A bit more of the .... continually evolving series of talks ... reflecting my current thinking/practice on persuasive/empathetic design research methods and design strategies ...
This talk was designed for practitioners with UX interview experience and presupposes a psychology/motivation background.
IBM Collaboration Forum - Lars-Olof AllerhedIBM Sverige
Exceptional Web Experiences and IBM Northstar project
Denna presentation lär dig mera om hur du kan förbättra dialogen med dina kunder med hjälp av IBMs lösningar inom Exceptional Web Experience och Exceptional Customer Experience. IBM:s lösningar kan hjälpa dig att knyta kunderna närmare ditt varumärke, öka kundnöjdheten samt minska kostnader.
Denna presentation hölls vid IBM Collaboration Forum 2011 i Stockholm.
Talare: Lars Olof Allerhed, Collaboration Evangelist, IBM Collaboration Solutions
Behavior-driven development (BDD) is an evolution of test-driven development (TDD). It shifts the vocabulary from being test-based to behavior-based and positions itself as a design philosophy. JBehave is a Java framework for BDD, and this session explores how to write integration tests for your Java EE apps with JBehave. It also demonstrates how to leverage the Context and Dependency Injection (CDI) APIs to implement your tests.
This session is a must-see for all Java EE developers who want a better way to write integration tests aligned with the intended behavior.
Presentation given at the FutureCommerce2011 conference in the Bridgewater Hall, Manchester on July 12th 2011.
Conf organised by How Do in conjunction with Manchester Evening News
Maximizing LinkedIn for Sales and Social Media Marketing is the newest book by social media strategy author, speaker, and consultant Neal Schaffer. This is a subset of a popular presentation that Neal provides to help businesses and professionals to better leverage and maximize their presence on LinkedIn.
Contact Neal at http://windmillnetworking.com/contact/ to get access to the full presentation or hire him to speak at your next professional meeting.
Strategic Management- New Music Venue in Bridgewater, MABCronin2
This Powerpoint presentation is the work of Patrick McHugo, student at Bridgewater State University, along with myself, Brendan Cronin. McHugo and I presented this slideshow in our Strategic Management course, to show the steps in the corporate decision-making process.
While the details in this document are specific to this music venue idea, the process can be used in determining whether or not to start up any kind of business. This includes: Thorough Environmental Scanning, Strategy Formulation, and Strategy Implementation. If this were an existing business or evaluation criteria were in place, there would also be Strategy Evaluation.
This slideshow shows, in detail, the specific charts & steps in making any large, strategic decision.
*While I do claim ownership to the Excel-generated diagrams in this slideshow, I do not claim ownership to the other images found in this presentation.
Webinar: Leverage Digital Marketing to Grow your Agency's Retainer-Based Busi...Optify
Digital marketing services like SEO, social media and content marketing present a huge growth opportunity for agencies. In fact AdAge reported that digital revenue for agencies surged 16.4% in 2011 to $10.1 billion. Moreover, digital specialty agencies led all other agency segments in terms of growth in 2011, despite a weak economy. Digital services not only represent the largest growth potential for agencies, they are also ideal candidates for retainer-based contracts -think predictable monthly revenue, better resource planning, long-term customer relationships etc.
So how does your agency grab a share of this digital marketing revenue and convert one-off projects into retained services agreements?
Download this presentation to learn:
- The digital opportunity for agencies
- Which digital marketing services are best suited to retained contracts
- 6 tips for moving from project to retainer
- Ideas for packaging and pricing your service offerings
This one-page overview describes Home Energy Pros, a on-line community for home performance and weatherization professionals to share ideas, experiences, resources and opportunities.
For a more detailed description of the development, marketing and launch of the community please read the associated paper (also on SlideShare.)
Home Energy Pros is one part of the Social Media strategy for Lawrence Berkeley National Laboratory's Home Energy Saver tools.
http://homeenergysaver.lbl.gov/consumer/
http://homeenergysaver.lbl.gov/pro/
Applying the science of reading to improve readability, comprehension and dir...Kath Straub
- Describes the process of reading
- Demonstrates that space size is informative in handwritten texts
- Reviews research demonstrating that phrase-based formatting (ReadSmart) improves readability, memorability, actionability and persuasiveness of text
In normal reading situations
- Reading textbooks
- Leisure reading
When reading is hard
- for people reading in a second language
- when there are distractions
- when the copy is degraded (repeatedly photocopied)
- Presents case studies demonstrating significantly improved ROI for direct marketing when direct mail pieces are phrase-formatted w/ ReadSmart
> If you would like the slides, please email me (kath@usability.org)
IBM Collaboration Forum - Lars-Olof AllerhedIBM Sverige
Exceptional Web Experiences and IBM Northstar project
Denna presentation lär dig mera om hur du kan förbättra dialogen med dina kunder med hjälp av IBMs lösningar inom Exceptional Web Experience och Exceptional Customer Experience. IBM:s lösningar kan hjälpa dig att knyta kunderna närmare ditt varumärke, öka kundnöjdheten samt minska kostnader.
Denna presentation hölls vid IBM Collaboration Forum 2011 i Stockholm.
Talare: Lars Olof Allerhed, Collaboration Evangelist, IBM Collaboration Solutions
Behavior-driven development (BDD) is an evolution of test-driven development (TDD). It shifts the vocabulary from being test-based to behavior-based and positions itself as a design philosophy. JBehave is a Java framework for BDD, and this session explores how to write integration tests for your Java EE apps with JBehave. It also demonstrates how to leverage the Context and Dependency Injection (CDI) APIs to implement your tests.
This session is a must-see for all Java EE developers who want a better way to write integration tests aligned with the intended behavior.
Presentation given at the FutureCommerce2011 conference in the Bridgewater Hall, Manchester on July 12th 2011.
Conf organised by How Do in conjunction with Manchester Evening News
Maximizing LinkedIn for Sales and Social Media Marketing is the newest book by social media strategy author, speaker, and consultant Neal Schaffer. This is a subset of a popular presentation that Neal provides to help businesses and professionals to better leverage and maximize their presence on LinkedIn.
Contact Neal at http://windmillnetworking.com/contact/ to get access to the full presentation or hire him to speak at your next professional meeting.
Strategic Management- New Music Venue in Bridgewater, MABCronin2
This Powerpoint presentation is the work of Patrick McHugo, student at Bridgewater State University, along with myself, Brendan Cronin. McHugo and I presented this slideshow in our Strategic Management course, to show the steps in the corporate decision-making process.
While the details in this document are specific to this music venue idea, the process can be used in determining whether or not to start up any kind of business. This includes: Thorough Environmental Scanning, Strategy Formulation, and Strategy Implementation. If this were an existing business or evaluation criteria were in place, there would also be Strategy Evaluation.
This slideshow shows, in detail, the specific charts & steps in making any large, strategic decision.
*While I do claim ownership to the Excel-generated diagrams in this slideshow, I do not claim ownership to the other images found in this presentation.
Webinar: Leverage Digital Marketing to Grow your Agency's Retainer-Based Busi...Optify
Digital marketing services like SEO, social media and content marketing present a huge growth opportunity for agencies. In fact AdAge reported that digital revenue for agencies surged 16.4% in 2011 to $10.1 billion. Moreover, digital specialty agencies led all other agency segments in terms of growth in 2011, despite a weak economy. Digital services not only represent the largest growth potential for agencies, they are also ideal candidates for retainer-based contracts -think predictable monthly revenue, better resource planning, long-term customer relationships etc.
So how does your agency grab a share of this digital marketing revenue and convert one-off projects into retained services agreements?
Download this presentation to learn:
- The digital opportunity for agencies
- Which digital marketing services are best suited to retained contracts
- 6 tips for moving from project to retainer
- Ideas for packaging and pricing your service offerings
This one-page overview describes Home Energy Pros, a on-line community for home performance and weatherization professionals to share ideas, experiences, resources and opportunities.
For a more detailed description of the development, marketing and launch of the community please read the associated paper (also on SlideShare.)
Home Energy Pros is one part of the Social Media strategy for Lawrence Berkeley National Laboratory's Home Energy Saver tools.
http://homeenergysaver.lbl.gov/consumer/
http://homeenergysaver.lbl.gov/pro/
Applying the science of reading to improve readability, comprehension and dir...Kath Straub
- Describes the process of reading
- Demonstrates that space size is informative in handwritten texts
- Reviews research demonstrating that phrase-based formatting (ReadSmart) improves readability, memorability, actionability and persuasiveness of text
In normal reading situations
- Reading textbooks
- Leisure reading
When reading is hard
- for people reading in a second language
- when there are distractions
- when the copy is degraded (repeatedly photocopied)
- Presents case studies demonstrating significantly improved ROI for direct marketing when direct mail pieces are phrase-formatted w/ ReadSmart
> If you would like the slides, please email me (kath@usability.org)
2 Studies UX types should know about (Straub UXPA unconference13)Kath Straub
I described these two studies during the Research in Practice: Studies UXers should know about workshop. I expected them to be drive-bys ... as in, "Yah, yah, .. have heard that ... let's move on." I was surprised to find that the group -- a sharp, engaged and thoughtful group-- didn't know these studies. Instead of a few minutes description, we discussed and debated how these studies might influence UX practice for almost an hour. Based on that, I got nudged (Culprit = @susandra Susan Dray) to presenting these two @ the UXPA unconference.
There are many other studies studies that all UXPros should be familiar with ...
232 million people can't be wrong Or: How I learned to stop worrying and star...Kath Straub
UPA long abstract: Do you ever wonder why people PLAY Farmville (Frontierville, Mafia Wars, …)?
Do you think about which elements of Farmville fun could make work applications less work?
If you answered “Yes” to either question this talk is for you. Join us for a lively exploration of
o How games like Farmville apply the psychology of behavioral change, reinforcement and social momentum to (re-)shape target behaviors.
o How the same persuasive, behavioral change elements are applied in “serious games” encouraging health, wellness and other behavioral change.
Along the way, we use real examples and exercises to help you rethink your applications and designs in terms of behavioral change and persuasive design.
kath@usability.org
@kathstraub
www.usability.org
(Presentation) How to support the Plain Regulations Act (HR 1557 S 807)Kath Straub
How to support the Plain Language Act (HR 1557 and Senate 807)
There is currently a bill in Congress that would require government agencies to write regulations in Plain English. Today its just a bill (Remember your SchoolHouse Rock?) and we need your help to nudge congress to make it a law.
This presentation describes the bill, how you would benefit and what you can do to help this bill become a law.
There is an easy to print handout that you can also download with instructions for how to help and sample text for any letters you.
Note that it is tailored for Arizona (where I vote), so you will need to replace my Congressmen with yours, when you write your letters ...
Please feel free to download the presentation and use it to educate others. There will be a handout (also for AZ) right with sample letters posted here too.
Reading between the words: Improving the readability and memorability of textKath Straub
Describes the process of text formatting, or how minor (and virtually invisible) changes to your text will help customers read faster, understand better and remember more.
Information design and the psychology of behavioral changeKath Straub
Nobody wakes up in the morning and thinks, “I want to use more energy than my neighbor today.” But, inducing people to actually reduce their energy consumption still seems difficult. And the task becomes more complex in shared responsibility spaces, such as commercial buildings. In this talk we explore the psychology of behavioral change in the context of energy efficiency. We explore how the context of behavior interacts with readiness to change, and the implications of designing for energy efficiency.
This talk was presented at the Boston UPA June Meeting. A similar talk was presented at the Berkeley Symposium on Information Visualization in Commercial Buildings: Design, Technology, and Human Behavior
Even Lawyers want to understand: Plain language increases lawyers’ credibilit...Kath Straub
Cite as: Kath A. Straub, Jullie Clement, Annetta L. Cheek, and Sean P. Mahaffey. Even Lawyers want to understand: Plain language increases lawyers’ credibility with both lawyers and laypeople. Paper presented at IC Clear | Clarity (Belgium, Netherlands) 2014.
At a glance
Background: Benson & Kessler (1987) compared the perceptions of lawyers and judges
about lawyers who write using plain language versus those writing in traditional legal
language. They concluded that lawyers who write in legalese are “likely to have their
work judged as unpersuasive and substantively weak.” Further, “their professional
credentials may be judged less credible.”
Objective: We validate and extend that study to further explore how both lawyers and
non-lawyers perceive lawyers who use legal language versus plain language.
Method: 38 lawyers and 93 non-lawyers each read two short passages, presented as written by a specific lawyer. Then, readers rated the lawyer who wrote the passages on a series of characteristics, including clarity of writing, trustworthiness, pedigree, ability to win
cases, and whether they would be satisfied with that lawyer as their counsel.
Detailed findings in the deck
Conclusions
1. Even lawyers have trouble understanding lawyers. Plain language helps.
2. Lawyers agree that plain language is clearer, more specific, and more persuasive.
3. Law schools still need to teach lawyers to understand two languages: plain and legalese.
4. People--even lawyers--want their lawyers to use plain language.
References:
Robert W. Benson and Joan B. Kessler, Legalese v. Plain English: An Empirical Study of
Persuasion and Credibility in Appellate Brief Writing, 20 Loy. L.A. L. Rev. 301 (1987).
Author Contacts
Kath Straub kath@usability.org < Fielding questions
Julie Clement julieannclement@gmail.com < Presenter
Annetta cheek alcplain@gmail.com
Sean Mahaffey Mahaffsp@mail.uc.edu
PLAIN 2013 - Is it really plain? A case (and process) for content testingKath Straub
As plain language professionals, we think we know the rules and can recognize when a document or website is presented in plain language. But do our customers always agree?
Watching the edges blur: Rethinking the user experience in the world of self-...Kath Straub
In our enthusiasm to automate we tend to create designs that providing users the information and access to tools they need to do things. But to be effective, we need to do more. Real self-service, with incremental task completion across multiple-devices and limited customer support means reinventing the (human) guides that, in the past, helped us make good decisions and get things done. We can do this by creating dialogues that unfold over time and leverage motivation strategies (a.k.a., gamification) to shape and encourage behaviors.
Reading Beyondthe Words Using text formatting to increase persuasiveness and ...Kath Straub
You’ve mapped the information. You’ve designed the typography. You’ve designed, refined and tested your copy: Its engaging. It’s clear. It’s actionable. The only thing left to change is the size of the spaces.
As it turns out, spaces size matters. This talk presents emerging reading comprehension research demonstrating when relative intra-word/intra-letter space size reflects psychologically relevant* groupings, readers read faster, retain more and report that they are more likely to act on what they have read.
We provide clear and concrete examples of how this approach can be applied today to enhance the effectiveness and persuasiveness of your writing.
* Linguists should be prepared to be a bit disappointed.
Not your father's analytics report Mahaffey & Straub, UPA 2011 AtlantaKath Straub
The Home Energy Saver is an action-oriented home energy benchmarking site. The do-it-yourself home energy assessment helps consumers understand and streamline their home energy use through behavioral and structural upgrade recommendations. We present a longitudinal case study describing how we used web-analytics to iteratively benchmark, track and improve the persuasive pull of the site.
Creating effective web content in plain languageKath Straub
Writing for the web
Instructors: Dr. Annetta L. Cheek, Center for Plain Language Board Chair and Dr. Kath Straub, Director, Usability.org and Center for Plain Langauge Board Member
Workshop description
People use the web to get information about your organization more than any other source today. Do you know how well your content works?
In this workshop you will learn how to create useful and usable web content.Through lively presentation using real examples we’ll review concepts, best practices, and testing methods used by experienced plain language writers and content strategists. We address how to
~ Identify and understand your audience
~ Plan and organize content
~ Write in Plain Language
Measure whether people understand what you mean and can use what you say
By the end of the workshop you will feel confident that you can create content that people can find, understand, and use effectively.
On Good Behavior: Human Factors + Building PerformanceKath Straub
Presentation at Greenbuild 2016. Presented by Jeni Cross and Kath Straub. Moderated by Sharon Refvem. As effective passive solutions and newer, smarter systems continue to improve building efficiency, the impact of occupant behavior on building performance has become ever more evident. What motivates people to engage in best behavior? Find out how lessons from scientific research can impact building performance. Hear from behavior experts about how to effectively engage the passive majority of building occupants to facilitate substantive, positive impacts on performance, health, and wellbeing in the built environment. A cognitive scientist and sociologist share insights into how social norms and human behavior can be leveraged for this purpose. Engaging human factors effectively requires a whole systems approach - one that addresses not just occupants, but also the organization, community, and marketplace. Although there is not a one-size-fits-all solution for facilitating positive behavior change, there are useful strategies. Early engagement with building occupants and organizational leaders is a critical first step in identifying project specific needs, constraints, and opportunities. Learn how to identify target audiences, frame messages, and implement positive measures effectively.
Each technological age has been marked by a shift in how the industrial platform enables companies to rethink their business processes and create wealth. In the talk I argue that we are limiting our view of what this next industrial/digital age can offer because of how we read, measure and through that perceive the world (how we cherry pick data). Companies are locked in metrics and quantitative measures, data that can fit into a spreadsheet. And by that they see the digital transformation merely as an efficiency tool to the fossil fuel age. But we need to stretch further…
The science of persuasive design | Capturing emotional triggers that transfo...Kath Straub
Today, interactions with prospective
customers start on the web. This means
to be useful, a website must be more
than usable. It must also be engaging
and persuasive, like a charismatic
salesman.
Persuasive designs do not „just happen“.
They are derived through rigorous
research identifying the emotional
triggers that drive a customer to commit
or fears that hinder a customer from
acting.
Once key emotional responses are
understood, organizations can
develop content and messaging
strategies which employ principles of
social psychology to amplifying
customers motivations and minimize
their concerns.
By extending the traditional usability
methods into the domains of
emotional response and human
decision making, designers can
create content that transform
exploration into commitment.
Deck from my speech in Slovakia. Covers responsive design, HTML5 and mobile design at a high level, as a bonus there is a section on how not to implement QR codes
How DMPs Make Connectedness More Personal - An iCrossing Webinar Featuring Fo...iCrossing
To build a connected brand today, interactive marketers are moving away from tactical, transactional approaches toward data-centric strategies to create competitive advantage. Through the use of a data management platform (DMP) brands can now collect, protect, model and transform data into optimized audience profiles that easily integrate into the broader marketing and advertising ecosystem. On Thursday, January 26 at 2:00pm Eastern, we explored how new technologies like data management platforms (DMPs) are transforming the way that interactive marketers apply audience data to their marketing efforts.
Onsite Sign Language Interpreters Face ExtinctionWing Butler
Wing presented, Onsite Sign Language Interpreters Face Extinction, at StreetLeverage – Live. His talk examined the legislation and technology developments of the 90′s that defined the values of the sign language interpreters in the “Onsite Era” and how these values are now being replaced by the values of a “Virtual Presence Era.” Wing suggested that the iterative realignment of these values leaves sign language interpreters vulnerable to a number of dangerous pitfalls. - See more at: http://www.streetleverage.com/2013/01/onsite-sign-language-interpreters-face-extinction/#sthash.uFnrdoA7.dpuf
A Small Overview of Big Data Products, Analytics, and Infrastructure at LinkedInAmy W. Tang
This talk was given by Bhaskar Ghosh (Senior Director of Engineering, LinkedIn Data Infrastructure), at the Yale Oct 2012 Symposium on Big Data, in honor of Martin Schultz.
The New World of Emotional Data: From Analysis to StorytellingVivastream
In a world of abundant data and always-on consumers, the importance of data is evolving from being about targeting and modeling to being "in the moment" with the consumer. Today data value is not only about consumer purchase decision paths but also about their emotional states ... about allowing the marketer to be present with the consumer within their experience, shifting the emphasis from statistical analysis to storytelling. As real-time adaptive marketing becomes the norm, marketing success and effective marketing spending will increasingly rely on re-imagining the data in order to move the consumer effectively to action by meeting them within their mindset. We've learned that messages about fitness and health don't always spur action in those looking to lose weight and that marketing messages about the joys of house ownership don't always activate mortgage deals. Traditional marketing relies on a definition of "brand" that is static; but in an always-on dynamic world, marketing messages and content need to be fluid, interactive and inspired. Learn how emotional data fuels a different kind of marketing idea and why we need to progress from data dashboards and modeling to emotional relevance and meaning.
This presentation was created as a thought piece for the retail-consumer electronic category in 2007. Before the mainstreaming of social media tracking, consumer reviews and social e-commerce technologies, this thinking presumed blending online and offline social media into the retail space would add utility, brand value and sales associate credibility to the retail environment.
Seducing your customer principles of conversion content marketingRegalix
Media is no longer a passive experience!
Did you know
78% marketers invest in content marketing for brand awareness
69% use it for customer retention and loyalty
63% are certain it gets them more leads
1 out of 3 buyers trust marketing messages
65% of online revenue is generated from Websites in the top three positions
93% of global consumers use search engines to find Websites
50% !!
Content marketing is creating and sharing relevant and valuable content to create interest, engage, and acquire a clearly defined and understood customer audience - with the objective of driving profitable customer action.
Real world communications on a reputation frameworkUbiquus
Keynote presentation 'Real world communications on a reputation framework' by Anuradha Altekar at Conference Asia Corporate Communications and Reputation India 2012, Mumbai, 23-24 August 2012. Heads and managers of corporate communications, public affairs, social media, brand and reputation, and marcom from retail, BFSI, telecom, auto, steel, oil, and cement companies, among others, attended the conference.
Microsoft and SurfRay collaborate to create rich website search experiences with SharePoint and Ontolica. In this webcast, Microsoft Technical Solution Expert and FAST veteran, Carlos Valcarcel, joins Josh Noble to reveal how SharePoint search enables public sector websites to connect communities and content. They will show live public sector SharePoint sites leveraging SharePoint and Ontolica Search to improve capacity building, increase efficiency, connect communities, and collaborate.
Advertising - Presentation by Rodney Mayers, CRO of Proximic at the NOAH 2012 Conference in San Francisco, Four Seasons Hotel on the 26th of June. www.noah-conference.com
Similar to UPA Arizona Presentation: Designing web content to engage customers and increase conversion (20)
No Interface? No Problem: Applying HCD Agile to Data Projects (Righi)Kath Straub
This paper will be published in the Nov 2020 Issue of Journal of Usability Studies. (https://uxpajournal.org/). Its being pre-printed here with permission from the author and the Journal Board.
In October 2019, a group of human-centered designers,
agilists, data scientists, and other technology enablement
practitioners joined to share their thoughts about a topic of
common interest: How should the principles and practices of
human-centered design, Agile development, and the
overarching process of HCDAgile be applied to products that
have no obvious user interface?
The group’s objective was to develop guidance based upon
shared knowledge across disciplines and industries for
leveraging HCDAgile in data projects. In this paper we share
our initial observations from the meeting.
Fair balance: I participated in the huddle that led to this paper, but not in writing up the paper. Thanks to Carol Righi for doing the needful.
Toward aUX: Folding UX into Agile Maturity measuresKath Straub
Poster presentation at UXPA2019 by Dorothy Cummings, Agile Six and Kath Straub, usability.org
Today’s Agile Maturity Assessments are not very usable. Some lack scientific validity, others measure without providing actionable outcomes or guidance for improvement, or they leave out critical elements of mature Agile teams (e.g., UX integration.) We discuss scientific, organizational, and cultural challenges that undermine the meaningful assessments design and/or assessment.
Then we present a (new) Agile UX maturity assessment tool and method designed to offer teams concrete insights and actionable opportunities to improve. Then we recommend an implementation and progress management strategy to nurture positive growth toward true agile transformation. We couch our recommendations in an evidence-based review of measurement strategies (e.g., self- vs. external evaluation or individual evaluator vs collective discussion), and a discussion of cultural barriers that typically undermine the utility and impact of assessments (e.g., cultural implications of frank self-assessment and the need to report scores up.).
By the end of the session, you will better understand the benefits of (agile UX or other) organizational assessments, cultural and organizational characteristics that necessarily limit their impact, and strategies to assess and track change that can drive improvement. You will also have a new tool to assess Agile UX maturity in your organization.
Enterprise UX patterns: Good, bad and uglyKath Straub
Documented, enterprise design standards supporting homogenous customer experiences across different systems and touch points are often considered a holy grail of UX design. In many ways they are. bBut they can also lead to unintended consequences for both the design team and subsequent designs. We draw on experiences from a large federal agency to describe the impact, some positive and some less so, that mature but evolving design standards can have on designers, design and the development processes.
(How-to Handout for AZ voters) How you can support the Plain Regulations ActKath Straub
Brief, word document describing what you can do to help move the Plain Regulations Act out of committee toward becoming a law.
Includes sample text for letters you can write to your Senators and Representatives.
There is an accompanying presentation (that you can also swipe) describing what the bill is and how you will benefit it it passes.
Online Communities for Creating Change: Home Energy Pros (ACEEE 2012 Summer S...Kath Straub
Home Energy Pros is a social community for energy efficiency professionals, including contractors, weatherization professionals and building scientiests. This ACEEE Summer Study paper describes the motivation, marketing/launch and nurturing of Home Energy Pros. Along the way, it highlights the steps and challenges in developing and nurturing an active and effective cross-disciplinary social community.
Straub Read Smart Findings Plus Example TextKath Straub
Findings from an A|B comparison showing that users reading text formatted with ReadSmart remember more and are more likely to forward what they read.
380 Participants read either a RS formatted or default formatted of the (same) newsletter. Those who read the formatted copy did better on comprehension questions (better on 7 out of 7 questions). In addition, they were 10% more likely to say that they would forward the newsletter onto a friend. (29% unformatted vs 34% formatted).
Webmanager University New Media Talks: User Centered DesignKath Straub
User-Centered Design is a multistage process that helps web managers and designers analyze and predict how users are likely to use a website, and test these draft designs with actual users a number of times before site launch. User-centered design lets you optimize the user interface around how people want and need to interact, rather than forcing them to adapt how they interact to the software.
Come hear Kath Straub introduce User-Centered Design and its importance in creating a great citizen experience on government websites. Visitors to government websites want to be able to find what they need and act on what they find.
Learn how to make your website content
* Easy to Use
* Understandable
* Relevant to the customer
Find out how adopting User Center Design can:
* Save Money
* Decrease Help Desk Calls
* Decrease the need for website Redesign
* Decrease formal training
The science behind persuasive design: Capturing the emotional triggers that ...Kath Straub
Today, interactions with prospective customers start on the web. This means to be useful, a website must be more than usable. It must also be engaging and persuasive, like a charismatic salesman.
Persuasive designs do not „just happen“. They are derived through rigorous research identifying the emotional triggers that drive a customer to commit or fears that hinder a customer from acting.
Once key emotional responses are understood, organizations can develop content and messaging strategies which employ principles of social psychology to amplifying customers motivations and minimize their concerns.
By extending the traditional usability methods into the domains of emotional response and human decision making, designers can create content that transform exploration into commitment.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
To Graph or Not to Graph Knowledge Graph Architectures and LLMs
UPA Arizona Presentation: Designing web content to engage customers and increase conversion
1. The science of persuasive design
Designing
web
content
to
engage
customers
and
increase
conversion
Kath
Straub
Usability.org
Arizona
2. Many others contributed to and cajoled toward this thinking ....
Mona
Patel
Eric
Schaffer
Diana
Nelson
David
Mahaffey
Spencer
Gerrol
...
and
a
large
cast
of
many
others
at
various
talks,
conferences,
meeDngs
and
in
various
pubs
including
(if
Dean
wasn’t
kidding)
later
tonight
3. About
me.
2
facts.
I
got
married
in
Vegas
(but
not
by
Elvis.)
I’m
really
quite
shy.
6. Website credibility circa 2000
Credibility
Killers
Quick
response
to
quesDons Slow
download
Physical
address Has
ads
Contact
informaDon Typos
Recently
updated Broken
links
Professionally
designed .
Arrangement
makes
sense .
. Hard
to
navigate
. Has
popup
ads
.
No
updates
Has
ads
that
match
the
topic .
Requires
you
to
register Hard
to
tell
ads
from
content
Credibility
Enhancers
Fogg,
et.
al.,
2000
8. Early evolution of information consumers
Quick
response
to
quesDons Design
look
Physical
address InformaDon
structure
Contact
informaDon .
Recently
updated .
Professionally
designed Usefulness
of
informaDon
Arrangement
makes
sense .
. FuncDonality
. Customer
Service
.
IdenDty
of
sponsor
Has
ads
that
match
the
topic .
Requires
you
to
register Readability
AffiliaDons
2002 2004
Fogg,
et.
al.,
2003
Credibility
Enhancers
9. Early evolution of information consumers
Quick
response
to
quesDons Design
look
Physical
address InformaDon
structure
Contact
informaDon .
Recently
updated .
Usability Focus
Professionally
designed
Arrangement
makes
sense
Usefullness
of
informaDon
.
. FuncDonality
. Customer
Service
.
IdenDty
of
sponsor
Has
ads
that
match
the
topic .
Requires
you
to
register Readability
AfilliaDons
2002 2004
Credibility
Enhancers
10. Consumers use different cues than professionals (2003)
Name/AffiliaDon Design
look
InformaDon
source InformaDon
focus
Business
moDve InformaDon
design
InformaDon
focus AdverDsing
AdverDsing 3 Company
moDve
Design
look 1 ReputaDon/AffiliaDon
InformaDon
bias InformaDon
bias
InformaDon
design InformaDon
accuracy
WriDng
tone WriDng
tone
InformaDon
Accuracy 2 InformaDon
source
Professionals Non-‐professionals
Fogg,
et.
al.,
2003 Credibility
Enhancers
16. Consumer information ecosystem circa 2009
Friends Domain
and
Family Professionals
(Bricks
and
mortar)
Media
Internet
consumer information ecosystem
25. To
make
content
persuasive....
Modified
belief
or
behavior
Commitment
barrier Reduce/remove
Commitment
Commitment
barrier
Commitment
barriers
barrier barrier
Commitment
barrier
Reducing/removing
Commitment
barrier
barriers
is
another.
===
Website
===
Exis*ng Increase
Motivation
belief
or
behavior
MoDvaDon
26. How
good
is
your
ability
to
respond
to
my
pain
empatheDcally?
convert
27. Persuasive
content
design
is
a
2
step
process
1.
Learn
your
user’s
moDvaDons
and
barriers
to
commitment
2.
Apply
social
psych
principles
of
influence
to
amplify
moDvaDons
and
reduce/remove
barriers
29. Trust
markers
• Health
informa6on
consumer
today
use
the
trust/credibility
markers
that
health
experts
used
in
2002.
• SItes
are
more
credible
if
the
first
confirm
something
that
the
informa6on
seeker
already
knows.
• Content
quality
and
characteris6cs
are
increasingly
important
for
in6al
Content
trust
and
driving
repeat
visits.
Self-‐reported
behaviors
• Health
informa6on
consumers
are
looking
for
convenient,
comprehensive
that
can
be
perused
privately.
• They
read
more
than
they
interact.
Credibility
&
Trust
32. Modified
belief
or
behavior
Exis*ng
belief
or
behavior
33. PERSUASIVE
DESIGN
INTERVIEWS
1.
Are
about
topics
not
tasks
2.
Are
(guided)
free
form
3.
Take
longer
4.
Typically
require
some
laddering*
You
....
•
listen
for
moDvaDons
and
barriers
to
commitment
•
watch
for
body
language
/
fidgeDng
that
indicates
emoDonal
change
*Having
some
therapeuDc
training
helps
34. Usability
tesDng
wants
this
level
of
descripDon
What
I
am
doing
Most
people
are
comfortable
here
How
is
it
working
What
I
am
feeling
EmpatheDc
content
interviews
need
to
tap
into
this
35. Ask
3
Dmes
I
want
to
lose
some
weight
I
want
to
loose
some
weight
so
I
can
coach
my
daughters
soccer
team....
Afraid of
Genetics
I
want
to
loose
weight
because
my
father
died
of
a
heart
adack
at
45.
36. PERSUASIVE
CONTENT
DESIGN
Ψ
applies
the
social
psychology
of
influence
to
amplify
moDvaDons
and
reduce/remove
barriers
38. Stages
of
Influence
!""#$% &'(#)*+,-% .*-//)*-%
Allow – make it available
Encourage – architect the decision space (to favor the organization)
Pressure – Engage emotions or reflexes to tip the decision (Ethics!)