How to support the Plain Language Act (HR 1557 and Senate 807)
There is currently a bill in Congress that would require government agencies to write regulations in Plain English. Today its just a bill (Remember your SchoolHouse Rock?) and we need your help to nudge congress to make it a law.
This presentation describes the bill, how you would benefit and what you can do to help this bill become a law.
There is an easy to print handout that you can also download with instructions for how to help and sample text for any letters you.
Note that it is tailored for Arizona (where I vote), so you will need to replace my Congressmen with yours, when you write your letters ...
Please feel free to download the presentation and use it to educate others. There will be a handout (also for AZ) right with sample letters posted here too.
(How-to Handout for AZ voters) How you can support the Plain Regulations ActKath Straub
Brief, word document describing what you can do to help move the Plain Regulations Act out of committee toward becoming a law.
Includes sample text for letters you can write to your Senators and Representatives.
There is an accompanying presentation (that you can also swipe) describing what the bill is and how you will benefit it it passes.
(How-to Handout for AZ voters) How you can support the Plain Regulations ActKath Straub
Brief, word document describing what you can do to help move the Plain Regulations Act out of committee toward becoming a law.
Includes sample text for letters you can write to your Senators and Representatives.
There is an accompanying presentation (that you can also swipe) describing what the bill is and how you will benefit it it passes.
This presentation is meant to assists law faculty and young professionals in different legal spheres to be intoduced to legal writing and acquirer a flair therein. It describes different forms of legal writings and documents and common mistakes apart from mode of citations
Applying the science of reading to improve readability, comprehension and dir...Kath Straub
- Describes the process of reading
- Demonstrates that space size is informative in handwritten texts
- Reviews research demonstrating that phrase-based formatting (ReadSmart) improves readability, memorability, actionability and persuasiveness of text
In normal reading situations
- Reading textbooks
- Leisure reading
When reading is hard
- for people reading in a second language
- when there are distractions
- when the copy is degraded (repeatedly photocopied)
- Presents case studies demonstrating significantly improved ROI for direct marketing when direct mail pieces are phrase-formatted w/ ReadSmart
> If you would like the slides, please email me (kath@usability.org)
This one-page overview describes Home Energy Pros, a on-line community for home performance and weatherization professionals to share ideas, experiences, resources and opportunities.
For a more detailed description of the development, marketing and launch of the community please read the associated paper (also on SlideShare.)
Home Energy Pros is one part of the Social Media strategy for Lawrence Berkeley National Laboratory's Home Energy Saver tools.
http://homeenergysaver.lbl.gov/consumer/
http://homeenergysaver.lbl.gov/pro/
UPA Arizona Presentation: Designing web content to engage customers and incre...Kath Straub
A bit more of the .... continually evolving series of talks ... reflecting my current thinking/practice on persuasive/empathetic design research methods and design strategies ...
This talk was designed for practitioners with UX interview experience and presupposes a psychology/motivation background.
Reading Beyondthe Words Using text formatting to increase persuasiveness and ...Kath Straub
You’ve mapped the information. You’ve designed the typography. You’ve designed, refined and tested your copy: Its engaging. It’s clear. It’s actionable. The only thing left to change is the size of the spaces.
As it turns out, spaces size matters. This talk presents emerging reading comprehension research demonstrating when relative intra-word/intra-letter space size reflects psychologically relevant* groupings, readers read faster, retain more and report that they are more likely to act on what they have read.
We provide clear and concrete examples of how this approach can be applied today to enhance the effectiveness and persuasiveness of your writing.
* Linguists should be prepared to be a bit disappointed.
This presentation is meant to assists law faculty and young professionals in different legal spheres to be intoduced to legal writing and acquirer a flair therein. It describes different forms of legal writings and documents and common mistakes apart from mode of citations
Applying the science of reading to improve readability, comprehension and dir...Kath Straub
- Describes the process of reading
- Demonstrates that space size is informative in handwritten texts
- Reviews research demonstrating that phrase-based formatting (ReadSmart) improves readability, memorability, actionability and persuasiveness of text
In normal reading situations
- Reading textbooks
- Leisure reading
When reading is hard
- for people reading in a second language
- when there are distractions
- when the copy is degraded (repeatedly photocopied)
- Presents case studies demonstrating significantly improved ROI for direct marketing when direct mail pieces are phrase-formatted w/ ReadSmart
> If you would like the slides, please email me (kath@usability.org)
This one-page overview describes Home Energy Pros, a on-line community for home performance and weatherization professionals to share ideas, experiences, resources and opportunities.
For a more detailed description of the development, marketing and launch of the community please read the associated paper (also on SlideShare.)
Home Energy Pros is one part of the Social Media strategy for Lawrence Berkeley National Laboratory's Home Energy Saver tools.
http://homeenergysaver.lbl.gov/consumer/
http://homeenergysaver.lbl.gov/pro/
UPA Arizona Presentation: Designing web content to engage customers and incre...Kath Straub
A bit more of the .... continually evolving series of talks ... reflecting my current thinking/practice on persuasive/empathetic design research methods and design strategies ...
This talk was designed for practitioners with UX interview experience and presupposes a psychology/motivation background.
Reading Beyondthe Words Using text formatting to increase persuasiveness and ...Kath Straub
You’ve mapped the information. You’ve designed the typography. You’ve designed, refined and tested your copy: Its engaging. It’s clear. It’s actionable. The only thing left to change is the size of the spaces.
As it turns out, spaces size matters. This talk presents emerging reading comprehension research demonstrating when relative intra-word/intra-letter space size reflects psychologically relevant* groupings, readers read faster, retain more and report that they are more likely to act on what they have read.
We provide clear and concrete examples of how this approach can be applied today to enhance the effectiveness and persuasiveness of your writing.
* Linguists should be prepared to be a bit disappointed.
Watching the edges blur: Rethinking the user experience in the world of self-...Kath Straub
In our enthusiasm to automate we tend to create designs that providing users the information and access to tools they need to do things. But to be effective, we need to do more. Real self-service, with incremental task completion across multiple-devices and limited customer support means reinventing the (human) guides that, in the past, helped us make good decisions and get things done. We can do this by creating dialogues that unfold over time and leverage motivation strategies (a.k.a., gamification) to shape and encourage behaviors.
2 Studies UX types should know about (Straub UXPA unconference13)Kath Straub
I described these two studies during the Research in Practice: Studies UXers should know about workshop. I expected them to be drive-bys ... as in, "Yah, yah, .. have heard that ... let's move on." I was surprised to find that the group -- a sharp, engaged and thoughtful group-- didn't know these studies. Instead of a few minutes description, we discussed and debated how these studies might influence UX practice for almost an hour. Based on that, I got nudged (Culprit = @susandra Susan Dray) to presenting these two @ the UXPA unconference.
There are many other studies studies that all UXPros should be familiar with ...
232 million people can't be wrong Or: How I learned to stop worrying and star...Kath Straub
UPA long abstract: Do you ever wonder why people PLAY Farmville (Frontierville, Mafia Wars, …)?
Do you think about which elements of Farmville fun could make work applications less work?
If you answered “Yes” to either question this talk is for you. Join us for a lively exploration of
o How games like Farmville apply the psychology of behavioral change, reinforcement and social momentum to (re-)shape target behaviors.
o How the same persuasive, behavioral change elements are applied in “serious games” encouraging health, wellness and other behavioral change.
Along the way, we use real examples and exercises to help you rethink your applications and designs in terms of behavioral change and persuasive design.
kath@usability.org
@kathstraub
www.usability.org
Even Lawyers want to understand: Plain language increases lawyers’ credibilit...Kath Straub
Cite as: Kath A. Straub, Jullie Clement, Annetta L. Cheek, and Sean P. Mahaffey. Even Lawyers want to understand: Plain language increases lawyers’ credibility with both lawyers and laypeople. Paper presented at IC Clear | Clarity (Belgium, Netherlands) 2014.
At a glance
Background: Benson & Kessler (1987) compared the perceptions of lawyers and judges
about lawyers who write using plain language versus those writing in traditional legal
language. They concluded that lawyers who write in legalese are “likely to have their
work judged as unpersuasive and substantively weak.” Further, “their professional
credentials may be judged less credible.”
Objective: We validate and extend that study to further explore how both lawyers and
non-lawyers perceive lawyers who use legal language versus plain language.
Method: 38 lawyers and 93 non-lawyers each read two short passages, presented as written by a specific lawyer. Then, readers rated the lawyer who wrote the passages on a series of characteristics, including clarity of writing, trustworthiness, pedigree, ability to win
cases, and whether they would be satisfied with that lawyer as their counsel.
Detailed findings in the deck
Conclusions
1. Even lawyers have trouble understanding lawyers. Plain language helps.
2. Lawyers agree that plain language is clearer, more specific, and more persuasive.
3. Law schools still need to teach lawyers to understand two languages: plain and legalese.
4. People--even lawyers--want their lawyers to use plain language.
References:
Robert W. Benson and Joan B. Kessler, Legalese v. Plain English: An Empirical Study of
Persuasion and Credibility in Appellate Brief Writing, 20 Loy. L.A. L. Rev. 301 (1987).
Author Contacts
Kath Straub kath@usability.org < Fielding questions
Julie Clement julieannclement@gmail.com < Presenter
Annetta cheek alcplain@gmail.com
Sean Mahaffey Mahaffsp@mail.uc.edu
Information design and the psychology of behavioral changeKath Straub
Nobody wakes up in the morning and thinks, “I want to use more energy than my neighbor today.” But, inducing people to actually reduce their energy consumption still seems difficult. And the task becomes more complex in shared responsibility spaces, such as commercial buildings. In this talk we explore the psychology of behavioral change in the context of energy efficiency. We explore how the context of behavior interacts with readiness to change, and the implications of designing for energy efficiency.
This talk was presented at the Boston UPA June Meeting. A similar talk was presented at the Berkeley Symposium on Information Visualization in Commercial Buildings: Design, Technology, and Human Behavior
PLAIN 2013 - Is it really plain? A case (and process) for content testingKath Straub
As plain language professionals, we think we know the rules and can recognize when a document or website is presented in plain language. But do our customers always agree?
Reading between the words: Improving the readability and memorability of textKath Straub
Describes the process of text formatting, or how minor (and virtually invisible) changes to your text will help customers read faster, understand better and remember more.
Creating effective web content in plain languageKath Straub
Writing for the web
Instructors: Dr. Annetta L. Cheek, Center for Plain Language Board Chair and Dr. Kath Straub, Director, Usability.org and Center for Plain Langauge Board Member
Workshop description
People use the web to get information about your organization more than any other source today. Do you know how well your content works?
In this workshop you will learn how to create useful and usable web content.Through lively presentation using real examples we’ll review concepts, best practices, and testing methods used by experienced plain language writers and content strategists. We address how to
~ Identify and understand your audience
~ Plan and organize content
~ Write in Plain Language
Measure whether people understand what you mean and can use what you say
By the end of the workshop you will feel confident that you can create content that people can find, understand, and use effectively.
Not your father's analytics report Mahaffey & Straub, UPA 2011 AtlantaKath Straub
The Home Energy Saver is an action-oriented home energy benchmarking site. The do-it-yourself home energy assessment helps consumers understand and streamline their home energy use through behavioral and structural upgrade recommendations. We present a longitudinal case study describing how we used web-analytics to iteratively benchmark, track and improve the persuasive pull of the site.
On Good Behavior: Human Factors + Building PerformanceKath Straub
Presentation at Greenbuild 2016. Presented by Jeni Cross and Kath Straub. Moderated by Sharon Refvem. As effective passive solutions and newer, smarter systems continue to improve building efficiency, the impact of occupant behavior on building performance has become ever more evident. What motivates people to engage in best behavior? Find out how lessons from scientific research can impact building performance. Hear from behavior experts about how to effectively engage the passive majority of building occupants to facilitate substantive, positive impacts on performance, health, and wellbeing in the built environment. A cognitive scientist and sociologist share insights into how social norms and human behavior can be leveraged for this purpose. Engaging human factors effectively requires a whole systems approach - one that addresses not just occupants, but also the organization, community, and marketplace. Although there is not a one-size-fits-all solution for facilitating positive behavior change, there are useful strategies. Early engagement with building occupants and organizational leaders is a critical first step in identifying project specific needs, constraints, and opportunities. Learn how to identify target audiences, frame messages, and implement positive measures effectively.
Each technological age has been marked by a shift in how the industrial platform enables companies to rethink their business processes and create wealth. In the talk I argue that we are limiting our view of what this next industrial/digital age can offer because of how we read, measure and through that perceive the world (how we cherry pick data). Companies are locked in metrics and quantitative measures, data that can fit into a spreadsheet. And by that they see the digital transformation merely as an efficiency tool to the fossil fuel age. But we need to stretch further…
Presentation: the Plain Regulations Act (2013), Why you should care and how y...Center for Plain Language
It is our right to understand the laws and regulations that we need to comply with as citizens and residents. The Plain Regulations Act will require agencies to write regulations using language we can all understand.
This presentation describes
~the Act
~Why you should care and
~How you can help the Center for Plain Language get the bill out of committee for a vote on the floor.
Hint: Write a letter ... or 6
1. Before the bill - how plain language got started in the US federal government
2. The bills – how we are battling to get Congress to pass a bill requiring the government to write in plain language
3. Promoting plain language in a public agency
Constitution and the System of the State of KansasPOL215Cons.docxdonnajames55
Constitution and the System of the State of Kansas
POL215
Constitution and the System of the State of Kansas
Every government does it job on procedures written on the Constitution and the System of the State of Kansas. It is called the government's playbook that gives limitations to the power of those in the office of Kansas. The Constitution and the System of the State of Kansas gives each official the power and the limitation of their power so they can do their jobs accordingly without causing any problem to other part of the government's system. Written in 1859, there have been several changes and amendments to the Constitution and the System of the State of Kansas in the hope that it will improve the government of the state. All changes were agreed upon not only by the people at the office but also by the citizens of the state of Kansas through a vote. To change or amend the Constitution and the System of the State of Kansas, the 2/3 members of the legislature department should vote for it and the citizen’s vote should be in favour of it as well in majority.
The playbook which we call the Constitution and the System of the State of Kansas starts with a preamble which is all about ensuring that the Kansas Constitution is a book of rules that is set by the people for the people of the state of Kansas and that it is to ensure that the rights of the people are being made known to them. One of the most interesting laws in this playbook is the equal rights of women and their right to own a property which is only visible in the Kansas Constitution and not else in different state. Aside from these laws, Kansas Constitution also allows women to raise and discipline their siblings in accordance to the set laws of the playbook.
There three branches of Government in the Kansas State. There is the Legislative, Executive and the Judicial. The Legislative part consists of senators (40 of them) and representatives (125 of them) and is elected on their post by the citizens of Kansas.
Another branch is called the Executive Branch. The Executive Branch consists of the Governor, Lieutenant General, The Secretary of state, Attorney general, and the State Board of Education and are also on their posts as a result of poll with the citizens.
The law-making branch is called Judicial Branch and they are also the one settling disputes in the entire state. This department is headed by the Supreme Court. This department handles issues that can be decided in accordance to the law and are part of the legal system like child support, crime, murders and even divorces. There is a The Kansas Child Support Guidelines that arranges child support issues in the state and all the guidelines here are being honoured and followed by all officers. The State Supreme court of Kansas also gives way to the grievances of its citizens and gives them chance to voice out their problems and issues if there is any.
The constitution of the state also dictates which service or govern.
Unit 2 DiscussionPreviousNextYour original response to the D.docxmarilucorr
Unit 2 Discussion
PreviousNext
Your original response to the Discussion topic should be at least 250 words and should reflect the fact that you have completed the assigned Readings and activities. Use your words wisely so that the posting has substance and includes examples and explanations. Remember to include citations and a reference list.
Take time to review the responses of your classmates and respond specifically and substantially to at least two other students’ postings.
Charting a Course for the Future
To understand the human services profession, it is important to be able to access, not only the historical information about the field, but also current and future developments. To that end, it is essential to know how to locate current and future legislation that may affect service delivery. For that reason, this week you will spend some time researching the pending legislation that may affect your future career.
To begin, locate the home page of your local state legislature. If you are unable to locate the legislative home page for your state, you may visit the home page of the United States House of Representatives at www.house.gov. Spend some time watching the proceedings if it is currently in session.
Locate the bills pending before the legislative body you are viewing. For the US House of Representatives, this is located on the right hand side of your screen under “Bills and Reports” but it should be easy to locate for your state legislature as well. Select one of the pending bills about which to write in your post. The bill you choose should relate to the human needs you discussed last week and/or the human services profession. Respond to the following questions regarding this bill:
· State the name of the bill you have chosen and describe what it hopes to accomplish.
· Make an argument for the passage of this legislation, i.e. Who would it help? Why is it important?
· Now make the opposite argument. Why should it not be passed? What are some of the issues with this bill as it is written?
· Relate this bill to the historical development of the human services profession. In what ways would passage of this bill continue the work that was started by early human service professionals?
· Discuss how members of the human service profession might impact the passage of this bill.
Unit 2 Discussion
Previous
Next
Your
original
response
to
the
Discussion
topic
should
be
at
least
250
words
and
should
reflect
the
fact
that
you
have
completed
the
assigned
Readings
and
activities.
Use
your
words
wisely
so
that
the
posting
has
substanc
e
and
includes
examples
and
explanations.
Remember
to
include
citations
and
a
reference
list.
Take
time
to
review
the
responses
of
your
classmates
and
respond
specifically
and
substantially
to
at
least
two
other
students’
postings.
Charting
a
Course
for
th
e
Future
To
understand
the
human
services
profession,
it
is
import ...
A nonpartisan guide for local officials, staff, media, and citizens to help sustain well-attended, engaging, and effective Town Meeting in New Hampshire and New England
Essay QuestionDear Constituents,It is my privilege to serve y.docxSALU18
Essay Question:
Dear Constituents,
It is my privilege to serve you as a senator of the great state of Oregon. I am looking forward to representing you in the effort to bring peace and prosperity to America, and more specifically, to our beloved state.
We can all agree that welfare state has been a controversial subject for a long time. As far as its pros are concerned, welfare state provides everyone with the basic minimums they need for survival. Secondly, its ideal is to foster social and economic justice, eliminating monopoly of wealth. However, the cons indicate that the current poverty level is not reflected by the economic status making it very difficult to determine who is liable for benefits. It is also true that welfare state can create a pattern of dependence. Personally, I think welfare state is a very positive thing to have in our society and we can simply work on the cons together to make it better
Welfare is not the only social policy that is controversial. Healthcare under the Affordable Care Act has been as well. The ACT has increased the number of Americans with health insurance. It has also made it more affordable. However, the premiums are higher and it has also increased taxes. I therefore believe that reforms should be made to help improve it.
The United States’ foreign policy role is also important to our success. It makes it possible to have better relationships with other countries. It also improves sectors dependent on foreigners such as tourism and economic cooperation/trade. It, however, makes a country dependent on the other and a wrong step could dilute all the good work done to keep the relationship working. Personally, I think the US should have an extensive foreign policy either way as the cons can be avoided easily.
In conclusion, I am confident that with your support, we will achieve our domestic and international goals to make the United States peaceful and prosperous!
Short Answer Questions:
1. Identify and give a brief description of four U.S. institutions that were created to help manage its financial affairs.
Financial affairs are generally managed by the department of treasury, headed by the secretary of treasury. There are four institutions under the office of treasurer, office of domestic finance, office of international affairs and office of terrorism and financial intelligence. Domestic finance deals with all domestic financial affairs including public affairs, legislative affairs, tax policies etc.
2. What are the U.S. foreign policy goals (identify and provide brief description)? What counts as success?
The U.S. foreign policy goals include promoting peace, preserving national security and securing a global environment by maintaining the balance of power among all nations. The presence of peace in the entire world would guarantee security and a balance of power. As long as all these are in place, then it is safe to say that the policy goals are a success.
3. Contrast contributory programs w ...
In this webinar, Evelyn Abouhassan, Esquire, the Senior Legislative Advocate at Disability Rights California, discusses:
- The steps to a bill becoming law
- The power of telling your story to representatives about your needs
- How you can make your voice heard
Similar to (Presentation) How to support the Plain Regulations Act (HR 1557 S 807) (20)
No Interface? No Problem: Applying HCD Agile to Data Projects (Righi)Kath Straub
This paper will be published in the Nov 2020 Issue of Journal of Usability Studies. (https://uxpajournal.org/). Its being pre-printed here with permission from the author and the Journal Board.
In October 2019, a group of human-centered designers,
agilists, data scientists, and other technology enablement
practitioners joined to share their thoughts about a topic of
common interest: How should the principles and practices of
human-centered design, Agile development, and the
overarching process of HCDAgile be applied to products that
have no obvious user interface?
The group’s objective was to develop guidance based upon
shared knowledge across disciplines and industries for
leveraging HCDAgile in data projects. In this paper we share
our initial observations from the meeting.
Fair balance: I participated in the huddle that led to this paper, but not in writing up the paper. Thanks to Carol Righi for doing the needful.
Toward aUX: Folding UX into Agile Maturity measuresKath Straub
Poster presentation at UXPA2019 by Dorothy Cummings, Agile Six and Kath Straub, usability.org
Today’s Agile Maturity Assessments are not very usable. Some lack scientific validity, others measure without providing actionable outcomes or guidance for improvement, or they leave out critical elements of mature Agile teams (e.g., UX integration.) We discuss scientific, organizational, and cultural challenges that undermine the meaningful assessments design and/or assessment.
Then we present a (new) Agile UX maturity assessment tool and method designed to offer teams concrete insights and actionable opportunities to improve. Then we recommend an implementation and progress management strategy to nurture positive growth toward true agile transformation. We couch our recommendations in an evidence-based review of measurement strategies (e.g., self- vs. external evaluation or individual evaluator vs collective discussion), and a discussion of cultural barriers that typically undermine the utility and impact of assessments (e.g., cultural implications of frank self-assessment and the need to report scores up.).
By the end of the session, you will better understand the benefits of (agile UX or other) organizational assessments, cultural and organizational characteristics that necessarily limit their impact, and strategies to assess and track change that can drive improvement. You will also have a new tool to assess Agile UX maturity in your organization.
Enterprise UX patterns: Good, bad and uglyKath Straub
Documented, enterprise design standards supporting homogenous customer experiences across different systems and touch points are often considered a holy grail of UX design. In many ways they are. bBut they can also lead to unintended consequences for both the design team and subsequent designs. We draw on experiences from a large federal agency to describe the impact, some positive and some less so, that mature but evolving design standards can have on designers, design and the development processes.
Online Communities for Creating Change: Home Energy Pros (ACEEE 2012 Summer S...Kath Straub
Home Energy Pros is a social community for energy efficiency professionals, including contractors, weatherization professionals and building scientiests. This ACEEE Summer Study paper describes the motivation, marketing/launch and nurturing of Home Energy Pros. Along the way, it highlights the steps and challenges in developing and nurturing an active and effective cross-disciplinary social community.
Straub Read Smart Findings Plus Example TextKath Straub
Findings from an A|B comparison showing that users reading text formatted with ReadSmart remember more and are more likely to forward what they read.
380 Participants read either a RS formatted or default formatted of the (same) newsletter. Those who read the formatted copy did better on comprehension questions (better on 7 out of 7 questions). In addition, they were 10% more likely to say that they would forward the newsletter onto a friend. (29% unformatted vs 34% formatted).
Webmanager University New Media Talks: User Centered DesignKath Straub
User-Centered Design is a multistage process that helps web managers and designers analyze and predict how users are likely to use a website, and test these draft designs with actual users a number of times before site launch. User-centered design lets you optimize the user interface around how people want and need to interact, rather than forcing them to adapt how they interact to the software.
Come hear Kath Straub introduce User-Centered Design and its importance in creating a great citizen experience on government websites. Visitors to government websites want to be able to find what they need and act on what they find.
Learn how to make your website content
* Easy to Use
* Understandable
* Relevant to the customer
Find out how adopting User Center Design can:
* Save Money
* Decrease Help Desk Calls
* Decrease the need for website Redesign
* Decrease formal training
The science of persuasive design | Capturing emotional triggers that transfo...Kath Straub
Today, interactions with prospective
customers start on the web. This means
to be useful, a website must be more
than usable. It must also be engaging
and persuasive, like a charismatic
salesman.
Persuasive designs do not „just happen“.
They are derived through rigorous
research identifying the emotional
triggers that drive a customer to commit
or fears that hinder a customer from
acting.
Once key emotional responses are
understood, organizations can
develop content and messaging
strategies which employ principles of
social psychology to amplifying
customers motivations and minimize
their concerns.
By extending the traditional usability
methods into the domains of
emotional response and human
decision making, designers can
create content that transform
exploration into commitment.
The science behind persuasive design: Capturing the emotional triggers that ...Kath Straub
Today, interactions with prospective customers start on the web. This means to be useful, a website must be more than usable. It must also be engaging and persuasive, like a charismatic salesman.
Persuasive designs do not „just happen“. They are derived through rigorous research identifying the emotional triggers that drive a customer to commit or fears that hinder a customer from acting.
Once key emotional responses are understood, organizations can develop content and messaging strategies which employ principles of social psychology to amplifying customers motivations and minimize their concerns.
By extending the traditional usability methods into the domains of emotional response and human decision making, designers can create content that transform exploration into commitment.
‘वोटर्स विल मस्ट प्रीवेल’ (मतदाताओं को जीतना होगा) अभियान द्वारा जारी हेल्पलाइन नंबर, 4 जून को सुबह 7 बजे से दोपहर 12 बजे तक मतगणना प्रक्रिया में कहीं भी किसी भी तरह के उल्लंघन की रिपोर्ट करने के लिए खुला रहेगा।
Welcome to the new Mizzima Weekly !
Mizzima Media Group is pleased to announce the relaunch of Mizzima Weekly. Mizzima is dedicated to helping our readers and viewers keep up to date on the latest developments in Myanmar and related to Myanmar by offering analysis and insight into the subjects that matter. Our websites and our social media channels provide readers and viewers with up-to-the-minute and up-to-date news, which we don’t necessarily need to replicate in our Mizzima Weekly magazine. But where we see a gap is in providing more analysis, insight and in-depth coverage of Myanmar, that is of particular interest to a range of readers.
01062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
03062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
31052024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
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ys jagan mohan reddy political career, Biography.pdfVoterMood
Yeduguri Sandinti Jagan Mohan Reddy, often referred to as Y.S. Jagan Mohan Reddy, is an Indian politician who currently serves as the Chief Minister of the state of Andhra Pradesh. He was born on December 21, 1972, in Pulivendula, Andhra Pradesh, to Yeduguri Sandinti Rajasekhara Reddy (popularly known as YSR), a former Chief Minister of Andhra Pradesh, and Y.S. Vijayamma.
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Navigating the Future of Fintech in India: Insights into how AI, blockchain, and digital payments are driving unprecedented growth in India's fintech industry, redefining financial services and accessibility.
role of women and girls in various terror groupssadiakorobi2
Women have three distinct types of involvement: direct involvement in terrorist acts; enabling of others to commit such acts; and facilitating the disengagement of others from violent or extremist groups.
In a May 9, 2024 paper, Juri Opitz from the University of Zurich, along with Shira Wein and Nathan Schneider form Georgetown University, discussed the importance of linguistic expertise in natural language processing (NLP) in an era dominated by large language models (LLMs).
The authors explained that while machine translation (MT) previously relied heavily on linguists, the landscape has shifted. “Linguistics is no longer front and center in the way we build NLP systems,” they said. With the emergence of LLMs, which can generate fluent text without the need for specialized modules to handle grammar or semantic coherence, the need for linguistic expertise in NLP is being questioned.
2. Before we start think about
the groups you belong to …
• Employer or Business
• Alumni group(s)
• Church/Synagogue/Temple/….
• Professional Association(s)
• Political Interest
3. Plain language is …
Communication designed and written so that the audience
can
o Find what they need
o Understand what they find
o Know what to do next
4. Plain language is not …
o Shortened or dumbed down
o Simplified to the point of ambiguity
o Easy to write
5. Plain language is a bi-partisan issue
80s 90s 00s Today
Reagan
Social Security
makes Plain
Language a priority
for public notices.
Lawyers, particularly
Joe Kimble, start to
get involved.
Bush (43)
Federal departments
include the mandate to
use plain language in
their strategic plans.
Thomson sponsors
the Plain Language
Forum
PLAIN intra-agency
council
Carter
Government
regulations should
be “cost-effective
and easy-to-
understand by
those who were
required to comply
with them.”
Clinton
Government employees
required to use Plain
Language.
No Gobbldeygook
Awards
SEC publishes the
Plain English Handbook
Nixon
The Federal
Register should
be written in
“Layman’s Terms”
Obama
Plain Writing Act
passed in 2010
Plain Regulations
Act is in
committee on the
hill
70s
6. Plain language in action
Before
This is a multipurpose passenger vehicle which
will handle and maneuver differently from an
ordinary passenger car, in driving conditions
which may occur on streets and highways and
off road. As with other vehicles of this type, if
you make sharp turns or abrupt maneuvers, the
vehicle may roll over or may go out of control
and crash. You should read driving guidelines
and instructions in the Owner’s Manual, and
WEAR YOUR SEAT BELTS AT ALL TIMES.
Avoid extreme maneuvers
and excessive speed.
Always buckle up.
See Owner’s Manual
for Further Information.
After
This improvement was recognized
In the NoGobbledyGook Awards
7. Warren Buffett
Introduction to SEC Plain English Handbook
(1998)
Write with a specific person in mind.
When writing the Berkshire Hathaway
annual report, I picture my sisters, highly
intelligent, but not experts in accounting
or finance. They will understand plain
English, but jargon may puzzle them. My
goal is to give the information I would
wish to receive if our positions were
reversed.
Plain language is a business issue.
8. What does the Act do?
It will force agencies to write new and
substantially revised federal
regulations in plain language.
Other provisions require agencies to take administrative actions, like training their staff. Most
of those requirements are already part of an existing law, the Plain Writing Act (2010).
9. What will it do for you?
Help you understand what
our elected officials
are really doing
in Washington, DC.
11. It costs money when regulations are hard to
understand.
Lawyer
Small Business Owners
need to pay interpreters to figure
out which laws apply to them
and how to comply.
Accountant
Government employees
spend time checking for
misunderstandings and errors. More
people make more mistakes.
repeat
Benefits
Specialist
12. Why are we talking about it
now?
The Plain Regulations Act is in committee.
HR 1557
To ensure the clarity of regulations to improve the effectiveness of
Federal regulatory programs while decreasing burdens on the
regulated public.
Introduced by: Braley
Referred to: Government Oversight and Reform
S 807
To require that Federal regulations use plain writing that is
clear, concise, and well-organized, and follows other best practices
appropriate to the subject or field and intended audience.
Introduced by: McCaskill
Referred to: Homeland & Oversight Governmental Affairs
Links to Schoolhouse Rock “I’m just a bill” in case you want a refresher of how this works…
or a song in your head all afternoon.
13. How you can help …
Write letters to your Congressmen
saying
1. Plain language helps …
Individuals citizens by reducing the
administrative burden when you do business
with the government.
Organizations and businesses by making it
easier (and less expensive!) to understand
and comply with the laws.
People in America understand what our
elected officials are really doing in
Washington.
2. Plain language saves money
3. Please co-sponsor the bill
5 August 2013
Dear Senator McCain,
I’m writing to you as an Arizona
voter to urge you to co-sponsor
Senate Bill 807, the Plain
Regulations Act.
Insisting that Congress and
Agency staff write regulations
in plain language will reduce
the administrative burdesn and
save taxpayers money. …
14. Sample letter. Of course, your own words are better….
Dear
I’m writing to urge you to co-sponsor [HR 1557 or Senate, S 807] Plain Regulations Act.
Requiring the government to communicate clearly will reduce citizen and agency administrative
burdens and save taxpayer money.
People think that the public never really sees the language of regulations. But, when Federal
employees create documents to help the public understand laws and regulations, they often quote
the regulatory language directly. The language of some laws is so complicated, federal employees
are afraid that by paraphrasing, they will misinterpret the rule themselves. As a result, language
intended for lawyers trickles down into documents used by the American public.
In addition, poorly written regulations cost taxpayers (me!) money:
Citizens need lawyers, accountants and other technical experts to understand and comply with
federal regulations.
When regulatory language is hard to understand, people make more mistakes trying to comply.
When people make mistakes, federal staffers have to spend more time processing documents.
Documents may end up being processed, rejected, resubmitted and processed again due to simple
misunderstandings.
If, instead, regulations were written in plain language, people would know what to do and how to
do it confidently the first time. Everyone will save time and money. Everyone will feel better about
their government.
Finally, as a citizen, I have a right to understand what my government is doing. If you wrote
regulations in plain language, I would understand more.
Plain language is an important, bi-partisan issue that will help everyone. Please co-sponsor this effort
to get the government to communicate clearly to citizens.
Sincerely,
Sincerely,
CC: Your Senators
Your Representatives
Claire McCaskill, Sponsor, Senate Bill 801 (c/o Elizabeth_Herman@mccaskill.senate.gov)
Bruce Braley, Sponsor, HR 1557 (c/o Robert.Goldsmith@mail.house.gov)
Annetta Cheek, Chair, Center for Plain Language (aclplain@gmail.com)
Who should be CC-d?
1. Your Senators and
Representatives
2. Keep McCaskill, Braley
and Cheek on the list
Download this letter here:
http://www.slideshare.net
/kstraub/handout-how-
you-can-support-the-
plain-regulations-act
Find your Conggressmen’s
addresses here:
Your Senators’ Addresses:
www.senate.gov/senators
/
Your Representatives’
Addresses:
http://www.house.gov/re
presentatives/
15. Send your “as a voter & tax payer”
letters to
o Your Senators (Addresses: www.senate.gov/senators/)
o Your Representatives (Addresses: http://www.house.gov/representatives/)
o McCaskill’s staffer: Elizabeth_Herman@mccaskill.senate.gov
o Braley’s staffer: Robert.Goldsmith@mail.house.gov
o Annetta Cheek, Chair, Center for Plain Language:
letters@gmail.com
Send these the old fashioned
way, … on paper, in an
envelope with a stamp.
Send these via post or email.
Hint: To cc: a handwritten
your letter, take a picture of
it with your smart phone or
iPad and email the picture.
Send electronic copies to:
16. Dear (Insert the name of your congressman),
I’m writing to urge you to co-sponsor the Plain Regulations Act (S 807 or HR 1557).
As (---A business owner, the Secretary for, ….describe your roles in any businesses or
organizational leadership roles you have--) , I am affected by many different federal
regulations (--complex tax roles, challenging new health care requirements, describe
regulations that apply to you-- )
Regulations written in plain language would decrease my burden in two ways:
1. I would understand the laws and how to comply. While I may not agree with all the
regulations that affect me, I want to follow the law. Some regulations are so
complicated that I’m never confident that I am in compliance. Regulations in plain
language would help feel confident I’m doing the things I need to.
1. It would cost my organization less to comply. Complying with the regulations is a major
burden on my business. In many cases, I have to use accountants, benefits
coordinators, attorneys, and others to help me comply with my federal obligations.
I urge you to co-sponsor the Plain Language Act so that I can understand the laws that
apply to my organization and to comply efficiently. The act will make Federal regulatory
programs more effective while decreasing burdens on the regulated public.
Sincerely,
CC: Darrell Issa, Chair. House Committee on Oversight
Your Representatives on the House Committee for Oversight
Tom Carper, Chair, Homeland Security and Government Affairs Committee
Your Senators on the Homeland and Government Affairs Committee
Claire McCaskill, Sponsor, Senate Bill 807 (c/o
Elizabeth_Herman@mccaskill.senate.gov)
Bruce Braley, Sponsor, HR 1557 (c/o Robert.Goldsmith@mail.house.gov)
Annetta Cheek, Chair, Center for Plain Language (aclplain@gmail.com)
Sample business letter. Of course, your own words are better….
Download this letter here:
http://www.slideshare.net/kst
raub/handout-how-you-can-
support-the-plain-regulations-
act
Find your Congressmen’s
addresses here:
Your Senators’ Addresses:
www.senate.gov/senators/)
Your Representatives’
Addresses:
http://www.house.gov/repre
sentatives/
17. Send your “as business owner or
organization leader” letters to
o Your Senators (Addresses: www.senate.gov/senators/)
o Your Representatives (Addresses: http://www.house.gov/representatives/)
o Darell Issa, Chair House Committee on Oversight (Address next slide)
o Tom Carper, Senate Homeland Security and Government Affairs (Address next slide)
o Senators and Reps from your state who sit on either committee
o McCaskill’s staffer: Elizabeth_Herman@mccaskill.senate.gov
o Braley’s staffer: Robert.Goldsmith@mail.house.gov
o Annetta Cheek: alcplain@gmail.com
Board Chair, Center for Plain Language
CC your letters to:
Send these the old fashioned
way, … on paper, in an
envelope with a stamp.
Send these via post or email.
Hint: To cc: a handwritten your
letter,
take a picture of it with your smart
phone or iPad and email the
picture.
18. Committee Chair Addresses
John McCain (R, AZ)
Senate Committee on Homeland
Security and Government Affairs
241 Russell Senate Office Building
Washington, D.C. 20510-0303
Paul Gossar (R, AZ)
House Oversight Committee
504 Cannon HOB Washington, DC
20515
Darrell Issa, Chair
House Committee on Oversight
2347 Rayburn House Office Building
Washington, DC 20515
Tom Carper, Chair
Senate Homeland Security and
Government Affairs Committee
513 Hart Senate Office Building
Washington, DC 20510
If you don’t vote in AZ, replace these guys
with yours that are on Homeland Security
and Government Affairs (Senate) or the
House Oversight Committee..
19. Please remember to send
electronic copies of your letters to
…
o McCaskill’s staffer:
Elizabeth_Herman@mccaskill.senate.gov
o Braley’s staffer: Robert.Goldsmith@mail.house.gov
o Annetta Cheek: alcplain@gmail.com
Board Chair, Center for Plain Language
Hint: If you handwrite your letter,
take a picture of it with your smart
phone or iPad and email the picture.
20. Want to learn or do more?
Read an article about writing legislation in plain English
http://www.michbar.org/journal/pdf/pdf4article2016.pdf
Visit http://centerforplainlanguage.org/resources/plain-regulations-act/
Downloadable sample letters:
o From individual - http://centerforplainlanguage.org/letter-from-individual/
o From businesses - http://centerforplainlanguage.org/letter-from-business-
person/
If you have questions or want more information, email Annetta
Cheek, the Chair of the Center for Plain Language –
alcplain@gmail.com
21. Introduction to SEC Plain English Handbook
(1998)
Write with a specific person in mind.
When writing the Berkshire
Hathaway annual report, I picture my
sisters, highly intelligent, but not
experts in accounting or finance.
They will understand plain
English, but jargon may puzzle
them. My goal is to give the
information I would wish to receive if
our positions were reversed.
Buffet on plain language…
23. House Oversight Committee (113th
Congress)
Arizona AZ-1 Paul Gosar
California CA-49 Darrell Issa, Chairman
CA-12 Jackie Speier
Washington, DC CA-29 Tony Cardenas
Florida D.C. Eleanor Holmes Norton
Georgia FL-06 Ron DeSantis
FL-07 John L. Mica
GA-07 Rob Woodall
Illinois GA-09 Doug Collins
IL-7 Danny K. Davis
Kentucky IL-8 Tammy Duckworth
Maryland MD-7 Elijah Cummings, Ranking Member
Massachusetts KY-04 Thomas Massie
MA-6 John Tierney
Michigan MA-9 Stephen Lynch
MI-11 Kerry Bentivolio
MI-3 Justin Amash
Montana MI-7 Tim Walberg
North Carolina MO-1 Wm. Lacy Clay
NC-10 Patrick T. McHenry
New Mexico NC-11 Mark Meadows
Nevada NM-1 Michelle Lujan Grisham
New York NV-4 Steve Horsford
Ohio NY-14 Carolyn Maloney
OH-03 Michael Turner
Oklahoma OH-04 Jim Jordan
Pennsylvania OK-5 James Lankford
PA-17 Matt Cartwright
South Carolina PA-7 Pat Meehan
Tennessee SC-4 Trey Gowdy
TN-02 John J. Duncan
TN-4 Scott DesJarlais
Texas TN-5 Jim Cooper
Utah TX-27 Blake Farenthold
Virginia UT-03 Jason Chaffetz
Vermont VA-11 Gerald Connolly
Washington VT Peter Welch
Wisconsin WA-04 Doc Hastings
Wyoming WI-2 Mark Pocan
WY Cynthia Lummis
24. Senate Committee on Homeland Security
and Government Affairs (113th Congress)
Alaska Mark Begich
Arkansas Mark L. Pryor
Arizona John McCain
Delaware Thomas R. Carper
Kentucky Rand Paul
Louisiana Mary L. Landrieu
Michigan Carl Levin
Missouri Claire McCaskill
Montana Jon Tester
North Dakota Heidi Heitkamp
New Hampshire Kelly Ayotte
New Jersey Jeff Chiesa
Ohio Rob Portman
Oklahoma Tom Coburn
Wisconsin Ron Johnson
Tammy Baldwin
Wyoming Michael B. Enzi
25. Washington addresses for Arizona elected officials
Representatives
Ann Kirkpatrick (District 1)
330 Cannon House Office Building
Washington, D.C. 20515-0301
Ron Barber (District 2)
1029 Longworth House Office Building
Washington, D.C. 20515-0302
Raul M. Grijalva (District 3)
1511 Longworth House Office Building
Washington, D.C. 20515-0303
Senators
Jeff Flake
368 Russell Senate Office Building
Washington, D.C. 20510-0305
John McCain
241 Russell Senate Office Building
Washington, D.C. 20510-0303
Representatives (cont.)
Paul A. Gosar (District 4)
504 Cannon House Office Building
Washington, D.C. 20515-0304
Matt Salmon (District 5)
2349 Rayburn House Office Building
Washington, D.C. 20515-0305
David Schweikert (District 6)
1205 Longworth House Office Building
Washington, D.C. 20515-0306
Ed Pastorn(District 7)
2465 Rayburn House Office Building
Washington, D.C. 20515-0307
Trent Franks (District 8)
2435 Rayburn House Office Building
Washington, D.C. 20515-0308
Kyrsten Sinema (District 9)
1237 Longworth House Office Building
Washington, D.C. 20515-0309