This document summarizes the VetsMyWay marketing platform which aims to help veterinary practices increase revenue and patient loyalty through online, social media, and mobile marketing. The platform provides tools like an online directory, practice profile pages, new client data collection using Snap Tags, appointment scheduling, email/social campaigns, and analytics to track return on investment. It allows practices to engage existing and new clients, fill appointment times, and reward loyal patients all through multi-channel digital marketing.

1. Connecting Pets with Vets!

2.  Add new clients
 Promote your practice to existing
clients
 Fill empty appointment times
 Reward your best clients
 Develop an online and social
media presence
 Facilitate appointment scheduling
*All the above goals drive revenue
for your practice and increase patient
loyalty, but have been difficult and
expensive to do in the past

3. Partners for Healthy Pets | Hom e Page 2/ 12/ 13 11:48 PM
 Fewer people are taking
their pets for routine Why do veterinarians
love what they do?
More Healthy Pets.
More Often.
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veterinary care.
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 The AVMA is promoting
Wellness Plans as well as
use of social media and
online marketing to
increase pet owner Issues Affecting the
Veterinary Profession
awareness 50% of veterinarians had fewer patient
visits during 2010 vs 20091
24% of pet owners believe that routine
checkups are unnecessary2
56% of pet owners said that their
veterinarians do not clearly explain when
 Fill empty appointment
they should bring their pets in for various
procedures or tests2
Partners for Healthy Pets is here
space with the clients
to help you reverse these trends.
References: 1. Felsted K. NCVEI UPDATE: new insights in practice
growth. Bayer Healthcare LLC, Animal Health Division, Bayer
Veterinary Care Usage Study; 2011. 2. Felsted K. How to address
You and Partners for Healthy Pets
the problem. Bayer Healthcare LLC, Animal Health Division, Bayer
Veterinary Care Usage Study; 2011.
you enjoy delivering the Veterinary professionals and pet owners share a desire of wanting what is best for pets.
Partners for Healthy Pets was created by the Partnership for Preventive Pet Healthcare™ to
support veterinarians and help pet owners understand the importance of routine care and the
critical role of the veterinary professional. Like you, Partners for Healthy Pets strives to improve
services you like to http:/ / www.partnersforhealthypets.org/
the overall health of pets.
Page 1 of 2
perform Results of the 2007 AVMA survey of US pet-owning households
regarding use of veterinary services and expenditure, JAVMA Vol
233, No. 5, September 1, 2008

4.  Print Advertising –
Newspapers, Magazines
 Phone Book
 Word of Mouth
 Coupons
 Direct Mail
 Local Displays/Banners
 Events / Sponsorships

6.  Most practices want to
participate in online,
social media, and mobile
marketing
 Most are not sure how
to accomplish this goal.
 Lack of technology
to market to new and
existing patients via
social, mobile and
internet channels

7.  234 million Americans
have used a mobile
device, 116 million of
those own their own
smart phone
 89.9 million consumers
accessed retail content on
their devices, just in July
2012 alone
 Smartphones will have
influenced $159 billion
in sales through 2012

8.  70% of adult social
networkers shop online
 Social Media use has
increased 356% in the
US since 2006
 9/10 mobile searches
lead to action- OVER
HALF lead to purchase
 Projections by 2015:
Mobile Commerce 15 Billion
Social Commerce 30 Billion

9.  VetsMyWay is a company built with the
singular goal of helping veterinarians
increase their revenue and patient loyalty
through the use of emerging technologies.
 Your VetsMyWay Multi-Channel
Marketing Platform can include:
① New Client Data Collection Platform for
Social & Mobile Engagement (includes iPad)
② Practice Visibility in our Online Directory
③ Online Veterinarian Practice Profile Page
④ Online Appointment Scheduling
⑤ Email Campaigns
⑥ Social Campaigns
⑦ Mobile / SMS Campaigns
⑧ DataMyWay- Data Analytics
⑨ Secure E-Commerce Financial Transactions

10.  We provide an
online directory
which highlights
your practice
 The platform
allows new and
existing clients
to locate and learn
about you and
your practice

11.  We provide an online
profile page for your
practice on both our
mobile app and our
VetsMyWay website

12.  Our DataMyWay- iPad
solution helps your
practice collect
actionable data to
engage your patients
for future opportunity
 Use Snap Tags to build
your practice
brand, remotely collect
data and engage new
clients

13.  Collect the necessary new
client information to
engage, communicate and
increase loyalty to your practice;
via
social and mobile
channels
① Client name
② Email address
③ Mobile number
④ Pet’s name
⑤ Pet’s Birthday

14.  Snap Tags are a unique,
virtually limitless
application to capture
potential patient data,
while building brand
recognition and loyalty
 Snap Tags are linked to
share captured information
with your VetsMyWay
Marketing Command Center

15.  Create offers to reward
your best clients
 Fill empty appointment
times
 Bring in clients for
wellness care
 Use our Top Ten Care
Plans to bring new and
existing clients to your
practice

16.  New patients find your
offers on the VetsMyWay
website
 Distribute to your
existing patients via
email, text messaging,
Facebook and Twitter
 Patients can share the
offer via email, text,
Facebook and Twitter

17. Social commerce sales will grow from $9.2 billion in 2012 to
$30 billion in 2015. VetsMyWay gives your practice the edge
in the Social Commerce revolution.

18.  Your clients will
purchase the offer
at the point of contact
via our mobile app or
website
 Patients redeem offer
at the time of the visit

19.  4 agile options to redeem
a client/patient purchase:
① Integrated Mobile Scanner
② Manuel Code Entry
③ Text Redemption
④ Integrated 800 #

20.  Our appointment
scheduling feature allows
your patient to schedule an
appointment online via our
website or mobile app
 Platform streamlines front
office operations

21.  Robust data analytics
allow you to track the
results of your marketing
 Know your Return
On Investment using
VetsMyWay
 Retain your patients
 Grow your practice

22.  Ability to engage your patients with an
offer via email, text, Facebook and Twitter
through PC and mobile device
 Increase patient loyalty with exclusive
private offerings
 Viral on-line market penetration via
connected social media portals
 Have an Online presence with our Vet
Directory and Online Practice Profile
 Online Appointment Scheduling
 VetsMyWay Mobile
 Promotion of your practice and practice
recognition through use of DataMyWay-
Elite and Snap Tags

23.  Choose the VetsMyWay solution that best fits your
practice goals
 Complete on-line or hardcopy order form
 Submit practice’s logo for DataMyWay new patient
engagement screen
 Submit email list(s) and pictures to your Practice Support
Representative
 Determine the initial 4 offers and expected launch dates