The document outlines IBM's commitment to enhancing the client experience through a global culture of design and the implementation of IBM Design Thinking. It discusses the use of MURAL as a collaborative tool in workshops, emphasizing the importance of planning, patience, persistence, and innovation in its adoption. Key learnings from their experience with MURAL highlight the need for effective leadership and adaptability within design teams.

2. JIM KALBACH
Head of Customer Success
@mural
#designatscale

4. What is IBM Design?
Why do we use Mural?
How do we use Mural?
What have we learned?

5. What is IBM Design?
Why do we use Mural?
How do we use Mural?
What have we learned?
Q&A

7. ?

8. More than 100 years old

9. Nearly 400,000 employees

10. 170 countries

11. Technology products and services
that help people do their work

14. IBM Design :: Confidential :: © IBM Corporation

15. Huge

17. “There’s one key to our future growth:
the client experience.”

19. Create a sustainable
global culture of design at IBM.

22. More than 550 new designers
Hiring hundreds more
Visual · UX · Research · FED

28. Prototype
Evaluate
Understand
Explore
IBM Design Thinking
A framework
for practicing
human-centered design
at a global scale.

33. IBM Design Education + Activation

36. Radical collaboration

37. Why do we use Mural?

38. Huge

39. Global

40. Dispersed

41. Prolific

42. How do we use Mural?

43. Spontaneous
Semi-planned
Formal workshops

51. What have we learned?

52. What have we learned?
Planning. Patience. Persistence. Pluck

53. Planning
• Warm-up activities
• Set up template
in advance
• Micro-timebox

54. Patience
• It takes time to
adjust to a new tool
• There will be glitches
and you need to roll
with them

55. Persistence
• Changing team
behavior doesn’t
happen in a single
meeting
• Give it a couple
months

56. Pluck
• Someone on the team
should be the Mural
leader
• Learn and adapt
• Be innovative!

57. ibm.com/design