This document discusses creating effective conversations to convey information to audiences. It recommends knowing your own biases, learning about your audience's knowledge and limits, and testing their understanding to validate they comprehended the information. The document traces the evolution of content design from used car salesmen to personalized technology conversations. It emphasizes the need for content to anticipate dialogue, be relevant to audiences, and help them accomplish goals rather than just lecturing. Throughout, it provides examples and discusses applying Grice's conversational maxims of quality, quantity, relation and manner to improve understandability.