The document outlines a strategy plan for creating a Triton Raw Instagram account to promote the Triton Raw brand and increase sales opportunities. The objective is to raise brand awareness, press opportunities, VIP opportunities, and sales through extended content separate from the main Triton account. The target audience is males ages 18-25 who are style-conscious and interested in travel, automobiles, and fashion. Instagram is seen as a good fit for this demographic. Examples of potential posts are given that highlight products through themes like red carpet style and travel essentials. Metrics like follower count and engagement would be used to measure success and expand marketing efforts over time. Competitor research is also mentioned but kept confidential.