The document discusses the benefits of using Facebook communities for brands and businesses. It provides statistics on how people use Facebook such as 53% accessing it whenever online and 44% spending 1-3 hours daily. The top 5 reasons people use Facebook are to look at photos/videos, see what friends are doing, communicate with friends, network, and find events. Most people join Facebook groups to stay updated on activities and events and are interested in the content. It's recommended that brands understand their audience and provide engaging content rather than spamming friends. Both Facebook groups and pages are options but pages allow unlimited updates, targeting, and apps. The key is having creative ideas to interact with and grow communities.

1. Why facebook communities can work for your brand? [The online version] by Claudia Lim 24seven Communications Pte Ltd

2. Finding out how people facebook

3. Survey Conducted

4. How do you facebook?

5. 165 responses

6. People from Singapore

7. 53% on facebook whenever they’re online

8. 44% spent 1 to 3 hours daily on facebook

9. 8% are living in facebook!

10. 10% are rarely there

11. Users are spending at least 3 hours daily on facebook. To the brands, businesses, companies and organizations

12. If your audience is there too. Why aren’t you? To the brands, businesses, companies and organizations

13. Top 5 reasons to use facebook

14. No. 1 reason

15. Look at photos And videos

16. Take and share photos, tag them and participate in conversation with your customers and partners. To the brands, businesses, companies and organizations

17. No. 2 reason

18. To kaypo and see what my friends are doing.

19. No. 3 reason

20. To get in touch with people using the chat/ message features.

21. Communicate with them To the brands, businesses, companies and organizations

22. No. 4 reason

23. To network and find new friends.

24. Who say customers cannot be your friends? To the brands, businesses, companies and organizations

25. No. 5 reason

26. Look for interesting events to attend.

27. Invite and engage your fans To the brands, businesses, companies and organizations

28. Why do you join groups/ pages?

29. 71% wants to be updated of the group/ page activities and events

30. So now they’re there in your facebook community To the brands, businesses, companies and organizations

31. How can you interact and engage them? To the brands, businesses, companies and organizations

32. 58% join because they’re interested in the content

33. 57% wants to find out more about the subject matter

34. Are you giving them what they want to know or what you want them to know? To the brands, businesses, companies and organizations

35. 18% join because friends asked them to!

36. So what does this mean? To the brands, businesses, companies and organizations

37. Stop inviting everyone in your (2k) list to your groups or pages! To the brands, businesses, companies and organizations

38. Understand what they (your friends) need and than provide them with links to communities that will be of their interest. To the brands, businesses, companies and organizations

39. Personally…

40. 211 groups

41. 39 Pages

42. How to keep updated with all of them???

43. But…

44. 11% check their groups/pages daily!

45. 20% rarely or NEVER

46. So now how?

47. Community is there

48. How to make them

49. Take action

50. and Contribute

51. I know…

53. 60% checks when updates received

54. Groups send messages

55. Pages send updates

56. And updates can be read all in a page. Messages can’t!

57. So should I start a page or group for my community? To the brands, businesses, companies and organizations

58. Groups

59. Mass messaging allowed only when group is <5000

60. Cannot target

61. No Apps

62. Creates an identity for members

66. Pages

67. Unlimited updates

68. Can target

69. Claudia

70. Measurable

71. Claudia Stats from active pages you admin

72. Claudia Stats options available

73. Understand your community

74. Claudia

75. Can o r not?

76. Bo leh!

77. Claudia Audience are online

78. Claudia Customers are online

80. But remember

81. Don’t spam!

82. Unless they want you to!

83. Yes! You don’t need an expert or consultant to help start a page in facebook. To the brands, businesses, companies and organizations

84. What you need is someone with ideas, creativity and understanding of the communities online To the brands, businesses, companies and organizations

85. To grow, engage and interact with your fans in your facebook communities. To the brands, businesses, companies and organizations

86. Now let’s listen

87. What others say

88. I am in love with Facebook

89. Facebook is a double edged sword. A powerful tool that can help you build connections with people you will never meet. However, use it unwisely, you can become someone everyone hates online.

90. It is important to note that facebook is increasingly becoming a spam channel, much like traditional e-marketing channels, and this may have an adverse effect on its effectiveness as a marketing platform.

91. Personally, I have unsubscribed from groups which send multiple emails in a short spam of time.

92. Word of mouth hasn't quite succeeded here as the process of inviting friends to join a group has become more and more impersonal - a click of a button as opposed to a personal message specifically targeted at one's buddy.

93. Is just awesome to keep in touch with my friends

94. The applications, while a very innovative feature, sometimes makes Fb very &quot;messy&quot; to me.

95. Random people should stop adding, seriously. -____-;;

96. I'm addicted to it.

97. Applications in FB is getting less popular now due to the new facebook interface. Notes in FB is getting popular due to the sharing features etc tagging ppl to read and reply in your &quot;25 random things about you&quot; note.

98. Everyone should be wary of the TOS for all social networks and be aware of any changes made from the point of joining.

99. It's loading slower and slower.

100. I often use &quot;share link&quot; feature to promote something from my blog or to do online promotion.

101. My tweets are &quot;fed&quot; to facebook! Resulted in a lot more interactions.

102. i think facebook is really subjective :) like i use it for loads of purposes like killing time, contacting close friends when we cant meet! and through facebook i even manage to keep one of my friendships going strong with my good friend whom i almost lost contact with! so, i mean facebook is cool, but i still dislike people whom misuse it..

103. Thank you! by Claudia Lim Blog | http://claudia.sg Work | http://24seven.sg Twitter | @claudia10 Facebook | http://tinyurl.com/claudialim