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David Burnand CMO B2B Conference

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Richard Brelet
Richard Brelet
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B2B CREATIVITY INTRODUCING THE BIG LONG IDEA
// But first a Gorilla…
//
// FUNDAMENTALS Authentic / Differentiated / Relevant
// B2B needs BIG ideas
HR Staff Internal CI0 CEO Investors IT Manager Press IT People
PR Video Banners Tweets Light box Blogs Whitepaper DM Mobile Emails HR Staff Internal CI0 CEO Investors IT Manager Press IT People
PR Video Banners Tweets BIG IDEA Light box Blogs Whitepaper DM Mobile Emails HR Staff Internal CI0 CEO Investors IT Manager Press IT People
// B2B needs LONG ideas
BIG IDEA Blogs DM Mobile Emails “I’ll have one of those please.”
The Long Idea Time Aware Customer PR Video Banners Tweets Light box BIG IDEA Blogs Whitepaper DM Mobile Emails HR Staff Internal CI0 CEO Investors IT Manager Press IT People
The Long Idea Time Aware Customer PR Video Banners Tweets Light box BIG IDEA Blogs Whitepaper DM Mobile Emails HR Staff Internal CI0 CEO Investors IT Manager Press IT People Awareness content
The Long Idea Time Aware Customer PR Video Banners Tweets Light box BIG IDEA Blogs Whitepaper DM Mobile Emails HR Staff Internal CI0 CEO Investors IT Manager Press IT People Awareness Consideration content content
The Long Idea Time Aware Customer PR Video Banners Tweets Light box BIG IDEA Blogs Whitepaper DM Mobile Emails HR Staff Internal CI0 CEO Investors IT Manager Press IT People Awareness Consideration Decision content content content
The Long Idea Time Aware Customer PR Video Banners Tweets Light box BIG IDEA Blogs Whitepaper DM Mobile Emails HR Staff Internal CI0 CEO Investors IT Manager Press IT People Awareness content
The Long Idea Time Aware Customer PR Video Banners Tweets Light box BIG IDEA Blogs Whitepaper DM Mobile Emails HR Staff Internal CI0 CEO Investors IT Manager Press IT People Awareness Consideration content content
The Long Idea Time Aware Customer PR Video Banners Tweets Light box BIG IDEA Blogs Whitepaper DM Mobile Emails HR Staff Internal CI0 CEO Investors IT Manager Press IT People Awareness Consideration Decision content content content
// But content isn’t enough
Customer Services Sales Pre Sales CMO Finance Sales Support Product Development

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David Burnand CMO B2B Conference

  • 2. // But first a Gorilla…
  • 3. //
  • 4. // FUNDAMENTALS Authentic / Differentiated / Relevant
  • 5.
  • 6. // B2B needs BIG ideas
  • 7. HR Staff Internal CI0 CEO Investors IT Manager Press IT People
  • 8. PR Video Banners Tweets Light box Blogs Whitepaper DM Mobile Emails HR Staff Internal CI0 CEO Investors IT Manager Press IT People
  • 9. PR Video Banners Tweets BIG IDEA Light box Blogs Whitepaper DM Mobile Emails HR Staff Internal CI0 CEO Investors IT Manager Press IT People
  • 10. // B2B needs LONG ideas
  • 11. BIG IDEA Blogs DM Mobile Emails “I’ll have one of those please.”
  • 12. The Long Idea Time Aware Customer PR Video Banners Tweets Light box BIG IDEA Blogs Whitepaper DM Mobile Emails HR Staff Internal CI0 CEO Investors IT Manager Press IT People
  • 13. The Long Idea Time Aware Customer PR Video Banners Tweets Light box BIG IDEA Blogs Whitepaper DM Mobile Emails HR Staff Internal CI0 CEO Investors IT Manager Press IT People Awareness content
  • 14. The Long Idea Time Aware Customer PR Video Banners Tweets Light box BIG IDEA Blogs Whitepaper DM Mobile Emails HR Staff Internal CI0 CEO Investors IT Manager Press IT People Awareness Consideration content content
  • 15. The Long Idea Time Aware Customer PR Video Banners Tweets Light box BIG IDEA Blogs Whitepaper DM Mobile Emails HR Staff Internal CI0 CEO Investors IT Manager Press IT People Awareness Consideration Decision content content content
  • 16.
  • 17. The Long Idea Time Aware Customer PR Video Banners Tweets Light box BIG IDEA Blogs Whitepaper DM Mobile Emails HR Staff Internal CI0 CEO Investors IT Manager Press IT People Awareness content
  • 18.
  • 19.
  • 20. The Long Idea Time Aware Customer PR Video Banners Tweets Light box BIG IDEA Blogs Whitepaper DM Mobile Emails HR Staff Internal CI0 CEO Investors IT Manager Press IT People Awareness Consideration content content
  • 21.
  • 22. The Long Idea Time Aware Customer PR Video Banners Tweets Light box BIG IDEA Blogs Whitepaper DM Mobile Emails HR Staff Internal CI0 CEO Investors IT Manager Press IT People Awareness Consideration Decision content content content
  • 23.
  • 24. // But content isn’t enough
  • 25.
  • 26.
  • 27. Customer Services Sales Pre Sales CMO Finance Sales Support Product Development