2. When you write, you need to ask yourself
these questions.
Clueless! “Who am I
“Why am I
writing? What writing to?
is my aim?” Who is going
to read it?”
This is YOUR This is YOUR
PURPOSE AUDIENCE
3. Example
Write a leaflet
for teenagers
in which you
persuade them
the benefits of
not smoking.
The purpose is key to your writing.
4. Let’s look at the features of different types of
persuasive writing…
Audience
5. Can you identify the type of audience the following images are aimed or
targeted?
6. What’s the point ..?
Where to start ..?
Connectives that explain your views
Did you know ..?
It’s a known fact ..!
End it ...!
Beware of Get the
imitations! real deal!
7. Structuring ideas
Organise your ideas into a sensible order that
allows your writing to flow .....
Using the planning list and frame for a leaflet
can be very helpful:
Let’s start....
8. Planning list
• My leaflet is about ..
• The purpose is to ...
• The audience will be ...
• The facts about my topic that I
intend to use in my presentation
are:
• I will use the following images:
9. 1. Writing frame for a persuasive presentation
Slogan/logo
Introduction
Image
Caption
Facts about the topic
10. 2. Writing frame for a persuasive presentation
Appeal
Image
Directions – what the reader should do
Contact details
11. Mistakes to avoid ...... Remember to have well
developed paragraphs to
enable you to convey your
writing ability to the reader,
in this case me (the
Don’t forget to plan out examiner).
the key areas you intend
to cover.
Look carefully at the
target audience you are
writing for and adapt your
writing accordingly.
Plan and draft writing
Wt/L1.1
Present information in a
logical sequence, using
paragraphs where
appropriate
Wt/L1.3
Use format and structure
for different purposes
Wt/L1.5
Miss Marks Use language suitable for
purpose and audience
The Examiner Wt/L1.4
12. Peer Assessment
Look back through the writing. Write
a list of all the things you thought
your partner did really well. Include
things linked to the objectives, but
also include things that were not.
Write a list of everything s/he did
right. Give examples.
13. On Your Post-It
Two Stars & A Wish
Something new you have learnt?
Something you enjoyed in the
lesson?
What were you unsure of in the lesson?