Kaizen, a leading gametech company in Greece, aims to enhance customer experience through personalized services using machine learning and data streaming technologies. The document details the company's evolution in data pipeline design, focusing on real-time and batch processing for feature generation and model predictions. Key components include collaborative filtering for sportsbook personalization and strategies for real-time bonus computation, with future plans for feature store implementation and model serving.

1. Personalization Journey
From single node to
Cloud Streaming

2. Agenda
Stefanos Doltsinis
Machine Learning Architect
Kostas Andrikopoulos
Big Data Architect

3. About
▪ Kaizen is a top GameTech company in Greece and one of the fastest
growing in Europe.
▪ At Kaizen we use the technology to offer the best possible product
and services to those who trust us for their entertainment.

4. AIM: Offer personalized services to our customers
▪ Personalized content
▪ Personalized offers

5. A bit of history - initial workflow
▪ Several data sources
▪ Data Warehouse, DB’s, Files etc.
▪ Training on local workstation
▪ Model / application
deployment (docker)

6. Architecture Bottlenecks and Challenges
▪ Data
▪ Data availability
▪ Time traveling
▪ Noisy label / no label
▪ Features
▪ Recalculation
▪ Model
▪ Versioning
▪ Experiment tracking / logs
▪ Dedicated VMs
▪ Scalability
▪ Application dockerization
▪ Model versioning
ApplicationMachine learning

7. Journey Log: Day 210
▪ Databricks & Azure
▪ Real-time Data flows
▪ Feature creation
▪ Model predictions
▪ Batch Data flows
▪ Model training
▪ ETL
▪ MLflow
▪ Experiment Tracking
▪ Model registry
▪ Delta Lake
▪ Single Source of Truth
▪ ACID transactions
▪ Time travel

8. Designing Data Pipelines (What, Why) => How
▪ What, Why
▪ Input:
▪ Structured Data stored in Kafka in avro format
▪ Latency up to 10 sec
▪ Output:
▪ avro messages dispatched in Kafka
▪ directly consumed from microservices
▪ How
▪ Use structured streaming for both:
▪ feature generation
▪ model prediction
▪ Use Kafka for low latency and pipelining between
data flows
Use case 1. Pipelines with low latency

9. Designing Data Pipelines (What, Why) => How
▪ What, Why
▪ Input:
▪ Structured Data stored in Kafka in avro format
▪ Delta Tables
▪ Latency few minutes
▪ Output:
▪ Delta Tables
▪ PostgreSQL tables
▪ How
▪ Use structured streaming for both:
▪ feature generation
▪ model prediction
▪ Use Batch processing for feature vector generation
Use case 2. Pipelines with average latency

10. Personalization Journey
▪ Some numbers
▪ ~3K unique games per day
▪ ~ breaks down to markets
▪ ~300K unique events per year
▪ Our aim is to provide
▪ personalized content
▪ improve experience
▪ increase loyalty
Sportsbook Personalization

11. Architecture and technical overview
▪ Collaborative filtering
▪ Rating utility matrix
▪ Historical customer preferences
▪ Spark MLlib - ALS
▪ Daily trainings
▪ ~600M of transactions annually
▪ ~400K customers / ~300K unique events
▪ ~ 500M daily recommendations
▪ Dynamic content matching
▪ MAP - Top 100 : ~0.7

12. Personalization Journey
▪ Reward increases loyalty
▪ ~ 40% of customer support communication
▪ ~ 4.5M bonus reward assessments per year
▪ Manual and periodic assessments
▪ Real-time decision on bonus eligibility and allocation
Real Time Bonus Computation

13. Architecture and technical overview
▪ Feature / prediction streaming
▪ Binary Classification / MLlib
Gradient Boosting
▪ MLflow
▪ Experimental tracking
▪ Model deployment
▪ Model registry

14. Future steps
▪ Real-time applications
▪ Feature store and reusability
▪ Cassandra
▪ MLflow Model Serving
▪ Use Redis for key value lookup
use cases

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