You’ve mapped the information. You’ve designed the typography. You’ve designed, refined and tested your copy: Its engaging. It’s clear. It’s actionable. The only thing left to change is the size of the spaces.
As it turns out, spaces size matters. This talk presents emerging reading comprehension research demonstrating when relative intra-word/intra-letter space size reflects psychologically relevant* groupings, readers read faster, retain more and report that they are more likely to act on what they have read.
We provide clear and concrete examples of how this approach can be applied today to enhance the effectiveness and persuasiveness of your writing.
* Linguists should be prepared to be a bit disappointed.
Information design and the psychology of behavioral changeKath Straub
Nobody wakes up in the morning and thinks, “I want to use more energy than my neighbor today.” But, inducing people to actually reduce their energy consumption still seems difficult. And the task becomes more complex in shared responsibility spaces, such as commercial buildings. In this talk we explore the psychology of behavioral change in the context of energy efficiency. We explore how the context of behavior interacts with readiness to change, and the implications of designing for energy efficiency.
This talk was presented at the Boston UPA June Meeting. A similar talk was presented at the Berkeley Symposium on Information Visualization in Commercial Buildings: Design, Technology, and Human Behavior
Even Lawyers want to understand: Plain language increases lawyers’ credibilit...Kath Straub
Cite as: Kath A. Straub, Jullie Clement, Annetta L. Cheek, and Sean P. Mahaffey. Even Lawyers want to understand: Plain language increases lawyers’ credibility with both lawyers and laypeople. Paper presented at IC Clear | Clarity (Belgium, Netherlands) 2014.
At a glance
Background: Benson & Kessler (1987) compared the perceptions of lawyers and judges
about lawyers who write using plain language versus those writing in traditional legal
language. They concluded that lawyers who write in legalese are “likely to have their
work judged as unpersuasive and substantively weak.” Further, “their professional
credentials may be judged less credible.”
Objective: We validate and extend that study to further explore how both lawyers and
non-lawyers perceive lawyers who use legal language versus plain language.
Method: 38 lawyers and 93 non-lawyers each read two short passages, presented as written by a specific lawyer. Then, readers rated the lawyer who wrote the passages on a series of characteristics, including clarity of writing, trustworthiness, pedigree, ability to win
cases, and whether they would be satisfied with that lawyer as their counsel.
Detailed findings in the deck
Conclusions
1. Even lawyers have trouble understanding lawyers. Plain language helps.
2. Lawyers agree that plain language is clearer, more specific, and more persuasive.
3. Law schools still need to teach lawyers to understand two languages: plain and legalese.
4. People--even lawyers--want their lawyers to use plain language.
References:
Robert W. Benson and Joan B. Kessler, Legalese v. Plain English: An Empirical Study of
Persuasion and Credibility in Appellate Brief Writing, 20 Loy. L.A. L. Rev. 301 (1987).
Author Contacts
Kath Straub kath@usability.org < Fielding questions
Julie Clement julieannclement@gmail.com < Presenter
Annetta cheek alcplain@gmail.com
Sean Mahaffey Mahaffsp@mail.uc.edu
UPA Arizona Presentation: Designing web content to engage customers and incre...Kath Straub
A bit more of the .... continually evolving series of talks ... reflecting my current thinking/practice on persuasive/empathetic design research methods and design strategies ...
This talk was designed for practitioners with UX interview experience and presupposes a psychology/motivation background.
2 Studies UX types should know about (Straub UXPA unconference13)Kath Straub
I described these two studies during the Research in Practice: Studies UXers should know about workshop. I expected them to be drive-bys ... as in, "Yah, yah, .. have heard that ... let's move on." I was surprised to find that the group -- a sharp, engaged and thoughtful group-- didn't know these studies. Instead of a few minutes description, we discussed and debated how these studies might influence UX practice for almost an hour. Based on that, I got nudged (Culprit = @susandra Susan Dray) to presenting these two @ the UXPA unconference.
There are many other studies studies that all UXPros should be familiar with ...
232 million people can't be wrong Or: How I learned to stop worrying and star...Kath Straub
UPA long abstract: Do you ever wonder why people PLAY Farmville (Frontierville, Mafia Wars, …)?
Do you think about which elements of Farmville fun could make work applications less work?
If you answered “Yes” to either question this talk is for you. Join us for a lively exploration of
o How games like Farmville apply the psychology of behavioral change, reinforcement and social momentum to (re-)shape target behaviors.
o How the same persuasive, behavioral change elements are applied in “serious games” encouraging health, wellness and other behavioral change.
Along the way, we use real examples and exercises to help you rethink your applications and designs in terms of behavioral change and persuasive design.
kath@usability.org
@kathstraub
www.usability.org
This one-page overview describes Home Energy Pros, a on-line community for home performance and weatherization professionals to share ideas, experiences, resources and opportunities.
For a more detailed description of the development, marketing and launch of the community please read the associated paper (also on SlideShare.)
Home Energy Pros is one part of the Social Media strategy for Lawrence Berkeley National Laboratory's Home Energy Saver tools.
http://homeenergysaver.lbl.gov/consumer/
http://homeenergysaver.lbl.gov/pro/
PLAIN 2013 - Is it really plain? A case (and process) for content testingKath Straub
As plain language professionals, we think we know the rules and can recognize when a document or website is presented in plain language. But do our customers always agree?
Reading between the words: Improving the readability and memorability of textKath Straub
Describes the process of text formatting, or how minor (and virtually invisible) changes to your text will help customers read faster, understand better and remember more.
Information design and the psychology of behavioral changeKath Straub
Nobody wakes up in the morning and thinks, “I want to use more energy than my neighbor today.” But, inducing people to actually reduce their energy consumption still seems difficult. And the task becomes more complex in shared responsibility spaces, such as commercial buildings. In this talk we explore the psychology of behavioral change in the context of energy efficiency. We explore how the context of behavior interacts with readiness to change, and the implications of designing for energy efficiency.
This talk was presented at the Boston UPA June Meeting. A similar talk was presented at the Berkeley Symposium on Information Visualization in Commercial Buildings: Design, Technology, and Human Behavior
Even Lawyers want to understand: Plain language increases lawyers’ credibilit...Kath Straub
Cite as: Kath A. Straub, Jullie Clement, Annetta L. Cheek, and Sean P. Mahaffey. Even Lawyers want to understand: Plain language increases lawyers’ credibility with both lawyers and laypeople. Paper presented at IC Clear | Clarity (Belgium, Netherlands) 2014.
At a glance
Background: Benson & Kessler (1987) compared the perceptions of lawyers and judges
about lawyers who write using plain language versus those writing in traditional legal
language. They concluded that lawyers who write in legalese are “likely to have their
work judged as unpersuasive and substantively weak.” Further, “their professional
credentials may be judged less credible.”
Objective: We validate and extend that study to further explore how both lawyers and
non-lawyers perceive lawyers who use legal language versus plain language.
Method: 38 lawyers and 93 non-lawyers each read two short passages, presented as written by a specific lawyer. Then, readers rated the lawyer who wrote the passages on a series of characteristics, including clarity of writing, trustworthiness, pedigree, ability to win
cases, and whether they would be satisfied with that lawyer as their counsel.
Detailed findings in the deck
Conclusions
1. Even lawyers have trouble understanding lawyers. Plain language helps.
2. Lawyers agree that plain language is clearer, more specific, and more persuasive.
3. Law schools still need to teach lawyers to understand two languages: plain and legalese.
4. People--even lawyers--want their lawyers to use plain language.
References:
Robert W. Benson and Joan B. Kessler, Legalese v. Plain English: An Empirical Study of
Persuasion and Credibility in Appellate Brief Writing, 20 Loy. L.A. L. Rev. 301 (1987).
Author Contacts
Kath Straub kath@usability.org < Fielding questions
Julie Clement julieannclement@gmail.com < Presenter
Annetta cheek alcplain@gmail.com
Sean Mahaffey Mahaffsp@mail.uc.edu
UPA Arizona Presentation: Designing web content to engage customers and incre...Kath Straub
A bit more of the .... continually evolving series of talks ... reflecting my current thinking/practice on persuasive/empathetic design research methods and design strategies ...
This talk was designed for practitioners with UX interview experience and presupposes a psychology/motivation background.
2 Studies UX types should know about (Straub UXPA unconference13)Kath Straub
I described these two studies during the Research in Practice: Studies UXers should know about workshop. I expected them to be drive-bys ... as in, "Yah, yah, .. have heard that ... let's move on." I was surprised to find that the group -- a sharp, engaged and thoughtful group-- didn't know these studies. Instead of a few minutes description, we discussed and debated how these studies might influence UX practice for almost an hour. Based on that, I got nudged (Culprit = @susandra Susan Dray) to presenting these two @ the UXPA unconference.
There are many other studies studies that all UXPros should be familiar with ...
232 million people can't be wrong Or: How I learned to stop worrying and star...Kath Straub
UPA long abstract: Do you ever wonder why people PLAY Farmville (Frontierville, Mafia Wars, …)?
Do you think about which elements of Farmville fun could make work applications less work?
If you answered “Yes” to either question this talk is for you. Join us for a lively exploration of
o How games like Farmville apply the psychology of behavioral change, reinforcement and social momentum to (re-)shape target behaviors.
o How the same persuasive, behavioral change elements are applied in “serious games” encouraging health, wellness and other behavioral change.
Along the way, we use real examples and exercises to help you rethink your applications and designs in terms of behavioral change and persuasive design.
kath@usability.org
@kathstraub
www.usability.org
This one-page overview describes Home Energy Pros, a on-line community for home performance and weatherization professionals to share ideas, experiences, resources and opportunities.
For a more detailed description of the development, marketing and launch of the community please read the associated paper (also on SlideShare.)
Home Energy Pros is one part of the Social Media strategy for Lawrence Berkeley National Laboratory's Home Energy Saver tools.
http://homeenergysaver.lbl.gov/consumer/
http://homeenergysaver.lbl.gov/pro/
PLAIN 2013 - Is it really plain? A case (and process) for content testingKath Straub
As plain language professionals, we think we know the rules and can recognize when a document or website is presented in plain language. But do our customers always agree?
Reading between the words: Improving the readability and memorability of textKath Straub
Describes the process of text formatting, or how minor (and virtually invisible) changes to your text will help customers read faster, understand better and remember more.
(Presentation) How to support the Plain Regulations Act (HR 1557 S 807)Kath Straub
How to support the Plain Language Act (HR 1557 and Senate 807)
There is currently a bill in Congress that would require government agencies to write regulations in Plain English. Today its just a bill (Remember your SchoolHouse Rock?) and we need your help to nudge congress to make it a law.
This presentation describes the bill, how you would benefit and what you can do to help this bill become a law.
There is an easy to print handout that you can also download with instructions for how to help and sample text for any letters you.
Note that it is tailored for Arizona (where I vote), so you will need to replace my Congressmen with yours, when you write your letters ...
Please feel free to download the presentation and use it to educate others. There will be a handout (also for AZ) right with sample letters posted here too.
Watching the edges blur: Rethinking the user experience in the world of self-...Kath Straub
In our enthusiasm to automate we tend to create designs that providing users the information and access to tools they need to do things. But to be effective, we need to do more. Real self-service, with incremental task completion across multiple-devices and limited customer support means reinventing the (human) guides that, in the past, helped us make good decisions and get things done. We can do this by creating dialogues that unfold over time and leverage motivation strategies (a.k.a., gamification) to shape and encourage behaviors.
Applying the science of reading to improve readability, comprehension and dir...Kath Straub
- Describes the process of reading
- Demonstrates that space size is informative in handwritten texts
- Reviews research demonstrating that phrase-based formatting (ReadSmart) improves readability, memorability, actionability and persuasiveness of text
In normal reading situations
- Reading textbooks
- Leisure reading
When reading is hard
- for people reading in a second language
- when there are distractions
- when the copy is degraded (repeatedly photocopied)
- Presents case studies demonstrating significantly improved ROI for direct marketing when direct mail pieces are phrase-formatted w/ ReadSmart
> If you would like the slides, please email me (kath@usability.org)
Creating effective web content in plain languageKath Straub
Writing for the web
Instructors: Dr. Annetta L. Cheek, Center for Plain Language Board Chair and Dr. Kath Straub, Director, Usability.org and Center for Plain Langauge Board Member
Workshop description
People use the web to get information about your organization more than any other source today. Do you know how well your content works?
In this workshop you will learn how to create useful and usable web content.Through lively presentation using real examples we’ll review concepts, best practices, and testing methods used by experienced plain language writers and content strategists. We address how to
~ Identify and understand your audience
~ Plan and organize content
~ Write in Plain Language
Measure whether people understand what you mean and can use what you say
By the end of the workshop you will feel confident that you can create content that people can find, understand, and use effectively.
Not your father's analytics report Mahaffey & Straub, UPA 2011 AtlantaKath Straub
The Home Energy Saver is an action-oriented home energy benchmarking site. The do-it-yourself home energy assessment helps consumers understand and streamline their home energy use through behavioral and structural upgrade recommendations. We present a longitudinal case study describing how we used web-analytics to iteratively benchmark, track and improve the persuasive pull of the site.
On Good Behavior: Human Factors + Building PerformanceKath Straub
Presentation at Greenbuild 2016. Presented by Jeni Cross and Kath Straub. Moderated by Sharon Refvem. As effective passive solutions and newer, smarter systems continue to improve building efficiency, the impact of occupant behavior on building performance has become ever more evident. What motivates people to engage in best behavior? Find out how lessons from scientific research can impact building performance. Hear from behavior experts about how to effectively engage the passive majority of building occupants to facilitate substantive, positive impacts on performance, health, and wellbeing in the built environment. A cognitive scientist and sociologist share insights into how social norms and human behavior can be leveraged for this purpose. Engaging human factors effectively requires a whole systems approach - one that addresses not just occupants, but also the organization, community, and marketplace. Although there is not a one-size-fits-all solution for facilitating positive behavior change, there are useful strategies. Early engagement with building occupants and organizational leaders is a critical first step in identifying project specific needs, constraints, and opportunities. Learn how to identify target audiences, frame messages, and implement positive measures effectively.
Each technological age has been marked by a shift in how the industrial platform enables companies to rethink their business processes and create wealth. In the talk I argue that we are limiting our view of what this next industrial/digital age can offer because of how we read, measure and through that perceive the world (how we cherry pick data). Companies are locked in metrics and quantitative measures, data that can fit into a spreadsheet. And by that they see the digital transformation merely as an efficiency tool to the fossil fuel age. But we need to stretch further…
From Natural Language Processing to Artificial IntelligenceJonathan Mugan
Overview of natural language processing (NLP) from both symbolic and deep learning perspectives. Covers tf-idf, sentiment analysis, LDA, WordNet, FrameNet, word2vec, and recurrent neural networks (RNNs).
In 1971, David Parnas wrote the great paper, "On the criteria to be used decomposing the system into parts," and yet the problem of breaking down big projects into small parts that work well together remains a struggle in the industry. The ability to decompose a problem space and in turn, compose a solution is essential to our work.
Things have gotten worse since 1971. With microservices, big data, and streaming systems, we're all going to be distributed systems engineers sooner or later. In distributed systems, effective decomposition has an even greater impact on the reliability, performance, and availability of our systems as it determines the frequency and weight of communication in the system.
This talk speaks to the essential considerations for defining and evaluating boundaries and behaviors in large-scale distributed systems. It will touch on topics such as bulkhead design and architectural evolution.
There's an old joke that goes, “The two hardest things in programming are cache invalidation, naming things, and off-by-one errors.” In this talk, we'll discuss the subtle art of naming things – a practice we do every day but rarely talk about.
(Presentation) How to support the Plain Regulations Act (HR 1557 S 807)Kath Straub
How to support the Plain Language Act (HR 1557 and Senate 807)
There is currently a bill in Congress that would require government agencies to write regulations in Plain English. Today its just a bill (Remember your SchoolHouse Rock?) and we need your help to nudge congress to make it a law.
This presentation describes the bill, how you would benefit and what you can do to help this bill become a law.
There is an easy to print handout that you can also download with instructions for how to help and sample text for any letters you.
Note that it is tailored for Arizona (where I vote), so you will need to replace my Congressmen with yours, when you write your letters ...
Please feel free to download the presentation and use it to educate others. There will be a handout (also for AZ) right with sample letters posted here too.
Watching the edges blur: Rethinking the user experience in the world of self-...Kath Straub
In our enthusiasm to automate we tend to create designs that providing users the information and access to tools they need to do things. But to be effective, we need to do more. Real self-service, with incremental task completion across multiple-devices and limited customer support means reinventing the (human) guides that, in the past, helped us make good decisions and get things done. We can do this by creating dialogues that unfold over time and leverage motivation strategies (a.k.a., gamification) to shape and encourage behaviors.
Applying the science of reading to improve readability, comprehension and dir...Kath Straub
- Describes the process of reading
- Demonstrates that space size is informative in handwritten texts
- Reviews research demonstrating that phrase-based formatting (ReadSmart) improves readability, memorability, actionability and persuasiveness of text
In normal reading situations
- Reading textbooks
- Leisure reading
When reading is hard
- for people reading in a second language
- when there are distractions
- when the copy is degraded (repeatedly photocopied)
- Presents case studies demonstrating significantly improved ROI for direct marketing when direct mail pieces are phrase-formatted w/ ReadSmart
> If you would like the slides, please email me (kath@usability.org)
Creating effective web content in plain languageKath Straub
Writing for the web
Instructors: Dr. Annetta L. Cheek, Center for Plain Language Board Chair and Dr. Kath Straub, Director, Usability.org and Center for Plain Langauge Board Member
Workshop description
People use the web to get information about your organization more than any other source today. Do you know how well your content works?
In this workshop you will learn how to create useful and usable web content.Through lively presentation using real examples we’ll review concepts, best practices, and testing methods used by experienced plain language writers and content strategists. We address how to
~ Identify and understand your audience
~ Plan and organize content
~ Write in Plain Language
Measure whether people understand what you mean and can use what you say
By the end of the workshop you will feel confident that you can create content that people can find, understand, and use effectively.
Not your father's analytics report Mahaffey & Straub, UPA 2011 AtlantaKath Straub
The Home Energy Saver is an action-oriented home energy benchmarking site. The do-it-yourself home energy assessment helps consumers understand and streamline their home energy use through behavioral and structural upgrade recommendations. We present a longitudinal case study describing how we used web-analytics to iteratively benchmark, track and improve the persuasive pull of the site.
On Good Behavior: Human Factors + Building PerformanceKath Straub
Presentation at Greenbuild 2016. Presented by Jeni Cross and Kath Straub. Moderated by Sharon Refvem. As effective passive solutions and newer, smarter systems continue to improve building efficiency, the impact of occupant behavior on building performance has become ever more evident. What motivates people to engage in best behavior? Find out how lessons from scientific research can impact building performance. Hear from behavior experts about how to effectively engage the passive majority of building occupants to facilitate substantive, positive impacts on performance, health, and wellbeing in the built environment. A cognitive scientist and sociologist share insights into how social norms and human behavior can be leveraged for this purpose. Engaging human factors effectively requires a whole systems approach - one that addresses not just occupants, but also the organization, community, and marketplace. Although there is not a one-size-fits-all solution for facilitating positive behavior change, there are useful strategies. Early engagement with building occupants and organizational leaders is a critical first step in identifying project specific needs, constraints, and opportunities. Learn how to identify target audiences, frame messages, and implement positive measures effectively.
Each technological age has been marked by a shift in how the industrial platform enables companies to rethink their business processes and create wealth. In the talk I argue that we are limiting our view of what this next industrial/digital age can offer because of how we read, measure and through that perceive the world (how we cherry pick data). Companies are locked in metrics and quantitative measures, data that can fit into a spreadsheet. And by that they see the digital transformation merely as an efficiency tool to the fossil fuel age. But we need to stretch further…
From Natural Language Processing to Artificial IntelligenceJonathan Mugan
Overview of natural language processing (NLP) from both symbolic and deep learning perspectives. Covers tf-idf, sentiment analysis, LDA, WordNet, FrameNet, word2vec, and recurrent neural networks (RNNs).
In 1971, David Parnas wrote the great paper, "On the criteria to be used decomposing the system into parts," and yet the problem of breaking down big projects into small parts that work well together remains a struggle in the industry. The ability to decompose a problem space and in turn, compose a solution is essential to our work.
Things have gotten worse since 1971. With microservices, big data, and streaming systems, we're all going to be distributed systems engineers sooner or later. In distributed systems, effective decomposition has an even greater impact on the reliability, performance, and availability of our systems as it determines the frequency and weight of communication in the system.
This talk speaks to the essential considerations for defining and evaluating boundaries and behaviors in large-scale distributed systems. It will touch on topics such as bulkhead design and architectural evolution.
There's an old joke that goes, “The two hardest things in programming are cache invalidation, naming things, and off-by-one errors.” In this talk, we'll discuss the subtle art of naming things – a practice we do every day but rarely talk about.
Cellular Network Diagram (for PowerPoint and Google Slides)PoweredTemplate.com
https://poweredtemplate.com/powerpoint-diagrams-charts/ppt-business-models-diagrams/01109/0/index.html
To visualize cellular network or principles of mobile phone networks will be ideal to use this Cellular Network Diagram is a good choice for presentations on business, communications, telecommunications, connections, mobile telephony, technology, science, etc.
How To Write A Compare And Contrast Essay IntroductionJessica Hurt
How to Start a Compare and Contrast Essay?. Writing a Compare/Contrast Essay:. 001 Essay Example Comparison Compare And Contrast Basic Thatsnotus. Compare And Contrast Essay Examples FAQ Pro Essay Help. English 2: Compare contrast essay. Sample compare contrast essay. Compare and Contrast Essay: Writing .... Strong Compare and Contrast Essay Examples. Scholarship essay: Compare and contrast essay introduction example. How to Write a Compare and Contrast Essay Literacy Ideas. Introduction paragraph for compare and contrast essay example. How to .... compare and contrast essay Nature Free 30-day Trial Scribd. Compare contrast essay ideas. Compare and contrast essay topics 6th grade. 012 Compare And Contrast Essay Introduction Example Chapter Thatsnotus. How to write an introduction paragraph for compare and contrast .... Compare And Contrast Essay Outline Mla sound academy records. Example Of Introduction Paragraph Compare And Contrast Essay Sitedoct.org. Compare Contrast Essay Sample. Writing A Comparative Essay How to write a perfect comparative essay .... Comparative Essay - 10 Examples, Format, Pdf Examples. Compare And Contrast Essay Outline Mla : Video Guide on How to Write a .... How to Write a Compare contrast essay. Sample of compare and contrast essay. Compare And Contrast Essay .... Compare and Contrast Essay II Secondary School Lecture. Compare and contrast essay e2. How to Write a Compare and Contrast Essay: Outline, Body, and Conclusion. Essential Points of Compare and Contrast Essay. Example of a compare and contrast essay between two books - How to .... Surprising Comparison Contrast Essay Examples Thatsnotus. ️ Writing a good compare and contrast essay. 6 Outstanding Compare .... How to write similarities and differences essay. Similarities And .... A sample comparison and contrast essay.pdf. Compare amp; Contrast Essays - Miss DeCarbo How To Write A Compare And Contrast Essay Introduction How To Write A Compare And Contrast Essay Introduction
No Interface? No Problem: Applying HCD Agile to Data Projects (Righi)Kath Straub
This paper will be published in the Nov 2020 Issue of Journal of Usability Studies. (https://uxpajournal.org/). Its being pre-printed here with permission from the author and the Journal Board.
In October 2019, a group of human-centered designers,
agilists, data scientists, and other technology enablement
practitioners joined to share their thoughts about a topic of
common interest: How should the principles and practices of
human-centered design, Agile development, and the
overarching process of HCDAgile be applied to products that
have no obvious user interface?
The group’s objective was to develop guidance based upon
shared knowledge across disciplines and industries for
leveraging HCDAgile in data projects. In this paper we share
our initial observations from the meeting.
Fair balance: I participated in the huddle that led to this paper, but not in writing up the paper. Thanks to Carol Righi for doing the needful.
Toward aUX: Folding UX into Agile Maturity measuresKath Straub
Poster presentation at UXPA2019 by Dorothy Cummings, Agile Six and Kath Straub, usability.org
Today’s Agile Maturity Assessments are not very usable. Some lack scientific validity, others measure without providing actionable outcomes or guidance for improvement, or they leave out critical elements of mature Agile teams (e.g., UX integration.) We discuss scientific, organizational, and cultural challenges that undermine the meaningful assessments design and/or assessment.
Then we present a (new) Agile UX maturity assessment tool and method designed to offer teams concrete insights and actionable opportunities to improve. Then we recommend an implementation and progress management strategy to nurture positive growth toward true agile transformation. We couch our recommendations in an evidence-based review of measurement strategies (e.g., self- vs. external evaluation or individual evaluator vs collective discussion), and a discussion of cultural barriers that typically undermine the utility and impact of assessments (e.g., cultural implications of frank self-assessment and the need to report scores up.).
By the end of the session, you will better understand the benefits of (agile UX or other) organizational assessments, cultural and organizational characteristics that necessarily limit their impact, and strategies to assess and track change that can drive improvement. You will also have a new tool to assess Agile UX maturity in your organization.
Enterprise UX patterns: Good, bad and uglyKath Straub
Documented, enterprise design standards supporting homogenous customer experiences across different systems and touch points are often considered a holy grail of UX design. In many ways they are. bBut they can also lead to unintended consequences for both the design team and subsequent designs. We draw on experiences from a large federal agency to describe the impact, some positive and some less so, that mature but evolving design standards can have on designers, design and the development processes.
(How-to Handout for AZ voters) How you can support the Plain Regulations ActKath Straub
Brief, word document describing what you can do to help move the Plain Regulations Act out of committee toward becoming a law.
Includes sample text for letters you can write to your Senators and Representatives.
There is an accompanying presentation (that you can also swipe) describing what the bill is and how you will benefit it it passes.
Online Communities for Creating Change: Home Energy Pros (ACEEE 2012 Summer S...Kath Straub
Home Energy Pros is a social community for energy efficiency professionals, including contractors, weatherization professionals and building scientiests. This ACEEE Summer Study paper describes the motivation, marketing/launch and nurturing of Home Energy Pros. Along the way, it highlights the steps and challenges in developing and nurturing an active and effective cross-disciplinary social community.
Straub Read Smart Findings Plus Example TextKath Straub
Findings from an A|B comparison showing that users reading text formatted with ReadSmart remember more and are more likely to forward what they read.
380 Participants read either a RS formatted or default formatted of the (same) newsletter. Those who read the formatted copy did better on comprehension questions (better on 7 out of 7 questions). In addition, they were 10% more likely to say that they would forward the newsletter onto a friend. (29% unformatted vs 34% formatted).
Webmanager University New Media Talks: User Centered DesignKath Straub
User-Centered Design is a multistage process that helps web managers and designers analyze and predict how users are likely to use a website, and test these draft designs with actual users a number of times before site launch. User-centered design lets you optimize the user interface around how people want and need to interact, rather than forcing them to adapt how they interact to the software.
Come hear Kath Straub introduce User-Centered Design and its importance in creating a great citizen experience on government websites. Visitors to government websites want to be able to find what they need and act on what they find.
Learn how to make your website content
* Easy to Use
* Understandable
* Relevant to the customer
Find out how adopting User Center Design can:
* Save Money
* Decrease Help Desk Calls
* Decrease the need for website Redesign
* Decrease formal training
The science of persuasive design | Capturing emotional triggers that transfo...Kath Straub
Today, interactions with prospective
customers start on the web. This means
to be useful, a website must be more
than usable. It must also be engaging
and persuasive, like a charismatic
salesman.
Persuasive designs do not „just happen“.
They are derived through rigorous
research identifying the emotional
triggers that drive a customer to commit
or fears that hinder a customer from
acting.
Once key emotional responses are
understood, organizations can
develop content and messaging
strategies which employ principles of
social psychology to amplifying
customers motivations and minimize
their concerns.
By extending the traditional usability
methods into the domains of
emotional response and human
decision making, designers can
create content that transform
exploration into commitment.
The science behind persuasive design: Capturing the emotional triggers that ...Kath Straub
Today, interactions with prospective customers start on the web. This means to be useful, a website must be more than usable. It must also be engaging and persuasive, like a charismatic salesman.
Persuasive designs do not „just happen“. They are derived through rigorous research identifying the emotional triggers that drive a customer to commit or fears that hinder a customer from acting.
Once key emotional responses are understood, organizations can develop content and messaging strategies which employ principles of social psychology to amplifying customers motivations and minimize their concerns.
By extending the traditional usability methods into the domains of emotional response and human decision making, designers can create content that transform exploration into commitment.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
GridMate - End to end testing is a critical piece to ensure quality and avoid...ThomasParaiso2
End to end testing is a critical piece to ensure quality and avoid regressions. In this session, we share our journey building an E2E testing pipeline for GridMate components (LWC and Aura) using Cypress, JSForce, FakerJS…
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
4. There are typographic formats
that (some) people “like.”
There are typographic formats
that help them perform better.
5. 8/31/2009
GOVERNOR RENDELL ORDERS STATE 8/31/2009
8/31/2009
FLAGS TO FLY AT HALF_STAFF IN HONOR Governor Rendell orders state flags to
Governor Rendell orders state flags to
OF FALLEN SOLDIERS fly at half-staff in honor of fallen soldier
fly at half-staff in honor of fallen soldier
8/31/2009 Governor Rendell offers adult basic coverage
Governor Rendell offers adult basic coverage
GOVERNOR RENDELL OFFERS ADULT to 35,000 uninsured pennsylvanians
to 35,000 uninsured pennsylvanians
BASIC COVERAGE TO 35,000 UNINSURED
PENSYLVANIANS 8/30/2009
8/30/2009
Governor Rendell orders says largest solar
Governor Rendell orders says largest solar
8/30/2009 power facility in eastern US will be built in
power facility in eastern US will be built in
GOVERNOR RENDELL ORDERS LARGEST Bucks County
Bucks County
SOLAR POWER FACILITY IN EASTERN US
WILL BE IN BUCKS COUNTY
To
tech
writers
forma6ng
means
typography.
6. Lorem ipsum, Dolor sit amet Lorem ipsum, Dolor sit amet Lorem ipsum, Dolor sit amet
consectetuer adipiscing elit, sed diam consectetuer adipiscing elit, sed diam consectetuer adipiscing elit, sed diam
nonummy nibh euismod tincidunt ut laoreet nonummy nibh euismod tincidunt ut laoreet nonummy nibh euismod tincidunt ut laoreet
dolore magna aliquam erat volutpat. Ut wisi dolore magna aliquam erat volutpat. Ut wisi dolore magna aliquam erat volutpat. Ut wisi
enim ad minim veniam, quis nostrud exerci enim ad minim veniam, quis nostrud exerci enim ad minim veniam, quis nostrud exerci
tation ullamcorper suscipit lobortis nisl ut tation ullamcorper suscipit lobortis nisl ut tation ullamcorper suscipit lobortis nisl ut
aliquip ex ea commodo consequat. Duis autem aliquip ex ea commodo consequat. Duis aliquip ex ea commodo consequat. Duis
vel eum iriure dolor in hendrerit in vulputate autem vel eum iriure dolor in hendrerit in autem vel eum iriure dolor in hendrerit in
velit esse molestie consequat, vel illum dolore vulputate velit esse molestie consequat, vel vulputate velit esse molestie consequat, vel
eu feugiat nulla facilisis at vero eros et illum dolore eu feugiat nulla facilisis at vero illum dolore eu feugiat nulla facilisis at vero
accumsan et iusto odio dignissim qui blandit eros et accumsan et iusto odio dignissim qui eros et accumsan et iusto odio dignissim qui
praesent luptatum zzril delenit augue duis blandit praesent luptatum zzril delenit augue blandit praesent luptatum zzril delenit augue
dolore te feugait nulla facilisi.Ut wisi enim ad duis dolore te feugait nulla facilisi.Ut wisi duis dolore te feugait nulla facilisi.Ut wisi
minim veniam, quis nostrud exerci tation enim ad minim veniam, quis nostrud exerci enim ad minim veniam, quis nostrud exerci
ullamcorper suscipit lobortis nisl ut aliquip ex tation ullamcorper suscipit lobortis nisl ut tation ullamcorper suscipit lobortis nisl ut
ea commodo consequat. Wassanus plebus aliquip ex ea commodo consequat. Wassanus aliquip ex ea commodo consequat. Wassanus
deploribus unix. plebus deploribus unix. plebus deploribus unix.
To
tech
writers
forma6ng
means
jus<fica<on.
10. The
cogni*ve
burden
of
reading We
typically
don’t
even
think
1.
Track
to
the
right
next
line. about
this
cost.
2.
Keep
track
of
who
is
doing
what
to
whom.
We
recognize
this
cost
as
complexity
of
language.
13. The
horse,
raced
past
the
barn,
fell.
The
horse,
raced
past
the
barn,
fell.
OK,
some*mes,
commas
can
solve
the
problem.
Note
to
self:
This
example
serves
only
to
distract
Bri8sh
Technical
Writers
....
15. The
task
of
reading
1.
Find
the
right
next
line.
2.
Keep
track
of
who
is
doing
what
to
whom.
3.
Sort
out
(syntac*c)
ambigui*es.
16. Processing
space
is
limited
...
like
the
top
of
a
workbench.
If
we
format
text
so
that
it
take
less
(mental)
space
to
sort
out
who
is
doing
what
to
whom
...
we
have
more
space
to
understand
what
we
are
reading.” 16
17. For
example,
when
can
vary
space
size
between
words
to
reflect
their
(syntac*c)
grouping.
The
chauffeur
annoyed
the
man
with
the
cigar.
The
chauffeur
annoyed
the
man
with
the
cigar.
18. The
horse
raced
past
the
barn
fell.
The
horse
raced
past
the
barn
fell.
? ?
It
may
not
always
work
....
19. Readsmart
is
a
patented
text
forma6ng
algorithm
that
uses
linguis<cally
informed,
psychologically
validated
rules
to
vary
the
size
of
spaces
between
words
and
le7ers.
Read
smart
does
not
alter
your
font,
typography,
jus<fica<on
or
layout.
22. Study
1: !"#$%#&'()"*
Reading
Comprehension
People
read
faster
and
remember
more
when
they
are
reading
text
that
is
forma7ed
using
ReadSmart.
Reading Short Essays
23. !"#$%&$'()*
Study
2a-‐e:
Direct
mail
donor
acquisi<on
4
studies
~390,000
households
People
read
respond
more
frequently
and
give
more
when
they
read
solicita<on
le7ers
that
are
forma7ed
with
ReadSmart.
Direct Mail Donor Acquisition
25. Study3:
Email
Newsle7er 380
par<cipants
w.
opt-‐in
post
exposure
survey
People
who
read
ReadSmarted
Essays
answered
comprehension
ques8ons
more
accurately
than
people
who
read
text
that
was
not
ReadSmarted...
on
7
out
of
7
ques8ons.
People
who
read
ReadSmarted
essays
reported
that
they
were
10%
more
likely
to
send
the
essay
on
to
a
friend.
This
work
was
done
while
I
was
s8ll
@
HFI.
A
more
complete
descrip8on
of
this
study
can
be
found
here:
hRp://www.slideshare.net/guest5e65b4/straub-‐read-‐smart-‐findings-‐plus-‐example-‐text
26. Why should tech writers care?
Most adult Americans read at about an
8th grade level or below
Many read BELOW the 5th grade level
•1 out of 5 adults
•2 out of 5 older adults or minorities
Most websites are written at the 12th
Tech writers expend a lot grade level or above (AAAS report)
of time and effort to
communicate just
the right content.
ReadSmart formatting helps readers
to get past the reading process and to get to the content.
27. Find
out
more
about
readsmart
at
www.readsmart.com.
Contact
Tom
Bever
tgb@readsmart.com
or
Lee
Berendt
lee@readsmart.com