A comparison of individual vs. brand social media accountsLuke Harold
How is your brand social media presence working out for you? Here's some survey data that illustrates how you're probably underutilizing the power of an individual account and driving away potential customers with your brand account.
The Zigzag Approach to Requesting Customer ReviewsPhil Rozek
My presentation from SMX West 2013 - on the "Must Have Local Search Tactics" panel on March 12, 2013.
I describe a technique for asking customers for reviews, in a way that maximizes the number of reviews you have on the most-important sites, while minimizing the number of reviews that get filtered.
Phil Rozek
www.localvisibilitysystem.com
Updated notes and links for the Jonesboro, Arkansas small businesses that attended the ASU Small Business and Technology Development Center's Advanced Facebook Marketing Workshop Tuesday, September 20th
Simple Socia Realtor - Social Media Marketing Made SimpleMarc Johnson
2 hour Real Estate CE Class designed to Realtors why they need multiple streams of Social Media to grow their Real Estate referral network and to stay in touch with their current clients, family, and friends.
Small Business (Neighbourhood) & InternetHarman Bajwa
Neighborhood Businesses are dependent on Local NewsPapers & Fliers for Advertisements. Time has come for them to be serious about Internet. Search Engines, Social Media & Paid Ads on internet reach directly to targeted customers and that too in specific neeghborhoood
Tips to stay in direct touch with the customers via Social MediaTentacle Cloud
Social media is used to support customers, address current problems, and solve the customer enquires. The companies must acquire to listen to the valid queries and complaints of the customers.
A comparison of individual vs. brand social media accountsLuke Harold
How is your brand social media presence working out for you? Here's some survey data that illustrates how you're probably underutilizing the power of an individual account and driving away potential customers with your brand account.
The Zigzag Approach to Requesting Customer ReviewsPhil Rozek
My presentation from SMX West 2013 - on the "Must Have Local Search Tactics" panel on March 12, 2013.
I describe a technique for asking customers for reviews, in a way that maximizes the number of reviews you have on the most-important sites, while minimizing the number of reviews that get filtered.
Phil Rozek
www.localvisibilitysystem.com
Updated notes and links for the Jonesboro, Arkansas small businesses that attended the ASU Small Business and Technology Development Center's Advanced Facebook Marketing Workshop Tuesday, September 20th
Simple Socia Realtor - Social Media Marketing Made SimpleMarc Johnson
2 hour Real Estate CE Class designed to Realtors why they need multiple streams of Social Media to grow their Real Estate referral network and to stay in touch with their current clients, family, and friends.
Small Business (Neighbourhood) & InternetHarman Bajwa
Neighborhood Businesses are dependent on Local NewsPapers & Fliers for Advertisements. Time has come for them to be serious about Internet. Search Engines, Social Media & Paid Ads on internet reach directly to targeted customers and that too in specific neeghborhoood
Tips to stay in direct touch with the customers via Social MediaTentacle Cloud
Social media is used to support customers, address current problems, and solve the customer enquires. The companies must acquire to listen to the valid queries and complaints of the customers.
Corona Chamber of Commerce • Women’s Leadership Luncheon • Feb. 5th 2014 Direct Marketing In A Digital World. Presented by Erika Leon and Paula Montanez
How to convince clients, colleagues, even your boss that social media is important - by overcoming these 10 common objections you'll build a case no one can refuse!
Digital Olympus SEOs vs PRs vs Bloggers - FIGHT!Judith Lewis
With Google suggesting 35% - 40% of the value assigned to a website (which is used to rank sites) is based on links, these are increasingly the focus of businesses looking to increase their online visibility. Some PR agencies are selling blogger link building as a service (an SEO specialism) but who can you trust now Google is handing out penalties based on bad links? Most valuable links seem to come from bloggers but how to you judge who is right for your business? How do you reach the quality influencers most effectively? Where are these secret blogger groups? Should you go with a PR for outreach, a specialist SEO agency or do it yourself? In this Digital Olympus session you will be taught how to use the tools available to find, assess and reach out to influencers as well as assessing potential bloggers reaching out to you.
Ratings and Reviews are here to stay. How do you leverage the power of being found online while still keeping in mind the personal relationship and experience with the consumer?
Presented through TQM Network (@tqmnetwork) on January 15, 2010 by Craig Crook (@craigdcrook), Andrew Hoffman (@bethelink) and Heather Schoegler (@HSchoegler).
Today, everything posted about your business online has the potential to make a big impact on the consumer’s decision whether or not to do business with you. That’s because the Web is a vital resource consumers turn to when researching a purchase. So, what do people see when they research your business online? The answer might surprise you. Even some of the best businesses find that consumers aren’t afraid to express frustrations online. In fact, a recent study showed that almost half of Internet users feel they can be “brutally honest” online, and over a quarter of social media users are likely to “share dissatisfaction with a company, brand or product via social media” (Source: Harris Interactive).
Analytics, Search, Social Media, and Optimization: Why Has Marketing Gotten S...Kate O'Neill
From search and social media to analytics and optimization, marketing has really gotten geeky. It's nearly impossible to keep up, so what should business owners know about online marketing in order to make good decisions about their web presence? This presentation is both a broad overview of key web marketing disciplines as well as a quick dive into some of the concepts and vocabulary behind them.
Presented on Wednesday, August 18th to the Women Business Owners Special Interest Group of the Nashville Area Chamber of Commerce.
The only way to truly know if your social media efforts are working for you is to measure your results. We cover some easy and more in depth ways to measure your social media success.
Measuring and Tracking Your Social Media EffortsHall_
Now that you're using Facebook, LinkedIn, and/or Twitter, what's happening? Do people care about your tweets? Is your fan page engaging anyone? Do your blog entries get extra mileage? In this webinar we'll talk about how to use web analytics programs to track and assess your social media efforts, helping you better judge what's working. Focus your best effort to the communities that care.
Coverings2011: Practical Marketing - Digital Visibility for Small BusinessesSimple Marketing Now LLC
Marketing and promoting your business matter now more than ever in a world where customers educate themselves online first. You must be digitally visible. The challenge for many small businesses is finding the resources [including people] to market effectively while also running day-to-day operations. How then to prioritize what you do so you don’t neglect activities that connect with customers online and offline, while also delivering business results? The solution has to do with thinking about how you deliver value to customers, while creating content that addresses customers’ needs.
Social Media Brand Monitoring in One Minutedlvr.it
Social media is about relationships. Never miss a brand mention again.
View original post at: http://blog.dlvr.it/2014/09/real-time-social-media-brand-monitoring/
Corona Chamber of Commerce • Women’s Leadership Luncheon • Feb. 5th 2014 Direct Marketing In A Digital World. Presented by Erika Leon and Paula Montanez
How to convince clients, colleagues, even your boss that social media is important - by overcoming these 10 common objections you'll build a case no one can refuse!
Digital Olympus SEOs vs PRs vs Bloggers - FIGHT!Judith Lewis
With Google suggesting 35% - 40% of the value assigned to a website (which is used to rank sites) is based on links, these are increasingly the focus of businesses looking to increase their online visibility. Some PR agencies are selling blogger link building as a service (an SEO specialism) but who can you trust now Google is handing out penalties based on bad links? Most valuable links seem to come from bloggers but how to you judge who is right for your business? How do you reach the quality influencers most effectively? Where are these secret blogger groups? Should you go with a PR for outreach, a specialist SEO agency or do it yourself? In this Digital Olympus session you will be taught how to use the tools available to find, assess and reach out to influencers as well as assessing potential bloggers reaching out to you.
Ratings and Reviews are here to stay. How do you leverage the power of being found online while still keeping in mind the personal relationship and experience with the consumer?
Presented through TQM Network (@tqmnetwork) on January 15, 2010 by Craig Crook (@craigdcrook), Andrew Hoffman (@bethelink) and Heather Schoegler (@HSchoegler).
Today, everything posted about your business online has the potential to make a big impact on the consumer’s decision whether or not to do business with you. That’s because the Web is a vital resource consumers turn to when researching a purchase. So, what do people see when they research your business online? The answer might surprise you. Even some of the best businesses find that consumers aren’t afraid to express frustrations online. In fact, a recent study showed that almost half of Internet users feel they can be “brutally honest” online, and over a quarter of social media users are likely to “share dissatisfaction with a company, brand or product via social media” (Source: Harris Interactive).
Analytics, Search, Social Media, and Optimization: Why Has Marketing Gotten S...Kate O'Neill
From search and social media to analytics and optimization, marketing has really gotten geeky. It's nearly impossible to keep up, so what should business owners know about online marketing in order to make good decisions about their web presence? This presentation is both a broad overview of key web marketing disciplines as well as a quick dive into some of the concepts and vocabulary behind them.
Presented on Wednesday, August 18th to the Women Business Owners Special Interest Group of the Nashville Area Chamber of Commerce.
The only way to truly know if your social media efforts are working for you is to measure your results. We cover some easy and more in depth ways to measure your social media success.
Measuring and Tracking Your Social Media EffortsHall_
Now that you're using Facebook, LinkedIn, and/or Twitter, what's happening? Do people care about your tweets? Is your fan page engaging anyone? Do your blog entries get extra mileage? In this webinar we'll talk about how to use web analytics programs to track and assess your social media efforts, helping you better judge what's working. Focus your best effort to the communities that care.
Coverings2011: Practical Marketing - Digital Visibility for Small BusinessesSimple Marketing Now LLC
Marketing and promoting your business matter now more than ever in a world where customers educate themselves online first. You must be digitally visible. The challenge for many small businesses is finding the resources [including people] to market effectively while also running day-to-day operations. How then to prioritize what you do so you don’t neglect activities that connect with customers online and offline, while also delivering business results? The solution has to do with thinking about how you deliver value to customers, while creating content that addresses customers’ needs.
Social Media Brand Monitoring in One Minutedlvr.it
Social media is about relationships. Never miss a brand mention again.
View original post at: http://blog.dlvr.it/2014/09/real-time-social-media-brand-monitoring/
This social media marketing presentation is the first in a series developed for the Kinnelon NJ library to place social media marketing into perspective. It's particularly relevant for those wanting to use the tools of social media to promote themselves and/or their businesses and raise their professional profile online. With more and more customers and companies beginning online when they search for resources, it matters to be found online.
The first session puts social media into context. Subsequent sessions will examine specific social networking platforms and address audience questions.
For more information about the series, see http://smokerise-nj.blogspot.com/2011/06/social-media-series-at-kinnelon-library.html
Helping companies do better business with the right content by @JGCommunicationJGCommunication
This is Pontus Staunstrup's presentation at Content Strategy Forum 2013 in Helsinki. Pontus has added in comments on the slides to clarify what they're about.
How to build a powerful online presence and grow your business for companies in the radon mitigation and home inspection industry. Visit http://scmmarkets.com/marketing-radon-business/ to learn more.
How to Use Trust to Exorcise Your Checkout GhostsTrustpilot
In this webinar, Trustpilot's Director of Marketing, Jordan Garner, and Hawke Media's Head of Marketing, Chris Ayan, will discuss how ensure your website and email marketing campaigns convey trust in order to increase the rate of conversion.
You will learn how to:
-review your primary points of conversion on-site – like the checkout page, sign-up form, or any place where a site asks users to subscribe – and add elements of trust to encourage consumers to convert
-add social proof, like third party verified reviews specific to the product displayed, to relieve any feelings of doubt; and
-use email marketing campaigns that utilize trust signals - whether promotion or any other kind - as a further method of establishing credibility
Checkout ghosts, beware!
Workshop: Starting with content marketingHans van Gent
Content Marketing is
But what do you need to get started?
Well, you need to know who your audience is, you need to figure out what content they love and what content they are searching for. Then you need to brainstorm topics, create an outline, create the entire piece around the outline and hit that magical publish button.
Does it end there?
Sadly not, you've just spent 20% of the time needed for a single piece of content. The remaining 80% you need to fill with marketing and distribution, learning by looking at the data and in the end trying to convert people.
It is a lot of work, but it is all worth it if you want to start building truly great relationships with your target audience.
Here are my slides I used during a workshop around this topic. Taking you from A to Z in the Content Marketing setup.
Now you just have to follow the steps and start hitting publish.
What is holding you back?
Segmentation and the Employer Brand - Graeme Wright, Havas PeopleHavas People
Graeme Wright, Strategy Director at Havas People, presents the three forces that challenge recruitment and how the employer brand enables organisations to manage these forces.
Nick Francis, Managing Director at Casual Films, talks about the importance of video in conveying intangible aspects to bring the employer brand alive.
In employer branding, EXPERIENCE is everythingHavas People
Brett Minchington, Chairman/CEO at Employer Brand International, talks about the trends in global employer branding, the importance of personalisation and the emergence of employee experience journey mapping
Talent Bites - Attracting & Retaining Women: Yelena GaufmanHavas People
Yelena Gaufman, Head of Planning at Havas WorldWide, presented 'Necessity of feminism' at the Talent Bites session 'Attracting and retaining Women', October 2015, London.
Talent Bites - Attracting & Retaining Women: Suzy LevyHavas People
Suzy Levy, Managing Director at The Red Plate, presented 'Inclusion & Diversity Trends Shaping Gender' at the Talent Bites session 'Attracting and retaining Women', October 2015, London.
Talent Bites - Attracting & Retaining Women: Sinead BuntingHavas People
Sinead Bunting, European Director of Consumer Marketing at Monster, presented 'Tech Talent: the Alarming Digital Skills Gap' at the Talent Bites session 'Attracting & Retaining Women', October 2015, London.
Talent Bites - Attracting & Retaining Women: Kathryn NawrockyiHavas People
Kathryn Nawrockyi, Gender Equality Director at Business in the Community, presented 'Project 28-40: the lived experience' at the Talent Bites session 'Attracting & Retaining Women', October 2015, London.
Talent Bites - Attracting & Retaining Women: Rachel McCourtyHavas People
Rachel McCourty, Insight Manager at Havas People, presented 'We have a problem: We don't have enough (senior) women in the workforce. What can we do?' at the Talent Bites session 'Attracting and retaining Women' - October 2015, London.
Personalising Recruitment - Jameel Amini - Personalisation in RecruitmentHavas People
Jameel Amini, Head of Digital Strategy at Havas People, presents personalisation in recruitment, providing successful personalisation examples in candidate attraction and onboarding.
Personalising Recruitment - Iain Munro - Waitrose Pick Your OwnHavas People
Iain Munro, Account Director at aisLondon, presents the use of personalisation in consumer marketing through the case study of 'Waitrose Pick Your Own'
EVPs- Beyond the Theory: Chivas Regal - Win the Right WayHavas People
Danni Brace, Head of Global Client Development at Havas People, looks at the word of consumer marketing, presenting the new Chivas regal case study, “Win the Right Way”.
The campaign addresses the principles of collaboration and entrepreneurial values held by Generation Y, which is the audience that Chivas Real aims at connecting with.
EVP Video - Bringing the Employer Brand to LifeHavas People
Nick Francis, Creative Director at Casual Films, looks at how video content can bring employer branding alive, giving the opportunity to share the story of a brand and transform its intangible traits into the tangible.
Nick asserts that an original, memorable, emotional and at the same time informative video expresses an employer brand in a significantly more engaging way.
EVPs - Beyond the Theory: The Zurich Talent Brand JourneyHavas People
Sarah Cheyne, Global Head of Talent Acquisition Brand and Attraction at Zurich Insurance Group, presents Zurich’s Talent Brand journey.
Besides her takeaways on the recruiting process, Sarah explains the steps that Zurich undertook to activate an authentic and credible Talent Proposition.
Graeme Wright, Strategy Director at Havas People, explores the issues around EVP implementation – and what you can do to address them.
Graeme outlines the ingredients of a successful EVP implementation, maintaining the importance of an emotional and experiential connection between employer and employee.
EVPs - Beyond the Theory: the challenges of EVP implementationHavas People
More and more organisations are viewing a clearly articulated employer brand as a powerful tool to help recruit – and retain – the right talent.
However, in our experience, the process can falter when we move beyond the theoretical research and creative development stages and actually implement and activate an Employee Value Proposition (EVP) within an organisation.
Graeme Wright, Strategy Director at Havas People; Sarah Cheyne, Global Head of Talent Acquisition Brand and Attraction at Zurich Insurance Group; Nick Francis, Creative Director at Casual Films and Danni Brace, Head of Global Client Development at Havas People explore the issues around EVP implementation – and what you can do to address them.
Case studies on the challenges from a marketing/branding perspective as well as the role of video in bringing the employer branding alive are presented. And we look at a successful example of brand creation and activation from a well-known consumer brand.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
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Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
2. Who am I?
15 years project management
13 years social media and digital
strategy
Scotland, Amsterdam, London and New
York
Client and agency side
Project Manager
Project Team Leader
Process Improvement Manager
Business Improvement Manager
Digital Strategist
Blogger
Head of Social Media
Head of Engagement Intelligence
Planning Director
6. In user-centered design and
marketing, personas are fictional characters created
to represent the different user types that might use a
site, brand, or product in a similar way.
15. Researcher
She is after information: product information, the ingredients, where she can buy it, how much it costs, what it
looks and feels like. She wants to know that other people have used the product and what they thought of it – and
most importantly, how was it to use
Life-Stage
Womanhood (disposable income and little
responsibilities)
Needs
I like to be fashionable but I have sensitive skin on
my face and need specific products that will not
irritate it
Real-Life Scenario
I like to find out about products for myself. I go to
magazine sites, blogs and read reviews
because I want to products that suit me – and are
this years fashions.
I think I would always start with an online search,
as it’s so quick and easy to find stuff, and check out
independent websites or blogs before I ever
went on to a company’s own website. I don’t
really trust reviews on company websites. I
would probably only go on the company website to
check the ingredients. In truth, before I buy
anything, I would rather hear from real people
about how it was to use the product, how long it
lasted.
I don’t mind writing reviews and actually quite
enjoy it, particularly if it’s a new product.
I’m happy to shop online as long as it’s worth
my while – but usually for repeat purchase only. I
like to try things on my skin
Pain Points
Not all information is readily available on brand
websites and I want to be able to get outside
reviews and information easily without
always having to go back and forth. It’s
really hard to get the right product to be sure
that there aren’t any ingredients included that
would make my skin react badly. Sometimes
they aren’t even listed so the research can
take a while. This is why I am often reluctant to
change products – once I find a brand I like I
tend to stick with it. I would like it if there was
more information regarding how companies
test their products.
UGC and Activity
Various websites (Including Brand sites) –
leaves reviews
Video sharing site – watch videos and often
leave comments
Photo collection site – inspiration on recipes and
fashion, a place to store those bits of inspiration,
search for items of interest
.
19. Device Usage
0
20
40
60
80
100
120
Personal
PC/laptop
Mobile phone Work PC/laptop Tablet Games Console Television e-Reader (To Q1
2015)
Canada
Germany
Japan
UK
US
0
10
20
30
40
50
60
70
80
90
100
Canada
Germany
Japan
UK
US
Top Site usage
0
10
20
30
40
50
60
70
Facebook None of the
above
YouTube Twitter Pinterest Google+ LinkedIn Instagram WhatsApp WeChat
Canada
Germany
Japan
UK
US
Social Media Usage
0
10
20
30
40
50
60
Less than 30
minutes
30 minutes to
1 Hour
1 to 2 Hours Do not use 2 to 3 Hours 3 to 4 Hours 4 to 6 Hours 6 to 10 Hours More than 10
Hours
Canada
Germany
Japan
UK
US
Time on social media
21. 0
10
20
30
40
50
60
Canada
Germany
Japan
UK
US
Motivations for internet use
0
10
20
30
40
50
60
70
Canada
Germany
Japan
UK
US
Motivations for social media use
“…I normally check online to find
reviews and compare prices…”
“…I go to Google Shopping or
Amazon to see where I can get it
for the best price.”
“I don’t trust reviews on company
websites done by themselves, I’d
rather hear from real people”
29. Trigger Review Purchase LoyaltyEngagement
Offline
and
PR
Social
Online
content
Web
and
mobile
site
Online
Ads
Search
Direct
1
On one of her usual magazine sites, she
sees an article and video about the
season’s latest colours
She clicks from the end frame on video
through to YouTube watch the more
information about the season’s look
2
She’s never considered bright red,
always preferring a more discrete
colour..but maybe it’s the year.
Looking at the brand site for
ingredients, it’s all organic and not
tested on animals
There’s an offer for the long-
lasting variety, 2 for 1, her and a
friend. She decides to get the
voucher
4
She and her friend use
their voucher and get the
sample
5
She loves it and has to tell
her friends – she posts a
selfie on FB letting them
know where she bought it
6
3