one-on-one care for pets according to their daily routines. The service aims to expand availability of trusted pet care both locally and internationally through their online platform and mobile app.
Pet Haven Productions is a production firm based in Omaha, NE that provides development and promotional services. The company is seeking to develop a cutting edge app to help connect pets in shelters with potential owners. The proposed app, called Care 2 Adopt, would allow users to see adoptable pets in their area and help shelters update pets as they become available. The goals of the app are to not only financially benefit the company but also raise awareness about adopting pets and reducing the number of pets euthanized in shelters each year. The primary target audience for the app are pet breeders looking to adopt out animals, while the secondary audience is individuals looking to adopt pets ages 18-65.
Long-term Care Insurance: Basic Pricing ConceptsLTCI Partners
Long-term care insurance provides daily or monthly benefits to policyholders who become disabled and require long-term care services such as assistance with activities of daily living. This document provides a basic explanation of long-term care insurance pricing, reserves, and premium rate increases. It uses an analogy of a savings account to illustrate how insurers set aside premium dollars in a reserve fund to pay future claims, which are expected to increase over time. Changes in economic conditions like lower interest rates and higher-than-expected claims have caused some reserves to be insufficient. Insurers may need to increase premium rates or use other funds to restore balance between expected premium income and benefit payouts.
The document discusses building a strong financial foundation through voluntary benefit programs offered by Slone & Associates to employees of Medicorp. It emphasizes the importance of having insurance such as life insurance, disability insurance, long-term care insurance, and critical illness insurance to protect against uncertainties. Specific insurance options being made available include universal life insurance with long-term care and other riders, short-term disability insurance, and group critical illness insurance. Employees are encouraged to review their needs and consult with spouses.
Guardian is launching an innovative insurance proposition exclusively through financial advisers. They believe this is the only way customers will get the right protection. Their proposition includes better defined products, more flexible underwriting and additions to existing policies, liberating technology allowing dual policies and accelerated claims, fairer pricing and commission, and more meaningful customer support. Guardian aims to challenge the 'typical' industry approach at every level to truly put customers and advisers first.
This document discusses building a strong financial foundation through voluntary benefit programs that can help protect employees from life's uncertainties. It highlights the importance of having insurance such as disability, life, long-term care, and critical illness insurance. Specific types of insurance coverage being offered through the employer include universal life insurance with long-term care and other riders, short-term disability insurance, and group critical illness insurance. Employees are encouraged to review their needs and coverage with their spouse.
The document defines health insurance as a contract between an insurance provider and an individual or organization that covers medical expenses. Key aspects of health insurance include premium payments, deductibles, copays, coverage limits, and what medical costs are covered. Rates are calculated based on personal health history and risks. Premiums can increase if claims are high or an individual's health status changes. Missed payments can cause a policy to lapse or be cancelled. The document also outlines some common types of health insurance plans and tax benefits.
Assignment on risk management and insurance22shahed Mohammad
MetLife is a global insurance company founded in 1868. It has over 90 million customers in 50+ countries. In Bangladesh, MetLife has been operating since 1952 and is the largest life insurer with a 33% market share and over 1 million insured members. MetLife's key products in Bangladesh include Three Payment Plan Plus, Education Protection Plan Plus, Critical Care, Hospital Care, and Future Care - DPS which provide life insurance, health insurance, and savings opportunities to customers.
Their are Three aspects in Wealth Management..
1) Investment Planning
2) Insurance Planning
3) Estate Planning
In this E Book we talk about insurance planning and how to can protect our wealth... Both Mediclaim & Term Plan is covered in this PPT...
Enjoy Reading :-)
Max Bupa Health Insurance Brief PPT assignmentNavneet Jingar
Max Bupa Health Insurance is a joint venture between Max India and UK-based Bupa. It provides various individual and family health insurance policies like Heart Beat, Family First, and Family Floater. Privatization of insurance was needed for faster expansion, more funds for the government, and more employment opportunities. Max Bupa focuses on customer service, uses various promotion channels, and has processes for approving and paying claims. It operates with integrity and customer focus.
Asset-Care is a long-term care insurance product that uses a single premium to provide guaranteed death and long-term care benefits. The single premium purchases a guaranteed amount of coverage that can be used for qualifying long-term care expenses or passed to beneficiaries. Any unused benefits are paid to beneficiaries. It offers tax advantages and allows policyholders to access their full premium amount if they change their minds. Optional riders are available to provide lifetime long-term care coverage through fixed premiums.
Max Bupa Health Insurance Company Ltd. is a joint venture between Max India Limited and UK-based Bupa. It was established in 2000 and has its registered office in New Delhi. The research presented is descriptive in nature and aims to describe Max Bupa's products and services and explore solutions to its objectives, which include becoming the most trusted health insurance company in India. The presentation outlines Max Bupa's challenges, products, promotion strategies, and market analysis. It provides recommendations such as tapping into the large untapped urban market and having a diversified product category.
Insurance premium under assymetric informationRitu Sah
This document provides an overview of basic insurance concepts and issues that can arise in insurance markets. It defines key terms like insurer, insured, premium, and policy. It also describes why people purchase insurance and outlines some problems like moral hazard, adverse selection, and information asymmetry that can occur. Specifically, it notes that moral hazard refers to policyholders taking less care due to having insurance. Information asymmetry can cause a market failure if insurers cannot correctly price policies based on policyholder actions. Overall ratings and risk pooling help address these issues.
Critical illness cover – choosing the best policyKelly Shultis
Critical illness cover differs between providers, so it is important to consider various factors before choosing a policy. Key factors include the illnesses covered, policy terms and conditions, whether a death benefit is included, and the overall costs of individual versus packaged policies. Using an advisor can help identify comprehensive options, reduce premiums, and ensure proper paperwork and disclosure to secure the best policy for an individual's needs and medical conditions.
Pet health insurance is important to consider as pets can unexpectedly become ill with costly diseases like cancer or injured in accidents requiring surgery. The costs of veterinary care are high and continuing to rise, so insurance can help pet owners meet these expenses. Key features of pet insurance include covering illnesses, injuries, and accidents; requiring deductibles and copayments; and reimbursing owners a percentage of vet costs after submitting claims. It is important to research different plans and read the fine print to understand coverage, limitations, and costs.
The document discusses the differences between occurrence-based and claims-made medical malpractice insurance. Occurrence-based insurance provides unlimited coverage for any claims that occur during the policy period, even if reported later. Claims-made insurance only covers claims that both occur and are reported during the active policy period, unless tail coverage is purchased. Tail coverage extends reporting timelines but is expensive, with costs increasing each year. Over time, premiums for claims-made insurance typically exceed those of occurrence-based policies due to increasing liability exposure. Proper due diligence is important when evaluating and switching between these policy types.
This document outlines the key details of a Public and Products Liability Insurance Policy, including:
- The insurer is Professional Risk Underwriting Pty Ltd on behalf of certain Underwriters at Lloyd's.
- It describes the policy wording, exclusions, conditions, definitions, and other standard insurance policy elements.
- It also provides information about making complaints, the insurer's privacy practices, and other legal notices like the Australia Terrorism Insurance Act.
THE WAY INSURANCE AGENCIES JUDGE RISKS & FIX PREMIUM ON HEALTH INSURANCE POLICYMandana Sharma
The premium of health insurance policies is considered as per the assured sum and investment of the insured but there are many things to look for before considering premiums.
American Classic Agency (ACA) is an insurance agency that specializes in mortgage protection plans. Their plans offer life insurance that can be used to pay off a mortgage in the event of the homeowner's death from any cause. The plans are customizable and portable, allow for a choice of beneficiary, and provide additional benefits like disability and critical illness coverage. ACA works with leading insurance companies and has thousands of agents across the U.S. to provide mortgage protection and other insurance products to families and businesses.
Life Insurance and Health Insurance are a vital part of out life. The presentation provides brief description and benefits of Insurance and misconceptions which general public have about it.
Trust My Pet Sitter is a pet care concierge service that provides pet sitting and boarding services in the pet's own home. It addresses issues with traditional kenneling by having verified pet professionals provide one-on-one care for pets according to their daily routines. The service aims to expand availability of trusted pet care both locally and internationally through their online platform and mobile app.
Pet Haven Productions is a production firm based in Omaha, NE that provides development and promotional services. The company is seeking to develop a cutting edge app to help connect pets in shelters with potential owners. The proposed app, called Care 2 Adopt, would allow users to see adoptable pets in their area and help shelters update pets as they become available. The goals of the app are to not only financially benefit the company but also raise awareness about adopting pets and reducing the number of pets euthanized in shelters each year. The primary target audience for the app are pet breeders looking to adopt out animals, while the secondary audience is individuals looking to adopt pets ages 18-65.
This document provides an outreach campaign plan for the non-profit organization Fences For Fido. The campaign aims to enlist pet-related businesses to donate 10% of one day's sales. The plan includes an analysis of Fences For Fido as an organization, campaign objectives, a target audience analysis of pet businesses, a SWOT analysis, messaging development including themes, slogans and talking points, an overview of selected tactics, a timeline and budget. The target audience of pet businesses was found to be interested in supporting animal welfare and opposed to chaining dogs. The campaign theme focuses on growth for both Fences For Fido and partner businesses. The slogan is "Give & Grow" to appeal to ethics and business
This document provides an overview of Pet-Assurance's strategic plan to launch a new pet insurance division. Key points include:
1) Pet-Assurance will differentiate itself by offering insurance plans that directly cover vet expenses, unlike competitors' reimbursement-only plans.
2) The strategic plan projects $30 million in first year revenue with 20% profit margins. It aims to capture 8.33% market share in year one.
3) Pet-Assurance's mission is to give pet owners peace of mind about their pets' health by focusing on the pet, not the cost, in emergencies. Its plans are designed to mimic human insurance and alleviate financial concerns during vet visits.
Procter & Gamble was founded in 1837 by William Procter and James Gamble. It originally produced candles and soap but pivoted to soap production for the Union army during the Civil War. Today, P&G operates across 180 countries and is organized into two global business units: Health and Well-Being and Beauty. Its largest segments are Fabric and Home Care, Beauty, and Baby Care and Family Care. P&G aims to acquire 1 billion new consumers by 2015 through expansion in developing markets and increasing productivity across operations.
This document discusses Aussie Pet Mobile, a leading franchise in the mobile pet grooming industry. It provides details on the company's history and growth, franchise model, and support provided to franchisees. Franchisees praise the strong support from corporate, including guidance, problem solving, marketing support, and a sense of community. The pet industry continues to grow, and Aussie Pet Mobile aims to provide franchisees with the tools needed to succeed in this expanding market.
Petco is the second largest pet supply retailer in the US with over 900 stores. While Petco has built a strong brand through consistent branding across marketing efforts, consumer research reveals some brand confusion with chief competitor PetSmart. To grow its market share and establish a unique brand position, Petco should implement strategies like targeted advertising, demographic segmentation, strategic partnerships, and website enhancements. These efforts will help Petco distinguish its brand and grow equity within consumers' minds.
The document provides an overview of economic, political, and social issues from 2011. It discusses topics like the US debt crisis, Occupy Wall Street movement, unemployment, equine industry trends, veterinary market trends, student debt levels, and new technologies like mobile payments and social media. The document aims to inform veterinary professionals about major issues and developments that could impact their practices.
PuppyAgency.com Business Plan - Master Degree Capstone ProjectChenhui James Zheng
This document contains a business plan for PuppyAgency.com, an online platform for finding and purchasing puppies. It aims to build trust by advocating for puppy welfare. The target market is affluent adults aged 35-54 looking for premium puppies. Key differentiators include its trusted brand focused on puppy care, a 180-day money back guarantee, and pre-screening of breeders. It will launch in phases and utilize marketing strategies to acquire customers and build its brand as a responsible advocate for puppies. Financial projections estimate reasonable profits even in worst-case scenarios.
Momopets is a social networking app and website for pet owners, charities, and businesses in the pet industry. It allows users to share photos and updates about their pets, find local veterinarians and charities, and connect with other pet owners. For charities, it provides fundraising and adoption services. Businesses can use it as a marketing platform. The company plans to expand internationally from its headquarters in the UK and faces competition primarily from Yummypets, an established French social media platform for pets.
Primerica Life Insurance Company Datasheetjkilinski
Primerica Life Insurance Company has received an A+ (Superior) financial strength rating from A.M. Best, indicating its strong ability to meet obligations to policyholders. It holds $2 billion in conservative investments and has $653 billion of life insurance in force, protecting over 4 million lives. Primerica has paid out over $6 billion in death claims over the past decade, including $942 million in 2009 alone.
This document provides instructions for requesting writing assistance from HelpWriting.net in 5 steps:
1. Create an account with a password and email.
2. Complete a 10-minute order form with instructions, sources, and deadline.
3. Review bids from writers and choose one based on qualifications.
4. Review the completed paper and authorize payment if satisfied.
5. Request revisions to ensure satisfaction, with a full refund option for plagiarism.
We Are The Dollar-Shave-Club For Pet Owners!
OUR “SECRET SAUCE”
Subscription Based on Organic Pet Food Tailored For Each Pet
1 OUT OF 2 AMERICANS HAS A DOG OR CAT
Annual Cost Of: Pet Food – $1k, Vet Care - $3.5k, Insurance - $0.5k
Our Market: 30M Customers and $5B.
Pet Tracker is a pet tracking device composed of a GPS collar and smartphone app that allows pet owners to track their pet's location in real time. The collar works with the app to provide the pet's location whether in urban or outdoor areas. The app also allows users to set alerts and connect with other pet owners on a social network to learn about their pets and find lost pets.
PuppyAgency.com Pitch Deck - Master Degree Capstone ProjectChenhui James Zheng
The document outlines James Zheng's plan to launch an online platform called PuppyAgency.com that helps users find and purchase healthy, premium quality puppies from pre-screened breeders. It identifies an opportunity in the $24.6 billion US pet market to provide a more trusted solution for purchasing puppies. The plan details how the platform will evaluate breeders, provide educational resources to buyers, and offer services like a 180-day health guarantee to establish PuppyAgency as the most trusted source for connecting buyers with quality breeders. Financial projections estimate the business can be profitable while advancing puppy welfare.
Mercer Capital's Value Focus: Animal Health | Q1 2015 | Segment: Veterinary S...Mercer Capital
This document provides an overview of the veterinary services industry and publicly traded animal health companies in the first quarter of 2015. It discusses the general state of the veterinary services market and notable M&A activity, including VCA's acquisition of D.O.G. Development and AmeriSourceBergen's acquisition of MWI Veterinary Supply. The document also provides equity market performance and valuation multiples for prominent publicly traded companies in various animal health industry segments.
VetCloud is developing a cloud-based veterinary management application to address problems with existing expensive and complex solutions. It will offer the first modern web app for vets, with features like sharing animal profiles and health timelines with pet owners via mobile. Currently in private beta, VetCloud plans to launch an open beta in early 2013 and pursue a subscription-based business model selling through online and partnership channels globally.
The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation founded in 1837 and headquartered in Cincinnati, Ohio. P&G manufactures a wide range of consumer products including pet foods, cleaning agents, and personal care items that are sold in over 180 countries worldwide. With over 100,000 employees and annual sales of $83.68 billion in 2012, P&G is one of the largest consumer goods companies in the world.
At Affordable Garage Door Repair, we specialize in both residential and commercial garage door services, ensuring your property is secure and your doors are running smoothly.
Amid the constant barrage of distractions and dwindling motivation, self-discipline emerges as the unwavering beacon that guides individuals toward triumph. This vital quality serves as the key to unlocking one’s true potential, whether the aspiration is to attain personal goals, ascend the career ladder, or refine everyday habits.
Understanding Self-Discipline
Care Instructions for Activewear & Swim Suits.pdfsundazesurf80
SunDaze Surf offers top swimwear tips: choose high-quality, UV-protective fabrics to shield your skin. Opt for secure fits that withstand waves and active movement. Bright colors enhance visibility, while adjustable straps ensure comfort. Prioritize styles with good support, like racerbacks or underwire tops, for active beach days. Always rinse swimwear after use to maintain fabric integrity.
Biography and career history of Bruno AmezcuaBruno Amezcua
Bruno Amezcua's entry into the film and visual arts world seemed predestined. His grandfather, a distinguished film editor from the 1950s through the 1970s, profoundly influenced him. This familial mentorship early on exposed him to the nuances of film production and a broad array of fine arts, igniting a lifelong passion for narrative creation. Over 15 years, Bruno has engaged in diverse projects showcasing his dedication to the arts.
MRS PUNE 2024 - WINNER AMRUTHAA UTTAM JAGDHANEDK PAGEANT
Amruthaa Uttam Jagdhane, a stunning woman from Pune, has won the esteemed title of Mrs. India 2024, which is given out by the Dk Exhibition. Her journey to this prestigious accomplishment is a confirmation of her faithful assurance, extraordinary gifts, and profound commitment to enabling women.
The Fascinating World of Bats: Unveiling the Secrets of the Nightthomasard1122
The Fascinating World of Bats: Unveiling the Secrets of the Night
Bats, the mysterious creatures of the night, have long been a source of fascination and fear for humans. With their eerie squeaks and fluttering wings, they have captured our imagination and sparked our curiosity. Yet, beyond the myths and legends, bats are fascinating creatures that play a vital role in our ecosystem.
There are over 1,300 species of bats, ranging from the tiny Kitti's hog-nosed bat to the majestic flying foxes. These winged mammals are found in almost every corner of the globe, from the scorching deserts to the lush rainforests. Their diversity is a testament to their adaptability and resilience.
Bats are insectivores, feeding on a vast array of insects, from mosquitoes to beetles. A single bat can consume up to 1,200 insects in an hour, making them a crucial part of our pest control system. By preying on insects that damage crops, bats save the agricultural industry billions of dollars each year.
But bats are not just useful; they are also fascinating creatures. Their ability to fly in complete darkness, using echolocation to navigate and hunt, is a remarkable feat of evolution. They are also social animals, living in colonies and communicating with each other through a complex system of calls and body language.
Despite their importance, bats face numerous threats, from habitat destruction to climate change. Many species are endangered, and conservation efforts are necessary to protect these magnificent creatures.
In conclusion, bats are more than just creatures of the night; they are a vital part of our ecosystem, playing a crucial role in maintaining the balance of nature. By learning more about these fascinating animals, we can appreciate their importance and work to protect them for generations to come. So, let us embrace the beauty and mystery of bats, and celebrate their unique place in our world.
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2. Today’s Agenda
Who is A Creative Zoo and what is our philosophy?
About Progressive Insurance
Current Pet Industry Statistics and Trends
Market Analysis and Target Segments
Promotional Strategies
Final Statement
2
3. A Creative Zoo Animals
Christina Dejan Angela Echandia, Cara Loffredo,
Chung, Pricing Djordjevic, Marketing Market Insight Lead Project
Manager Analyst Manager and her Manager and her
and her terrier Pip and his hound Oliver persian Zoey havanese Penelope
3
4. A Creative Zoo Philosophy
Wau wau, Bow wow, Miau, meow. That’s our language.
At A Creative Zoo, we believe no pet is too drooly, too
2009 Webby Award for fuzzy or too wrinkly for the best love and care possible.
Responsible Marketing
Our team of “animals” strive to improve the lives of all
creatures by telling their stories through innovative
marketing strategies for companies and organizations
2010 Marketing
Magazine’s Loyalty serving animals. Through our work, we launch products
Marketing Award
and ideas built around a philosophy of companionship
and loyalty for man’s best friend and the brand we are
nurturing alike.
A Creative Zoo began quacking in 2006 and is the U.S.’s
2010 Eukanuba World
Challenge Award for first marketing agency catering solely to animals.
Canine Companionship
4
5. Growth Through Innovation
In 9 years, Progressive grew 17% per year, from $3.4
billion to $14 billion
Currently, Progressive writes over 10 million policies
From cars, to Segways, to RVs…
Auto Insurance Truck Insurance
Local Car Insurance Homeowners Insurance
Motorcycle Insurance Renters Insurance
Boat Insurance Life Insurance
RV Insurance Health Insurance
Commercial Auto Insurance Umbrella Insurance
5
6. A Company of Firsts
First to automatically insure your pet if they are in a collision
First to offer premium payments in installments
First to introduce auto insurance rate comparison
First to introduce Immediate Response® Vehicle to the scene of a
claim or accident
First major auto insurer in the world to launch a web site
First to sell auto insurance policies online in real time
6
8. Pets Best as Progressive Pet Insurance
“Simply the best pet insurance”
6 - years in the market and 3% market share
Core Brand Values: security, protection, prosperity
Advertising Appeal: FEAR, fear of having to pay high vet
bills or fear of losing your pet
Pricing Strategy: Competition Based
Three Plans: Pets Basic, Pets First, Pets Premier
8
9. Breaking Ties with Pets Best
Progressive’s claim to “lots of options”, pet
Insurance is a natural next step
Progressive has existing strong brand
Pets Best has low market share
Pets Best brand is not recognizable
Can offer more competitive premiums by
eliminating outsourcing
9
10. The Pet Industry: Spending Statistics
38.9 million households own cats and 46.3 million households
own dogs
Americans spent $48.35 billion on their pets in 2010
$13.1 billion was spent on veterinary bills in 2010, up 9% in 2009
Pet insurance industry will grow from a $332 million dollar
industry in 2009 to a projected $600 million industry by 2013
10
11. The Pet Industry: Industry Trends
Going to the Dogs
Companies traditionally known for
human products are now creating
extensive pet product lines
Martha Stewart Pet Collections
Rachel Ray Nutrish Premium
Dog Food
Pet Products Sold Here
Shopping for pet products is
becoming easier than ever with an
increasing variety of retail outlets
now selling pet products
11
12. The Pet Industry: Owner Trends
Companionship. Having a routine. Investing in life.
Greetings, from the Creating a family
Filling a social gap.
WHOLE family. bond.
Pets are the Experiencing new My pet is a
teachers. activities. reflection of me.
12
13. The Pet Industry: Pet Industry Market Share
Market Share of US Pet Insurance
Companies in 2009
80%
60%
40%
20%
0%
VPI Hartville PetHealth Pet Pets Best Remainder
Group Inc. Partners
(AKC)
13
14. The Pet Industry: Competitive Pricing
Pets Best
Pet Partners
(Progressive) VPI PetPlan Purina
(AKC)
Kind of Animals Cats & Dogs Cats & Dogs, Exotic Cats & Dogs Cats & Dogs Cats & Dogs
Plan Name Pets Premier VPI Major Medical Gold Plan Wellness Plus Plan Purina Care Plus
Plan
Monthly
$82.78 $59.11 $60.67 $141.50 $54.04
Premium
$250 per
$50 per Incident $125 Annual $250 Annual
Deductible Incident $100 Annual
20% None 10% 20% 20%
Co-Pay
Accidents &
Yes Yes Yes Yes Yes
Illness
Years in
6 Years 5 Years 8 Years 3 Years
Business 29 Years
Aetna Insurance Co. AGCS Marine Markel Insurance Central States
Underwriter of CT
VPI Insurance,
Insurance Company Company Indemnity Company
Nationwide Insurance
14
15. Progressive Pet Insurance: Goals
Launch Progressive Pet
Insurance to limited test regions
in 2012
Increase market share by 5% by
increasing clientele
o Target segments with specific
characteristics
o Capitalize on current progressive
customers
15
16. Progressive Pet Insurance: Goal #1
Increase market share by 5% by increasing clientele
o Target segments with specific characteristics
o Capitalize on current progressive customers
16
17. Progressive Pet Insurance: Market Share Goal
Progressive Pet Insurance Goal to Increase Market
Share +5% from 3% in 2009 to 8% in 2013
10%
8%
6%
4% Share
2%
0%
2009 2010 2011 2012 2013
17
18. Progressive Pet Insurance: Goal #2
Launch Progressive Pet Insurance to limited test regions in 2012
18
21. Progressive Pet Insurance: Product Strategy
Breaking ties with Pets Best
Bring in-house to reduce expenses and pass the savings onto
the customer
The advantage of being able to “build your own product" by
designing bundle packages and saving money
21
23. Progressive Pet Insurance: Individuals
Why do they buy pet insurance?
Pet parents want the same
treatment options for their pets as
they receive for themselves
Pet parents view their pets as their
children
They want to protect their savings
and income
They are buying peace of mind
23
24. Progressive Pet Insurance: The Starter Family
David and Mark
David (31) and Mark (29) Live in
Atlanta, Georgia
Both work full-time in Marketing
research and sales
David gave Mark their dog, Raulito,
as a 9th anniversary present
Mark is always on the hunt for the
latest fashion for Raulito and enjoys
taking photos on his iphone of him
My pet is a Creating a family
reflection of me. bond.
Filling a social gap.
24
25. Progressive Pet Insurance: The All-American Family
Victoria and Thomas
Victoria (35) and Thomas (36) met during
college and live with their growing family
in St. Petersburg, FL
They have a daughter Ana (6) and son
Will (8) who view Teddy, their dog as their
best friend
Thomas has an MBA and works as a
financial consultant
Victoria, is an interior designer and works
for a TV channel.
The family currently has auto and home
insurance through a bundle rate with
Progressive
Creating a family Greetings, from the
bond. WHOLE family.
Pets are the
teachers.
25
26. Progressive Pet Insurance: The Empty Nesters
Brian and Elizabeth
Brian (66) and Elizabeth (63) live in
Lancaster, Ohio
They have a daughter, Victoria (35), who
has a family of her own
Elizabeth and Brian are both retired
Elizabeth rescued their dog Lola and cat
Rocky from a local shelter, where she
now volunteers on the weekend
They enjoy cooking and are avid coupon-
cutters, always on the hunt for the best
deals
Companionship. Having a routine.
Investing in life.
26
27. Progressive Pet Insurance: The Single
Jacob
Jacob (33) lives in Jacksonville, FL
He lives alone with his dog, Maggie, all
his family live in Chicago
He is doing a PHD at MIT.
Jacob leads an active lifestyle with
Maggie and trains for marathons
Jacob is an avid reader and brings his
iPad everywhere
Companionship. Filling a social gap.
27
28. Progressive Pet Insurance: Corporate Targets
Who currently offers pet
insurance as a benefit?
VPI is the leader among Fortune 500
companies
No fees to the employer to offer pet
insurance
Employees receive a 5% discount when
enrolled through their company
Most companies allow employees the
opportunity to pay their premiums via
payroll deduction
28
29. Progressive Pet Insurance: Corporate Targets
Located in Dublin, Ohio Located in Cobb County,
Ranked 19 in the Fortune 500s Georgia
Employ more than 30,000 Ranked 29 in the Fortune 500s
people worldwide 2,200 retail stores with over
Do not currently offer pet 321,000 employees
insurance Currently offer pet insurance to
Offering pet insurance would their employees
align with Cardinal’s mission of Aligns with Home Depot’s #1
innovation and diversity value of “taking care of our
people”
29
31. Progressive Pet Insurance: Progressive Pricing Model
Individual Single Individual Bundle
Corporate Benefit Plan
Policy Policy
Kind of Animals: Cats & Dogs 8% Discount off Premium: 0-50 employees: 5% discount
Add pet insurance to any one
Premium: $58/month 51-100 employees: 6% discount
additional insurance plan
Co-Pay: None 101–300 employees: 7%
10% Discount: off Premium discount
Illness and Accident: yes Add pet insurance to two or
more additional insurance plans 301- 500 employees: 8%
Hereditary: yes
discount
Underwriter: Progressive
501+ employees: 10% discount
Member discounts at national Member discounts at national Member discounts at national
pet supply companies pet supply companies pet supply companies
Automatic coverage for all Automatic coverage for all Automatic coverage for all
vehicle related injury vehicle related injury vehicle related injury
No fee to the employer
31
32. Progressive Pet Insurance: Distribution Methods
Capitalize off the traditional
Progressive channels that are
already successful
All methods allow a
customizable “build your own
product” experience
Call Centers
Online
Direct Agents
32
34. Progressive Pet Insurance: Promotional Strategy
“Bring Your Pet Home”
campaign
Continue the humorous
advertising strategy with Flo
Create activities that allow
people to get involved with
Flo and Pickles
34
35. Progressive Pet Insurance: Promotional Tactics
Event Sponsor Television & Print
In-Office
Online Efforts
Information
35
38. Progressive Pet Insurance: Event Sponsors
MSPCA-Angell Walk
for Animals
The largest walk to benefit
animals
Captive audience of
approximately 3,000
MSPCA-Angell’s wide audience
(circ. 75,000)
38
39. Progressive Pet Insurance: Event Sponsors
TACTICS: MSPCA-Angell
Walk for Animals
Progressive Rehydration
Stations
Tents with Progressive
insurance information
Free promotional items with
Progressive logo (leashes,
Frisbees, tennis balls, cat toys)
Integration with T.V., internet
and print advertising tactic
39
40. Progressive Pet Insurance: Event Sponsors
Westminster Kennel Club
Dog Show
Over 7.5 million viewers over 2
days
America’s second-longest
continuously held sporting
event, behind only the Kentucky
Derby
Broadcasts on USA Television
Network
25 to 54 viewing age
40
41. Progressive Pet Insurance: Event Sponsors
TACTIC: Westminster
Kennel Club Dog Show
Arena advertising
T.V. commercial during show
Backstage with Flo as “Best in
Show dog groomer”
Get Insurance, protect your pet
from Flo’s bad grooming skills
41
43. Progressive Pet Insurance: In-Office Education
Vet Office Waiting Rooms
Over 29,000 vet offices in
the U.S.
Trusted source of
information
Ability to present detailed
information that the visitor
can take home
43
44. Progressive Pet Insurance: In-Office Education
Promotional Strategies
Brochures with plan
benefits and comparisons
30-days free coverage
when referred from your
vet
44
47. Progressive Pet Insurance: Online Advertising
Banner Ads
Pay Per Click
Online
Purchasing
Incentives
Social Media
48. Progressive Pet Insurance: Online Advertising
Banner Example:
Petfinder.com
• Directory of more than
13,000 animal shelters and
adoption organizations
across the U.S., Canada and
Mexico
• Not Just Adoption.
Information on pet care,
health and training
• Ability to customize our
message per site
48
51. Progressive Pet Insurance: Online Advertising
Pay Per Click
• Expand our reach easily
• Steal from the competition
• Customize our message
depending on search
• 165,000 searches on “pet
insurance” per month
51
52. Progressive Pet Insurance: Online Advertising
Online Incentives: $50 gift
card to wag.com with policy
purchase
• Encourages online
enrollment
• Entice prospects with buying
perks
• Extend the incentive to
member referrals
52
54. Progressive Pet Insurance: Social Media Efforts
Progressive on Facebook
• 3.2 million fans of Flo
• Facebook pages for different
insurance needs
• Flow the progressive girl
• Help Flo
• Progressive motorcycle
• The Progressive messenger
54
55. Progressive Pet Insurance: Social Media Efforts
Facebook Tactic: Pickles’
Video Series
• Launch a Pickles
Facebook Page
• Create interactive
opportunities to drive
viewers to Progressive
website
55
56. Progressive Pet Insurance: Social Media Efforts
Facebook Tactic: Fan of
the Week Contest
• Fans post funny
pictures of their pets
• One winner every week
spotlighted on profile
page
56
57. Progressive Pet Insurance: Social Media Efforts
Twitter: @itsflo
• 6,293 followers
• Uses hashtag to
generate buzz
• #DressLikeFlo
57
58. Progressive Pet Insurance: Social Media Efforts
ItsFlo Flo from progressive Twitter Tactic
Pickles just told me the funniest story.
progressive.com/pickles
#progressivepickles • Tweets around the Flo
5 hours ago · reply · retweet · favorite “pet whisperer” theme
and Pickles
ItsFlo Flo from progressive
Pickles and I just came from a commercial
shoot. tail waggin funny! • Generate buzz about
#progressivepickles
Pickles to drive
2 hours ago · reply · retweet · favorite
followers to the website
ItsFlo Flo from progressive
Pickles and I just ate fried pickles!
#progressivepickles
1 day ago · reply · retweet · favorite
58
60. Progressive Pet Insurance: Television Advertising
Empty Nesters
Audience between 24 - 64
Affluent viewers
enables viewers to
connect their own lives to
the past
60
61. Progressive Pet Insurance: Television Advertising
Couples
59% of audience are
adults 25 - 54
54% shopped for travel
online in the past 6
months
Most viewers have no
children at home
61
62. Progressive Pet Insurance: Television Advertising
All-American Family
58% of audience are
adults 18 – 49
Median Household
income of $80,000+
62% of viewers own their
own home
62
63. Progressive Pet Insurance: Television Advertising
Pickles Gets a Job
(Flo is at the Progressive store at the counter checking out dogs and cats who are in line to buy pet insurance.)
Flo: And here’s one for you. Have a great day. Oh! And make sure to go get that itch checked out!
Flo: Here you go, one cat policy coming up…
(Pet owner approaches the counter)
Pet Owner: Hey what’s going on, what is my pet doing here?
Flo: Oh! Haven’t you heard!? Progressive now covers your pets too! You can save a bundle when you bundle!
(Flo whispers to the owner) All the pets are talking about it.
(camera shifts to a dog leaving the store with a pet policy box in its mouth while another dog is entering the
store. The entering dog looks back to check out what policy the exiting dog just bought.)
(Pickles runs up to the counter and barks twice at Flo)
Flo: Pickles is it? (Pickles barks once) As a matter of fact we are hiring… (Pickle’s tail starts wagging)
Cut to a white screen where we see a progressive logo appear. Pickles is sitting next to the logo. We hear
pickles bark.
Voice-Over: Caring for you and your loved ones. Now that's Progressive. Call or click today.
65. Progressive Pet Insurance: Print Advertising
Empty Nesters
Reaches over 13.2 million
readers
Median reader age is 49
Has advertised in
Newsweek 16 times since
January, 2011
65
66. Progressive Pet Insurance: Print Advertising
The Couple
1 in 5 adults read People
69% of readers are
between the ages of 18 -
49
35% of readers are
millennials (1977-1994)
Have advertised 10 times
in People since January,
2011
66
67. Progressive Pet Insurance: Print Advertising
All-American Family
Reaches over 7 million
buyer conscious readers
60% of readers between
the ages of 18 – 49
41% of readers are
married with kids
Have advertised 8 times
in Real Simple since
January 2011
67
70. Final Statements
Progressive is an
established, trusted name
in insurance
The pet industry is a
growing, multi-million dollar
industry
Capitalize off of loyal
customer base and inform
of the new service through
an integrated marketing
strategy
70
Editor's Notes
National Rescue week is November 6-12thCharity Work >> PR >> Partner with Humane Society of U.S. for Rescue work, “Bringing Animals in Need Home”. Sponsor Adoption days at Petco/other locations
This will be finalized when done.
Although RI SD and VT are top market share holders, we will not be testing in these regions. This will be explained later when we discuss testing regions.REFORMAT SLIDE
I’m going to share with you today WHY we, A Creative Zoo, suggest that Progressive enter the pet insurance marketplace. Spending on pets has risen drastically and industry figures show that:Almost 39 million households own cats while over 46 million households own dogsAmericans spent over $48 billion on their pets in 2010 with over $13 billion of that number spent on veterinary billsThe pet insurance industry is expected to grow to an over $600 million industry by 2013
You may ask why the dramatic increase in spending on pets? Today’s dogs and cats aren’t just keeping an eye out on the house or chasing mice anymore. Dogs and cats are acquiring human like characteristics -- becoming part of the family and therefore treated and even pampered as such.Companies traditionally known for human products are now catering to our furry, four legged friends and creating extensive pet product lines. For example, both Martha Stewart and Rachel Ray, both famous for their home decorations and food recipes are now creating product lines exclusively for pets including clothes, toys, bedding and grooming products and dog food.Also, shopping for your pets has become increasingly easier with various retail outlets now selling pet products. As of May 2010, Pet Smart alone operated more than 1,100 stores nationwide, 165 of which include Pets Hotels and Doggie Day camps. No wonder Martha Stewart is selling her pet products exclusively with the retail giant!
As I mentioned earlier pets are acquiring more roles than ever before. Dogs today aren’t just chasing the mailman away, so we asked ourselves, if pet’s roles are changing then the reasons why pet owners keep adding cats and dogs into their families and opening up their homes and spending BILLIONS must be changing. Our research found that today’s pet owners get pets:For companionship or to fill a social gapHaving pets creates a routine owners may not have had, like going outside for a walk or run with their dogs and experiencing new activities they might’ve overlooked beforeIn some instances the pets are the teachers – particularly among children -- teaching them responsibility and how to care for living creatures. & Pets create family bonds – we’ve all seen Marley & Me…..
One bond we anticipate breaking is VPI’s current marketshare of US Pet Insurance Companies in the United States. As you can see, VPI dominates the market claiming over 60%!!! The remaining pet insurance companies, The Hartville Group, PetHealth Inc, Pet Partners, Pets Best, and the remaining few don’t even come close – even if you were to add them all together!
Much of VPI’s success is that they’ve been in the marketplace for much longer than any of the other pet insurance companies and therefore they’re KNOWN as The insurance company for pets. With so much marketshare, VPI is able to compete and win against its competitors and offer a lower monthly premium, lower deductible and no co-pay. (Briefly explain rest of chart) We know that with Progressive’s brand recognition and trusted name in the insurance industry, Progressive Pets can effectively and efficiently compete against VPI and grabbing a hold of some of their marketshare. And now Christina will explain how and why.
Campaign Ideas:Marketing strategy should focus on and Affective Emotional Marketing Strategy:- This strategy helps build brand recognition- Animals are part of the family and create emotional bonds and memories
Add Populations to the other statesAlthough the north central states like south Dakota, North Dakota, Nebraska, minnesota and Iowa are some states that have the top market shares of progressive, we decided not to chose these states for our testing region due to lack of population. When considering the test region, we also have to consider to polutaion of a state and the average number of dogs that would also reside in the state. We have chosen Ohio, Georgia and Florida to test because they are still have above 10% market share of progressive insurance, but they also have many more households and therefore, more dogs and cats.
Need to explain why we are going after these three segments and how they are going to
They would love progressives easy rate comparison tools at progressive.comWe chose to highlight a same-sex couple in this target audience profile because we know that Progressive has spent over $230,000 (7 advertisements) on Out magazine advertising since the beginning of January 2011 (times chart from Dan)
Since they already have a bundle rate with progressive, they can add pet insurance and save money by having everything under one roof. They also don’t have lots of spare time to research the best rates. Price comparison would save them time and money
Since they are money conscious, they would like progressive’s low bundle rates
Our main market share competitor is VPI, who are the primary pet insurance providers for Fortune 500 companies. We think we can gain marketshare by implementing the same kind of tactic and either offer Pet insurance for the first time, or convince them to make the switch.Home Depot is a great example of a company that aligns with the interests of current Progressive policy holder interests. We can tell from advertising statistics that Progressive currently targets readers of magazines like Field and Stream, popluar mechanics and ESPN, and believe people of same interests would majoritally be working for Home Depot
From what we discussed, we are using a more humorous approach with our promo strategies with Flo so I think we need to update this.NEED TO REFORMAT SLIDE
Why this is a good tactic:- Great opportunity to promote the brand to an already captive audience.- Capitalize off of the MSPCAs Extensive promotional efforts and trusted identity- Great PR strategy for Progressive to publicize- These events can be integrated with TV, Internet and Print campaigns around “Bringing Pets Home”
Our online promotional efforts for Progressive Pets is to drive traffic to the website, where customers can search our products, compare rates, receive quotes and be issued insurance policies for their pets quickly and easily. I’d also like to highlight our Featured Content section of the website which will house all pet industry statistics and rate comparison charts so that our customers can make well informed decisions regarding their pet insurance policy. Additionally, we have a few links that pertain to Flo, our spokeswoman, where customers can interact with Flo and her dog, Pickles – even learn to dress like her and divulge into her hidden talent as a pet whisperer! Flo’s got you and your pets covered! (Show other banner ads that lead to site) Now Angela will go further in depth into our online and social media efforts.
Why this is a good tactic:Easy to change to harmonious integrate with other promotional strategiesCustomizable to reflect surfers buying habits and history
Show the Pickles’ video on Facebook, and then with a simple call to action, invite the fans watch the rest of the video and learn more about Pickles on the Progressive website.
Encourage the fans to put funny photos of their pets. And every week the winner’s photo will be on the front page of our Facebook/ Twitter page.Also the fun factor is expressed in this activity
The Twitter hashtag #DressLikeFlo got the buzz going, with links to a special page at progressive.com with a 10-step guide to dressing like Flo for Halloween. The page even links to a costume on Amazon and has templates for creating Flo’s name tag and “I ❤ Insurance” button.
The Twitter hashtag #DressLikeFlo got the buzz going, with links to a special page at progressive.com with a 10-step guide to dressing like Flo for Halloween. The page even links to a costume on Amazon and has templates for creating Flo’s name tag and “I ❤ Insurance” button.