Overview of
> Perspective on Web 2.o in Government
> Tools (Types not tokens)
... to provide the context for ideation and strategy for integration of emerging tools @ FSIS, USDA.
Actual talk:
http://video.google.com/videoplay?docid=6483596577371276793&hl=en
Other presentationa from this pannel @ http://handheldusability.wordpress.com/
Institutionalizing California State GovernmentKath Straub
Presented @ GTC-West in 2008, this deck tells the tale: the steps, strategies, challenges and benefits of socializing citizen-centered design a routine part of agency website design.
The best designs feel obvious. As a result, managers, web developers, even citizens, fail to appreciate that design isn't just common sense. Usable design is based on decades of multidisciplinary research. Having a working knowledge of recent studies can help you prioritize initiatives, justify decisions, minimize controversy, and speak with authority. In this session, we'll summarize the best recent usability research to support great design of government websites and intranets.
Webmanager University New Media Talks: User Centered DesignKath Straub
User-Centered Design is a multistage process that helps web managers and designers analyze and predict how users are likely to use a website, and test these draft designs with actual users a number of times before site launch. User-centered design lets you optimize the user interface around how people want and need to interact, rather than forcing them to adapt how they interact to the software.
Come hear Kath Straub introduce User-Centered Design and its importance in creating a great citizen experience on government websites. Visitors to government websites want to be able to find what they need and act on what they find.
Learn how to make your website content
* Easy to Use
* Understandable
* Relevant to the customer
Find out how adopting User Center Design can:
* Save Money
* Decrease Help Desk Calls
* Decrease the need for website Redesign
* Decrease formal training
Reading between the words: Improving the readability and memorability of textKath Straub
Describes the process of text formatting, or how minor (and virtually invisible) changes to your text will help customers read faster, understand better and remember more.
Overview of
> Perspective on Web 2.o in Government
> Tools (Types not tokens)
... to provide the context for ideation and strategy for integration of emerging tools @ FSIS, USDA.
Actual talk:
http://video.google.com/videoplay?docid=6483596577371276793&hl=en
Other presentationa from this pannel @ http://handheldusability.wordpress.com/
Institutionalizing California State GovernmentKath Straub
Presented @ GTC-West in 2008, this deck tells the tale: the steps, strategies, challenges and benefits of socializing citizen-centered design a routine part of agency website design.
The best designs feel obvious. As a result, managers, web developers, even citizens, fail to appreciate that design isn't just common sense. Usable design is based on decades of multidisciplinary research. Having a working knowledge of recent studies can help you prioritize initiatives, justify decisions, minimize controversy, and speak with authority. In this session, we'll summarize the best recent usability research to support great design of government websites and intranets.
Webmanager University New Media Talks: User Centered DesignKath Straub
User-Centered Design is a multistage process that helps web managers and designers analyze and predict how users are likely to use a website, and test these draft designs with actual users a number of times before site launch. User-centered design lets you optimize the user interface around how people want and need to interact, rather than forcing them to adapt how they interact to the software.
Come hear Kath Straub introduce User-Centered Design and its importance in creating a great citizen experience on government websites. Visitors to government websites want to be able to find what they need and act on what they find.
Learn how to make your website content
* Easy to Use
* Understandable
* Relevant to the customer
Find out how adopting User Center Design can:
* Save Money
* Decrease Help Desk Calls
* Decrease the need for website Redesign
* Decrease formal training
Reading between the words: Improving the readability and memorability of textKath Straub
Describes the process of text formatting, or how minor (and virtually invisible) changes to your text will help customers read faster, understand better and remember more.
UPA Arizona Presentation: Designing web content to engage customers and incre...Kath Straub
A bit more of the .... continually evolving series of talks ... reflecting my current thinking/practice on persuasive/empathetic design research methods and design strategies ...
This talk was designed for practitioners with UX interview experience and presupposes a psychology/motivation background.
PLAIN 2013 - Is it really plain? A case (and process) for content testingKath Straub
As plain language professionals, we think we know the rules and can recognize when a document or website is presented in plain language. But do our customers always agree?
(Presentation) How to support the Plain Regulations Act (HR 1557 S 807)Kath Straub
How to support the Plain Language Act (HR 1557 and Senate 807)
There is currently a bill in Congress that would require government agencies to write regulations in Plain English. Today its just a bill (Remember your SchoolHouse Rock?) and we need your help to nudge congress to make it a law.
This presentation describes the bill, how you would benefit and what you can do to help this bill become a law.
There is an easy to print handout that you can also download with instructions for how to help and sample text for any letters you.
Note that it is tailored for Arizona (where I vote), so you will need to replace my Congressmen with yours, when you write your letters ...
Please feel free to download the presentation and use it to educate others. There will be a handout (also for AZ) right with sample letters posted here too.
Watching the edges blur: Rethinking the user experience in the world of self-...Kath Straub
In our enthusiasm to automate we tend to create designs that providing users the information and access to tools they need to do things. But to be effective, we need to do more. Real self-service, with incremental task completion across multiple-devices and limited customer support means reinventing the (human) guides that, in the past, helped us make good decisions and get things done. We can do this by creating dialogues that unfold over time and leverage motivation strategies (a.k.a., gamification) to shape and encourage behaviors.
Information design and the psychology of behavioral changeKath Straub
Nobody wakes up in the morning and thinks, “I want to use more energy than my neighbor today.” But, inducing people to actually reduce their energy consumption still seems difficult. And the task becomes more complex in shared responsibility spaces, such as commercial buildings. In this talk we explore the psychology of behavioral change in the context of energy efficiency. We explore how the context of behavior interacts with readiness to change, and the implications of designing for energy efficiency.
This talk was presented at the Boston UPA June Meeting. A similar talk was presented at the Berkeley Symposium on Information Visualization in Commercial Buildings: Design, Technology, and Human Behavior
232 million people can't be wrong Or: How I learned to stop worrying and star...Kath Straub
UPA long abstract: Do you ever wonder why people PLAY Farmville (Frontierville, Mafia Wars, …)?
Do you think about which elements of Farmville fun could make work applications less work?
If you answered “Yes” to either question this talk is for you. Join us for a lively exploration of
o How games like Farmville apply the psychology of behavioral change, reinforcement and social momentum to (re-)shape target behaviors.
o How the same persuasive, behavioral change elements are applied in “serious games” encouraging health, wellness and other behavioral change.
Along the way, we use real examples and exercises to help you rethink your applications and designs in terms of behavioral change and persuasive design.
kath@usability.org
@kathstraub
www.usability.org
Reading Beyondthe Words Using text formatting to increase persuasiveness and ...Kath Straub
You’ve mapped the information. You’ve designed the typography. You’ve designed, refined and tested your copy: Its engaging. It’s clear. It’s actionable. The only thing left to change is the size of the spaces.
As it turns out, spaces size matters. This talk presents emerging reading comprehension research demonstrating when relative intra-word/intra-letter space size reflects psychologically relevant* groupings, readers read faster, retain more and report that they are more likely to act on what they have read.
We provide clear and concrete examples of how this approach can be applied today to enhance the effectiveness and persuasiveness of your writing.
* Linguists should be prepared to be a bit disappointed.
Applying the science of reading to improve readability, comprehension and dir...Kath Straub
- Describes the process of reading
- Demonstrates that space size is informative in handwritten texts
- Reviews research demonstrating that phrase-based formatting (ReadSmart) improves readability, memorability, actionability and persuasiveness of text
In normal reading situations
- Reading textbooks
- Leisure reading
When reading is hard
- for people reading in a second language
- when there are distractions
- when the copy is degraded (repeatedly photocopied)
- Presents case studies demonstrating significantly improved ROI for direct marketing when direct mail pieces are phrase-formatted w/ ReadSmart
> If you would like the slides, please email me (kath@usability.org)
This one-page overview describes Home Energy Pros, a on-line community for home performance and weatherization professionals to share ideas, experiences, resources and opportunities.
For a more detailed description of the development, marketing and launch of the community please read the associated paper (also on SlideShare.)
Home Energy Pros is one part of the Social Media strategy for Lawrence Berkeley National Laboratory's Home Energy Saver tools.
http://homeenergysaver.lbl.gov/consumer/
http://homeenergysaver.lbl.gov/pro/
Not your father's analytics report Mahaffey & Straub, UPA 2011 AtlantaKath Straub
The Home Energy Saver is an action-oriented home energy benchmarking site. The do-it-yourself home energy assessment helps consumers understand and streamline their home energy use through behavioral and structural upgrade recommendations. We present a longitudinal case study describing how we used web-analytics to iteratively benchmark, track and improve the persuasive pull of the site.
Creating effective web content in plain languageKath Straub
Writing for the web
Instructors: Dr. Annetta L. Cheek, Center for Plain Language Board Chair and Dr. Kath Straub, Director, Usability.org and Center for Plain Langauge Board Member
Workshop description
People use the web to get information about your organization more than any other source today. Do you know how well your content works?
In this workshop you will learn how to create useful and usable web content.Through lively presentation using real examples we’ll review concepts, best practices, and testing methods used by experienced plain language writers and content strategists. We address how to
~ Identify and understand your audience
~ Plan and organize content
~ Write in Plain Language
Measure whether people understand what you mean and can use what you say
By the end of the workshop you will feel confident that you can create content that people can find, understand, and use effectively.
2 Studies UX types should know about (Straub UXPA unconference13)Kath Straub
I described these two studies during the Research in Practice: Studies UXers should know about workshop. I expected them to be drive-bys ... as in, "Yah, yah, .. have heard that ... let's move on." I was surprised to find that the group -- a sharp, engaged and thoughtful group-- didn't know these studies. Instead of a few minutes description, we discussed and debated how these studies might influence UX practice for almost an hour. Based on that, I got nudged (Culprit = @susandra Susan Dray) to presenting these two @ the UXPA unconference.
There are many other studies studies that all UXPros should be familiar with ...
The science of persuasive design | Capturing emotional triggers that transfo...Kath Straub
Today, interactions with prospective
customers start on the web. This means
to be useful, a website must be more
than usable. It must also be engaging
and persuasive, like a charismatic
salesman.
Persuasive designs do not „just happen“.
They are derived through rigorous
research identifying the emotional
triggers that drive a customer to commit
or fears that hinder a customer from
acting.
Once key emotional responses are
understood, organizations can
develop content and messaging
strategies which employ principles of
social psychology to amplifying
customers motivations and minimize
their concerns.
By extending the traditional usability
methods into the domains of
emotional response and human
decision making, designers can
create content that transform
exploration into commitment.
Usability <> Web Metrics ; Advancing analytics through the lessons of usabili...Kath Straub
Traditional Web analytics are designed to capture how easily and how often users “convert” by buying stuff or taking desired actions on Web sites. While Web analytics and other data-oriented measures work well for commercial sites, they often fail to capture the user-friendliness or effectiveness of government and other information-oriented sites.
Within this talk, we will:
* Outline the complementary objectives of usability and Web analytics measures
* Review usability testing methods designed to measure users’ comprehension
* Discuss how the business concept of “conversion” can be applied to sites that provide government information
* Discuss the benefits of integrating the Web analytics and usability data streams
* Describe performance measures that map user experience metrics or measures to NIH Web site business goals
Throughout the talk, they will explore the characteristics of the different data streams. They will also explain how–when intertwined—the data streams may provide even more clearly actionable guidance for Web site improvement.
How to Find & Activate Overlooked Gems in Your Brand Portfolio -- The latest publication in Brand Amplitude's series of toolkits for brand managers and others.
Certified ScrumMaster and Product Owner - Over 10 years of project/product management. consulting, web software development, and client relationship management
UPA Arizona Presentation: Designing web content to engage customers and incre...Kath Straub
A bit more of the .... continually evolving series of talks ... reflecting my current thinking/practice on persuasive/empathetic design research methods and design strategies ...
This talk was designed for practitioners with UX interview experience and presupposes a psychology/motivation background.
PLAIN 2013 - Is it really plain? A case (and process) for content testingKath Straub
As plain language professionals, we think we know the rules and can recognize when a document or website is presented in plain language. But do our customers always agree?
(Presentation) How to support the Plain Regulations Act (HR 1557 S 807)Kath Straub
How to support the Plain Language Act (HR 1557 and Senate 807)
There is currently a bill in Congress that would require government agencies to write regulations in Plain English. Today its just a bill (Remember your SchoolHouse Rock?) and we need your help to nudge congress to make it a law.
This presentation describes the bill, how you would benefit and what you can do to help this bill become a law.
There is an easy to print handout that you can also download with instructions for how to help and sample text for any letters you.
Note that it is tailored for Arizona (where I vote), so you will need to replace my Congressmen with yours, when you write your letters ...
Please feel free to download the presentation and use it to educate others. There will be a handout (also for AZ) right with sample letters posted here too.
Watching the edges blur: Rethinking the user experience in the world of self-...Kath Straub
In our enthusiasm to automate we tend to create designs that providing users the information and access to tools they need to do things. But to be effective, we need to do more. Real self-service, with incremental task completion across multiple-devices and limited customer support means reinventing the (human) guides that, in the past, helped us make good decisions and get things done. We can do this by creating dialogues that unfold over time and leverage motivation strategies (a.k.a., gamification) to shape and encourage behaviors.
Information design and the psychology of behavioral changeKath Straub
Nobody wakes up in the morning and thinks, “I want to use more energy than my neighbor today.” But, inducing people to actually reduce their energy consumption still seems difficult. And the task becomes more complex in shared responsibility spaces, such as commercial buildings. In this talk we explore the psychology of behavioral change in the context of energy efficiency. We explore how the context of behavior interacts with readiness to change, and the implications of designing for energy efficiency.
This talk was presented at the Boston UPA June Meeting. A similar talk was presented at the Berkeley Symposium on Information Visualization in Commercial Buildings: Design, Technology, and Human Behavior
232 million people can't be wrong Or: How I learned to stop worrying and star...Kath Straub
UPA long abstract: Do you ever wonder why people PLAY Farmville (Frontierville, Mafia Wars, …)?
Do you think about which elements of Farmville fun could make work applications less work?
If you answered “Yes” to either question this talk is for you. Join us for a lively exploration of
o How games like Farmville apply the psychology of behavioral change, reinforcement and social momentum to (re-)shape target behaviors.
o How the same persuasive, behavioral change elements are applied in “serious games” encouraging health, wellness and other behavioral change.
Along the way, we use real examples and exercises to help you rethink your applications and designs in terms of behavioral change and persuasive design.
kath@usability.org
@kathstraub
www.usability.org
Reading Beyondthe Words Using text formatting to increase persuasiveness and ...Kath Straub
You’ve mapped the information. You’ve designed the typography. You’ve designed, refined and tested your copy: Its engaging. It’s clear. It’s actionable. The only thing left to change is the size of the spaces.
As it turns out, spaces size matters. This talk presents emerging reading comprehension research demonstrating when relative intra-word/intra-letter space size reflects psychologically relevant* groupings, readers read faster, retain more and report that they are more likely to act on what they have read.
We provide clear and concrete examples of how this approach can be applied today to enhance the effectiveness and persuasiveness of your writing.
* Linguists should be prepared to be a bit disappointed.
Applying the science of reading to improve readability, comprehension and dir...Kath Straub
- Describes the process of reading
- Demonstrates that space size is informative in handwritten texts
- Reviews research demonstrating that phrase-based formatting (ReadSmart) improves readability, memorability, actionability and persuasiveness of text
In normal reading situations
- Reading textbooks
- Leisure reading
When reading is hard
- for people reading in a second language
- when there are distractions
- when the copy is degraded (repeatedly photocopied)
- Presents case studies demonstrating significantly improved ROI for direct marketing when direct mail pieces are phrase-formatted w/ ReadSmart
> If you would like the slides, please email me (kath@usability.org)
This one-page overview describes Home Energy Pros, a on-line community for home performance and weatherization professionals to share ideas, experiences, resources and opportunities.
For a more detailed description of the development, marketing and launch of the community please read the associated paper (also on SlideShare.)
Home Energy Pros is one part of the Social Media strategy for Lawrence Berkeley National Laboratory's Home Energy Saver tools.
http://homeenergysaver.lbl.gov/consumer/
http://homeenergysaver.lbl.gov/pro/
Not your father's analytics report Mahaffey & Straub, UPA 2011 AtlantaKath Straub
The Home Energy Saver is an action-oriented home energy benchmarking site. The do-it-yourself home energy assessment helps consumers understand and streamline their home energy use through behavioral and structural upgrade recommendations. We present a longitudinal case study describing how we used web-analytics to iteratively benchmark, track and improve the persuasive pull of the site.
Creating effective web content in plain languageKath Straub
Writing for the web
Instructors: Dr. Annetta L. Cheek, Center for Plain Language Board Chair and Dr. Kath Straub, Director, Usability.org and Center for Plain Langauge Board Member
Workshop description
People use the web to get information about your organization more than any other source today. Do you know how well your content works?
In this workshop you will learn how to create useful and usable web content.Through lively presentation using real examples we’ll review concepts, best practices, and testing methods used by experienced plain language writers and content strategists. We address how to
~ Identify and understand your audience
~ Plan and organize content
~ Write in Plain Language
Measure whether people understand what you mean and can use what you say
By the end of the workshop you will feel confident that you can create content that people can find, understand, and use effectively.
2 Studies UX types should know about (Straub UXPA unconference13)Kath Straub
I described these two studies during the Research in Practice: Studies UXers should know about workshop. I expected them to be drive-bys ... as in, "Yah, yah, .. have heard that ... let's move on." I was surprised to find that the group -- a sharp, engaged and thoughtful group-- didn't know these studies. Instead of a few minutes description, we discussed and debated how these studies might influence UX practice for almost an hour. Based on that, I got nudged (Culprit = @susandra Susan Dray) to presenting these two @ the UXPA unconference.
There are many other studies studies that all UXPros should be familiar with ...
The science of persuasive design | Capturing emotional triggers that transfo...Kath Straub
Today, interactions with prospective
customers start on the web. This means
to be useful, a website must be more
than usable. It must also be engaging
and persuasive, like a charismatic
salesman.
Persuasive designs do not „just happen“.
They are derived through rigorous
research identifying the emotional
triggers that drive a customer to commit
or fears that hinder a customer from
acting.
Once key emotional responses are
understood, organizations can
develop content and messaging
strategies which employ principles of
social psychology to amplifying
customers motivations and minimize
their concerns.
By extending the traditional usability
methods into the domains of
emotional response and human
decision making, designers can
create content that transform
exploration into commitment.
Usability <> Web Metrics ; Advancing analytics through the lessons of usabili...Kath Straub
Traditional Web analytics are designed to capture how easily and how often users “convert” by buying stuff or taking desired actions on Web sites. While Web analytics and other data-oriented measures work well for commercial sites, they often fail to capture the user-friendliness or effectiveness of government and other information-oriented sites.
Within this talk, we will:
* Outline the complementary objectives of usability and Web analytics measures
* Review usability testing methods designed to measure users’ comprehension
* Discuss how the business concept of “conversion” can be applied to sites that provide government information
* Discuss the benefits of integrating the Web analytics and usability data streams
* Describe performance measures that map user experience metrics or measures to NIH Web site business goals
Throughout the talk, they will explore the characteristics of the different data streams. They will also explain how–when intertwined—the data streams may provide even more clearly actionable guidance for Web site improvement.
How to Find & Activate Overlooked Gems in Your Brand Portfolio -- The latest publication in Brand Amplitude's series of toolkits for brand managers and others.
Certified ScrumMaster and Product Owner - Over 10 years of project/product management. consulting, web software development, and client relationship management
Measuring Quality of Experience for MPEG-21-based Cross-Layer Multimedia Cont...Alpen-Adria-Universität
Christian Timmerer, Víctor H. Ortega, José M. González, and Alberto León, Measuring Quality of Experience for MPEG-21-based Cross-Layer Multimedia Content Adaptation, Proceedings of the 1st ACS/IEEE International Workshop on Wireless Internet Services (WISe'08), Doha, Qatar, April 1-4, 2008.
I'm looking for a cofounder for YCombinator Winter 2010. If you are interested email: yc.w10.founder@gmail.com or follow me on Twitter: @YCW10
There are over 1 million paper cutters on desks across America. Unfortunately, the software for these devices is uniformly terrible. This creates a tremendous opportunity for innovation.
No Interface? No Problem: Applying HCD Agile to Data Projects (Righi)Kath Straub
This paper will be published in the Nov 2020 Issue of Journal of Usability Studies. (https://uxpajournal.org/). Its being pre-printed here with permission from the author and the Journal Board.
In October 2019, a group of human-centered designers,
agilists, data scientists, and other technology enablement
practitioners joined to share their thoughts about a topic of
common interest: How should the principles and practices of
human-centered design, Agile development, and the
overarching process of HCDAgile be applied to products that
have no obvious user interface?
The group’s objective was to develop guidance based upon
shared knowledge across disciplines and industries for
leveraging HCDAgile in data projects. In this paper we share
our initial observations from the meeting.
Fair balance: I participated in the huddle that led to this paper, but not in writing up the paper. Thanks to Carol Righi for doing the needful.
Toward aUX: Folding UX into Agile Maturity measuresKath Straub
Poster presentation at UXPA2019 by Dorothy Cummings, Agile Six and Kath Straub, usability.org
Today’s Agile Maturity Assessments are not very usable. Some lack scientific validity, others measure without providing actionable outcomes or guidance for improvement, or they leave out critical elements of mature Agile teams (e.g., UX integration.) We discuss scientific, organizational, and cultural challenges that undermine the meaningful assessments design and/or assessment.
Then we present a (new) Agile UX maturity assessment tool and method designed to offer teams concrete insights and actionable opportunities to improve. Then we recommend an implementation and progress management strategy to nurture positive growth toward true agile transformation. We couch our recommendations in an evidence-based review of measurement strategies (e.g., self- vs. external evaluation or individual evaluator vs collective discussion), and a discussion of cultural barriers that typically undermine the utility and impact of assessments (e.g., cultural implications of frank self-assessment and the need to report scores up.).
By the end of the session, you will better understand the benefits of (agile UX or other) organizational assessments, cultural and organizational characteristics that necessarily limit their impact, and strategies to assess and track change that can drive improvement. You will also have a new tool to assess Agile UX maturity in your organization.
Enterprise UX patterns: Good, bad and uglyKath Straub
Documented, enterprise design standards supporting homogenous customer experiences across different systems and touch points are often considered a holy grail of UX design. In many ways they are. bBut they can also lead to unintended consequences for both the design team and subsequent designs. We draw on experiences from a large federal agency to describe the impact, some positive and some less so, that mature but evolving design standards can have on designers, design and the development processes.
On Good Behavior: Human Factors + Building PerformanceKath Straub
Presentation at Greenbuild 2016. Presented by Jeni Cross and Kath Straub. Moderated by Sharon Refvem. As effective passive solutions and newer, smarter systems continue to improve building efficiency, the impact of occupant behavior on building performance has become ever more evident. What motivates people to engage in best behavior? Find out how lessons from scientific research can impact building performance. Hear from behavior experts about how to effectively engage the passive majority of building occupants to facilitate substantive, positive impacts on performance, health, and wellbeing in the built environment. A cognitive scientist and sociologist share insights into how social norms and human behavior can be leveraged for this purpose. Engaging human factors effectively requires a whole systems approach - one that addresses not just occupants, but also the organization, community, and marketplace. Although there is not a one-size-fits-all solution for facilitating positive behavior change, there are useful strategies. Early engagement with building occupants and organizational leaders is a critical first step in identifying project specific needs, constraints, and opportunities. Learn how to identify target audiences, frame messages, and implement positive measures effectively.
Even Lawyers want to understand: Plain language increases lawyers’ credibilit...Kath Straub
Cite as: Kath A. Straub, Jullie Clement, Annetta L. Cheek, and Sean P. Mahaffey. Even Lawyers want to understand: Plain language increases lawyers’ credibility with both lawyers and laypeople. Paper presented at IC Clear | Clarity (Belgium, Netherlands) 2014.
At a glance
Background: Benson & Kessler (1987) compared the perceptions of lawyers and judges
about lawyers who write using plain language versus those writing in traditional legal
language. They concluded that lawyers who write in legalese are “likely to have their
work judged as unpersuasive and substantively weak.” Further, “their professional
credentials may be judged less credible.”
Objective: We validate and extend that study to further explore how both lawyers and
non-lawyers perceive lawyers who use legal language versus plain language.
Method: 38 lawyers and 93 non-lawyers each read two short passages, presented as written by a specific lawyer. Then, readers rated the lawyer who wrote the passages on a series of characteristics, including clarity of writing, trustworthiness, pedigree, ability to win
cases, and whether they would be satisfied with that lawyer as their counsel.
Detailed findings in the deck
Conclusions
1. Even lawyers have trouble understanding lawyers. Plain language helps.
2. Lawyers agree that plain language is clearer, more specific, and more persuasive.
3. Law schools still need to teach lawyers to understand two languages: plain and legalese.
4. People--even lawyers--want their lawyers to use plain language.
References:
Robert W. Benson and Joan B. Kessler, Legalese v. Plain English: An Empirical Study of
Persuasion and Credibility in Appellate Brief Writing, 20 Loy. L.A. L. Rev. 301 (1987).
Author Contacts
Kath Straub kath@usability.org < Fielding questions
Julie Clement julieannclement@gmail.com < Presenter
Annetta cheek alcplain@gmail.com
Sean Mahaffey Mahaffsp@mail.uc.edu
(How-to Handout for AZ voters) How you can support the Plain Regulations ActKath Straub
Brief, word document describing what you can do to help move the Plain Regulations Act out of committee toward becoming a law.
Includes sample text for letters you can write to your Senators and Representatives.
There is an accompanying presentation (that you can also swipe) describing what the bill is and how you will benefit it it passes.
Online Communities for Creating Change: Home Energy Pros (ACEEE 2012 Summer S...Kath Straub
Home Energy Pros is a social community for energy efficiency professionals, including contractors, weatherization professionals and building scientiests. This ACEEE Summer Study paper describes the motivation, marketing/launch and nurturing of Home Energy Pros. Along the way, it highlights the steps and challenges in developing and nurturing an active and effective cross-disciplinary social community.
Straub Read Smart Findings Plus Example TextKath Straub
Findings from an A|B comparison showing that users reading text formatted with ReadSmart remember more and are more likely to forward what they read.
380 Participants read either a RS formatted or default formatted of the (same) newsletter. Those who read the formatted copy did better on comprehension questions (better on 7 out of 7 questions). In addition, they were 10% more likely to say that they would forward the newsletter onto a friend. (29% unformatted vs 34% formatted).
The science behind persuasive design: Capturing the emotional triggers that ...Kath Straub
Today, interactions with prospective customers start on the web. This means to be useful, a website must be more than usable. It must also be engaging and persuasive, like a charismatic salesman.
Persuasive designs do not „just happen“. They are derived through rigorous research identifying the emotional triggers that drive a customer to commit or fears that hinder a customer from acting.
Once key emotional responses are understood, organizations can develop content and messaging strategies which employ principles of social psychology to amplifying customers motivations and minimize their concerns.
By extending the traditional usability methods into the domains of emotional response and human decision making, designers can create content that transform exploration into commitment.
The prostate is an exocrine gland of the male mammalian reproductive system
It is a walnut-sized gland that forms part of the male reproductive system and is located in front of the rectum and just below the urinary bladder
Function is to store and secrete a clear, slightly alkaline fluid that constitutes 10-30% of the volume of the seminal fluid that along with the spermatozoa, constitutes semen
A healthy human prostate measures (4cm-vertical, by 3cm-horizontal, 2cm ant-post ).
It surrounds the urethra just below the urinary bladder. It has anterior, median, posterior and two lateral lobes
It’s work is regulated by androgens which are responsible for male sex characteristics
Generalised disease of the prostate due to hormonal derangement which leads to non malignant enlargement of the gland (increase in the number of epithelial cells and stromal tissue)to cause compression of the urethra leading to symptoms (LUTS
Anti ulcer drugs and their Advance pharmacology ||
Anti-ulcer drugs are medications used to prevent and treat ulcers in the stomach and upper part of the small intestine (duodenal ulcers). These ulcers are often caused by an imbalance between stomach acid and the mucosal lining, which protects the stomach lining.
||Scope: Overview of various classes of anti-ulcer drugs, their mechanisms of action, indications, side effects, and clinical considerations.
micro teaching on communication m.sc nursing.pdfAnurag Sharma
Microteaching is a unique model of practice teaching. It is a viable instrument for the. desired change in the teaching behavior or the behavior potential which, in specified types of real. classroom situations, tends to facilitate the achievement of specified types of objectives.
Ethanol (CH3CH2OH), or beverage alcohol, is a two-carbon alcohol
that is rapidly distributed in the body and brain. Ethanol alters many
neurochemical systems and has rewarding and addictive properties. It
is the oldest recreational drug and likely contributes to more morbidity,
mortality, and public health costs than all illicit drugs combined. The
5th edition of the Diagnostic and Statistical Manual of Mental Disorders
(DSM-5) integrates alcohol abuse and alcohol dependence into a single
disorder called alcohol use disorder (AUD), with mild, moderate,
and severe subclassifications (American Psychiatric Association, 2013).
In the DSM-5, all types of substance abuse and dependence have been
combined into a single substance use disorder (SUD) on a continuum
from mild to severe. A diagnosis of AUD requires that at least two of
the 11 DSM-5 behaviors be present within a 12-month period (mild
AUD: 2–3 criteria; moderate AUD: 4–5 criteria; severe AUD: 6–11 criteria).
The four main behavioral effects of AUD are impaired control over
drinking, negative social consequences, risky use, and altered physiological
effects (tolerance, withdrawal). This chapter presents an overview
of the prevalence and harmful consequences of AUD in the U.S.,
the systemic nature of the disease, neurocircuitry and stages of AUD,
comorbidities, fetal alcohol spectrum disorders, genetic risk factors, and
pharmacotherapies for AUD.
- Video recording of this lecture in English language: https://youtu.be/lK81BzxMqdo
- Video recording of this lecture in Arabic language: https://youtu.be/Ve4P0COk9OI
- Link to download the book free: https://nephrotube.blogspot.com/p/nephrotube-nephrology-books.html
- Link to NephroTube website: www.NephroTube.com
- Link to NephroTube social media accounts: https://nephrotube.blogspot.com/p/join-nephrotube-on-social-media.html
Title: Sense of Taste
Presenter: Dr. Faiza, Assistant Professor of Physiology
Qualifications:
MBBS (Best Graduate, AIMC Lahore)
FCPS Physiology
ICMT, CHPE, DHPE (STMU)
MPH (GC University, Faisalabad)
MBA (Virtual University of Pakistan)
Learning Objectives:
Describe the structure and function of taste buds.
Describe the relationship between the taste threshold and taste index of common substances.
Explain the chemical basis and signal transduction of taste perception for each type of primary taste sensation.
Recognize different abnormalities of taste perception and their causes.
Key Topics:
Significance of Taste Sensation:
Differentiation between pleasant and harmful food
Influence on behavior
Selection of food based on metabolic needs
Receptors of Taste:
Taste buds on the tongue
Influence of sense of smell, texture of food, and pain stimulation (e.g., by pepper)
Primary and Secondary Taste Sensations:
Primary taste sensations: Sweet, Sour, Salty, Bitter, Umami
Chemical basis and signal transduction mechanisms for each taste
Taste Threshold and Index:
Taste threshold values for Sweet (sucrose), Salty (NaCl), Sour (HCl), and Bitter (Quinine)
Taste index relationship: Inversely proportional to taste threshold
Taste Blindness:
Inability to taste certain substances, particularly thiourea compounds
Example: Phenylthiocarbamide
Structure and Function of Taste Buds:
Composition: Epithelial cells, Sustentacular/Supporting cells, Taste cells, Basal cells
Features: Taste pores, Taste hairs/microvilli, and Taste nerve fibers
Location of Taste Buds:
Found in papillae of the tongue (Fungiform, Circumvallate, Foliate)
Also present on the palate, tonsillar pillars, epiglottis, and proximal esophagus
Mechanism of Taste Stimulation:
Interaction of taste substances with receptors on microvilli
Signal transduction pathways for Umami, Sweet, Bitter, Sour, and Salty tastes
Taste Sensitivity and Adaptation:
Decrease in sensitivity with age
Rapid adaptation of taste sensation
Role of Saliva in Taste:
Dissolution of tastants to reach receptors
Washing away the stimulus
Taste Preferences and Aversions:
Mechanisms behind taste preference and aversion
Influence of receptors and neural pathways
Impact of Sensory Nerve Damage:
Degeneration of taste buds if the sensory nerve fiber is cut
Abnormalities of Taste Detection:
Conditions: Ageusia, Hypogeusia, Dysgeusia (parageusia)
Causes: Nerve damage, neurological disorders, infections, poor oral hygiene, adverse drug effects, deficiencies, aging, tobacco use, altered neurotransmitter levels
Neurotransmitters and Taste Threshold:
Effects of serotonin (5-HT) and norepinephrine (NE) on taste sensitivity
Supertasters:
25% of the population with heightened sensitivity to taste, especially bitterness
Increased number of fungiform papillae
Ozempic: Preoperative Management of Patients on GLP-1 Receptor Agonists Saeid Safari
Preoperative Management of Patients on GLP-1 Receptor Agonists like Ozempic and Semiglutide
ASA GUIDELINE
NYSORA Guideline
2 Case Reports of Gastric Ultrasound
New Directions in Targeted Therapeutic Approaches for Older Adults With Mantl...i3 Health
i3 Health is pleased to make the speaker slides from this activity available for use as a non-accredited self-study or teaching resource.
This slide deck presented by Dr. Kami Maddocks, Professor-Clinical in the Division of Hematology and
Associate Division Director for Ambulatory Operations
The Ohio State University Comprehensive Cancer Center, will provide insight into new directions in targeted therapeutic approaches for older adults with mantle cell lymphoma.
STATEMENT OF NEED
Mantle cell lymphoma (MCL) is a rare, aggressive B-cell non-Hodgkin lymphoma (NHL) accounting for 5% to 7% of all lymphomas. Its prognosis ranges from indolent disease that does not require treatment for years to very aggressive disease, which is associated with poor survival (Silkenstedt et al, 2021). Typically, MCL is diagnosed at advanced stage and in older patients who cannot tolerate intensive therapy (NCCN, 2022). Although recent advances have slightly increased remission rates, recurrence and relapse remain very common, leading to a median overall survival between 3 and 6 years (LLS, 2021). Though there are several effective options, progress is still needed towards establishing an accepted frontline approach for MCL (Castellino et al, 2022). Treatment selection and management of MCL are complicated by the heterogeneity of prognosis, advanced age and comorbidities of patients, and lack of an established standard approach for treatment, making it vital that clinicians be familiar with the latest research and advances in this area. In this activity chaired by Michael Wang, MD, Professor in the Department of Lymphoma & Myeloma at MD Anderson Cancer Center, expert faculty will discuss prognostic factors informing treatment, the promising results of recent trials in new therapeutic approaches, and the implications of treatment resistance in therapeutic selection for MCL.
Target Audience
Hematology/oncology fellows, attending faculty, and other health care professionals involved in the treatment of patients with mantle cell lymphoma (MCL).
Learning Objectives
1.) Identify clinical and biological prognostic factors that can guide treatment decision making for older adults with MCL
2.) Evaluate emerging data on targeted therapeutic approaches for treatment-naive and relapsed/refractory MCL and their applicability to older adults
3.) Assess mechanisms of resistance to targeted therapies for MCL and their implications for treatment selection
TEST BANK for Operations Management, 14th Edition by William J. Stevenson, Ve...kevinkariuki227
TEST BANK for Operations Management, 14th Edition by William J. Stevenson, Verified Chapters 1 - 19, Complete Newest Version.pdf
TEST BANK for Operations Management, 14th Edition by William J. Stevenson, Verified Chapters 1 - 19, Complete Newest Version.pdf
Factory Supply Best Quality Pmk Oil CAS 28578–16–7 PMK Powder in Stockrebeccabio
Factory Supply Best Quality Pmk Oil CAS 28578–16–7 PMK Powder in Stock
Telegram: bmksupplier
signal: +85264872720
threema: TUD4A6YC
You can contact me on Telegram or Threema
Communicate promptly and reply
Free of customs clearance, Double Clearance 100% pass delivery to USA, Canada, Spain, Germany, Netherland, Poland, Italy, Sweden, UK, Czech Republic, Australia, Mexico, Russia, Ukraine, Kazakhstan.Door to door service
Hot Selling Organic intermediates
Report Back from SGO 2024: What’s the Latest in Cervical Cancer?bkling
Are you curious about what’s new in cervical cancer research or unsure what the findings mean? Join Dr. Emily Ko, a gynecologic oncologist at Penn Medicine, to learn about the latest updates from the Society of Gynecologic Oncology (SGO) 2024 Annual Meeting on Women’s Cancer. Dr. Ko will discuss what the research presented at the conference means for you and answer your questions about the new developments.
Report Back from SGO 2024: What’s the Latest in Cervical Cancer?
Crawford Upa09 Consumer Health Information Seeking
1. Talk
What Triggers Trust?
How Health Consumer Behavior is Evolving with the Web
Arabella Crawford
Kath Straub, PhD
Usability Professionals’ Associa9on 2009 InternaEonal Conference
3. Website credibility circa 2000
Credibility Killers
Quick response to ques9ons Slow download
Physical address Has ads
Contact informa9on Typos
Recently updated Broken links
Professionally designed .
Arrangement makes sense .
. Hard to navigate
. Has popup ads
. No updates
Has ads that match the topic .
Requires you to register Hard to tell ads from content
Credibility Enhancers
Fogg, et. al., 2000
5. Early evolution of information consumers
Quick response to ques9ons Design look
Physical address Informa9on structure
Contact informa9on .
Recently updated .
Professionally designed Usefullness of informa9on
Arrangement makes sense .
. Func9onality
. Customer Service
. Iden9ty of sponsor
Has ads that match the topic .
Requires you to register Readability
Afillia9ons
2002 2004
Fogg, et. al., 2003
Credibility Enhancers
6. Early evolution of information consumers
Quick response to ques9ons Design look
Physical address Informa9on structure
Contact informa9on .
Recently updated .
Usability Focus
Professionally designed
Arrangement makes sense
Usefullness of informa9on
.
. Func9onality
. Customer Service
. Iden9ty of sponsor
Has ads that match the topic .
Requires you to register Readability
Afillia9ons
2002 2004
Credibility Enhancers
7. Consumers use different cues than professionals (2003)
Name/Affilia9on Design look
Informa9on source Informa9on focus
Business mo9ve Informa9on design
Informa9on focus Adver9sing
Adver9sing 3 Company mo9ve
Design look 1 Reputa9on/Affilia9on
Informa9on bias Informa9on bias
Informa9on design Informa9on accuracy
Wri9ng tone Wri9ng tone
Informa9on Accuracy 2 Informa9on source
Health
Professionals Non‐professionals
Fogg, et. al., 2003 Credibility Enhancers
9. People look to the web for health information (2008)
Jones, et. al., 2008
10. How does then compare to late 2007?
• Online survey
• QuesEons built from on Sillence (2004)
• 518 parEcipants
Crawford, et. al., 2008a
11. Why do they go online?
of note...
Websites contain more informa9on than doctors can know, or
paEents can reasonably expect them to know.
They use the web both before and aWer going to the doctor
12.
13. How they they get there?
of note...
• 70% of health info seekers start at a known site, not
search
14. When you type sites in, its easy to mix up the URL ...
Cancer
Consumers’ Error Rates: PredicEng URLs
.gov
.org
.com
Crawford, et. al., 2008b
15. What inspires trust?
•of note...
• Health informaEon consumers start by confirming that the
site says something that they already know.
• Trust is indexed against Reputa9on, content characteris9cs,
and content quality.
• Consumers cross check facts
16. Why do consumers do?
of note...
• Health informaEon seekers read content most.
• Content from other users is more engaging than interacEons
like symptom checkers.
17. Why go back?
of note...
InformaEon seekers go back because content was useful and
other sources confirmed it was validity.
18. Takeaways
Trust markers
• Health informaEon consumer today use the trust/credibility markers
that health experts used in 2002.
• SItes are more credible if the first confirm something that the
informaEon seeker already knows.
• Content quality and characterisEcs are increasingly important for inEal
trust and driving repeat visits.
Self‐reported behaviors
• Health informaEon consumers are looking for convenient,
comprehensive that can be perused privately.
• They read more than they interact.
19. Takeaways
Trust markers
• Health informaEon consumer today use the trust/credibility markers
that health experts used in 2002.
• SItes are more credible if the first confirm something that the
informaEon seeker already knows.
• Content quality and characterisEcs are increasingly important for inEal
Content
trust and driving repeat visits.
Self‐reported behaviors
• Health informaEon consumers are looking for convenient,
comprehensive that can be perused privately.
• They read more than they interact.
Credibility & Trust
20. Credibility & trust for consumer health seekers
2000 Technology
2002 Usability
2008 Content
Social networking &
technology-driven collaboration
Content level usability
Computer-mediated empathy
22. Credibility & trust for consumer health seekers
2000 Technology
2002 Usability
Questions?
2008 Content
Social networking &
technology-driven collaboration
Content level usability
Computer-mediated empathy
23. References
Bendapudi, N, Berry, L., Frey, K., Parish, J., Rayburn, W. (2006) Patients' Perspectives on Ideal Physician Behaviors. Mayo
Clinic Proceedings, 81(3):338-344.
Crawford, Broch, J., and Straub, K. (2008b) What’s In a Name?; Best PracEces for SelecEng Usable URLs. Proceedings of
UPA08, 2008. BalEmore, Maryland.
Crawford, A., & Straub, K. (2008q) Convenience, Content and Credibility: What consumers are looking for on health
informaEon sites. Proceedings of UPA08, 2008. BalEmore, Maryland.
Fogg, B.J., Soohoo, C., Danielson, D.R., Marable, L., Stanford, J., & Tauber, E.R. (2003). How do users evaluate the
credibility of Web sites? A study with over 2,500 parEcipants. Proceedings of DUX2003, Designing for User Experiences
Conference.
Jones, S. and Fox, S. (2008) GeneraCons on‐line 2009. PEW Internet and America Life Report. Downloaded from hYp://
www.pewinternet.org/Reports/2009/GeneraCons‐Online‐in‐2009.aspx
Fogg, B.J., Swani, P., Treinen, M., Marshall, J., Osipovich, A., Varma, C., Laraki, O., Fang, N., Paul, J., Rangnekar, A., &
Shon, J. (2000). Elements that affect Web credibility: Early results from a self‐report study. Proceedings of CHI'00,
Extended Abstracts on Human Factors in CompuDng Systems, 287‐288.
Sillence, E., Briggs P., Fishwick L, Harris, P., Trust and Mistrust of Online Health Sites. Proceedings of CHI 2004, April 24–
29, 2004, Vienna, Austria.
Rains, S., & Karmikel, C. D., (2009) Health informaEon‐seeking and percepEons of website credibility: Examining.
Computers in Human Behavior 25 (2009) 544–553
24. For information & reprints, etc.
Arabella Crawford
Consumer Researcher
arabella@usability.org
Kath Straub
Principal
kath@usability.org
www.usability.org