This document provides guidance on creating an effective persuasive speech, including sections on the format, opening, introduction, refuting opposition, confirmation, and conclusion. It recommends starting with an attention-grabbing opening, clearly stating your thesis, addressing counterarguments, using reasons supported by examples/data to convince the audience, and leaving a strong final impression. Supporting evidence can include examples, common sense, expert opinions, and statistics. Phrases are also provided to help express opinions, disagreements, and explanations.