SlideShare a Scribd company logo
Maximizing LinkedIn for Business
       (Presentation Subset)

         @NealSchaffer
Social Strategy Consultant
                                            15+ years of B2B High Tech Sales, Marketing & Business Development
                                                 Successfully launched two sales organizations
                                                 from scratch for two different companies

                                            Expert in “Asianizing” Foreign Companies
                                                 Fluent in Japanese and Mandarin Chinese


                                            Social Media Author and Speaker
                                            Featured in
  Neal Schaffer




                               Who is Neal Schaffer?


©2011 Windmills Marketing   Permission required for copying or redistribution.
Social Media Strategy Consulting
                  Social Media Agency Implementation


©2011 Windmills Marketing   Permission required for copying or redistribution.
We help broaden social connections
      even in niche B2B markets.

©2011 Windmills Marketing   Permission required for copying or redistribution.
Global professional networking                                                  Free Yellow Pages
 Gain/share expertise                                                            Connect with decision makers
 Connect with old colleagues                                                     Gain mindshare with potential customers
                                                                                 Business intelligence




                        Professionals                                                                Businesses



                      Why LinkedIn is important.


©2011 Windmills Marketing   Permission required for copying or redistribution.
Advanced People Search


©2011 Windmills Marketing   Permission required for copying or redistribution.
Be Real

                                                                                 Be Complete

                                                                                 Be Branded

                                                                                 Be Searchable

                                                                                 Be Recommended


            Step 1: Get your profile in order.
      You only get one chance to make a first impression.



©2011 Windmills Marketing   Permission required for copying or redistribution.
• Used LinkedIn to find Trademark Lawyer
      • Found 5 2nd Degree Connections who I contacted:
              – Profiles were reputable
              – Had Recommendations
              – Able to contact via LinkedIn message or email
                address on Contact Settings
      • Had phone interviews with the first 3 that
        responded

                                              1 Week Later Deal Closed
  How Business Finds You on LinkedIn


©2011 Windmills Marketing   Permission required for copying or redistribution.
Who to Connect With?                                                       New Connections?

      •     Colleagues (Past & Present)                                          • Introductions
      •     Partners & Clients                                                   • Contact Settings
      •     Professional Associations                                            • Social Etiquette
      •     Networking Acquaintances                                                   Personalize Your Message
      •     Classmates                                                                 What’s in It for Them?
      •     Friends                                                              • LinkedIn Group Messaging
      •     Family                                                               • InMail




                                            Step 2: Connect!


©2011 Windmills Marketing   Permission required for copying or redistribution.
”I had 18
                                                                                  common
                                                                                  connections
                                                                                  with my
                                                                                  potential client,
                                                                                  which
                                                                                  undoubtedly
                                                                                  helped seal the
                                                                                  deal with
                                                                                  Woman
             Connections Provide                                                 Credibility
                                                                                  Journal.”



©2011 Windmills Marketing   Permission required for copying or redistribution.
You
                                                                       Social
                                                                          media
                            Your
                            network                                                   Your objectives met
                                                                                      •increased sales
                                                   +                              =   •better job
                                                                                      •larger network




                                   Windmill Networking
                                     A strategy with proven results.



©2011 Windmills Marketing    Permission required for copying or redistribution.
Participate                                                                     Recommend
                in Events                                                                         Books on Amazon




                                                              Introduce
                                                              a colleague
                                                              on LinkedIn


                                          Update Network                         Answer Questions




                                                Step 3: Engage
                             The best place to be is everywhere.



©2011 Windmills Marketing   Permission required for copying or redistribution.
”I sold a $300,000
                                                                                 property in Australia
                                                                                 through my LinkedIn
                                                                                 Status Updates.”




               Status Updates Yield Business


©2011 Windmills Marketing   Permission required for copying or redistribution.
  1+ Million Subject-Specific Groups
          Biggest Group (Job Opening/Leads/Connections) has 515,000+ Members
          Each Group has Targeted Discussions
          Ability to Send Message to Other Group Members regardless of Connection
           Status
        (example)
        Biggest Baltimore Groups:              Johns Hopkins Alumni 9,500 Members

                                                                                 Smalltimore           5,000 Members


                                                                                    Baltimore Connections 3,500
        Members

                                                                                 U of M Baltimore County 3,100 Members
                  Step 4: Join LinkedIn Groups


©2011 Windmills Marketing   Permission required for copying or redistribution.
Read and responded to
                                                                comment on LinkedIn.
                                                                                                 Executive who posted the

                    Join
                                                                                                 inquiry was a consultant
                                                                                                 looking for social media
                                                                                                 expertise.
                                                                                                               Listen


                                                                   Engage
                                                                                        Hired to work with consultant
                                                                                        just one week later.



               LinkedIn is Open for Business.


©2011 Windmills Marketing   Permission required for copying or redistribution.
Why Not Create a Group?


©2011 Windmills Marketing   Permission required for copying or redistribution.
LinkedIn Answers


©2011 Windmills Marketing   Permission required for copying or redistribution.
LinkedIn Companies


©2011 Windmills Marketing   Permission required for copying or redistribution.
LinkedIn Ads Micro-Targeting Options


©2011 Windmills Marketing   Permission required for copying or redistribution.
Have we left anything out?
     Mail: Neal@WindmillNetworking.com                                           Web: WindmillNetworking.com   Twitter:
                                                                     @NealSchaffer




©2011 Windmills Marketing   Permission required for copying or redistribution.

More Related Content

What's hot

DELIVERING ON THE BRAND PROMISE: Using social media as a communication tactic
DELIVERING ON THE BRAND PROMISE: Using social media as a communication tacticDELIVERING ON THE BRAND PROMISE: Using social media as a communication tactic
DELIVERING ON THE BRAND PROMISE: Using social media as a communication tactic
Susan Stewart
 
2012 presentation
2012 presentation2012 presentation
2012 presentationcalmergen
 
HP Case Study Brand Advocates
HP Case Study Brand AdvocatesHP Case Study Brand Advocates
Social Media for Business - Commercial Real Estate Focused
Social Media for Business - Commercial Real Estate FocusedSocial Media for Business - Commercial Real Estate Focused
Social Media for Business - Commercial Real Estate Focused
Mike Gingerich
 
AllFamous Digital Company Profile
AllFamous Digital Company ProfileAllFamous Digital Company Profile
AllFamous Digital Company Profile
Robin Leonard
 
Service Design Breakfast: There is no such thing as service design - Anton Sc...
Service Design Breakfast: There is no such thing as service design - Anton Sc...Service Design Breakfast: There is no such thing as service design - Anton Sc...
Service Design Breakfast: There is no such thing as service design - Anton Sc...
Service Design Breakfast
 
Building Community for Insight and WOM
Building Community for Insight and WOMBuilding Community for Insight and WOM
Building Community for Insight and WOM
SheSpeaks Inc.
 
BNT Brochure
BNT BrochureBNT Brochure
BNT Brochure
chrisc333
 
Social Media Threats & Opportunities
Social Media Threats & OpportunitiesSocial Media Threats & Opportunities
Social Media Threats & Opportunities
guest4bbfe827
 
E20 theater
E20 theaterE20 theater
E20 theater
Sandy Carter
 
Employee Benefits - Creating the Right Package
Employee Benefits - Creating the Right PackageEmployee Benefits - Creating the Right Package
Employee Benefits - Creating the Right Package
Sigma Business Management, Inc.
 
Becoming a Jedi Master. The secret art of cultivating online communities Luis...
Becoming a Jedi Master. The secret art of cultivating online communities Luis...Becoming a Jedi Master. The secret art of cultivating online communities Luis...
Becoming a Jedi Master. The secret art of cultivating online communities Luis...OpenKnowledge srl
 
Linked in leweb11 workshop
Linked in leweb11 workshopLinked in leweb11 workshop
Linked in leweb11 workshopLaurence Bret
 
Crowdsourcing vs. Experience Co-Creation @daniel_egger
Crowdsourcing vs. Experience Co-Creation @daniel_eggerCrowdsourcing vs. Experience Co-Creation @daniel_egger
Crowdsourcing vs. Experience Co-Creation @daniel_egger
Daniel Egger
 
Salesforce Essentials Calgary Keynote
Salesforce Essentials Calgary KeynoteSalesforce Essentials Calgary Keynote
Salesforce Essentials Calgary Keynote
nwyne
 
Powersports PR/Marketing Presentation
Powersports PR/Marketing PresentationPowersports PR/Marketing Presentation
Powersports PR/Marketing Presentationrapide
 
Rapport Mastery
Rapport MasteryRapport Mastery
Rapport Mastery
Dawn Pici
 

What's hot (19)

DELIVERING ON THE BRAND PROMISE: Using social media as a communication tactic
DELIVERING ON THE BRAND PROMISE: Using social media as a communication tacticDELIVERING ON THE BRAND PROMISE: Using social media as a communication tactic
DELIVERING ON THE BRAND PROMISE: Using social media as a communication tactic
 
Smei vancouver real world presentation
Smei vancouver   real world presentationSmei vancouver   real world presentation
Smei vancouver real world presentation
 
2012 presentation
2012 presentation2012 presentation
2012 presentation
 
HP Case Study Brand Advocates
HP Case Study Brand AdvocatesHP Case Study Brand Advocates
HP Case Study Brand Advocates
 
Social Media for Business - Commercial Real Estate Focused
Social Media for Business - Commercial Real Estate FocusedSocial Media for Business - Commercial Real Estate Focused
Social Media for Business - Commercial Real Estate Focused
 
AllFamous Digital Company Profile
AllFamous Digital Company ProfileAllFamous Digital Company Profile
AllFamous Digital Company Profile
 
Service Design Breakfast: There is no such thing as service design - Anton Sc...
Service Design Breakfast: There is no such thing as service design - Anton Sc...Service Design Breakfast: There is no such thing as service design - Anton Sc...
Service Design Breakfast: There is no such thing as service design - Anton Sc...
 
Building Community for Insight and WOM
Building Community for Insight and WOMBuilding Community for Insight and WOM
Building Community for Insight and WOM
 
BNT Brochure
BNT BrochureBNT Brochure
BNT Brochure
 
Social Media Threats & Opportunities
Social Media Threats & OpportunitiesSocial Media Threats & Opportunities
Social Media Threats & Opportunities
 
Threatsopps
ThreatsoppsThreatsopps
Threatsopps
 
E20 theater
E20 theaterE20 theater
E20 theater
 
Employee Benefits - Creating the Right Package
Employee Benefits - Creating the Right PackageEmployee Benefits - Creating the Right Package
Employee Benefits - Creating the Right Package
 
Becoming a Jedi Master. The secret art of cultivating online communities Luis...
Becoming a Jedi Master. The secret art of cultivating online communities Luis...Becoming a Jedi Master. The secret art of cultivating online communities Luis...
Becoming a Jedi Master. The secret art of cultivating online communities Luis...
 
Linked in leweb11 workshop
Linked in leweb11 workshopLinked in leweb11 workshop
Linked in leweb11 workshop
 
Crowdsourcing vs. Experience Co-Creation @daniel_egger
Crowdsourcing vs. Experience Co-Creation @daniel_eggerCrowdsourcing vs. Experience Co-Creation @daniel_egger
Crowdsourcing vs. Experience Co-Creation @daniel_egger
 
Salesforce Essentials Calgary Keynote
Salesforce Essentials Calgary KeynoteSalesforce Essentials Calgary Keynote
Salesforce Essentials Calgary Keynote
 
Powersports PR/Marketing Presentation
Powersports PR/Marketing PresentationPowersports PR/Marketing Presentation
Powersports PR/Marketing Presentation
 
Rapport Mastery
Rapport MasteryRapport Mastery
Rapport Mastery
 

Similar to Maximizing LinkedIn for Business

5 Rules of Sales and Marketing in the Facebook Era
5 Rules of Sales and Marketing in the Facebook Era5 Rules of Sales and Marketing in the Facebook Era
5 Rules of Sales and Marketing in the Facebook Era
Hearsay Systems
 
Social Media Marketing Made Simple - ExhibitCraft presents Constant Contact 9...
Social Media Marketing Made Simple - ExhibitCraft presents Constant Contact 9...Social Media Marketing Made Simple - ExhibitCraft presents Constant Contact 9...
Social Media Marketing Made Simple - ExhibitCraft presents Constant Contact 9...
Exhibit Craft
 
Intro To Social Networking
Intro To Social NetworkingIntro To Social Networking
Intro To Social Networking
Darcy Bevelacqua
 
Social Media Made Simple
Social Media Made SimpleSocial Media Made Simple
Social Media Made Simple
April Heavens- Woodcock
 
Social Media Marketing Made Simple NCM
Social Media Marketing Made Simple NCMSocial Media Marketing Made Simple NCM
Social Media Marketing Made Simple NCM
NeoCloud Marketing, LLC
 
Get social Do Business jeannemurray UN Women Natl Conf
Get social Do Business jeannemurray UN Women Natl ConfGet social Do Business jeannemurray UN Women Natl Conf
Get social Do Business jeannemurray UN Women Natl Conf
Jeanne Murray
 
Burson Marsteller Somessozurich08
Burson Marsteller Somessozurich08Burson Marsteller Somessozurich08
Burson Marsteller Somessozurich08
Burson-Marsteller Schweiz
 
Seducing your customer principles of conversion content marketing
Seducing your customer principles of conversion content marketingSeducing your customer principles of conversion content marketing
Seducing your customer principles of conversion content marketing
Regalix
 
Social Media Marketing Made Simple SEP 2012
Social Media Marketing Made Simple SEP 2012Social Media Marketing Made Simple SEP 2012
Social Media Marketing Made Simple SEP 2012
Ghost Partner
 
Social Media Marketing 101 - Sigma College of Small Business
Social Media Marketing 101 - Sigma College of Small BusinessSocial Media Marketing 101 - Sigma College of Small Business
Social Media Marketing 101 - Sigma College of Small Business
Sigma Business Management, Inc.
 
Social Branding - Create your Niche
Social Branding - Create your NicheSocial Branding - Create your Niche
Social Branding - Create your Niche
Knowledge360
 
The importance of sentiment analysis in 2.0 marketing
The importance of sentiment analysis in 2.0 marketingThe importance of sentiment analysis in 2.0 marketing
The importance of sentiment analysis in 2.0 marketing
Fabio Lazzarini
 
Social media in B2B: "How conversations help you leverage the things you are ...
Social media in B2B: "How conversations help you leverage the things you are ...Social media in B2B: "How conversations help you leverage the things you are ...
Social media in B2B: "How conversations help you leverage the things you are ...
Polle de Maagt
 
Twitter and facebook marketing bringing it all home
Twitter and facebook marketing  bringing it all homeTwitter and facebook marketing  bringing it all home
Twitter and facebook marketing bringing it all home
Regalix
 
DNUG 2012 Keynote - Social Business with IBM Connections
DNUG 2012 Keynote - Social Business with IBM ConnectionsDNUG 2012 Keynote - Social Business with IBM Connections
DNUG 2012 Keynote - Social Business with IBM Connections
Niklas Heidloff
 

Similar to Maximizing LinkedIn for Business (20)

5 Rules of Sales and Marketing in the Facebook Era
5 Rules of Sales and Marketing in the Facebook Era5 Rules of Sales and Marketing in the Facebook Era
5 Rules of Sales and Marketing in the Facebook Era
 
Social Media Marketing Made Simple - ExhibitCraft presents Constant Contact 9...
Social Media Marketing Made Simple - ExhibitCraft presents Constant Contact 9...Social Media Marketing Made Simple - ExhibitCraft presents Constant Contact 9...
Social Media Marketing Made Simple - ExhibitCraft presents Constant Contact 9...
 
Intro To Social Networking
Intro To Social NetworkingIntro To Social Networking
Intro To Social Networking
 
What is social media and why should you care
What is social media and why should you careWhat is social media and why should you care
What is social media and why should you care
 
Social Media Made Simple
Social Media Made SimpleSocial Media Made Simple
Social Media Made Simple
 
Social Media Marketing Made Simple NCM
Social Media Marketing Made Simple NCMSocial Media Marketing Made Simple NCM
Social Media Marketing Made Simple NCM
 
Get social Do Business jeannemurray UN Women Natl Conf
Get social Do Business jeannemurray UN Women Natl ConfGet social Do Business jeannemurray UN Women Natl Conf
Get social Do Business jeannemurray UN Women Natl Conf
 
Burson Marsteller Somessozurich08
Burson Marsteller Somessozurich08Burson Marsteller Somessozurich08
Burson Marsteller Somessozurich08
 
Social Media Made Simple
Social Media Made SimpleSocial Media Made Simple
Social Media Made Simple
 
Seducing your customer principles of conversion content marketing
Seducing your customer principles of conversion content marketingSeducing your customer principles of conversion content marketing
Seducing your customer principles of conversion content marketing
 
Social Media Marketing Made Simple SEP 2012
Social Media Marketing Made Simple SEP 2012Social Media Marketing Made Simple SEP 2012
Social Media Marketing Made Simple SEP 2012
 
Social Media Marketing 101 - Sigma College of Small Business
Social Media Marketing 101 - Sigma College of Small BusinessSocial Media Marketing 101 - Sigma College of Small Business
Social Media Marketing 101 - Sigma College of Small Business
 
Social Branding - Create your Niche
Social Branding - Create your NicheSocial Branding - Create your Niche
Social Branding - Create your Niche
 
Smmms (as of 1 11 13)
Smmms (as of 1 11 13)Smmms (as of 1 11 13)
Smmms (as of 1 11 13)
 
Smmms (as of 2 26-13)
Smmms (as of 2 26-13)Smmms (as of 2 26-13)
Smmms (as of 2 26-13)
 
The importance of sentiment analysis in 2.0 marketing
The importance of sentiment analysis in 2.0 marketingThe importance of sentiment analysis in 2.0 marketing
The importance of sentiment analysis in 2.0 marketing
 
Social media in B2B: "How conversations help you leverage the things you are ...
Social media in B2B: "How conversations help you leverage the things you are ...Social media in B2B: "How conversations help you leverage the things you are ...
Social media in B2B: "How conversations help you leverage the things you are ...
 
Linked in digital dma 9 29-11
Linked in digital dma 9 29-11Linked in digital dma 9 29-11
Linked in digital dma 9 29-11
 
Twitter and facebook marketing bringing it all home
Twitter and facebook marketing  bringing it all homeTwitter and facebook marketing  bringing it all home
Twitter and facebook marketing bringing it all home
 
DNUG 2012 Keynote - Social Business with IBM Connections
DNUG 2012 Keynote - Social Business with IBM ConnectionsDNUG 2012 Keynote - Social Business with IBM Connections
DNUG 2012 Keynote - Social Business with IBM Connections
 

Recently uploaded

Project File Report BBA 6th semester.pdf
Project File Report BBA 6th semester.pdfProject File Report BBA 6th semester.pdf
Project File Report BBA 6th semester.pdf
RajPriye
 
ikea_woodgreen_petscharity_dog-alogue_digital.pdf
ikea_woodgreen_petscharity_dog-alogue_digital.pdfikea_woodgreen_petscharity_dog-alogue_digital.pdf
ikea_woodgreen_petscharity_dog-alogue_digital.pdf
agatadrynko
 
Premium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern BusinessesPremium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern Businesses
SynapseIndia
 
Business Valuation Principles for Entrepreneurs
Business Valuation Principles for EntrepreneursBusiness Valuation Principles for Entrepreneurs
Business Valuation Principles for Entrepreneurs
Ben Wann
 
What is the TDS Return Filing Due Date for FY 2024-25.pdf
What is the TDS Return Filing Due Date for FY 2024-25.pdfWhat is the TDS Return Filing Due Date for FY 2024-25.pdf
What is the TDS Return Filing Due Date for FY 2024-25.pdf
seoforlegalpillers
 
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdfMeas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
dylandmeas
 
FINAL PRESENTATION.pptx12143241324134134
FINAL PRESENTATION.pptx12143241324134134FINAL PRESENTATION.pptx12143241324134134
FINAL PRESENTATION.pptx12143241324134134
LR1709MUSIC
 
Putting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptxPutting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptx
Cynthia Clay
 
Enterprise Excellence is Inclusive Excellence.pdf
Enterprise Excellence is Inclusive Excellence.pdfEnterprise Excellence is Inclusive Excellence.pdf
Enterprise Excellence is Inclusive Excellence.pdf
KaiNexus
 
ikea_woodgreen_petscharity_cat-alogue_digital.pdf
ikea_woodgreen_petscharity_cat-alogue_digital.pdfikea_woodgreen_petscharity_cat-alogue_digital.pdf
ikea_woodgreen_petscharity_cat-alogue_digital.pdf
agatadrynko
 
Sustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & EconomySustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & Economy
Operational Excellence Consulting
 
Attending a job Interview for B1 and B2 Englsih learners
Attending a job Interview for B1 and B2 Englsih learnersAttending a job Interview for B1 and B2 Englsih learners
Attending a job Interview for B1 and B2 Englsih learners
Erika906060
 
Digital Transformation and IT Strategy Toolkit and Templates
Digital Transformation and IT Strategy Toolkit and TemplatesDigital Transformation and IT Strategy Toolkit and Templates
Digital Transformation and IT Strategy Toolkit and Templates
Aurelien Domont, MBA
 
The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...
Adam Smith
 
April 2024 Nostalgia Products Newsletter
April 2024 Nostalgia Products NewsletterApril 2024 Nostalgia Products Newsletter
April 2024 Nostalgia Products Newsletter
NathanBaughman3
 
Improving profitability for small business
Improving profitability for small businessImproving profitability for small business
Improving profitability for small business
Ben Wann
 
Cracking the Workplace Discipline Code Main.pptx
Cracking the Workplace Discipline Code Main.pptxCracking the Workplace Discipline Code Main.pptx
Cracking the Workplace Discipline Code Main.pptx
Workforce Group
 
Discover the innovative and creative projects that highlight my journey throu...
Discover the innovative and creative projects that highlight my journey throu...Discover the innovative and creative projects that highlight my journey throu...
Discover the innovative and creative projects that highlight my journey throu...
dylandmeas
 
amptalk_RecruitingDeck_english_2024.06.05
amptalk_RecruitingDeck_english_2024.06.05amptalk_RecruitingDeck_english_2024.06.05
amptalk_RecruitingDeck_english_2024.06.05
marketing317746
 
anas about venice for grade 6f about venice
anas about venice for grade 6f about veniceanas about venice for grade 6f about venice
anas about venice for grade 6f about venice
anasabutalha2013
 

Recently uploaded (20)

Project File Report BBA 6th semester.pdf
Project File Report BBA 6th semester.pdfProject File Report BBA 6th semester.pdf
Project File Report BBA 6th semester.pdf
 
ikea_woodgreen_petscharity_dog-alogue_digital.pdf
ikea_woodgreen_petscharity_dog-alogue_digital.pdfikea_woodgreen_petscharity_dog-alogue_digital.pdf
ikea_woodgreen_petscharity_dog-alogue_digital.pdf
 
Premium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern BusinessesPremium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern Businesses
 
Business Valuation Principles for Entrepreneurs
Business Valuation Principles for EntrepreneursBusiness Valuation Principles for Entrepreneurs
Business Valuation Principles for Entrepreneurs
 
What is the TDS Return Filing Due Date for FY 2024-25.pdf
What is the TDS Return Filing Due Date for FY 2024-25.pdfWhat is the TDS Return Filing Due Date for FY 2024-25.pdf
What is the TDS Return Filing Due Date for FY 2024-25.pdf
 
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdfMeas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
 
FINAL PRESENTATION.pptx12143241324134134
FINAL PRESENTATION.pptx12143241324134134FINAL PRESENTATION.pptx12143241324134134
FINAL PRESENTATION.pptx12143241324134134
 
Putting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptxPutting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptx
 
Enterprise Excellence is Inclusive Excellence.pdf
Enterprise Excellence is Inclusive Excellence.pdfEnterprise Excellence is Inclusive Excellence.pdf
Enterprise Excellence is Inclusive Excellence.pdf
 
ikea_woodgreen_petscharity_cat-alogue_digital.pdf
ikea_woodgreen_petscharity_cat-alogue_digital.pdfikea_woodgreen_petscharity_cat-alogue_digital.pdf
ikea_woodgreen_petscharity_cat-alogue_digital.pdf
 
Sustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & EconomySustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & Economy
 
Attending a job Interview for B1 and B2 Englsih learners
Attending a job Interview for B1 and B2 Englsih learnersAttending a job Interview for B1 and B2 Englsih learners
Attending a job Interview for B1 and B2 Englsih learners
 
Digital Transformation and IT Strategy Toolkit and Templates
Digital Transformation and IT Strategy Toolkit and TemplatesDigital Transformation and IT Strategy Toolkit and Templates
Digital Transformation and IT Strategy Toolkit and Templates
 
The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...
 
April 2024 Nostalgia Products Newsletter
April 2024 Nostalgia Products NewsletterApril 2024 Nostalgia Products Newsletter
April 2024 Nostalgia Products Newsletter
 
Improving profitability for small business
Improving profitability for small businessImproving profitability for small business
Improving profitability for small business
 
Cracking the Workplace Discipline Code Main.pptx
Cracking the Workplace Discipline Code Main.pptxCracking the Workplace Discipline Code Main.pptx
Cracking the Workplace Discipline Code Main.pptx
 
Discover the innovative and creative projects that highlight my journey throu...
Discover the innovative and creative projects that highlight my journey throu...Discover the innovative and creative projects that highlight my journey throu...
Discover the innovative and creative projects that highlight my journey throu...
 
amptalk_RecruitingDeck_english_2024.06.05
amptalk_RecruitingDeck_english_2024.06.05amptalk_RecruitingDeck_english_2024.06.05
amptalk_RecruitingDeck_english_2024.06.05
 
anas about venice for grade 6f about venice
anas about venice for grade 6f about veniceanas about venice for grade 6f about venice
anas about venice for grade 6f about venice
 

Maximizing LinkedIn for Business

  • 1. Maximizing LinkedIn for Business (Presentation Subset) @NealSchaffer
  • 2. Social Strategy Consultant 15+ years of B2B High Tech Sales, Marketing & Business Development Successfully launched two sales organizations from scratch for two different companies Expert in “Asianizing” Foreign Companies Fluent in Japanese and Mandarin Chinese Social Media Author and Speaker Featured in Neal Schaffer Who is Neal Schaffer? ©2011 Windmills Marketing Permission required for copying or redistribution.
  • 3. Social Media Strategy Consulting Social Media Agency Implementation ©2011 Windmills Marketing Permission required for copying or redistribution.
  • 4. We help broaden social connections even in niche B2B markets. ©2011 Windmills Marketing Permission required for copying or redistribution.
  • 5. Global professional networking Free Yellow Pages Gain/share expertise Connect with decision makers Connect with old colleagues Gain mindshare with potential customers Business intelligence Professionals Businesses Why LinkedIn is important. ©2011 Windmills Marketing Permission required for copying or redistribution.
  • 6. Advanced People Search ©2011 Windmills Marketing Permission required for copying or redistribution.
  • 7. Be Real Be Complete Be Branded Be Searchable Be Recommended Step 1: Get your profile in order. You only get one chance to make a first impression. ©2011 Windmills Marketing Permission required for copying or redistribution.
  • 8. • Used LinkedIn to find Trademark Lawyer • Found 5 2nd Degree Connections who I contacted: – Profiles were reputable – Had Recommendations – Able to contact via LinkedIn message or email address on Contact Settings • Had phone interviews with the first 3 that responded 1 Week Later Deal Closed How Business Finds You on LinkedIn ©2011 Windmills Marketing Permission required for copying or redistribution.
  • 9. Who to Connect With? New Connections? • Colleagues (Past & Present) • Introductions • Partners & Clients • Contact Settings • Professional Associations • Social Etiquette • Networking Acquaintances  Personalize Your Message • Classmates  What’s in It for Them? • Friends • LinkedIn Group Messaging • Family • InMail Step 2: Connect! ©2011 Windmills Marketing Permission required for copying or redistribution.
  • 10. ”I had 18 common connections with my potential client, which undoubtedly helped seal the deal with Woman Connections Provide Credibility Journal.” ©2011 Windmills Marketing Permission required for copying or redistribution.
  • 11. You Social media Your network Your objectives met •increased sales + = •better job •larger network Windmill Networking A strategy with proven results. ©2011 Windmills Marketing Permission required for copying or redistribution.
  • 12. Participate Recommend in Events Books on Amazon Introduce a colleague on LinkedIn Update Network Answer Questions Step 3: Engage The best place to be is everywhere. ©2011 Windmills Marketing Permission required for copying or redistribution.
  • 13. ”I sold a $300,000 property in Australia through my LinkedIn Status Updates.” Status Updates Yield Business ©2011 Windmills Marketing Permission required for copying or redistribution.
  • 14.  1+ Million Subject-Specific Groups  Biggest Group (Job Opening/Leads/Connections) has 515,000+ Members  Each Group has Targeted Discussions  Ability to Send Message to Other Group Members regardless of Connection Status (example) Biggest Baltimore Groups: Johns Hopkins Alumni 9,500 Members Smalltimore 5,000 Members Baltimore Connections 3,500 Members U of M Baltimore County 3,100 Members Step 4: Join LinkedIn Groups ©2011 Windmills Marketing Permission required for copying or redistribution.
  • 15. Read and responded to comment on LinkedIn. Executive who posted the Join inquiry was a consultant looking for social media expertise. Listen Engage Hired to work with consultant just one week later. LinkedIn is Open for Business. ©2011 Windmills Marketing Permission required for copying or redistribution.
  • 16. Why Not Create a Group? ©2011 Windmills Marketing Permission required for copying or redistribution.
  • 17. LinkedIn Answers ©2011 Windmills Marketing Permission required for copying or redistribution.
  • 18. LinkedIn Companies ©2011 Windmills Marketing Permission required for copying or redistribution.
  • 19. LinkedIn Ads Micro-Targeting Options ©2011 Windmills Marketing Permission required for copying or redistribution.
  • 20. Have we left anything out? Mail: Neal@WindmillNetworking.com Web: WindmillNetworking.com Twitter: @NealSchaffer ©2011 Windmills Marketing Permission required for copying or redistribution.