Graeme Wright, Strategy Director at Havas People, explores the issues around EVP implementation – and what you can do to address them. Graeme outlines the ingredients of a successful EVP implementation, maintaining the importance of an emotional and experiential connection between employer and employee.

2. EVPs – beyond the theory
Graeme Wright
Strategy Director, Havas People
@Grey101

3. @Grey101
What is the theory
Brand Personality
(primarily external)
Character & Soul
(internal and external
change management)
Sales proposition
(external marketing)

4. @Grey101
Brand Pillars

5. Brand Pillars

6. @Grey101
Core Positioning
11
2
3
4
5

7. @Grey101
A Story Landscape

8. What makes a successful EVP
implementation?
@Grey101

9. @Grey101
Be clear as to why

10. @Grey101
Authenticity
Asastarting point weneedtohelp people
recognise thestoriestheyhavetotell, andtell
theminanatural, believable andcompelling way

11. @Grey101
Orange Connection
14 sites
2 photo-booths
2 days on each site
+ 500 testimonials

12. @Grey101

13. @Grey101

14. Senior Leadership Endorsement
@Grey101

15. @Grey101
We’re looking for
talented, driven
and ambitious
people who can
become our Future
Leaders. The future
of our company will
be defined by you.
Carlos Brito, CEO

16. @Grey101

17. Buy-in
What is it?
Why are we doing it?
What is in it for me?
How will we be
consulted?
How will it take in our
unique perspective?
@Grey101

18. @Grey101
Research as Buy-in
The research phase of any EVP development is as
important for buy-in as insight

19. Ipsen
• Accountability
• Agility
• Team spirit
• Result-orientation
@Grey101

20. Leadership management seminar
@Grey101

21. ‘Letter of commitment’
@Grey101

22. @Grey101
Team spirit

23. Respect organisational purpose
@Grey101
Organisations
with clear
organisational
purpose do not
always need an
EVP

24. Segmentation
@Grey101

25. @Grey101
1,000 BRIC
professionals

26. This is what we all
get out of working
here:
‘A job worth doing.’
Network Rail

27. And this is what it means for particular roles.
@Grey101

28. Personality
Knowledge does not
equate to emotional
engagement.
People may
understand a message
but it makes
little difference unless
they care

29. EVPs work when they generate an emotional and
experiential connection between an individual and
an employer or potential employer.
@Grey101

31. @Grey101
Adaptability – an EVP should last

32. @Grey101
Levi’s – 1980s

33. @Grey101
Levi’s 2014

34. • Leadership
• Buy-in
• Authenticity
• Respect organisational purpose
• Adaptability
• Segmentation
• Personality
@Grey101

35. View more at
talentbites.com